Opinion: Celebs’ Vegan Companies, Online Exercise, Fitness Tracker & Mental Health, Peloton’s Rise, Employee Peace of Mind
Athletech News was created with one goal, to apprise our readers with relevant content that will help inform their business decisions. We strive to aggregate the latest trends and happenings on all things fitness related. Below is what our team at Athletech flagged as this week’s most interesting reads in the world of fitness, tech and mental health.
From Venus Williams To Kate Hudson, Celebrities Share Why They’re Founding Plant-Based And Vegan Companies
Health & Nutrition | Forbes | Jan 5, 2021
Athletech’s Take:
Plant-based diets are on the rise with celebrities and athletes. Many have come forward to praise the positive effects of removing high amounts of animal products from their diets. The reasons for moving to this type of diet varies depending on the person; some have done it to address medical issues, others to help with fertility and several elite athletes have chosen to adhere to such a diet to increase their athletic performance. With this endorsement, many celebrities have gone further by launching plant-based and vegan companies. The society as a whole benefits when celebs’ vegan companies popularize plant-based diets.
Gym Industry’s Embrace of Online Exercise May Be Here to Stay
Fitness Trends | Bloomberg | Jan 19, 2021
Athletech’s Take:
The rise in online fitness was already underway pre COVID-19 however the pandemic dramatically accelerated this growth. As a result, the shift to digital fitness is making a significant impact on the $32 billion fitness industry. While those surveyed claim they will eventually return to a physical gym, many believe they will retain some form of a virtual workout component in their routine. This online and in-person hybrid provides a new challenge for fitness executives as they ponder the future of their businesses.
Is your fitness tracker having a negative effect on your mental health
Mental Health | Runner’s World | Jan 21, 2021
Athletech’s Take:
While Fitness trackers have proven to have positive effects on physical fitness, new studies have demonstrated the potential downside of those who rely heavily on these trackers. In this article Runner’s World addresses three signs that the dependency on fitness trackers has become unhealthy – and what to do about it.
Peloton’s Rapid Rise Is Threatened by Its Slow Delivery
Product | New York Times | Jan 17, 2021
Athletech’s Take:
It is hard to read about the world of Fitness and Tech without reading about Peloton. The financial growth of the company, as reflected in Peloton’s latest stock price is without question. However, the issue with delivery delays continues to cast a shadow on the company’s performance. The New York Times confronts the leadership team, probing how they are addressing this challenge. Their response: very seriously. Its late December $420 million acquisition of Precor, a fitness manufacturer to support production is just one example.
‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind
Mental Health | DIGIDAY | Jan 22, 2021
Athletech’s Take:
The publishing world is just one more industry addressing the trend to provide comprehensive mental health services for their employees. Meredith, Condé Nast, Group Nine, BuzzFeed and Vox Media all have made recent investments in virtual wellness services for their employees. Apps related to meditation and mental health such as Headspace, Ginger, Talkspace and Unplug have all become standard in benefit packages for employees. DIGIDAY recaps the reasons why.