The $1.8 trillion global wellness market, coupled with advancements in biometric tracking and health technology, has investors banking on the future of wellness.

Renowned cyclist and endurance athlete Lance Armstrong’s Next Ventures is the latest VC fund to get in on the wellness craze, targeting $100 million — its first fund in almost five years — to invest in whole-person health, preventive care and diagnostics.

Next Ventures managing partner Julian Eison, was forthright:

“We said, hey, this whole consumerization of health is omnipresent,” Eison told PitchBook, which reported on Next Ventures’ plans to write pre-seed, seed and Series A checks with an average check size of $2 million. 

It’s a viewpoint shared by other leading investors and experts.

As Jon Canarick of North Castle Partners, Mark Grabowski of Snapdragon Capital Partners and Lance Dietz of KB Partners shared during Athletech News’ DISRUPT 2023 video series, there is an overall sense of optimism surrounding the health, fitness and wellness markets. 

“I think almost universally there’s growth in consumer expenditure in health and wellness across multiple categories,” Grabowski said, noting that the industry as a whole is on an “upward trajectory.” 

Wearables Track More Than Just Fitness

He also indicated that health and fitness trackers have even more runway, especially with consumers embracing preventive wellness practices. Advancing technology also means that wearables no longer cater to elite athletes or weekend warriors. Instead, consumers of all ages and in any health condition can track their health metrics, widening the available consumer market.

“When you think of everything from blood testing to stool samples, there you’re actually addressing some different issues,” Grabowski pointed out. “It’s not about, ‘Am I optimizing my workout performance?’ It’s about allergies, chronic issues, immune responses and other things that people are dealing with.” 

Investors are taking note, with Ultrahuman’s multi-device ecosystem the latest funding recipient. The company just secured $35 million in a Series B to advance its health monitoring endeavors, which include a smart ring, a continuous glucose monitor (CGM), a ‘Blood Vision’ system and an upcoming home health device that assesses environmental impacts on well-being. 

Next Ventures’ portfolio touts some notable health and wellness names, including smart ring brand Oura, AI wearable company Humane and Genopets, a move-to-earn game. The VC fund also invested in Utah-based Amp Human in 2019, maker of PR Lotion, which merged with Momentous, a ‘human performance” supplement brand.

As for Oura, the smart ring maker is expected to enter a “health-focused” chapter, having recently welcomed an executive from the Apple Health team and signing a deal to make its wearable device FSA/HSA eligible. 

Wellness CPGs Gain Steam, Too

Tech may always be a hot area for its jaw-dropping capabilities that seem to advance each week, but good old consumer packaged goods have been receiving the attention of investors, too — especially those in the wellness categories. 

Even major retailers like Target are banking on the wellness wave, introducing over 1,000 health-supporting products across all verticals. For good reason, too: consumers have not only become more health-conscious, but GLP-1 users have redirected their spending away from unhealthy items and toward wellness purchases.

Bloom Nutrition, a supplement brand in the greens and superfoods category recently scored a major investment from C4 maker Nutrabolt. 

Health and wellness guru/A-lister Gwyneth Paltrow, no stranger to all things green juice and longevity-supporting, is also eyeing the power of products with wide appeal. The goop founder has turned feeling good into a profitable brand, catering to the masses with a new line of budget-friendly wellness and beauty products, a departure from goop’s higher-priced items. 

Paltrow’s Los Angeles-based VC firm, Kinship Ventures, has reportedly sought to raise $75 million for its debut fund, eyeing early-stage consumer goods and tech companies.

Over on the East Coast, Humble Growth, a N.Y.-based growth equity firm launched by an all-star team that includes RxBar founder Peter Rahal, secured over $312 million for its debut. Earlier this year, Humble Growth acquired a significant minority stake in Momentous in a deal worth $32 million.

The post Investors Bullish on Consumer Health, Preventive Care  appeared first on Athletech News.

Target is leveling up its product offerings, making wellness its bullseye in 2024.

The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories.

For experienced Target shoppers — such as those who will find any excuse to carve out time for a “Target run” — the news likely isn’t all that surprising, considering the retailer has been pushing clean, sustainable and health and wellness products front and center within its aisles, seemingly ramping it up in the last year or so. 

“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” said Rick Gomez, Target executive vice president and chief food, essentials and beauty officer. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sèchey or stocking up on Bloom to get their daily greens.”

Target confirms that hundreds of its new wellness products are exclusive to the retailer, such as non-alcoholic beverages from Ghia and Sechey, fitness equipment and accessories from Blogilates and activewear from All in Motion.

Notably (and in keeping with the latest consumer craze), Target plans to coordinate some styles of its All in Motion activewear with an exclusive assortment of Stanley Tumblers. 

Celeb-founded wellness brands such as Gwyneth Paltrow’s good.clean.goop, Kourtney Kardashian Barker’s vitamin and supplement line Lemme, and beauty and personal care items from Ashley Tisdale’s Being Frenshe can also be found at the popular retailer. 

Supplements and hydration are also having their moment at Target, such as Bloom, Hum, Liquid IV, O Positiv and Podium.

Newer Wellness Brands Land in Target

Over the last four years, Target has ramped up its health-and-wellness vibe within its stores and online presence. 

At the beginning of 2020, the retailer launched All in Motion, its activewear and fitness accessories line. The timing of the nationwide launch couldn’t have been more perfect for Target, as the release coincided with COVID, which led many consumers to seek comfortable activewear for working out (and working from) home. In just one year, Target’s All in Motion collection pulled in an impressive $1 billion in sales.

Gainful, a personalized nutrition and supplement brand, found a spot on Target’s coveted shelves last year after agreeing to an exclusive partnership with the retailer. This past fall, celeb-favorite fitness accessories brand Bala also forged a retail partnership with Target, bringing its fresh and fashionable take on wearable weights with Bala Bangles to a broader consumer base.

Bloom Nutrition, a greens and superfood supplement brand that just secured a sizable investment from the owner of C4 Energy, has also scored a deal with Target. Founded by fitness and wellness influencer Mari Llewellyn, Bloom is the first supplement line to be displayed in Target’s prime retail real estate space: the checkout lane.

Ozempic, Wegovy’s Impact on Consumer Purchases

As Target has laid the groundwork to be a one-stop-shop for all things health and wellness, the retailer is responding to the influx of consumers who have become increasingly health-focused and interested in self-care practices and products. 

“Our guests are paying close attention to what they put in and on their bodies, from bath and skin care to vitamins and supplements,” noted Cassandra Jones, Target’s senior vice president of merch essentials and beauty, last year. 

The rise of GLP-1 use has also changed the purchasing habits of many consumers, who may have swapped out potato chips for protein powder in their shopping carts. While weight loss medications may be dampening the food and beverage industry, it’s increasing spending room for consumers to invest in wellness and other health-supporting products. 

The post Target Goes All-In on Wellness appeared first on Athletech News.

Goop, the brand founded by A-lister and health and wellness lifestyle guru Gwyneth Paltrow, has launched a new product line for cost-conscious consumers, Good Clean Goop. The 14-piece collection, priced from $20 to $40, is now available at Target and Amazon. The latest offering touts “beautiful clean essentials” for those “clean-curious to the goop-curious and beyond.”

The new good clean goop products span skin, body, hair and wellness, promising to combine science and nature with plant and superfood-derived ingredients for the best results. The brand, founded on its commitment to ethically sourced and cruelty-free ingredients when possible, ensures its beauty products are formulated without silicones, formaldehyde donors, parabens and synthetic fragrances. 

Wellness chews, $30, are also part of the launch, with Bodyguard Immunity Chews, Skinspiration Beauty Chews, Brain Boost Daily Chews and Pleasure Seeker Daily Chews.

“Goop Beauty is defined by best-in-class, clinically proven ingredients used at active levels and the way that everything feels exquisite,” said Paltrow. “We’ve learned a lot along the way as we’ve built Goop Beauty, and now we’re thrilled to be able to launch a new brand — Good Clean Goop — that meets our strict clean standards at an accessible price point.”

Leaning into offering more budget-friendly products may prove to be a hit with younger consumers like Gen Z who are eager to purchase clean products without breaking the bank. While the new Good Clean Goop line features products under $40, Goop Beauty’s top-selling items, such as Microderm Instant Glow Exfoliator and its Lift + Depuff Eye Masks, are priced at $125.

Good Clean Goop is part of the web-like network of the original Goop, which originally launched as a lifestyle and wellness-themed newsletter before morphing into other entities, such as e-commerce, pop-ups, wellness summits, a magazine and a podcast. Goop Beauty soon followed, as did a deal with Sephora in 2020. 

Although Goop has been wildly successful (perhaps a testament to the advice Paltrow received when naming the company its rather unusual name — she once said she was informed that successful internet companies have double O’s in their name), it has also drawn the ire of critics. Despite being worth $250 million, Goop has been challenged as being out of touch for the everyday consumer, promoting “snake oil” remedies and settling out of court after it was sued for false advertising.

Still, there is a significant demand for clean and natural products. Consumers are eager to spend their hard-earned dollars on wellness, with the industry now a $1.5 trillion global market growing at a rate of 5 to 10% each year, according to McKinsey.

The post Gwyneth Paltrow’s Goop Launches Budget-Friendly Wellness Brand appeared first on Athletech News.

The Federal Trade Commission (FTC) has issued a strong warning to hundreds of advertisers, including many large companies in the health and wellness space, that they must back up their product claims or risk facing large civil penalties. The move is intended to avoid consumer deception through product claims that cannot be supported or substantiated. 

According to FTC law, any claim a company makes about a product’s health or safety benefits must be supported by scientific evidence. If a company claims its product can cure, mitigate or treat a serious disease, such as cancer or heart disease, that claim must be supported by accepted scientific testing standards.

The FTC issued penalty notices to 670 companies in the over-the-counter drug, homeopathic product, dietary supplement and functional foods sectors, including Amazon, Bayer, Johnson & Johnson, Walmart, Bausch + Lomb, GNC, The Vitamin Shoppe, Goop, Zarbees, Your Superfoods, NuLeaf Naturals and Charlotte’s Web.

A complete list of companies that received the notice is available on the Commission’s website, although the FTC points out that being included on the warning list doesn’t suggest that a business has necessarily engaged in deceptive or unfair conduct. 

However, some of the 670 businesses that received notices have faced scrutiny in the past. Goop, in particular, has long been given the side-eye from those who accuse the brand of peddling pseudoscience. 

In 2018, the company agreed to pay $145,000 to settle a false advertising lawsuit filed by California officials who claimed that Gwyneth Paltrow’s company made unfounded health claims about three of its products on its website. The items included a blend of essential oils that Goop claimed fights depression and jade and quartz eggs that Goop advertised as possessing sexual energy and health properties. 

Another celebrity-backed brand, The Honest Company, Inc., settled a nationwide class action lawsuit in 2017. While the company, founded by actress Jessica Alba, denied wrongdoing, the lawsuit alleged The Honest Company misled buyers about its product ingredients. The Honest Company is among the recipients of the FTC’s recent letter.

Zarbees was also hit with a class action lawsuit, with allegations that the company mislabeled the content of melatonin in its supplement designed for children. 

The 670 companies on the warning list are now officially on notice that they may face significant civil penalties if they fail to substantiate their product claims adequately, says the FTC.

“The requirement for advertisers to have adequate support for their advertising claims at the time they’re made is a bedrock principle of FTC law,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection, in a statement. “The prospect of steep civil penalties will help ensure that advertisers don’t play fast and loose with the truth.”

With the increased pursuit of health and wellness coupled with the trauma of the pandemic, many consumers are investing in their health through tech wearables, vitamins, supplements and food and beverages. Whether consumers are looking for the fountain of youth, searching for endless amounts of energy, looking for restful sleep, hoping to remain calm or creating an immunity defense, a product is waiting on a shelf for their every desire.

According to one study, dietary supplement sales increased by 5% in 2019 over the previous year, but sales surged during the first wave of the COVID-19 pandemic, with a 44% increase in sales. The pandemic led to a demand for multivitamins that spiked in March 2020, with sales increasing by 51.2%. While the pandemic prompted an increase in supplements and vitamins, health and wellness is still a thriving industry that shows no signs of slowing down.

Consumer interest in health and wellness has continued, especially post-COVID, reports McKinsey & Company. Roughly 50% of U.S. consumers report wellness as a top priority, a significant rise from 42% in 2020. 

Consumers are willing to pay when it comes to wellness, even during economic challenges. One survey, conducted by Restore Hyper Wellness, revealed that 62% of 2,000 Americans said that health and wellness preventative spending would be the final category they reduce spending in during a recession. 

Millennials are especially leading the way with wellness purchases, and as McKinsey revealed, the importance of influencers and celebrities continues to rise when it comes to brand discovery.

McKinsey’s findings on wellness purchases influenced by celebrities are notable, as the FTC indicated that warning letter recipients were provided notice regarding the use of endorsement and testimonials. As the FTC explained, the notice addresses falsely claiming an endorsement by a third party, misrepresenting whether an endorser is an actual, current or recent user, using an endorsement to make deceptive performance claims, failing to disclose an unexpected material connection with an endorser and misrepresenting that the experience of endorsers represents a consumer’s typical or ordinary experience.

The FTC says the notices of penalty offenses allow the Commission to seek civil penalties of up to $50,120 per violation against any company that engages in conduct that the company is aware has been found unlawful in a previous FTC administrative order other than a consent order.

The post FTC Issues Warning to Health & Wellness Companies: Show Us the Science, Or Else appeared first on Athletech News.

Actress and health and wellness businesswoman Gwyneth Paltrow is looking to push further into the feel-good space as her venture capital firm aims to raise $75 million for its debut fund, according to a recent report by Axios.

Kinship Ventures, the Goop CEO’s venture capital firm based in Los Angeles, is looking to invest in early-stage consumer goods and technology companies. 

The VC firm says it has an experienced team well-versed in ed tech, health tech, and high-tech growth, as well as beauty, essentials, wellness, and food, and it has a track record of being at the forefront of emerging categories.

Axios reported typical check sizes will range between $500,000 and $3 million.

On LinkedIn, Kinship Ventures describes itself as a small team of under five people and is experiencing “rapid growth.”

According to Pitchbook, Paltrow’s co-founder and managing partner in Kinship Ventures is Moj Mahdara, CEO of Beautycon Media and an entrepreneur in the entertainment, digital, and emerging technology sector.

Mahdara recently posted on LinkedIn that Kinship Ventures was hiring and had “lots to do.” 

“We are looking to add exceptional people with a background in investment/finance/business development who are looking to make a difference in the investing and advisory world,” the post continued.

The VC was looking for a remote-based Principal to provide high-level, hands-on administrative and project management support, but the job posting is no longer accepting new applicants.

Last year, Kinship Ventures invested in MoonPay, a cryptocurrency payment platform, in a celeb-backed funding round that included investors such as Justin Bieber, Bruce Willis, Snoop Dogg, Drake, and Ashton Kutcher.

The post Report: Health & Wellness Guru Gwyneth Paltrow’s VC Firm, Kinship Ventures, Looks to Raise $75M appeared first on Athletech News.

Subscription meal delivery start-up Daily Harvest has cut jobs again, reportedly laying off employees this month, targeting over 20% of its staff. 

The Daily Harvest cuts were first reported by Bloomberg, citing that the sources requested to remain anonymous. The exact number of affected employees is currently unknown.

The layoffs appeared to have taken place within the last week.

The New York-based vegan start-up, which attracted early investors Gwyneth Paltrow and Bobby Flay, has had a rather challenging year.

Some recently axed Daily Harvest employees took to LinkedIn to announce their departure and network for a new career. Like many involuntary job seekers, some who used to work at Daily Harvest have added LinkedIn’s green banner, indicating they are open to work. 

A customer career associate described the recent Daily Harvest cuts as a “mass layoff.” Other now-former Daily Harvest employees identified as a Packaging Engineer, an accountant, and a Customer Experience Quality Specialist.

The new round of layoffs is the second within a year for the meal delivery company, as Daily Harvest cut jobs last August, impacting 15% of its staff. 

Those summertime staff reductions occurred weeks after some Daily Harvest subscribers became extremely ill from eating frozen French Lentil & Leek Crumbles, a product that caused over 100 hospitalizations. However, employees were informed that the layoffs were the result of economic circumstances and were planned prior to the lentil debacle.

Many reports of illness were severe, with some Daily Harvest customers having their gallbladders removed and reporting abnormal liver function. 

As many Daily Harvest subscribers shared their experiences with the mysterious sickness, taking to social media to compare notes, Rachel Drori, founder and CEO of the company, assured that the meal delivery brand was conducting comprehensive testing.

It was eventually discovered that tara flour, which is derived from seeds of the tara tree, had caused the serious gastrointestinal issues that many experienced. 

More recently, the vegan meal delivery service signed on NBA star Blake Griffin to star in an ad. In the spot, Giffin attempts to write a note for Daily Harvest members, conjuring up the feeling he had when his mom would leave him a note in his lunch box.

The ad was developed by Maximum Effort, Ryan Reynolds’s digital marketing agency that was responsible for the resurrection of Mr. Big for Peloton.

The post Daily Harvest Cuts Jobs – One Former Employee Describes the Staff Reduction as a ‘Mass Layoff’ appeared first on Athletech News.

Tracy Anderson is known for her unique workout that is based in strengthening exercises inspired by her background in dance. Having worked with celebrities like Gwyneth Paltrow, Jennifer Lopez, Tracee Ellis Ross, Victoria Beckham, and Robert Downey Jr., Anderson has since expanded her program to studios and online workouts. Online, Anderson offers virtual personal training, studio classes, and classes created for teenagers. MYMODE is a new venture in the Tracy Anderson online sphere, and her first foray into the world of sustainable equipment.

MYMODE’s equipment set comes together in an eco-conscious wooden box, which also serves as the workout’s platform. The set includes a multifunctional staff, mat, disk, and multi-port anchoring system, complete with sets of weights and resistance bands. MYMODE comes with a 1-year subscription to Anderson’s Online Studio and TA LIVE x TA MYMODE LIVE, as well as a personal MYCOACH for 6 months. In addition, MYMODE users will have two group Zoom sessions with Anderson per month. The program is available in four different modes that increase in difficulty level: Genesis, Refresh, Primal, and Peak.

The program’s mission is to infuse home workouts with the power of nature. Anderson was inspired to create MYMODE due to the lack of eco-conscious fitness equipment. Citing the toxic materials such as PVC and phthalates found in commonly used fitness equipment, Anderson wanted to take a stance against the use of these materials in the industry.

“I can’t wait to usher in a new era of content and innovation, and embark on this nature-driven wellness journey with you,” Anderson stated, upon the announcement of MYMODE’s launch. “I’ve designed MYMODE choreography around the health of the whole body and the Earth, understanding how our physical selves are entwined in the natural world. The sequences are more dynamic and wide-ranging than anything I’ve ever done. This is freedom of movement like never before.”

While MYMODE has sold out for the fall shipments, consumers can pre-order the equipment for holiday arrival. The membership and equipment price is $4500, with payment plans starting as low as $126/month. Anderson’s Online Studio alone is $90/month, with its studio memberships starting at $900/month.

Anderson’s workouts are at a higher price range than many other online workout subscriptions. Many other aspects of her workout are unique, as well: she does not talk during class, citing that part of the user’s journey is learning to mimic her movements, like a video game. After the workouts, Anderson discusses and reflects on the workout that just concluded, providing context on the movements.  Subscribers get access to 12 new weekly elective classes, including 15-minute body boosts, morning and evening stretch sessions, dance cardio sessions, and more.

On MYMODE, Anderson stated, “This is my dream playground to design content on—to get results I cannot get with anything else.”

The post Tracy Anderson Launches MYMODE, a Workout Program with Sustainable Fitness Equipment appeared first on Athletech News.

Daily Harvest has announced layoffs of 15% of its workforce, just weeks after an illness left the popular vegan meal delivery service perplexed. Following customer reports of serious gastrointestinal issues, the plant-based superfood company voluntarily recalled its French Lentil and Leek Crumbles while it investigated the cause.

According to Fortune, the layoffs were announced during an August 5 All Hands meeting, where Daily Harvest team members were told the layoffs were due to economic circumstances and were planned prior to the lentil crisis. The layoffs are said to affect less than 50 Daily Harvest employees.

The FDA had received reports of 96 hospitalizations and 277 illness events across the country, and investigated complaints of gastrointestinal illness and abnormal liver function. Daily Harvest reported it received approximately 470 reports of illness or adverse reactions, and two lawsuits have been filed against Daily Harvest and the manufacturer on behalf of two children who became ill, including a four-month-old. 

Daily Harvest was initially puzzled by the reports of sickness, and Rachel Drori, founder and CEO of the NY-based Daily Harvest, shared with consumers that its comprehensive testing ruled out a variety of root causes like Hepatitis A, Norovirus, a range of mycotoxins, food-borne pathogens including Listeria, E.Coli, Salmonella, Staphylococcus Aureus (Staph), B.Cereus, and Clostridium Species and major allergens. In a letter to customers, Drori stated that Daily Harvest was confident that the problem was limited to French Lentil + Leek Crumbles and would continue to investigate the cause of the illness.

By July 19, Daily Harvest had revealed that tara flour, derived from seeds of the tara tree, was linked to the reported gastrointestinal issues.

“We have only used this ingredient in French Lentil + Leek Crumbles and we are no longer sourcing from this producer who does not provide any ingredients for our 140+ other items. This was the first and only time we’ve used tara flour, which has been available and used in the North American market as a plant-based source of protein prior to our use. Our investigation team will continue working with the FDA, the tara flour producer and others to help determine what specifically made people sick,” Daily Harvest’s CEO shared on social media. “I want to personally apologize to anyone who has been impacted as well as reaffirm my commitment to making sure this experience provides lessons we can implement,” Drori continued.

One Daily Harvest customer claimed he tried to warn Daily Harvest’s CEO about the seriousness of the illness, prompting criticism of the meal delivery service. Luke Tashie, a marathon runner, was hospitalized three times for elevated liver enzymes, calling it the most intense pain he’s ever experienced. Tashie, who spoke with NBC News, received an email from Daily Harvest advising customers to discard the French Lentil and Leek Crumbles due to a “small number of customers” reporting gastrointestinal discomfort. The email went on to say that the lentils needed to be thoroughly cooked. By the time Tashie received the email, he was already in the hospital.

Tashie spent some time seeking out others online who were suffering with similar symptoms, and said he decided to reach out to Drori via LinkedIn. Tashie said he wanted to sound the alarm that the illness outbreak wasn’t simply related to improper cooking methods as Daily Harvest’s email had implied, but a “major public safety problem.” He revealed that he wasn’t just experiencing mild GI discomfort, but that it was serious enough that surgeons were advising him to have his gallbladder removed.

At the time, Drori responded that the food delivery company was actively investigating and ignored Tashie’s inquiry if the FDA had been informed. Tashie said he became concerned, wondering if Daily Harvest customers may have missed the email. He then said he messaged Drori again, writing, “I am pleading for you to PLEASE let medical professionals know what is going on. Please let the news outlets know.” That afternoon, Daily Harvest announced the then-unknown mystery illness on its website.

Gwyneth Paltrow and Bobby Flay were early backers of the New York-based start-up, which achieved unicorn status last year.

The post Daily Harvest Announces 15% Workforce Layoffs After Lentil Debacle That Caused Nearly 100 Hospitalizations appeared first on Athletech News.

Gwyneth Paltrow’s oft-discussed wellness and lifestyle brand goop is venturing into the latter part of 2022 across the seas of the Italian Riviera and France. The Academy Award-winning actress’s company and Celebrity Cruises have partnered up to give those seeking some time away for self-care and relaxation for their nine-night ‘goop at Sea’ cruise. Lucky cruise goers aboard the Celebrity Beyond ship will have the chance to immerse themselves in exclusive goop-led wellness sessions, receive goop-curated gifts, sip goop smoothies, and also have the opportunity to ask Paltrow herself in person.

Celebrity Cruises Chief Marketing Officer Michael Scheiner states, “Nowhere is more rejuvenating than the open sea, and Celebrity Beyond has been designed by a dream team of contemporary, inspiring icons to give guests endless opportunities to disconnect from the world — while they simultaneously reconnect with the world around them. Goop is the perfect partner for us to collaborate with to capture this therapeutic essence of the ocean in a really relevant and meaningful way for our target audience.”     

Paltrow made her own goop at Sea announcement on her Instagram account earlier this week. With a selfie overlooking the sea, she began her caption with the following statement, “Care to join me and some of my favorite practitioners in the Italian Riviera and France?” 

goop and Celebrity Cruises’ partnership began in early 2020, with Paltrow serving as the cruise line’s well-being advisor since 2021. The celebrity’s job has afforded her the opportunity to arrange a number of enviable wellness amenities on Celebrity Cruises ships, including on-demand wellness classes and custom fitness tools for guests.

The nine-night goop at Sea cruise ship will depart from Barcelona on September 24, with stops at Provence and Nice in France as well as Santa Margherita, Florence/Pisa, Sicily, Naples and Rome in Italy. Itinerary information, ticket prices and more can be found on celebritycruises.com.

The post goop is Setting Sail in the Cruise Ship Business This Year appeared first on Athletech News.