Pvolve Expands to Southeast, Opening Nashville Franchise Location
The fast-growing functional fitness brand is looking to open 250 studios by 2025 across the U.S., U.K. and Canada
Pvolve, known for its science-led approach to functional movement as well as its proprietary equipment, has opened its first studio in Nashville. Located in Nashville’s trendy Gulch neighborhood, the location marks Pvolve’s sixth franchise opening and adds to the company’s pipeline of over 25 franchise locations opening soon.
Pvolve’s first franchise studio opened earlier this year in San Diego, with Carlsbad, California, opening soon after. Other locations in development include Fort Worth, Algonquin, Illinois, Calgary, Canada, Columbia, South Carolina, and two studios in Bergen County, New Jersey. There will also be new studios in San Diego, Salt Lake City, Atlanta and Arlington, Virginia.
The brand has a larger goal to open 250 franchise studios by 2025 across the U.S., U.K., and Canada. After Jennifer Aniston signed on to advise on the brand’s marketing, product, and programming strategies as well star as star in ad campaigns, Pvolve reported a 650% increase in branded search for the company and a 125% increase in franchise inquiries.
Pvolve Nashville is owned and operated by a couple, Cynthia and Ben Hannah. Cynthia has been a member of Pvolve since 2015, and the couple’s daughter will serve as the new location’s assistant manager.
“We are excited to bring Pvolve’s holistic fitness method to the Nashville community,” said Cynthia Hannah. “We offer an innovative and science-led training model that is good for people of all ages and fitness levels. Our studio is sure to invigorate the wellness routines of all our members and bring new meaning to what great fitness looks and feels like.”
The location will offer three tiers of membership, including Unlimited, Starter and Flex. Those who sign up for a membership before the studio’s grand opening on November 4th will lock in a lifetime discounted rate. Founding members could receive other benefits, as well, like access to online classes and discounts on apparel purchases.
“The opening of our Nashville studio is a tremendous moment for our brand,” said Pvolve President Julie Cartwright. “We know there is strong demand for our signature Pvolve Method within the community and are thrilled to provide an in-person experience.”