Women’s History Month commemorates the achievements and struggles of women throughout history and casts a light on the evolving roles and burgeoning presence of women. The fitness industry serves as a prime example of this evolution.

Historically, the fitness world mirrored many other sectors, with men predominantly occupying the roles of personal trainers, health coaches and group instructors. Today, women are participating in fitness at higher rates and stepping into roles of leadership and influence as personal trainers, health coaches and business owners while continuing to overcome barriers to success.

The Female Fitness Experience

Initially, women’s involvement in fitness was relegated to specific segments, such as aerobics or women-only gyms, reflecting broader stereotypes and societal expectations of the time. These roles, while important, represented a narrow view of women’s capabilities.

As the decades passed, the fitness industry began to see a gradual change fueled by shifting societal attitudes and women began to assert their presence, breaking through stereotypes and redefining what it means to be a fitness professional.

Maria Luque, PhD, MS, CHES, ACE-CPT, ACE-FNS, educator and founder of Fitness in Menopause, says that, as a fitness professional with over two decades of experience in this industry, and exclusively working with women for over 10 years, she’s witnessed a remarkable transformation in the industry’s approach to women’s roles as personal trainers and health coaches.

“Initially, there was a prevalent stereotype that women were primarily clients rather than leaders in the fitness space,” Luque says. “However, there has been a significant shift towards recognizing women as knowledgeable and skilled professionals in this field, a change that should inspire and motivate all of us.”

Judi Sheppard Missett is a quintessential example of female innovation and leadership. In 1969, Missett founded Jazzercise, a dance-based fitness program that seamlessly blended jazz dance with exercise, strength training and stretching. 

Missett, who is worth around $100 million, has turned her brainchild into a global empire, encouraging women to embrace entrepreneurship within the fitness industry.

Other examples of women who are making inroads in fitness entrepreneurship and leadership are ClassPass founder Payal Kadakia, whose net worth is at least $60 million, and Robin Arzón, the Vice President of Fitness Programming at Peloton, who has emerged as a prominent figure and highly popular instructor for the brand.

The Gender Pay Gap

Women in the fitness industry often confront gender biases that undermine their professional credibility and contribute to pay disparities compared to their male counterparts.

For instance, female personal trainers and health coaches may face skepticism regarding their expertise and physical capabilities, a challenge seldom faced by men. These biases can extend to compensation, where, despite equal qualifications and responsibilities, women frequently earn less. 

A 2021 salary survey from the The Personal Trainer Development Center (PTDC), found that women, on average, earn 68% of what men earn for substantially similar work. In the personal training world, the gap is even larger, with female personal trainers earning 66% of what male personal trainers make, with male survey respondents reporting an annual average income of $54,514, while female respondents reported an average income of $35,945.

Irene Lewis McCormick, MS, personal trainer and award-winning educator, says the conversation about gender biases and pay disparities is not unique to the fitness industry; it’s a nationwide issue affecting various professions, where the quality of service is becoming more important than the mere hour spent delivering the fitness service. She advocates for a shift in the fitness industry’s compensation structure. 

“I would like to move away from a time-based model to one that recognizes the value of the fitness pros’ experience and expertise,” McCormick says.

Women Are Not Small Men

Another relevant angle when it comes to women overcoming barriers is in exercise science research and how women have been underrepresented. This is important because good program design hinges on available research and education.

Susane Pata, NASM content strategist and global master instructor, is eager to help change that conversation.

Pata’s journey of discovery led her to the work of Dr. Stacy Sims, a figure who has become synonymous with innovation in the field of female athletics. Pata reflects on her initial encounter with Sims’ research and the realization that there was “someone out there focused on the female athlete.” 

According to Pata, Sims has opened new avenues for “discussions about female athletes: their health, performance, wellness and longevity—all in new ways based on the latest research” and highlights a popular quote from Sims: “women are not small men,” a simple yet powerful statement that challenges longstanding biases in sports science. 

This assertion not only emphasizes the biological differences between men and women but also marks a significant shift in how female athletes are perceived and studied.

“She is now putting conversations about the female athlete on the table—conversations and comparisons that were never there before,” Pata notes. 

Pata also admires athletes like Tia-Clair Toomey. The discourse surrounding Toomey, whether it involves criticism or praise, “makes a space at the table for female athletes,” showcasing their undeniable talent and dedication.

Pata ties these observations to a broader narrative of gender equality and collaboration in sports.

“So whereas obvious physiological gender differences exist, women like these are showing that you can have a seat at the table with men,” Pata says.

Opportunities Ahead for All

The demand for personal trainers and fitness instructors has surged over the past decade, with the Bureau of Labor Statistics projecting a 15% growth between 2019 and 2029. This expansion is set to add approximately 57,600 more trainers over the next 10 years, suggesting the growing influence of women in the industry. 

Pata encourages other female fitness professionals to take advantage of the upswing and to keep learning. 

“Knowledge is power, and … it is highly advantageous to go in armed with knowledge and never be complacent,” she says. “Just because you took one certification does not mean the learning stops there. It never ends.”

For women new to the industry or who need advice, Pata suggests they “try a little bit of everything” because it can “inform future decisions, especially those in it for the long game.”

McCormick, an industry veteran, says that while there are trailblazing women who have taken on significant roles and have been recognized for their contributions, the fitness industry still has a long way to go to achieve gender balance; perhaps particularly in executive roles. 

“The representation of women in leadership positions in the fitness industry is a topic of concern,” McCormick says. “According to a survey, 47% of men work in leadership roles in fitness compared to only 36% of women. Men comprise 70% of gym owners and women account for 29%.”

Luque is encouraged by the changes she sees in the industry but agrees that there is more work to be done, echoing McCormick’s perspective. 

“As more women enter the fitness profession, there’s a greater emphasis on inclusivity, diversity and recognizing the unique needs and experiences of women in fitness and health coaching,” says Luque.

“These shifts not only provide more opportunities for women to thrive professionally but also contribute to a more balanced and inclusive fitness industry that better serves the diverse needs of all individuals, regardless of gender,” she adds.

The post How Women Are Redefining Fitness on Their Own Terms appeared first on Athletech News.

With a healthy dose of enthusiasm and discipline, Ashley Paulson serves as an example of how joy and consistency forge the path to fitness achievements. Paulson has turned her passion for running into a vibrant testament, and at the heart of her career lies the intersection of fun and serious training. 

Paulson’s venture, Ashkickn Training, helps people embrace a lifestyle where every workout is a celebration of progress. With each stride, race and training session, Paulson sets records and inspires countless individuals to push beyond their limits, proving that with passion and perseverance, every goal is within reach. 

Athletech News spoke with Paulson about her colorful approach to training, outrunning the competition, and making every mini milestone an unforgettable journey of discovery and challenge. 

This conversation has been lightly edited for clarity and length.

Athletech News: Can you share the most pivotal moments that helped you make the transition from being a professional triathlete to health coach and trainer?

Ashley Paulson: My journey into professional athletics began more as a gradual shift rather than a singular moment. Teaching fitness classes built a solid foundation for me. I officially transitioned to a professional triathlete in 2016, after I had my fourth child. Despite not having a traditional athletic background or college education, I managed to earn my pro card. This experience has been incredibly fulfilling, serving as a role model for my children as well as other women, showing them that it’s possible to achieve significant goals even as a mother.

Initially, I wasn’t as interested in hybrid coaching or personal training. I thrived on the energy of group fitness, interaction and collective motivation. It wasn’t until about 10 years ago that I began focusing more on personal training, primarily online. This has taught me the importance of sharing my passion for fitness and the possibility of making a significant impact, regardless of one’s starting point. 

ATN: What inspired you to create the Ashkickn Training model, and how do you see it evolving to meet the needs of fitness enthusiasts at all levels?

AP: The inspiration for Ashkickn came from hearing how others began their fitness journeys as a result of something I said. This kind of feedback and the changes I saw in people’s lives fueled my desire to expand and help more individuals. It’s incredibly motivating to hear about the positive shifts in someone’s body or lifestyle because of fitness. 

I see Ashkickn evolving alongside our understanding of fitness and aging. When I ran my first marathon at 19, the idea of being in the “Masters” category at 40 seemed like a different league, suggesting a slowdown. However, I’ve found myself getting faster in my 40s. Advances in knowledge about the body, combined with technology, allow us to push ourselves further and remain in our prime for longer. The perception of age in fitness is changing, with individuals over 40 achieving what was once thought impossible for their age group. 

ATN: How are you involved in integrating more human elements into online training programs using artificial intelligence (AI), and why is this important to you?

AP: Being involved with iFIT’s AI Coach (beta) has been an incredible experience, especially because the team wanted input during the testing phase to ensure the feedback didn’t come across as robotic. As personal trainers, we aim to preserve a sense of personal connection with the athletes, adding a human touch to the automated messages. It was important to convey care and emotion, adjusting based on the athlete’s performance and needs, rather than issuing generic, impersonal directives. 

This personalized approach can significantly enhance an athlete’s training by making smart adjustments that cater to their current state, helping them stay injury-free and active across all ages. I advocate for treating everyone as an athlete because it positively influences their mindset, encouraging them to stay engaged and avoid sidelining themselves after missing a workout. The goal is to guide users gently, advising them it’s okay to slow down or adjust their routine as needed, providing comfort and the feeling of having a coach right there with them.

ATN: You humorously note that you “eat dessert first.” Can you share your overall philosophy on nutrition and how you incorporate this into training plans for your clients?

AP: People often find it amusing that my sugar intake is notably higher than many athletes are accustomed to. However, as an endurance athlete, sugar is a primary fuel, providing necessary quick energy. It’s not just about consuming sugar; I advocate for a balanced approach, emphasizing that it’s okay to enjoy treats in moderation while maintaining a nutritious diet. 

Nutrition is vital, but it’s also deeply personal. What works for me may not work for everyone. Some may thrive on low-carb diets, while others might find them restrictive. It’s about finding what works for your body and lifestyle. My father’s mantra of “life’s short, eat dessert first” has always resonated with me, reminding me that enjoying life—and your food—is just as important as following a strict nutrition plan.

ATN: You offer plans that are not just about physical workouts but also about creating an enjoyable experience. How do you stay innovative and keep your programs engaging and effective?

AP: Staying connected with my community is crucial. I engage actively in social media and personal interactions, especially at races, to understand individuals’ stories and motivations. This personal touch allows me to tailor training plans that are not only effective but also resonate with people’s lives and schedules. By listening and adapting to each person’s unique situation, I ensure my training plans are personalized, keeping motivation high and making every goal achievable, no matter the lifestyle or constraints involved. 

ATN: How do you plan to expand the reach and impact of Ashkickn to inspire and support more individuals in their fitness journeys?

AP: My major goals revolve around continued presence and lifelong learning. I plan to expand the reach and impact of Ashkickn by consistently showing up, both in the digital world and at in-person events, while staying educated on the latest in fitness and wellness. This approach isn’t rooted in a desire for financial gain but from a genuine passion for what I do. I believe that by continuing to share my journey, enthusiasm and knowledge, I’ll naturally attract and inspire more individuals to embark on or maintain their fitness journeys. 

The foundation is my love for this work, which I would pursue regardless of compensation. This passion drives me to remain engaged and enthusiastic, debunking the myth of inevitable burnout despite my extensive participation in races and fitness activities. Hearing people’s stories and seeing the impact of my work fuels my motivation and reiterates the importance of what I do.

The post Trainer Talks: Ashley Paulson Redefines Endurance With a Dash of Fun appeared first on Athletech News.

Building a thriving boutique fitness studio is a tough task. Nowhere is that truer than in New York City, where intense competition, high turnover and cost pressures drive many studios out of business in just a few years. 

Noam Tamir, founder of TS Fitness in Manhattan’s Upper East Side, has cracked the code on how to find long-lasting success as a boutique fitness owner in the Big Apple. 

A former Crunch Fitness personal trainer, Tamir established TS Fitness (an acronym for “together stronger”) back in 2011, growing it into a mainstay of Manhattan’s boutique fitness scene with around 160 members.

TS Fitness offers one-on-one personal training and group fitness classes, but the core of its business is “semi-private personal training,” small group sessions that combine the individualized attention of personal training with the community-building camaraderie of a typical large group fitness class.

Athletech News spoke with Tamir about his approach to building a fitness business that lasts, the advantages of semi-private training, and why TS Fitness has been able to resonate with clients for over a decade.

This conversation has been lightly edited for clarity and length. 

Athletech News: Can you tell us about yourself and why you decided to create TS Fitness?

Noam Tamir: I was born into a family that valued community. We were very close and traveled a lot, staying in hotels and eating at different restaurants, so I grew to admire good service. I also grew up with a very athletic father who was an incredible soccer player. He got me into sports at an early age and didn’t let me quit. I eventually excelled at soccer and was a track runner, which is how I fell in love with weight training. I started weight training when I was about 14 years old in my friend’s basement. Not only did it help me with sports, but it helped me build confidence. 

I thought I was going to go into the hotel business, but once I realized the hospitality business meant working weekends and holidays, I decided to explore fitness. While I was getting my master’s degree at NYU, I became a personal trainer to earn some money between classes. I started part-time at my local Crunch Fitness, working my way up to Personal Training Manager. I did that for about five years, but wanted to go out on my own

I started my own private training business, basically running around all four corners of Manhattan. One day, I thought, ‘There needs to be a smarter way to do this.’ So I decided to open up my own gym down the block from where I originally started my career at Crunch. I had no idea what I was doing (at first) and made tons of mistakes, but I learned from them. That was the start of TS Fitness in 2011. We outgrew our 1,000-square-foot space and in 2015, we expanded into a space that’s roughly about 2,000 square feet. We’ve been here ever since.

ATN: What has allowed TS Fitness to stay competitive in New York City, a notoriously crowded market for boutique fitness?

NT: Community, which is one of our core values. We currently have 160 members, so they’re seeing the same people. Any person who’s willing to share time in that type of intimate setting, which for us is six people or less (in a typical semi-private class) is going to start creating relationships. 

A big part of that community is our team. Our coaches are experts in creating camaraderie. We do an icebreaker at the beginning of each class during warmups. We’re keen on bringing what I like to call “certified good people.” People can come in having all these certifications, but if I sense that you have an ego, or my fitness manager senses that you have an ego or that you’re not a team player, we don’t continue the interview process. We make sure our people are very humble and that they’re team-oriented, that they remember people’s names, shake hands and ask people how they’re doing.

ATN: How does TS Fitness drive community – and also business success – with its semi-private training model?

NT: I came from a one-on-one training background. I always loved community, and I thought to myself, ‘How can I impact more people?’ The answer was group fitness classes. But it’s so fast-paced that you become more like a cheerleader and not a coach. 

Back in 2013, I discovered semi-private training. I trained a few people together, progressing them through a structured workout. It’s an incredible business model because when you train somebody one-on-one, your whole hour is taken up by that one person. If they need to move their session, if they get sick or they stop training with you, you’re losing a huge amount of revenue and the flexibility of your time. 

With this model, as long as you stay above two or three people in a session, you’re going to do great. So I was able to charge less, have people train with me more and control my time while still giving members a custom experience. I feel like it’s a win-win-win. We went from offering five of these semi-private sessions to now offering over 70. 

ATN: What does a typical TS Fitness workout look like?

NT: We have a very structured program that progresses. Progression of exercises is important in creating results. You can’t do the same thing or the body adapts, but if you’re constantly changing the exercises, the member doesn’t learn how to do the fundamental movements properly and they can’t progressively go up in weight. Progressive overload is how the body builds more muscle tone.  

We start with foam rolling to release tension and allow the members to build rapport with other members. Then we go into mobility movements and a dynamic warm-up to get their nervous system, joints and muscles prepped for the workout ahead. We then get into strength training, which is divided into 3 blocks with two exercises each. Typically we do a lower body movement followed by an upper body movement. We then finish with a metabolic circuit that includes the core, cardio and sometimes some arms.  Every month the program changes and the exercises get a little more challenging. This keeps the progress going and helps the members learn new skills.  

ATN: What is the demographic profile of a typical TS Fitness member?

NT:  About 70% of our members are female that range between 30-50 years old. They have a variety of fitness levels; the program is customizable and we start people at different levels if they’re more advanced. We love working with beginners because we can make such a great impact on them and teach them proper ways to lift.

ATN: Looking back on your journey over the last 13 years, what are the biggest challenges in running a successful boutique fitness studio?

NT: One of the biggest challenges is keeping a constant flow of leads coming in and retaining members. It’s challenging because New York City is such a transient place, people will leave after four or five years. Especially when they want a family and need more space, they’ll move to the suburbs. 

You’re also in New York City, which is the most competitive city in the world because of the high concentration of gyms, although you have a huge concentration of people. You’re dealing with very high overhead, you need to pay your staff competitively and advertising is very expensive. You have to be doing Google ads, Facebook ads, referral programs and establishing joint ventures with local businesses. You also have to be running different challenges and offers, every month, if you want to be able to not just survive but thrive. There are a lot of companies out there that are just surviving. I’m completely bootstrapped and I’ve built this up into a seven-figure company. That’s taken time, but we’re doing some good numbers so we’re able to take care of our staff and create a good vision for the future.

The post CEO Corner: How Noam Tamir Built TS Fitness Into an NYC Boutique Fitness Staple appeared first on Athletech News.

With a career that spans over two decades, Rick Richey has donned multiple hats as a certified personal trainer, massage therapist, educator and entrepreneur. His commitment to fitness education and personal training is evident in his roles, ranging from a subject matter expert to an educator, contributing to National Academy of Sports Medicine (NASM) textbooks, and hosting the NASM CPT Podcast.

Richey’s entrepreneurial ventures, including the establishment of Independent Training Spot and co-ownership of RēCover, underscore his professional commitment. Through these endeavors, Richey has created unique spaces for personal trainers and clients alike. D

Drawing from personal experiences, Richey shares powerful stories of client transformations, highlighting the profound impact of tailored fitness programs. 

Athletech News spoke with Richey about his viewpoints on staying relentless and relevant. 

This conversation has been lightly edited for clarity and length.

Athletech News: Throughout your career, you’ve witnessed many changes in the fitness industry. What do you consider the most significant innovation in personal training?

Rick Richey: Undoubtedly, the biggest change I’ve seen in my career has been the shift to online personal training and fitness. This move to virtual experiences, like training sessions via platforms like Mirror or Peloton, has been unparalleled. Even trainers who used to rent space from me have moved their businesses online, a trend accelerated by the pandemic. 

Before, trainers needed physical space, especially in the city. Now, many operate entirely online, finding it unnecessary to return to in-person sessions if they or their clients live outside urban centers.

This digital transformation might not have happened so rapidly without the lockdowns. It echoes the lifestyle Tim Ferriss described in “The Four Hour Workweek” long before the pandemic. Ferriss argued for a work life that’s more about efficiency than hours spent in the office, a concept that’s become our reality. 

ATN: What inspired you to create the Independent Training Spot, and how do you believe it changes the way personal trainers and physical therapists operate their businesses?

RR: There are numerous small gyms out there where trainers pay to use the space, either through a monthly rental or per session fee. This concept wasn’t new when I started, but I noticed a gap in the market for a branded gym that catered specifically to independent trainers. I contemplated creating a space that differed from both the big gym model, where trainers are employees, and the smaller gyms that offer more freedom but lack brand identity.

I envisioned the first branded independent training gym, a place exclusively for trainers to conduct their business. This model doesn’t allow for gym memberships for the public; it’s a professional workspace for trainers, like co-working spaces. We offer the gym, equipment, and amenities needed for a great training session. It’s a business-to-business (B2B) model, where trainers and their clients handle their arrangements, and I facilitate the space.

Aiming for six locations in New York City seemed right, creating an ecosystem where gyms support each other and provide trainers the flexibility to work across multiple locations. This approach took time to become profitable, with our fifth gym breaking even operationally within three months of opening in September 2023.

The challenge was figuring out what I could afford and what the gyms needed. Consulting with trainers about their essentials helped shape the functional, open design of the gyms, focusing on equipment that allows free movement and versatile workouts. This journey involved refining our business model and gym design, based on feedback and trends, to ensure our spaces met the needs of independent trainers and their clients.

ATN: Can you share a particularly memorable success story of a client you’ve trained and what it taught you about the personal training profession?

RR: I had the privilege of training a highly successful neurovascular surgeon suffering from severe back pain, exacerbated by the heavy lead bib he wore for radiation protection during surgeries. Despite previous experiences with trainers, he sought strength and back protection, expressing fear of further injury.

Recognizing the importance of meeting his needs, I focused on gentle, effective exercises that avoided stressing his core initially. We embarked on a regimen of spinal mobility drills, complemented by a daily routine he diligently followed. This approach not only alleviated his back pain but significantly improved his quality of life, allowing him to work and live without discomfort.

This transformation from being the least functional version of himself to reaching a level of functionality he hadn’t experienced in years was profoundly rewarding. It underscored the importance of tailored training programs over generic, aesthetic-focused workouts. True success in personal training lies not just in changing how someone looks, but in enhancing how they live their lives, free from pain and limitations. 

ATN: As host of the NASM CPT Podcast, what have been some of your most insightful or surprising discussions?

RR: The NASM CPT Podcast is designed for certified personal trainers and offers insights from an NASM lens. It also aims to solve real-world problems within the fitness industry. A notable episode discussed the use of GLP-1 drugs like Ozempic, addressing both its medical necessity for individuals like me, a diabetic, and its controversial use for minor weight loss. 

This episode sparked significant discussion, leading to a MarCom award win, highlighting its impact beyond just fitness advice. It’s crucial to acknowledge the broader implications of such treatments, including potential muscle tissue loss and bone density degeneration, alongside their benefits. This episode underscored the importance of informed use, especially when life-changing medications become co-opted for vanity, which personally resonated with me and stood out as a particularly impactful conversation.

ATN: Where do you see the future of the fitness industry heading, especially considering the evolving landscape of health and technology?

RR: Over the past decade, there’s been a significant trend towards boutique fitness, which has seen many of these specialized studios being consolidated under larger entities. This phenomenon has essentially come full circle, transforming back into the all-encompassing gyms we were familiar with before the boutique boom. 

Despite this, I predict a resurgence of interest in larger, traditional gyms that offer both gym facilities and classes in a single location.

However, boutique fitness won’t disappear; its ability to provide higher compensation makes it attractive to class instructors and personal trainers seeking better earnings and more autonomy than what conventional gyms offer. This adaptability reflects the dynamic nature of fitness professions and the ongoing quest for fulfilling career paths within the industry.

The post Trainer Talks: Rick Richey on Education & Entrepreneurship appeared first on Athletech News.

The American Council on Exercise (ACE) and Precision Nutrition are introducing the AI Bootcamp for Coaches, an on-demand, self-guided online course that trains health and fitness professionals how to integrate artificial intelligence (AI) tools into their businesses and client interactions.

The comprehensive, eight-module bootcamp utilizes AI tools like ChatGPT and DALL-E 3 to teach coaches techniques for creating highly personalized client resources, crafting impactful marketing content and streamlining business operations for maximum efficiency. 

The modules guide coaches through diverse AI skillsets catered to the fitness space, beginning with a strong grounding in the basics and possibilities of AI usage. Subsequent modules focus on leveraging AI tools to attract ideal clients, tailoring products and services, and producing streamlined wellness programs.

“Health and exercise professionals who learn to successfully leverage AI will place themselves at a significant competitive advantage,” says Cedric Bryant, ACE president. “It stands to elevate the personal training experience, making it more data-driven and potentially more successful in promoting health and well-being.”

Unique, highly practical features include using AI as a coaching simulator and receiving personalized feedback on simulated client interactions to hone skills before real-world implementation. For this benefit and many others, Lauren Shroyer, ACE’s vice president of product innovation, says that AI is an essential emerging tool. 

“This course allows tech-savvy coaches to strategically enhance service delivery and efficiency through AI integration,” Shroyer says. “It directly meets a growing market demand for more efficient, data-driven coaching methodologies that can provide clients with a customized, premium experience.” 

The curriculum is guided by Precision Nutrition’s elite Master Coaches, who blend technical and coaching expertise. This strategic partnership differentiates AI Bootcamp for Coaches from other generalized AI resources and tool-specific educational materials currently on the market.

With consumer demand for hyper-personalized health and wellness solutions driving fitness and AI’s projected valuation growth from $7.8 billion in 2022 to a potential of $30.6 billion by 2030, the course puts coaches adopting AI integration at a potential advantage moving forward. 

Enrollment for ACE’s AI Bootcamp for Coaches opens next month.

The post ACE Launches ‘AI Bootcamp’ for Personal Trainers appeared first on Athletech News.

At the forefront of the battle against obesity, a panel of exercise physiology and weight management experts presented a session at the 2024 IDEA & ACSM Health & Fitness Summit, February 22-25 in Chicago, to explore the integration of GLP-1 medications into exercise programming. 

The session, “Understanding Contemporary Anti-Obesity Medications and the Role of the Exercise Professional,” shed light on the synergistic relationship between GLP-1 medication therapy and exercise for weight management, and explored challenges fitness professionals face when working with clients who take an anti-obesity agent.

GLP-1s & Programming Considerations

The session, presented by John Jakicic, PhD, Robert Kushner, MD and Renee Rogers, PhD, offered multifaceted perspectives on the complexities surrounding GLP-1 medications and their implications for fitness professionals. Panelists highlighted that these medications are not indicated for modest weight loss. 

Kushner, a seasoned obesity medicine physician and medical director of the Center for Lifestyle Medicine at Northwestern Medicine in Chicago, said that anti-obesity medications are “highly effective for the treatment of obesity,” and can help control appetite.

He stressed that these medications should be used under the supervision of a doctor and are meant to be part of a comprehensive weight management plan that includes diet, exercise and behavioral therapy.

As people lose weight on new anti-obesity medications, a concern is emerging that a significant portion may be lean mass, which has been misconstrued by some as specifically being muscle mass.

Jakicic, a research professor in the Department of Internal Medicine in the Division of Physical Activity and Weight Management, University of Kansas Medical Center, said it’s important to clarify that a change in lean body mass does not necessarily reflect the change in muscle mass. Muscle is only one component of lean mass, he said, and muscle mass has not been measured in any studies at this point, although he indicated that it was currently being researched.

Health and fitness professionals should be careful about making claims that programming can stop or attenuate lean mass and muscle mass loss for clients who are taking anti-obesity agents, according to Jakicic.

GLP-1s & Behavior Change

Rogers, senior scientist at the University of Kansas Medical Center and chair of ACSM’s Strategic Health Initiative on Behavioral Strategies, brought attention to the behavioral barriers faced by people on anti-obesity medications, including self-efficacy (confidence) issues. She stressed the need for fitness professionals to create inclusive environments that prioritize individual health goals over weight-centric programming. 

“By fostering partnerships with prescribing healthcare providers, fitness professionals can play a pivotal role in supporting clients on their weight loss journey,” Rogers said. 

A key point from Rogers’ research, which she touched on during the session, was that many people experience stigma directly and indirectly from fitness and other health professionals for using these medications, which discourages some people from seeking exercise support. 

“This creates an opportunity for the fitness industry to create welcoming and accepting spaces,” she said, underlining client-centered programming over method-centered programming where the client’s personal health goals are emphasized over weight loss. 

“This is also a critical time for developing partnerships with healthcare providers who prescribe these medications so their patients can incorporate exercise and physical activity into treatment plans,” she said, adding that the goal is to become a trusted member of the obesity treatment team. 

The Future of GLP-1s in Fitness

In light of the ever-growing prevalence of obesity and the increasing adoption of GLP-1 medications as a treatment modality, the insights gleaned from the 2024 IDEA & ACSM Health & Fitness Summit panel hold implications for the future of GLP-1 usage. 

Rogers said that most clinicians prescribing these medications can only recommend that their patients engage in exercise, but it is the fitness professional who can make this a reality. 

“This starts with understanding how these effective agents work and are properly prescribed, staying up on the science of obesity care, and being accepting of clients who choose to take these medications,” she said, adding that fitness professionals are the “special sauce” and they have the skills and knowledge to help clients find joy in movement, feel comfortable and safe when starting a new program, and develop health-related goals beyond what happens to the number on the scale.” 

The 2024 IDEA & ACSM Health & Fitness Summit panel was part of a larger event that merged IDEA Personal Trainer Institute and the ACSM Health & Fitness Summit in a reimagined, new conference. ACSM’s 2024 Annual Meeting is happening May 28-31 in Boston and 2024 IDEA World is set to take place July 10-14 in Los Angeles.

The post Experts Talk GLP-1s & Fitness Programming appeared first on Athletech News.

The fitness industry’s benchmark for excellence is continuously shifting, highlighting the critical need for fitness professionals to stay informed. Fitness education and certification is on the cusp of a new era, fueled by technological innovation, evolving client expectations and a deepening comprehension of wellness.

Ahead of IHRSA 2024 and other upcoming fitness industry trade shows, Athletech News spoke with leading organizations shaping the industry’s future, including the American College of Sports Medicine (ACSM), American Council on Exercise (ACE), International Sports Sciences Association (ISSA) and National Academy of Sports Medicine (NASM). These players are driving innovation by launching new products, services and initiatives designed to improve fitness professionals’ skills, employability and influence.

As we step into 2024, the blend of technological advancements, a focus on wellness over traditional fitness training, and the introduction of innovative programs and tools promise to redefine professional excellence in our industry. 

ACE Commits to AI Education & Community Building

The American Council on Exercise (ACE), founded in 1985, provides NCCA-accredited certifications, continuing education and evidence-based health information. Sarah Beavins, ACE’s Vice President of Sales & Marketing, said that ACE is dedicated to keeping health and exercise professionals equipped with timely, relevant information, and named artificial intelligence (AI)/fitness technology as one area of focus in 2024.

She referenced a recent report from Future Data Stats in which the global AI in Fitness and Wellness Market was valued at $7.80 billion in 2022, and is expected to grow at a CAGR of 20.5%, reaching $30.56 billion by 2030.

“AI can be an assistive tool in developing personalized recommendations and adaptive programs for clients, and all exercise professionals and health coaches should understand the ins and outs of this emerging technology,” Beavins said. “AI also has the power to help health and exercise professionals run a more efficient business, while growing and maintaining their clientele.”

Another area of focus for ACE is building a unique community where health and exercise professionals have a trusted, safe place to connect. Beavins mentioned the recently launched ACE Pro Connect 2.0 app, which “allows like-minded health and exercise professionals to share ideas, talk through pressing issues and gain insights to build their career.”

Beavins also highlighted ACE’s goal to create timely educational content that helps exercise professionals and health coaches navigate the evolving landscape of weight management and GLP-1 drugs and announced that ACE will be offering a 200-hour yoga certification this year. 

ACE is also actively working to ensure that those in the LGBTQIA+ community experience a welcoming and inclusive fitness environment. The organization offers several EDI education resources, including courses, webinars and LGBTQIA+-specific live conversations so fitness professionals will be equipped with not just the knowledge but the tools to serve individuals who have not always felt welcome in a health or fitness setting.

ISSA Focuses on Wellness Coaching, Recruitment

Since 1988, the International Sports Sciences Association (ISSA) has been working on its vision to connect 100 million people to the power of healthy living by 2030, with a focus on service, promoting wellness, and fostering connections.

ISSA’s Chief Growth Officer, Craig Bradley, said that this year marks a significant shift towards embracing optimal wellness, strongly supported by ISSA’s commitment to health coaching. 

“In the fourth quarter of last year, we expanded our portfolio by acquiring Health Coach Institute along with other prestigious brands in the wellness education space, signaling our dedication to this growing field,” Bradley said. “Data suggests that consumers are increasingly prioritizing wellness and fitness, with interest in these areas outpacing traditional fitness training by a substantial margin. This indicates a clear preference for holistic health and life coaching over conventional training methods that focus mainly on physical exercise.”

Bradley also mentioned the development of a recruitment solution tool, launched last year, designed to connect ISSA graduates with potential employers. 

“We’ve observed a strong demand from the industry for such a streamlined recruitment process,” said Bradley. “This platform showcases our graduates, featuring their profiles, qualifications and locations. With approximately 3,000 trainers graduating monthly, many are actively seeking career opportunities, particularly within their local communities. This system allows us to directly address the industry’s demand for qualified trainers by offering direct access to a pool of newly certified professionals.”

Of note, ISSA is also expanding its highest enrollment course offerings in Spanish, recognizing the global diversity of its audience.

NASM Launches Comprehensive Membership Program

The National Academy of Sports Medicine (NASM) has been educating fitness professionals for over 35 years, and offers a range of science-based training programs and strategies.

The company recently launched a membership program called NASM One, a response to the growing realization that achieving and maintaining health is a multifaceted endeavor that demands a deep understanding of nutrition, mental health and the ability to leverage technology to achieve better outcomes. 

“NASM One brings together multiple tools and exclusive resources to support fitness professionals’ personal development, professional growth and career longevity,” said Mike Fantigrassi, MBA, MS, senior director, product development. 

“At launch, NASM One features over 300 continuing education courses, four career education courses, how-to and trending topics guides, the EDGE app, member discounts, CPR/AED certification, and unlimited access to NASM fitness experts.” 

NASM has also updated its Performance Enhancement Specialist (PES) course, which is designed for performance-minded coaches.

“The PES combines critical thinking with a deep understanding of exercise science to tailor training that minimizes injury risks and maximizes athlete potential,” Fantigrassi said. “With a focus on individual athletes, the course integrates real-world coaching insights and the latest in sports psychology and recovery science.”

NASM has included new chapters on communication and youth training, alongside evidence-based injury prevention, which Fantigrassi said ensures (fit pros are) equipped to support both the physical and mental aspects of athletic performance.

ACSM Offers Enhanced Training Programs for the Modern Era

The American College of Sports Medicine (ACSM) was established in 1954 and has grown into a global sports medicine and exercise science organization, with more than 50,000 international, national and regional members, all committed to promoting healthier lifestyles.

Francis Neric, MS, MBA, associate vice president of certification and credentialing, said that ACSM continues to advocate for efforts to raise the bar for health fitness industry certification through its professionalization efforts, including third-party accredited certification, requiring accredited exercise science degrees to sit for its highest level certifications, and the national registration of exercise professionals.

In 2024, ACSM turns its efforts toward career advancement and healthcare referrals. ACSM recently launched new Inclusive Fitness Specialist, and Physical Activity and Public Health Specialist designations. Additional ACSM offerings scheduled for launch in 2024 include a Youth Exercise Specialist and a Cancer Exercise Specialist, developed in partnership with the American Cancer Society, with more options planned to be introduced later this year.

“ACSM has converted its specialty certifications (written exams only) into educational certificate programs,” said Neric. “Educational certificates are advanced training programs that extend a certified professional’s capabilities to practice in specialized fields. These fields either: (1) are emerging areas with limited and/or ongoing research, or (2) require additional training, knowledge, or skill to safely and effectively work with clients or patients, taking into account unique considerations.”

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The fitness industry is facing a rising demand for personal trainers that surpasses the available supply, presenting both opportunities and obstacles. This situation requires a deep understanding of the industry’s current dynamics, particularly the balance between properly preparing personal trainers and connecting them with their desired career path. 

According to Future Market Insights, the need for personal fitness trainers “continuously increases due to rising per capita disposable income and the decreasing unemployment rate.” A market outlook report from the organization states that the global personal fitness trainer market is estimated to be valued at $41.8 billion in 2023, and is projected to surpass $65.5 billion in 10 years.

The International Sports Sciences Association (ISSA) is actively responding to the growing consumer interest in personal training through the development of extensive educational programs and recruitment strategies. This initiative is not just about meeting the immediate demands of the fitness industry; it’s also focused on contributing to its sustained growth and evolution. 

Is it Really Supply & Demand?

Popular online job boards are brimming with vacancies for personal trainers. ISSA’s Senior National Sales Manager Johnny August notes that one major job site touts more than 13,750 personal trainer positions across the United States alone.

“This significant number suggests a couple of possibilities: either job boards are exceptionally good at selling their ad space, or we’re facing a real challenge,” August explains. 

However, ISSA sees this not as a supply and demand issue but as a “matter of connecting and communicating effectively.”

“We’re graduating thousands of students monthly, who then opt-in to our Career Pathways program each month,” August says. “These are unique candidates. By my calculations, three months’ worth of our graduates could fill all those open positions.”

A Growth Issue

This demand is largely positive, according to August, signaling growth within the fitness industry.

“There are now numerous ways fitness professionals can serve and assist people, opening up a variety of paths for trainers,” he says. “Social media has significantly impacted how fitness professionals market their services, a strategy that wasn’t as prevalent five or even 10 years ago. Additionally, the pandemic sparked a demand for virtual or online training sessions, whether live or on-demand. This format has allowed clients to appreciate the convenience and flexibility of working out from home or their backyard, moving toward their wellness goals without the need to travel.”

In essence, personal trainers have more avenues than ever to reach and serve their clientele. Previously, the trajectory was quite linear, with the primary option being employment at a gym. However, the rise of digital training has allowed many to flourish outside traditional settings, indicating a significant shift towards growth and diversification.

When it comes to the favored career path for a trainer, ISSA observes a split between those wanting to work at a gym and those aspiring to start their own business.

“The optimal path depends largely on two factors: the individual’s skill set and their understanding of the personal training world,” August notes. He advocates for “gym work” for those new to the field, emphasizing the value of mentorship and real-world experience in discovering one’s niche and ideal client. For the experienced, entrepreneurship offers creative freedom and the ability to truly personalize their service offerings.

A Proactive Approach to Recruitment

To directly address the need for skilled trainers, ISSA introduced a recruitment solutions program that goes beyond traditional job postings by connecting ISSA’s students with gym owners and operators in need of talent. 

“We’re taking a proactive approach, not just posting a job and waiting,” August emphasizes. 

With over 4,000 students enrolling in their Career Pathways program monthly, ISSA is in a unique position to facilitate these connections, ensuring a steady stream of qualified candidates.

This approach is about more than just filling vacancies; it’s about creating meaningful partnerships between gyms and potential employees. ISSA’s system starts with a candidate availability analysis to ensure a good fit between the candidates and the hiring gyms.

“We’re not in the business of selling people things that don’t work,” August says. “We want to make sure, without a doubt, that we have candidates available in your area.”

This targeted strategy ensures that gyms have access to a curated list of candidates, addressing the common issue of having many applicants but few who are qualified. Raphael Konforti, senior director of fitness with YouFit Gyms has had good results with the initiative.

Working with ISSA to recruit trainers and fitness leaders has been invaluable to growing our personal training business,” says Konforti. “We’ve hired many qualified and passionate fitness professionals across multiple states where traditional recruiting sources were not yielding results.”

Advice for Hiring Managers

What can hiring managers do to best position themselves in a saturated job market? August says to focus on three key components: knowing your value proposition, committing to the hiring process and being memorable.

“If I represent a gym, I’ll first showcase all the great things we do, then emphasize how I, Johnny, will be an exceptional leader and mentor,” August says. “The unique value I bring is irreplaceable—there’s only one Johnny who can offer you this mentorship. Unfortunately, many hiring managers overlook the significance of aligning with company values and truly conveying what it means to work in their culture, beyond just a mission statement.”

When committing to the hiring process, August points out that it’s easy to adopt a “compliance mindset,” simply ticking off boxes and reaching out to candidates. However, that’s not enough. He urges hiring managers to ensure every candidate interaction leaves them with a positive impression of the brand. This engagement can be a deciding factor for a candidate.

It’s also important to be memorable. After having interviewed hundreds of trainers in his career, August says the most impactful interviews were those where candidates left with lasting memories of the experience. Therefore, he suggests creating a welcoming atmosphere, introducing candidates to team members, and showcasing the gym.

 “This can significantly influence the decision-making process,” August says.

The post How ISSA Is Meeting the Rising Demand for Personal Trainers appeared first on Athletech News.

Competition is fierce in the fitness industry, and client expectations continue to rise. What sets the best coaches apart? This question lies at the heart of a two-year study conducted by Precision Nutrition and Change Maker Academy, led by John Berardi, PhD. 

Delving into the personalities and behaviors of over 5,000 health and fitness professionals, the study reveals five key traits shared by the most successful coaches in the industry. The analysis deciphers what distinguishes health and fitness coaches, and the factors that will most likely help them succeed.

A Look at Methodology

Researchers gathered demographic data — location, level of education and income level — from thousands of health and fitness professionals. They assessed participants’ personalities and aptitudes using the scientifically validated Caliper Profile, an in-depth personality assessment that measures both behavioral traits and intellectual abilities. Currently, it measures 22 traits that have been shown to be relatively stable over time. 

Berardi, who founded Precision Nutrition, says the initial spark for the study came from learning how the NBA’s Toronto Raptors were using personality profiling to evaluate draft picks, demonstrating the practical applications of such tools in team dynamics.

“Impressed by Caliper’s data and its potential applications in various business sectors, we incorporated their profiling tools in our recruitment process as our company grew. This approach not only facilitated hiring but also enhanced management and teamwork strategies,” Berardi says.

The research was parsed through thousands of data points to distill the essence of what makes a coach truly effective and successful. The findings, encapsulated in a detailed 23-page report, shed light on the common personality traits among top-performing coaches while also offering an in-depth look at the broader coaching industry. 

What personality traits and characteristics are helping health and fitness coaches get ahead, and what characteristics should employers seek when recruiting? A summary of the five characteristics offers insight.

Trait One: Assertiveness

Successful coaches use assertiveness to communicate effectively, set clear expectations and motivate their clients. But it’s not about being domineering; it’s the ability to assert one’s expertise and guidance with confidence and clarity. 

Assertiveness allows coaches to convey their ideas, expertise and feedback clearly and confidently, fostering an environment where open dialogue and mutual respect thrive. It’s neither passive nor aggressive; instead, it strikes a balance by acknowledging and respecting both the coach’s and the client’s needs and rights. 

The report underscores the significance of assertiveness in avoiding misunderstandings, setting clear boundaries, and navigating challenging conversations, such as discussing unpaid fees or providing tough feedback, all while maintaining a positive rapport and mutual respect with clients.

Trait Two: Level-Headedness

The ability to remain composed under pressure is crucial in the fast-paced fitness environment. Coaches who maintain their calm can make informed decisions, provide stable guidance, and navigate the ups and downs of client progress with grace.

Level-headedness, as identified in the study, refers to the capacity to remain calm and maintain a steady disposition. This trait enables fitness professionals to navigate the inherent challenges and stresses of coaching with composure and rationality.

In coaching, level-headedness facilitates a constructive environment where critical feedback can be given and received, decisions are made judiciously, and the coach-client relationship is fortified against the stress of rigorous training. 

High scorers on this scale demonstrate an ability to approach both every day and high-pressure scenarios without emotional reactivity, which can derail decision-making and client trust. Conversely, those with lower scores may struggle to manage their emotional responses.

Trait Three: Empathy

Empathy is the bridge that connects a coach’s expertise to their client’s personal journey. This trait allows coaches to understand and relate to their clients on a deeper level, supporting a trustful, safe relationship that can weather the challenges of personal transformation. 

The significance of empathy in coaching directly impacts a coach’s ability to encourage open communication and vulnerability. This connection is crucial for personalizing coaching strategies that resonate with clients’ unique experiences and challenges, leading to more effective and sustainable behavior change. While innate to some degree, empathy can be developed and refined. 

Berardi says that, overall, the report’s findings didn’t particularly surprise him; however, an unexpected insight was the role of empathy in coaching effectiveness and financial success. 

“Contrary to the assumption that higher empathy might impede objective decision-making, our findings suggest a ‘sweet spot’ where moderate empathy enhances coaching effectiveness without compromising personal boundaries or emotional resilience,” Berardi says. “This nuanced understanding of empathy challenges common narratives about the traits necessary for entrepreneurial success, suggesting that a balanced level of empathy can contribute to both effective coaching and financial prosperity.”

Trait Four: Urgency

A sense of urgency drives successful coaches to prioritize tasks and keep both themselves and their clients focused on the end goals. Urgency ensures that progress is consistent and that motivation remains high. 

“This trait corroborated the often-touted self-help mantra that action trumps ideas, providing empirical support for the notion that a proactive approach to goals is a determinant of higher earnings in the health and fitness sector,” Berardi says.

High scorers in urgency are characterized by their drive to act promptly, making them adept at handling tasks efficiently. This trait is particularly advantageous for health coaches, where the ability to make decisions and execute actions promptly can significantly impact a client’s progress and satisfaction. 

A balanced sense of urgency can catalyze enhanced planning and time management skills, which are crucial for fitting in future goals, business ideas or educational opportunities. However, the study advises against unbridled urgency, as it can result in poor decision-making and setbacks.

Trait Five: Investment in Ongoing Education

While not a Caliper trait, one of the most powerful correlations the study observed was that health and fitness coaches who spent more money annually on their continuing education also made more money.

“Investment in ongoing education emerged as a crucial factor for success,” Berardi says. “This trait showed a strong correlation with both increased income and professional satisfaction among coaches. The study found that coaches who allocate more resources annually towards their continued learning not only enhance their earning potential but also significantly outperform their peers in client retention and satisfaction.” 

The study suggests that coaches who pursue further learning not only broaden their knowledge and skills but also gain added credibility and an increased scope of practice.

Next Steps for Application

Berardi is hopeful that the information in the report will help decision-makers refine their approach to education, recruitment, professionalism and more. 

Future trends in the health and fitness industry, according to Berardi, revolve around adapting to technological advancements, including artificial intelligence, refining hiring and training processes, and learning from other industries. 

“These trends highlight the importance of balancing traditional coaching skills with new technological competencies, ensuring that professionals are equipped to meet the changing demands of the industry,” he says. “The industry must adopt more structured frameworks and best practices for hiring, inspired by the mature approaches of adjacent fields. This approach does not require reinvention, but rather adapting proven strategies to the unique context of health and fitness.”

Read the full report from Precision Nutrition and Change Maker Academy here.

The post The Top Character Traits of Successful Fitness Coaches appeared first on Athletech News.

As artificial intelligence and other smart technologies flood the fitness space, the team at OPEX is helping coaches strategically leverage those tools in a different way than most, focusing on person-to-person relationships, notably with its CoachRx software. Coaches and their clients are reaping the benefits. 

OPEX introduced CoachRx, its all-in-one fitness coaching software platform, in 2021 with a beta launch before releasing it in full a year later. They’ve continually updated the platform to give trainers a tool to run their business operations more smoothly, professionalize their services, and of course, foster better relationships with clients.

There are three types of coach-to-client relationships, according to OPEX: careless relationships, careful relationships, and caring relationships. The first focuses too much on the coach and their values, while the second does the same but from the client side. The third is a sweet spot where you find synergy and balance between each party’s values. That’s what CoachRx nurtures. 

“We should always strive to get to a place where we have a caring relationship with our clients,” said OPEX CEO Carl Hardwick. “True personalization, human connection, and strong coaching systems on top of tech are what differentiate coaches of the future.”

An App for Coaches of the Future

CoachRx accomplishes this not by asking trainers to reach out and to connect with their clients, but by enabling and encouraging it. 

On its new mobile app, CoachRx counts interactions between coaches and their clients, which it refers to as “touchpoints.” Coaches or organizations can set requirements for touchpoints in a predetermined time frame. A progress bar is then displayed on a dashboard, illustrating who needs these check-ins and who doesn’t. This positions coaches to work effectively and comfortably, as they’re nudged to hit a specific number, but also know when to back off to avoid bothering their clients. 

Other helpful features on the CoachRx platform include streamlined, bespoke branded consultation notes, video consultation scheduling, guided long-term and short-term planning, exercise and lifestyle design, assessment data, and coach-to-client data sharing for the utmost communication and compliance. 

CoachRx also makes a comprehensive, one-on-one coaching education experience available to coaches once signing up. They can receive additional training by subscribing to OPEX’s on-demand and ongoing education platform, LearnRx. 

“Our purpose is to increase the value of the coach,” said Hardwick. “We have put and continue to put so much energy into providing value to our coaches. This new mobile app launch is intended to reach our coach’s clients to improve the value they can offer their clients. The platform is designed to support deep, one-on-one coaching relationships as its first and primary objective.”

While plenty of trainers still use CoachRx for in-person clients, it can make an even bigger difference for those who are remote or hybrid. 

“No technology can truly replace the impact that we can have being face-to-face with clients, in person, building real connection,” said Hardwick. “But we also have to meet coaches where they are and provide them with the tools they need to coach their clients remotely as effectively as possible. This is where the relationship, communication, and efficiency-centric features come into play.”

The Trickle Down 

When connectivity improves the coach-to-client relationship, it translates to improved health and wellness. The check-in opportunities, actual human communication, and detail-oriented tools all get clients to buy into whatever fitness plans their coaches lay out for them at a higher level. OPEX believes that with no connection, there are no meaningful fitness results.

“Coaches that are working with clients understand that their design can be the best in the world, their nutrition and lifestyle program can be exactly what the client needs, but without the ability to connect that client to those great designs and prescriptions, they likely will not see adoption and ultimately impact,” noted Hardwick. “CoachRx arms coaches and trainers with the foundations needed and the trust to have alignment, connecting fitness to not only a client’s health goals but their life priorities. That leads to higher compliance.”

It’s a lose-lose situation without this element. Operators and trainers hurt all the same if their clients lack a real, human connection, as it cripples member retention and revenue.

“Big brands looking for quick ways to monetize technology and not truly offer additional value to the client experience have marketed the lack of need for human interaction,” Hardwick said. “Those programs typically lack long-term success for clients and ultimately don’t succeed as business models.” 

Hardwick couldn’t yet share many specifics on CoachRx’s future enhancements, but he did reinforce the idea that the company is always working to evolve its software product. 

“We have some cool things in the works,” he said. “An upgraded user flow for client onboarding and workout tracking, a much-improved user interface in our coach web app, and gamification features like streaks are where we started in our latest mobile app release but there is much more to come. We will continue to innovate the CoachRx coach and client experience.”

Interested in building a better, more long-lasting relationship with your clients? Click here to sign up for a free trial of CoachRx. Want to see how CoachRx is helping fitness professionals maximize AI while native features are in the works? Access a free video course and expansive AI prompt database for free here.  

The post CoachRx Fosters Human Connection in the Era of AI Fitness appeared first on Athletech News.

The fitness and wellness industry continues to grow and integrate innovative sciences and philosophies. Today’s fitness professionals, whatever their backgrounds, areas of expertise or years of experience, are looking to enhance their skills, broaden their knowledge, and effectively manage client relationships and outcomes.

In response, the National Academy of Sports Medicine (NASM) introduced NASM One, its premier membership offering that provides an extensive collection of educational resources, from a wide-ranging course library to tools that support client engagement and business efficiency. 

NASM One elevates fitness certification by creating a community aimed at improving industry standards and fostering collective growth and professional achievement. This is done not just through education, but also an ongoing commitment to supporting a successful, diverse career path that reflects the service-oriented nature of the fitness industry. 

The Rise of NASM One

NASM has more than three decades of experience in certifying fitness professionals and setting educational standards. Known for its evidence-based approach, NASM has trained over 1.5 million fitness professionals across 100+ countries, and the certifications stand out with the most respected credentials in gyms, studios, health clubs and training facilities. NASM also has direct partnerships with over 12,000 employers and organizations worldwide to help Certified Personal Trainers get a foot in the door.

This steadfast dedication to fitness and wellness forms the cornerstone of ongoing success, allowing NASM to serve fitness professionals at an enhanced level. This, in turn, benefits clients, positioning them more favorably to reach their health objectives.

Mike Fantigrassi, Senior Director, Product Development, said the vision behind NASM One is to “provide a comprehensive platform for fitness professionals to stay current with the latest trends, develop new skill sets to better support their clients, and provide them with tools to help make them more effective in building and growing their businesses.”  

A response to the growing realization that achieving and maintaining health is a multifaceted endeavor, NASM One addresses more than just the nuts and bolts of physical exercise and program design. The membership program reflects a deep understanding of nutrition, mental health and the ability to leverage technology to achieve better outcomes.

Fantigrassi emphasized the organization’s commitment to grasping the real-world needs of certified personal trainers and to providing continuous solutions that surpass expectations.

“NASM One brings together multiple tools and exclusive resources to support fitness professionals’ personal development, professional growth and career longevity,” said Fantigrassi. “At launch, NASM One features over 300 continuing education courses, four career education courses, guides on how-to and trending topics, the EDGE app, member discounts, CPR/AED certification, and unlimited access to NASM fitness experts.”

Priced at $35 per month with a 12-month commitment, this program is crafted to ensure that fitness professionals have the tools and resources to thrive in a competitive field.

Courses for the Modern Fit Pro

Career advancement in the fitness and wellness industry often hinges on one’s ability to stay ahead of the curve, embracing new methodologies and technologies. This is especially true in today’s era, where areas like holistic wellness, recovery and nutrition are becoming integrated with pure fitness offerings. 

When it comes to ensuring the quality and relevance of 300+ courses, Fantigrassi underscored NASM’s use of a “rigorous, evidence-based approach to curriculum development” that draws on the latest scientific research and industry trends and shows a commitment to the broader fitness and wellness community.

“Our courses are regularly reviewed and updated by a dedicated team of industry and subject matter experts and educators to ensure they meet the highest standards of educational excellence and practical applicability,” Fantigrassi said. “We have a team of product managers who regularly review the latest trends and reports, attend industry events, and speak to our customers and our extensive network of subject matter experts. In addition, we have a scientific advisory board and strategic advisory committee that we meet with regularly to stay informed.”

This dedication to ongoing education is a cornerstone of NASM’s philosophy, reflecting the importance of continuous learning in maintaining the highest standards of professional competency. It also ensures that the information is current and relevant.

Fantigrassi adds that, in 2024, NASM will be adding 50 more continuing education courses, “along with dozens of new guides and evidence-based reviews to give members new content every month.” 

Empowering the Fitness & Wellness Community

NASM One provides an advantage by offering its members access to Edge Trainer Pro, the premium level of NASM’s business and client management suite, along with specialized courses covering essential topics such as business basics, virtual coaching, social media influencing and home gym design, subjects that are unique to today’s personal trainer.

“Combined, this provides an extensive collection of complementary tools and resources that will allow a fitness professional to expand and/or deepen their knowledge base, develop new specialties, work with a more diverse client population, train and coach clients remotely/virtually, and get the best discounts on partner products,” Fantigrassi said.

The NASM team has an ongoing, robust content development schedule that supports the demand for continuing education. Fantigrassi noted that NASM EDGE, a comprehensive app for personal trainers, is regularly updated and features more than 1,000 exercises; the ability to rename and personalize exercises; the ability to schedule and manage training sessions; a built-in chat; payment collection; nutrition tools, and more.

Member feedback is the backbone of the program’s success and is gathered in several ways. Fantigrassi said that NASM uses the information to refine its approach and that, based on early feedback, they’ve already begun developing new features and content that will be introduced throughout 2024. 

Career Transformation & Longevity

An additional benefit of choosing NASM One, particularly for those at the start of their careers, is a 50% discount on NASM and Athletics and Fitness Association of America (AFAA) courses.

“The discount not only makes our top-tier educational offerings more accessible, but also encourages continuous learning and skill development, which are crucial for gaining a competitive edge and achieving long-term success,” said Fantigrassi.

A progressive path to success as a fitness professional requires a commitment to staying up to date with current exercise science research and societal shifts.  NASM One addresses this need by providing access to rich educational resources. This platform is not just about enhancing knowledge; it’s about transforming how fitness professionals engage with their clients, manage their businesses, and position themselves as leaders in their field.

“We have big plans for NASM One in 2024 and are excited to share these updates with our members as they develop,” Fantigrassi said. 

The post NASM One Is the Ultimate Education Membership for Fitness Professionals appeared first on Athletech News.

Pear Health Labs, an AI and sports science-powered digital fitness and wellness coaching company, has strengthened its audio and video fitness app, Aaptiv, with a more personalized and interactive fitness experience, resulting from a new partnership with Google Cloud.

The California-based company’s new partnership harnesses Google Cloud’s Vertex AI, an AI platform that trains and refines machine learning models and AI applications. It’s a move that aims to transform Pear Health Labs’ ability to create smarter health and wellness coaching solutions and allow for more natural and customized user interactions within Aaptiv.

“Building upon our considerable experience using AI to guide users’ activity journeys, we’re now harnessing the power of machine learning and generative AI to engage users and meld the physiological and psychological aspects of activity together to offer truly personalized coaching experiences and activity prescriptions,” said Richard Bayly, Pear Health Labs’ vice president of product, AI and data. 

The integration will also improve the capabilities of Aaptiv’s digital activity assistant, AVA, by understanding more complex user requests and guiding them with coaching recommendations based on their goals. Google Cloud’s Text-to-Speech API will also support more “human-like voice interactions,” so users can communicate with AVA like a real personal trainer.

“By utilizing Google Cloud’s leading gen AI capabilities, Pear Health Labs can unlock new insights that help them provide personalized workout recommendations and improve the overall user experience,” said Matt Renner, president of Google Cloud.

AI Is Changing Fitness

Artificial intelligence has taken the fitness and wellness industry by storm, assisting operators in attracting and retaining members or supporting activewear brand Gymshark in making product-specific recommendations based on activity from its fitness training app. The U.K.-based company announced last fall that, like Pear Health Labs, it’s using Google Cloud technology to advance its business. 

For others in the fitness industry, AI and machine learning are quickly democratizing access to personal fitness and wellness trainers and supporting fitness coaches with in-depth insights to assist clients better.

Tempo, a smart home gym system using AI and machine learning, provides consumers with sensor-equipped smart weights that deliver real-time feedback on form and optimal weight amounts. The concept led Tempo to secure $220 million in Series C funding in 2021 and now leverages biometric data such as VO2 max, heart rate and heart rate variability to suggest workout plans.

Asensei is also breaking new ground in the virtual, augmented reality and fitness AI space, creating software that motion-captures clients working out either at home or in a fitness studio. The tech company’s capabilities have attracted leading fitness brands such as Centr, the health and wellness platform founded by actor Chris Hemsworth, Vertimax, PowerBlock, Litesport, Fittar, Bhout and Alter. 

AI is also being used in injury risk prevention and athletic optimization, as seen with Zone7, a Silicon Valley company that has worked with Liverpool FC to help reduce the English Premier League club’s days lost to injuries. While Zone7 has worked with professional athletes, “The Human Uptime Company” sees potential for its tech to help everyday fitness consumers.

The post Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI appeared first on Athletech News.

Paulo Barreto embodies a unique style of compassion and tenacity. Specializing in high-intensity interval training (HIIT), bodyweight mechanics and kettlebell exercises, the iFit trainer brings a unique blend of rigor and support to his coaching style. Often described as a “sour patch,” he combines the toughness necessary for physical endurance with a warmth that encourages and motivates his clients.

His approach to fitness goes beyond traditional methods, emphasizing the transformative power of disciplined, high-energy workouts. Barreto’s philosophy centers on the idea that fitness is not just a physical journey, but a gateway to overall life improvement, building both physical strength and mental toughness. This approach breeds loyalty among clients.

With his wife and business partner Hannah Eden of Hannah Eden Fitness, Barreto continues to inspire and challenge individuals to reach their full potential, overcome obstacles, and lead a healthier, more dynamic life.

Athletech News spoke with Barreto about his approach to training, client retention and motivation.

 This conversation has been lightly edited for clarity and length.

Athletech News: You specialize in HIIT, bodyweight mechanics and kettlebells. How do you incorporate these techniques into personalized training plans, and what benefits do they offer compared to traditional training methods?

Paulo Barreto: As much as fitness and training are vital parts of living a more vibrant life, I understand they can sometimes be the most challenging commitments one makes to oneself. By this, I mean that typical life chores and daily to-dos tend to take priority when choosing to carve out 30 or more minutes per day to dedicate to moving your body.

I like to incorporate intense and diverse workout routines where we can use a mix of strength compound movements with explosive and powerful exercises to get the most out of a workout in 30 minutes or less.

A wise man once said, “The best workout is the one that keeps you coming back.” So, I’ve found that breaking the monotony of slower and more boring routines with fast-paced workouts that require minimal equipment — such as bodyweight exercises and one heavy kettlebell — works well to keep my athletes engaged and eager for more. It helps eliminate the “barriers to entry” if all you need is a 6×6 area in your living room and one piece of equipment you keep under your bed. With fewer excuses, we achieve more.

ATN: Given your experience, you must have encountered clients with various obstacles and limitations. How do you approach these challenges, and what strategies do you employ to help clients overcome them?

PB: The most common limitations I’ve encountered are self-limiting beliefs. To overcome these, it’s crucial to help the athlete reframe the view they have of themselves in their mind. Changing their perspective requires them to feel safe and supported. 

Fitness is about becoming vulnerable in order to become stronger. We must first understand what we lack and what we need, and then know what we have to do to improve. It’s about creating a safe space where clients can cut through their excuses and truly understand the underlying reason they choose to temporarily suffer and work hard. This process fosters accountability and encourages consistency.

ATN: Your coaching style is described as a blend of toughness and support. How do you balance these elements to create a supportive yet challenging training environment?

PB: Support during the process is essential so that the athlete feels they don’t have to figure out the next steps alone. However, toughness is also necessary to hold them accountable. As humans, we often seek the path of least resistance, which can involve deceiving ourselves. If you ask any conscious individual whether an active lifestyle would improve their lives, I’d argue that the vast majority would say “yes,” yet most choose the opposite.

We manufacture lies and excuses to remain complacent and comfortable. Allowing a client to continue this behavior means you’re no longer equipped to guide them toward choosing the harder path. Therefore, I focus on fostering extreme ownership in my clients, helping them become true to who they are and what they need to do to become who they want to be. Being tough doesn’t mean being cruel, loud, or excessive; it means empowering their stronger self to take the lead in what they do next.

ATN: Your 75-mile paddleboarding journey across the Atlantic was both a physical and mental feat. How do you translate personal achievements into motivational tools for your clients?

PB: Completing a 75-mile paddleboard journey across the Atlantic, from Bimini to Florida, was a challenge that took me around 16 hours. Initially, I struggled to stay on my board and, in hindsight, my ocean training wasn’t entirely sufficient. Yet, I took on the challenge with the mindset of “I will figure it out,” although the figuring-out part took much longer than expected.

We launched our boards at 12:30 am, navigating the pitch-black ocean amidst a mix of excitement and fear. With every stroke, I grappled with thoughts of sharks and other marine life potentially swimming beneath me. My mental toughness was tested every minute, and my fortitude broke down several times, forcing me to rebuild it repeatedly.

The thought of quitting crossed my mind more times than I can recall, as my mind conjured up creative justifications for not completing the journey. Nevertheless, I kept paddling. It taught me many lessons, but perhaps the most impactful was that the only way to fail is to quit. This lesson applies to fitness, life, relationships and business – you can never fail if you just keep on paddling. This is the motivation and perseverance I aim to instill in my clients.

ATN: How do you and Hannah integrate the belief that fitness leads to a better life into your business model and translate that to your clients?

PB: Fitness laid the foundation for everything we have today in our lives and business. It was in the gym where we learned the power of delayed gratification, the importance of working consistently day in and day out, with the understanding that the compound effects would manifest later down the road. It’s where we realized that if we follow a plan and show up as our most formidable selves, giving our best effort, then achieving our goals becomes not a question of if but when. These traits are transferable to all aspects of our lives.

This journey begins with temporary suffering, leading to becoming a stronger human on the other side. The lessons we’ve learned are universal, even though their applications can be endless. Hence, our passion lies in igniting change in as many people as we can reach. We want them to discover these lessons for themselves and to strive for what they once thought was unattainable.

This philosophy has profoundly impacted our client base, encouraging them to see fitness not just as a physical journey but as a transformative life experience.

The post Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy appeared first on Athletech News.

Eighteen years ago, when Scott Tobin embarked on his fitness journey as a personal trainer, he was fueled by a fiery passion to transform lives through health and wellness. Little did he know, he would help catalyze the expansion of one of America’s fastest-growing boutique gym franchises — Burn Boot Camp.

Burn Boot Camp offers a unique group fitness experience that blends strength training and conditioning high-intensity interval workouts in a 45-minute session. The boutique fitness brand emphasizes inclusivity and mental as well as physical strength, welcoming members from all backgrounds.

Tobin’s narrative goes beyond individual and career achievements; it encompasses the inspiration of others and the promotion of comprehensive fitness and community development. His contributions surpass routine gym operations; he plays a key role in defining the Burn Boot Camp essence and the brand’s profound effect on lives.

Passion & Purpose

Tobin’s initial steps in the fitness world were marked by a profound passion for personal training. This began with a focus on helping people achieve their fitness goals. His early career laid a solid foundation for his understanding of fitness, client needs and the dynamics of the industry.

“I love the results members get; that’s everything to me,” Tobin says.

His transition to Burn Boot Camp in Raleigh, North Carolina, eight years ago marked a life-changing moment in his career. Here, Tobin’s talents and dedication found a new avenue for expression. He played a crucial role in growing the Raleigh location from its early stages, showcasing his ability to inspire, lead and innovate. His success is a blend of personal training expertise and business acumen that he acquired along the way, studying, asking questions and learning from mistakes.

This success eventually led Tobin to become a franchise partner. His role expanded from managing a single location to being part of a broader vision, scaling the philosophies and practices that had brought him success on a local level. Now, he operates 12 locations.

While Tobin still considers himself primarily a personal trainer, he has learned to migrate his training philosophy to management. Currently, Tobin oversees about 215 employees, 32 in upper management positions.

“Now that I’m a franchise partner, I’ve transferred the energy I put into members to taking care of my employees as best as I can,” he says. “I am an advocate of top-down management and believe it starts with me and trickles down. If your employees are happy, they’ll bring that energy, excitement and passion to the members.”

Tobin admits it took some time to place the right individuals in each position.

“We grew rapidly and explosively, and I made multiple mistakes. Learning from these mistakes is crucial. Losing employees, for instance, is often a sign of a mistake,” he says. “Understanding what makes a good fit and then managing multiple locations effectively is about finding the right people for the right roles. Once you have a strong team, success is much more attainable.”

Tobin tells his team, from middle management down, that their success is as good as their weakest link and he uses a feedback loop to continually offer and receive constructive feedback.

“If I’m training at an A-plus level, I need all my trainers to be at that level too,” he says. “Otherwise, how can we succeed if a member’s first experience is subpar?”

Franchise Alignment

Burn Boot Camp’s mission, deeply resonant with Tobin’s beliefs, revolves around empowering members not just physically, but also mentally and emotionally. The brand’s philosophy extends beyond traditional fitness paradigms, fostering a holistic approach to wellbeing, evident in the supportive community that each location nurtures.

This supportive community is not just a byproduct of the training programs but a carefully cultivated aspect of the brand’s ethos. It’s a place where members motivate each other, celebrate milestones, and share struggles, creating an environment where fitness is a shared journey rather than an individual pursuit.

“I believe that as a member, you need to find what’s right for you,” Tobin says. “Some people love our approach, while others prefer different styles. Then there are those who dislike gyms altogether and prefer at-home options. In the fitness industry, our focus should be on working together. I advocate that if your gym is failing, it’s not because of your competition; it’s due to other factors.”

Tobin expresses deep-rooted commitment to Burn Boot Camp, crediting co-founders Devan and Morgan Kline for creating a supportive environment.

“They’ve created not just a business but a family – the kind of family I needed, not necessarily the one I wanted, which is a significant part of what makes Burn Boot Camp so special,” Tobin says. “This sense of loyalty and community is what fuels my passion.”

Facing Business Challenges Like an Athlete

Each new gym Tobin opens, including those during challenging times like the COVID-19 pandemic, reflects commitment and adaptability. Despite the challenges, Tobin’s leadership ensured that the Burn Boot Camp brand not only survived but continued to thrive and expand.

Tobin shares how he faced the challenges of opening new locations while managing existing ones during 2020.

“Back in April 2020, I was into triathlons, and I remember going on a bike ride. About 20 miles in, watching the sunrise, I had a moment of clarity. It was either make it or break it. I could either excel and continue growing at a fast pace or fail and face bankruptcy. It was one of those ‘aha moments’ where you realize you can’t stress about what you can’t control; you have to live in the now.”

Tobin focused on what he could do to remain successful.

“I decided to read some business books and take time for myself,” he says. “We shifted to virtual, merged gyms and ran about nine live camps a day through Zoom. Financially, it was a hit for me, but that was secondary. The key was that we could still offer the community the experience they valued, just in a virtual format.”

Tobin says this tough period highlighted, once again, that Burn Boot Camp was more than just a gym.

“We lost money, sure, but it wasn’t crippling. It allowed us to keep running and eventually reopen and grow. It took us a couple of years to get back to our pre-2020 levels, but it was a chance to be humble, to recognize that everything can change in an instant. It was also an opportunity to grow, to identify and fix flaws in our business system.”

The Future of Fitness

Looking ahead, Tobin’s vision includes continued expansion and deeper community impact. He’s focused on trends that appeal to members, such as strength training and the ongoing desire to train with others in a team atmosphere that fosters connection.

“We were ahead of the curve, promoting weightlifting, especially for women, in an industry where cardio was dominant,” he says. “We’ve been teaching heavy lifting without the fear of bulking up, emphasizing proper nutrition. And it’s incredible to see the transformations, especially in women who’ve become incredibly strong. Other gyms are now catching on to the importance of weightlifting for results.”

Fitness technology is also high on Tobin’s list, and he’s excited about Burn Boot Camp’s recent app, launched in October 2023.

“It’s live, on-demand, covering everything from our daily workout protocols to yoga, recovery, stretching and more,” he explains.

Tobin’s advice to others who want to own a fitness franchise is to focus on passion, resilience and the willingness to learn and adapt.

“Choosing the right franchise is crucial,” he says. “We often seek perfection, but reality is filled with imperfections, errors and challenges, especially when a business is growing rapidly. These growing pains are real, but the beauty is in growing together, facing issues both as a franchise and at the headquarters level.”

The post How This Personal Trainer Mastered the Art of Fitness Franchising appeared first on Athletech News.

In a shift from pandemic-era outcomes, the American College of Sports Medicine’s (ACSM) 2024 Worldwide Survey of Fitness Trends indicates a move back to in-person fitness experiences while continuing to emphasize the role of technology in the fitness industry. The annual survey highlights evolving consumer needs and the sector’s adaptive responses.

Initiated in 2006, the ACSM’s annual survey has historically been a reliable predictor of fitness industry trends, reflecting shifts in societal attitudes and technological advancements. The 2024 version collated insights from nearly 2,000 professionals across the fitness industry, including personal trainers, exercise physiologists and group exercise instructors

The 2024 survey showcases an array of upcoming trends, with a notable emphasis on boutique fitness studios and subscription-based memberships. This signals a departure from the previous focus on online training and home gyms, which gained prominence during the pandemic. 

Here are some other trends highlighted in the report:

Wearables Continue To Lead

Wearable technology leads as the top trend, signifying a strong consumer interest in personal health data and fitness tracking. Wearable technology has ranked in the top three since 2016, highlighting the growing popularity of devices that track health metrics like heart rate, calories burned, and sleep. 

“We know that social support is one of the strongest predictors of exercise self-efficacy,”  said A’Naja Newsome, Ph.D., ACSM-CEP and survey spokesperson. “It is important for exercise professionals to leverage the capabilities of wearable technology to improve adherence and autonomy for clients.”

Corporate Wellness Is Top of Mind

Coming in second is a newcomer to the top ten list – worksite health promotion. Companies are increasingly investing in health-promoting initiatives, such as providing access to fitness facilities, organizing employee wellness programs and offering health education workshops. By integrating these health-focused strategies into the workplace, employers are acknowledging the profound impact that a healthy workforce has on the success and sustainability of their organizations. 

Grace De Simone, wellness director, Wyckoff Family YMCA, Wyckoff, New Jersey, has over 20 years of experience in the corporate wellness sector. She says that people returning to the office post-COVID may be driving this heightened attention on workplace wellness. 

“People are more anxious and cautious than ever,” says De Simone. “Employers are providing wellness education and programs, including coaching, mental health awareness and training, meditation, yoga, and physical activity. Full-time employees spend a third of their day at work, whether it’s at home or in the office. The opportunity for preventive and impactful services for their health is an enormous and important initiative.”

Older Generations Embrace Fitness

The third spot belongs to fitness programs tailored for older adults. As more Baby Boomers enter retirement, this group is focusing more on staying active and independent. The 65-plus population increased 38% from 2010-2021 and is projected to keep rising over the next two decades. Regular exercise enables older adults to maintain health and independence as they age.

Debbie Bellenger, owner, DB Fitness and Wellness Solutions, Campobello, South Carolina, says it’s crucial for fitness professionals to acquire specific training and development around working with older adults. 

“We need to closely follow longevity research and understand that this demographic expects more than just physical health – their whole well-being is key,” says Bellenger.

“Learning about common age-related health conditions, fall prevention, balance and mobility issues allows us to develop appropriate programs,” she adds. We should use age-appropriate cues, music and relatable communication styles. Pre and post assessments help monitor client progress.”

Bellenger advised that, looking forward, the industry needs to grasp concepts like recovery timeframes to avoid overtraining older adults. 

“With rising neurodegenerative diseases, we have to recognize symptoms and customize plans accordingly,” she says. “Loneliness is another huge factor, so facilitating social connections within groups can directly impact wellness. We need the tools to support older adults in finding purpose post-retirement.”

More Top Trends

Other trends in the top ten indicate a focus on using tech and customized programming to improve mental and physical wellbeing. Mobile apps, exercise for mental health, and personal training all made the list. There is also a push for policy changes to increase access and affordability of qualified exercise professionals.  

De Simone, who is also a mental health first aid instructor serving the corporate wellness population, pointed out that in the first year of the pandemic, the global prevalence of anxiety and depression increased by 25%, according to a scientific brief released by the World Health Organization (WHO). Just two weeks ago, the WHO declared loneliness a global health threat. De Simone encourages fitness professionals to get a Mental Health First Aid credential to help meet clients’ needs. 

“The hope is that this combined publication, and the addition of trend categories, will allow (people) to understand trends predicted to drive the health and fitness industry here in the U.S. and abroad,” said Newsome.

View the full 2024 ACSM Worldwide Fitness Trends report here.

The post Wearable Tech, In-Person Fitness Continue To Rise in 2024 appeared first on Athletech News.

The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness companies and personal training experts. 

Fueling the rapid growth is the demand for augmented reality (AR) and virtual reality (VR) fitness, perhaps accelerated by the pandemic, when consumers leaned even more on technology as a means of connection and to maintain fitness and wellness. The active aging demographic is also contributing significantly to the market’s predicted upward trajectory, as older fitness enthusiasts show interest in online fitness.

Fitness Brands Embrace VR

Several industry leaders are noted in the report for their contributions to the growing virtual/online fitness market, such as Mindbody/ClassPass, Fitbit, Les Mills and Wexer.

Les Mills recently launched Les Mills XR dance as a virtual fitness game that transports holographic professional dancers right into the personal space of Meta Quest 3 users.

Virtual fitness platform FitXR is also banking on the mixed reality (MR) and VR sector, with CEO and founder Sam Cole predicting the technology will soon be found in gyms and fitness facilities. The virtual fitness platform just unveiled Slam, an immersive and gamified MR experience with passthrough capabilities. 

“The gamification aspect of Slam has allowed us to reach an entirely new group of users who are anxious about exercise, and young people who are addicted to sedentary gaming,” Cole told Athletech News. 

Even activewear brand Puma is highlighting the entertaining experience of virtual and mixed-reality fitness, collaborating with Meta Quest at store locations in Germany to promote “the world’s smallest gym.” The pop-up events prompt guests to explore the workouts offered by Meta Quest 3 within a 2m x 2m pod.

Demand for Online Fitness is High

The advantages of virtual fitness are numerous for consumers, benefiting from the convenience and flexibility of a workout on their own schedule and current location. Plus, as the report acknowledges, virtual fitness platforms are often less expensive when compared to conventional gym or studio memberships, with many needing little or no equipment.

With just a few clicks, fitness enthusiasts can access a seemingly unlimited range of workout modalities, including boxing, yoga, dance cardio, Pilates, HIIT, ballet and more. Many fitness providers also offer the option to tailor a workout based on skill level and health goal, further personalizing the online fitness experience.

Can Virtual Fitness Become the New Rx? 

As the report demonstrates, virtual fitness can break down barriers that in-person brands may experience, such as meeting the needs of consumers in geographically remote areas. There are also vast opportunities for fitness platforms to target content and classes based on regional preferences and cultural differences, expanding market penetration. 

Corporate wellness programs and health care providers can consider partnering with virtual fitness companies to promote better health of employees and patients, even prescribing virtual fitness as part of a care plan. While still in the early stages of study, preliminary research suggests that VR exercise can positively impact physiological, psychological and rehabilitative outcomes compared with traditional exercise. 

In alignment with the report, demand for virtual trainers and well-being coaches has also increased 44% year-over-year, according to corporate wellness company Gympass, which published its own findings after analyzing over 250 million check-ins on its platform over the past 24 months.

The post Virtual & Online Fitness Market To Top $250B as Demand Rises appeared first on Athletech News.

Hannah Eden first made her mark as a CrossFit athlete in 2013, showcasing remarkable determination and skill. Her career took a turn in 2015 when she, alongside her husband Paulo, launched PumpFit Club, a premium boutique gym in Fort Lauderdale, Florida.

Amassing nearly 500,000 Instagram followers, Eden has successfully partnered with leading brands, harnessing her dynamic energy to inspire and motivate a global audience. She works as an iFIT and NordicTrack trainer, introduced the HEF Training App, and launched her own apparel line, FYR Apparel.

Athletech News spoke with Eden about her journey from CrossFit athlete to successful fitness entrepreneur, and her ability to use immersive training to reach people from all walks of life.

The following conversation has been lightly edited for clarity and length.

Athletech News: As a former CrossFit athlete turned entrepreneur, how has your athletic background influenced your business approach?

Hannah Eden: My entry into CrossFit was somewhat accidental, but I approached it with energy. I strongly believe in our immense capacity, and I put all of mine towards achieving the lofty goal of winning the CrossFit Games. Despite my strengths, I also had weaknesses and suffered a back injury.

By that time, I was already coaching my own classes at another gym. I had dedicated every moment to being an athlete, but then I had to face the reality that becoming a top CrossFit athlete wasn’t in my cards. I had this fitness side hustle and thought, “What if I applied as much effort to my fitness business as I did to being an athlete?”

Our first business venture was opening our gym in 2015. I had no business experience, I was just 23 years old, but I brought discipline, structure and goal-setting from my athletic background. If you aim to lift a certain weight, you plan and work towards it. If you fail, you revise your approach and try again. This method of setting goals, planning, and making small, consistent efforts towards a larger objective is a skill I transferred to my business.

ATN: What strategies have you implemented to stand out in the competitive fitness industry?

HE: When I started working with iFit around 2017, I was already doing my own thing, sending out written programming via email, which was the norm at the time. My previous work involved breaking down workouts into parts and leaving the audience to do it on their own. iFit, however, introduced a more immersive approach. We did the workouts together, live, with no cuts or edits.

This format allowed me to be authentic, to admit mistakes and be more human. I believe this approach made a significant impact in the fitness space. More than just showing we are human, this method allows for deeper conversations beyond the typical workout instructions. It forms a personal connection with our audience. While it’s a bit odd because they know everything about me, and I know little about them, it becomes real when we meet during in-person retreats. 

ATN: You’ve organized numerous charitable events. How do you balance philanthropic pursuits with running your business?

HE: I’ve integrated my personal brand with my business, making charitable events a part of what I do. Initially, as I grew on social media, I was unsure of my purpose. The idea of being recognized just for physical attributes or social media presence didn’t resonate with me as a lifelong mission. Then, I realized the incredible reach of my platform. It felt right to use it for something greater than myself, satisfying me personally while raising awareness and funds, and integrating with my business.

A pivotal moment was in 2017 when my best friend passed away from cancer. I wanted to retreat, but I chose to channel that emotion positively. I undertook a mission to cycle and run around Iceland in eight days. This effort aligned with my passion for fitness, my desire to give back and my business interests.

ATN: What are some of the biggest challenges you’ve faced as a fitness entrepreneur, and how have you managed to stay resilient?

HE: The journey as a fitness entrepreneur has been multi-faceted. Firstly, personal branding means a significant part of my life is public. While this was a conscious choice, it’s not without challenges. Not every moment is a high; there are tough times, like the loss I mentioned earlier. It’s crucial to understand my core values and maintain a strong support circle. Over the past 12 years, I’ve learned to establish personal boundaries about what I share and what I keep private.

The second aspect is the pursuit of success in the fitness industry, which brings substantial exposure. I remind myself that playing in the big leagues means facing big challenges too. It’s about staying true to who I am, regardless of external pressures.

Resilience involves not just facing personal and professional challenges, but also adapting to the evolving fitness landscape, especially with the rise of online training platforms and apps. The integration of digital tools into personal training and the impact of this shift on traditional models is another crucial aspect of staying relevant and effective.

ATN: How do you integrate digital tools into your practice, and what impact does this have on the traditional personal training model?

HE: The advent of digital tools has revolutionized the fitness industry. When I started, it was all about in-person or written training; there wasn’t a digital component like video, which has since exploded. This digital shift allows us to impact people globally, reaching far beyond our local communities. It’s empowering to think that our online posts or workouts can help someone in the remotest parts of the world.

As a coach, it has also enabled me to broaden my skills and expertise. The accessibility of online training has allowed me to pursue certifications that might have been challenging to obtain otherwise, like my pre and postnatal certification I did while pregnant.

I’ve learned to adapt my routines to make them accessible and scalable for different fitness levels. As an influencer, people often want to mimic what you do, which can be tricky. By using video, I can provide variations for different skill levels. This approach helps make fitness more inclusive and reduces the risk of injury for those who might feel overwhelmed. 

The post Trainer Talks: iFIT’s Hannah Eden on Forging an Unstoppable Mindset appeared first on Athletech News.

The International Sports Sciences Association (ISSA) has entered into an exclusive partnership with fitness equipment manufacturer American Barbell. The agreement positions American Barbell as the exclusive provider of fitness equipment for ISSA, signaling a notable development in the realm of fitness education and equipment standards.

The partnership extends beyond equipment supply; American Barbell’s training arm, AB Athletics, will now serve as the exclusive live seminar partner for ISSA’s educational programs. These seminars are designed to incorporate practical training with theoretical education, providing ISSA members with hands-on experience using state-of-the-art fitness equipment.

American Barbell, established in 1978, has been a key player in the fitness equipment industry, known for its innovations like the Hard Chrome Olympic Barbell, Urethane Bumper Plate and the Cerakote Olympic Barbell. The company’s products are widely used across professional gyms, universities, and military bases worldwide. The partnership is expected to leverage American Barbell’s manufacturing expertise in tandem with ISSA’s educational reach.

“We are roll-up-your-sleeves people who actually train and believe in truthful fitness,” said Doug Katona, CEO of American Barbell. “ISSA is the ideal complement to helping us give back to the industry with live education that has applications for athletes, young fitness enthusiasts, and the up-and-coming athletes over 50.”

Through the collaboration, ISSA students and partners can now explore exclusive benefits, discounts and additional offerings available through American Barbell in their dedicated student portal.

“We are thrilled to align with American Barbell, solidifying them as ISSA’s official equipment partner. At ISSA, our commitment to providing valuable education for our students is unwavering,” commented Kurt Mangum II, director of strategic and business partnerships at ISSA. “AB Athletics’ live seminars are approved for ISSA continuing education credits, offering members the opportunity for hands-on learning in the United States with industry-leading American Barbell training equipment.”

The post ISSA Teams With American Barbell for Equipment, Education appeared first on Athletech News.

As an international coach and educator with over 20 years of experience empowering thousands worldwide, Hayley Hollander is a heavyweight in fulfilling human potential. Her leadership of a $90 million athletic club expansion and many other roles have cemented her expertise. 

Today, Hollander drives transformation through Pivotal, the coaching, education and consulting company she co-founded with Scott Hopson to help people and organizations gain clarity of purpose and develop mastery within their skill sets.

She holds credentials ranging from EXOS Performance Specialist to Gray Institute GIFT Graduate. An IDEA Personal Trainer of the Year finalist, Hollander creates life-changing experiences for her diverse clientele, from pro athletes to kids.

Athletech News spoke to Hollander about her precise, empathetic approach to personal training, the challenges inherent in training professional athletes and how the fitness industry can help solve the youth health crisis.

This conversation has been lightly edited for clarity and length.

Athletech News: What were some of the challenges and triumphs you experienced while serving as fitness director at Midtown Athletic Clubs and overseeing a $90 million expansion project?

Hayley Hollander:  The biggest challenge, metaphorically speaking, was like changing the tire on a car while it’s still running. We had to transform a facility from 35,000 square feet of fitness space into two buildings at Midtown Chicago. We had to close one building, reducing the fitness space to only 5,000 square feet, to accommodate 3,500 members at the time, and still run at 100% capacity with only 50% space.

There were a lot of challenges, including space, staff, and equipment. I had to design programming and opportunities for members to participate with coaches in a way that accommodated their interests, the space, and my staff. We eventually expanded to 400,000 square feet. Renovating and expanding the club meant closing and opening new spaces while under construction. It was a moving target.

My biggest triumph was successfully launching new programs during this stressful time. Another triumph was hiring new staff and training, educating, and keeping them busy. The outcome was that we made a profit while under construction, and at no point did we go into the red.

ATN: Can you elaborate on the founding principles of Pivotal and how the brand reflects your personal vision for the fitness industry?

HH: Pivotal was founded with a sole mission and vision to empower human potential. The name was chosen for its significance – “pivotal” is defined as a critical or vital moment. For many, a pivotal moment can change perspectives and future actions. We applied this concept to the movement space, where to pivot means moving to more than one location before returning to the starting position. Our goal is to help people combine all the key ingredients they need to empower potential in themselves and others.

Pivotal has three main avenues to empower potential. The first is coaching, which includes one-on-one clients, teams, and athletes. Second is education, where we offer live and online training for professionals worldwide, ranging from personal trainers to physical therapists and small business owners. Third, our consulting services are tailored to each client’s needs. Our consulting work varies, from creating innovative learning and training systems and curriculums, to empowering teams to fulfill their potential and drive productivity through leadership development.

ATN: What motivated you to help develop the Youth Movement Certification, and what impact do you hope it will have?

HH: This is a huge passion project that Pivotal is launching in 2024. Our tipping point came from learning about the current state of youth movement and recognizing the urgent need for change. Alarmingly, for the first time in history, our youth are expected to have a lower life expectancy than their parents. Movement, we believe, has an unparalleled influence on the cognitive, social, emotional and biological development of youth.

Currently, one in three children are overweight or obese, a number that has quadrupled since 1980. The reasons for this decline include limited access and opportunity, and negative influences from coaches and parents, leading to a high dropout rate from sports. This, combined with sports specialization, leads to injury risk due to excessive practice, competition and a lack of proper training techniques or understanding of scientific principles. The Youth Movement Certification is designed to change this paradigm.

ATN: What challenges and opportunities have you encountered while consulting for professional soccer teams in Brazil?

HH: In the fitness space, especially as a personal trainer, one often overlooks the intricacies of training athletes in a specific sport. Our work with a professional soccer team in Brazil involves collaborating with performance and strength and conditioning coaches. We focus on enhancing their knowledge and skill sets to deliver programming relevant to their phase and training volume. These coaches work with players ranging from under 10s to the professional teams, both men and women.

Our consultation often revolves around programming different workouts for various phases of the soccer season, which is 11 months long, from late January to early December. During this period, teams may play up to 72 games a year, which means about two to three games a week. Given the multiple competitions they participate in, like professional leagues, Olympics, and world championships, it’s a complex scenario.

ATN: In a competitive industry like personal training, what strategies can trainers use to differentiate their services and programs from others?

HH: To stand out in personal training, I divide my approach into two key areas: experience versus programming.

Focusing on the experience is crucial because people remember how you made them feel, not necessarily what you said or did. As a personal trainer, it’s about creating a connection with your client. It’s understanding where they are emotionally and physically when they walk through the door, and then crafting a session that elevates them from that initial state to feeling great by the end. It’s about building rapport, recognizing their current state, and guiding them to where they need to be.

The key is to align the session with their goals. If someone’s aim isn’t to run a marathon, you wouldn’t have them run on a treadmill. It’s about understanding their goals and creating an experience that aligns with these, rather than just focusing on the right exercises, sets, reps, or equipment. Clients need to feel valued, understood and better than when they first walked in.

The post Trainer Talks: Hayley Hollander on Empowering Human Potential appeared first on Athletech News.

Personal training clients with health savings or flexible spending accounts (HSA/FSA) can now use those funds to pay for sessions on a tax-free basis, thanks to a new partnership between health-focused company Truemed and the National Academy of Sports Medicine (NASM). The deal makes it easier for clients to access up to 40% in additional “free money” to put towards fitness,

This collaboration taps into the $150 billion available in consumer HSA and FSA funds, marking a new direction in how fitness services can be financed.

The partnership provides a way for clients to use tax-free funds for a range of health-related expenses, including gym memberships, exercise classes, equipment, and even wellness products like supplements and sleep aids. These expenses can now be included as qualified medical expenses, contingent on obtaining a Letter of Medical Necessity (LMN) that links these services or products to the prevention or treatment of specific health issues.

“This partnership empowers our community of passionate fitness professionals to extend their impact on a client’s overall healthcare journey,” said Jeremy Guenther, director of business development at NASM. “We’re delighted to deliver a pathway that equips our professionals with a means to help their clients get more out of their investment, while boosting retention rates and expanding their overall reach in the process.”

For personal trainers and wellness product affiliates, this partnership could lead to increased financial benefits. The system is designed to potentially boost average order volumes by 36% and retention rates by 42%, according to Truemed’s data. This increase is attributed to the ability of customers to utilize up to 40% more funds through their HSA/FSA accounts.

The process for affiliates to participate in this program involves signing up with Truemed, receiving a customer link, and then marketing this link to their audience. An independent medical provider will determine if a client is eligible for HSA/FSA funding and, if approved, will issue an LMN so they can use tax-free funds to pay for their fitness and wellness professional fees.

NASM-certified trainers can enroll in the program at no additional cost.

Truemed’s co-founder, Calley Means, emphasized the gravity of this initiative in making personalized fitness programs more accessible and affordable for clients.

“It is important for clients to have access to consistent, personalized exercise programs to support their overall health,” Means said. “We are honored to be partnering with NASM to make HSA/FSA spending on personal training seamless.”

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