Echelon Fitness Expands Reach With runDisney Deal
The connected fitness equipment maker will showcase its offerings to 170,000+ runDisney participants in 2024 and beyond
Echelon Fitness is putting on its Mickey ears to prepare for a multi-year deal as runDisney’s newest sponsor.
The fitness equipment maker is headed to the most wholesome tourist destinations in America in 2024 with plans to support runDisney participants in all races at Walt Disney World Resort in Florida and Disneyland Resort in California.
The collaboration gives Echelon a favorable perch at the runDisney race series, which has over 170,000 participating runners each season, as well as virtual races. Echelon will feature its connected fitness equipment at the races, have a presence at runDisney yoga events and offer interactive demonstrations at race expos.
“Echelon Fitness, together with RunDisney, blends the thrill of their renowned running events with the convenience of home workouts, uniting two forces that believe it’s not just about the finish line; it’s about the magical journey,” Lou Lentine, Echelon Fitness CEO, tells Athletech News. “We can’t wait to see what happens when these two devoted communities come together over their love of fitness — bringing runDisney fans access to the at-home connected opportunities Echelon has to offer and exposing our Echelon enthusiasts to runDisney marathons and running events.”
In order to get runners prepared, Echelon says participants can train on its treadmills, the Echelon Stride or Stride-s, while incorporating runDisney trainer Jeff Galloway’s training programs. The program offers a training series for beginners and advanced runners, ranging from 13.1 to 48.6 miles.
For runners who can’t make it to Disney’s resorts for in-person races, runDisney also offers virtual races of all distances, with participants receiving medals, a special shirt, a digital bib and finisher certificate, digital race tool kit with printable mile markets, a digital expo and event guide and a virtual playlist.
Echelon, meanwhile has also pushed into the strength training market this year, as seen with the addition of its Echelon Strength Pro product.
