Lou Lentine, founder and CEO of Echelon, a leading manufacturer of connected fitness equipment, and Danny Dulkin, Vice President of Development at Arch Amenities Group, which creates bespoke wellness spaces, join Athletech News Founder and CEO Edward Hertzman in this exclusive “Fireside Chat” interview. 

Lentine and Dulkin explain how their companies work together to build the best possible gym environment as equipment supplier and designer, respectively, following industry trends and capitalizing on their strong relationship. Alongside Hertzman, the Echelon and Arch execs dive into concepts such as the rise of strength training, getting the most out of a gym space and what lies ahead for the fitness industry.  

Watch the full interview here for expert commentary on the following:

• What makes a successful fitness supplier and designer relationship in 2024
• How to give gym members what they want while maximizing real estate
• The future of fitness from multiple industry perspectives

Key Talking Points

(0:00 – 0:55) Introductions

(0:55 – 2:07 ) How fitness facility layouts have evolved

(2:07 – 3:55) Designing products to meet new layout demands

(3:55 – 6:10) Foundations for the Arch and Echelon partnership

(6:10 – 9:09) Addressing strength training’s popularity from a supplier and design side

(9:09 – 10:17) Importance of acoustics in gym design

(10:17 – 13:44) Space management both with gyms layout and equipment

(13:44 – 16:49) Connected rooms and increasing retention

(16:49 – 18:39) Incorporating wellness and recovery into modern gym floors

(18:39 – 20:40) Things to look forward to in the rest of 2024 

(20:40 – 23:04) Why gyms will never be dead

(23:04 – 24:07) Wrap Up

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Echelon, a maker of connected fitness equipment and workout gear, has added a strength training machine, the Echelon Strength Pro to its portfolio. The new hardware is designed for commercial and at-home gyms, delivering live and on-demand instruction via the Echelon Fitness app.

The new fitness hardware is available for pre-sale and is expected to ship in early October for $4,999.

The Echelon Strength Pro system features a 24-inch HD embedded touchscreen, digital resistance and multi-plane adjustability and offers guided programming and an intuitive touch so fitness enthusiasts can get the most out of their workout. There are also four interchangeable accessories such as handle grips, straight bar, rope grips and ankle straps.

The new smart system boasts multiple resistance modes and can customize and save workouts. Echelon says no new subscriptions are needed, as the fitness content is part of the existing membership plan for active members.

“Engaging in a consistent fitness routine is notoriously difficult and for those interested in strength-training, traditional weights with limited instruction can feel overwhelming, uninspiring or inaccessible,” said Lou Lentine, founder and CEO of Echelon. “The Strength Pro is the result of thousands of hours of R&D, receiving our internal excellence seal of approval.” 

Lentine added that the company believes Echelon has built the best product in the market, confident in the new equipment despite big-name fitness companies like Peloton and Lululemon transitioning away from hardware and leaning into content as the connected fitness market struggles.

“The Strength Pro will provide an amazing workout, with users being able to choose from a variety of options such as freestyle workout, prebuilt instruction-led workouts, custom workouts or following our trainers in a full session,” Lentine said. “This is an accessible solution for owners and properties – from multi-family complexes to boutique gyms to hotels – to deliver that high-end, well-rounded workout without worrying about noise levels, product durability or safety.”

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Peloton and Echelon have announced a settlement of all pending litigation between the two connected fitness brands, stating that all pending actions will be dismissed.

Echelon, an at-home fitness brand that sells smart bikes, rowers, treadmills, and fitness mirrors, has agreed to stop using Peloton’s leaderboard technology in its on-demand classes.

Peloton filed lawsuits against iFit and Echelon last year, alleging that both competitors profited from its technology and taking issue with its competitors’ use of leaderboards. Peloton claimed that Echelon copied its leaderboard and infringed on a control station, which was related to a patent Peloton had received.

In a statement, both connected fitness companies stated that they are relieved to have the litigation behind them and have no further comment.

Peloton and Lululemon also reached a mutually agreeable settlement in October, with Peloton agreeing to phase out certain apparel designs after Lululemon accused the connected fitness brand of patent infringement.

Peloton’s CEO, Barry McCarthy, recently stated that the fitness company is beating a one-year timeline to right the ship, and that while the ongoing turnaround is still a work in progress, Peloton is moving in the right direction.

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Peloton has filed lawsuits against two of its biggest competitors, claiming that the companies have violated up to four patents. With connected tech and fitness equipment merging and Peloton suing iFit and Echelon, one may wonder: who owns the connected fitness space, anyway? 

Peloton alleges that iFit and Echelon have profited from its technology and is seeking cash compensation. The profiting of the tech, Peloton says, is wide-ranging and includes bikes, treadmills, rowing machines, and ellipticals. The interactive fitness company wants to block the sales of any fitness products that it says infringe on the patents. Peloton, in addition to cash, wants to halt sales until the patents have expired. The lawsuits were filed in a Delaware district court this week.

Peloton says that the competitors are using the same leaderboards and live class participation format. The company points out that iFit, in particular, didn’t have a community engagement feature until Peloton. The fitness giant also finds iFit’s ActivePulse and SmartAdjust features an issue, as Peloton says it uses a similar innovation on its Bike Plus.

In the filing, Peloton stated the following: “Prior to the actions giving rise to this suit, iFit Functionality never delivered live classes — i.e., classes taught by instructors and streamed to users’ devices in substantially real time — or offered its members the ability to participate in competitive classes via a leaderboard. Instead, iFit Functionality only allowed subscribers to follow along with pre-recorded exercise classes on their machines, without any sort of community engagement.” 

Peloton is no stranger to lawsuits. iFit first sued the company in 2016 for patent infringement. After the case was settled in 2017,  Peloton moved to sue iFit. The competitors have long been at odds, with Forbes reporting that Scott Watterson, iFit’s CEO, had waged a war to bring down Peloton.

iFit has proven to be a strong contender. This summer, iFit announced it had acquired Sweat, a leading platform for women’s health and fitness. The acquisition would help expand the Peloton competitor in the global digital fitness market. 

In addition to iFit, Peloton has set its sights on Echelon. Peloton says that prior to the release of its Tread, treadmills didn’t offer leaderboards. Peloton alleges that Echelon has created a copycat leaderboard and infringes on its “control station,” which relates to a patent Peloton just received. Echelon had closed out 2020 with investments led by Goldman Sachs Growth, and was noted as having a broad range of products at various prices.

Since its inception, Peloton has had a growing list of competitors, many at a lower price point, which has attracted some consumers who wanted a modern stationary bike on a budget. When it comes to the fitness industry, connected tech has led to a brewing war among big names, all vying to offer the best bells and whistles for consumers. Companies like Mirror, Hydrow, and Tonal, are all harnessing the power of tech in its equipment. Some companies say that its future products will become more immersive and gamified. With tech-driven advancements becoming more commonplace in all facets of life, will Peloton be able to claim the fitness tech space?

Peloton’s growth exploded during the pandemic but has faced numerous challenges in the last month. The interactive fitness company cited declining sales and shipping delays, and stocks fell 25% earlier this month. The company just enacted a hiring freeze and has announced offering a discounted stock sale to gain capital. The stock sell-off has removed CEO John Foley from the billionaire’s list. 

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Fitness leaders and entrepreneurs hail Sibec as being their most important event of the year. Sibec 2021 was no different.

“Not only do we come to Sibec to meet with potential buyers, but it is our opportunity to collaborate with fellow suppliers. It provides us the chance to understand each other’s opportunities and learn of advances in products. There are few other places where the best of fitness products converge,” said virtual training platform FlexIt founder Austin Cohen. 

The sense of optimism was intertwined with an undeniable level of anxiety about what lay ahead for the fitness industry, especially for owners of brick-and-mortar gyms and manufacturers of commercial grade gym equipment. Many gym owners who attended Sibec saw 2020 as the hardest year of their careers. For manufacturers, the lack of money gym owners have to invest in new equipment provides a challenge for the years ahead. Many companies have pivoted to offer more in-home equipment vs. commercial products to adjust for the steep rise in at-home exercise. 

Other conversations throughout the three-day Sibec 2021 included the obstacles faced by increased costs associated with moving products out of China. One equipment manufacturer said they have been forced to add as much as 8% to the price of their equipment to account for the higher freight rates. At the beginning of 2020, it cost around $2,000 to ship a container from China to Europe. Now, some companies are being quoted  as much as $14,000. The issue, caused by a shortage of shipping containers in China and other parts of Asia, is yet one more obstacle the industry is currently facing.

Beyond the mix of optimism and trepidation for what lies ahead, other key trends included the need to reinvent the gym, wellness services as an extension of traditional physical fitness centers, and the growth of connected and digital fitness. 

Reinventing the Gym

With the recent announcement from the CDC on relaxed mask mandates, gym attendance is on the rise according to recent reports. For gym owners and operators this comes as music to their ears after 14 long months of lost revenue. Gyms, eager to welcome people back, are finding their members eager for personal connection and a more vigorous workout. In a recent Insider article, Equinox announced on Tuesday, May 18th, just after New York relaxed restrictions, that they had their busiest day since March 2020. According to Equinox, the same week saw new-membership sales in New York up 55% versus the week prior.

While the gym is surely not dead, the future of traditional fitness centers is in question. Gyms are under pressure to reimagine their spaces and their offerings. Consumers have invested in alternative methods to stay fit utilizing products from Peloton, Mirror and Tonal. In addition to new cutting-edge equipment, increased usage in fitness apps and digital programming have enabled people to workout at home at lower costs. Many may be reluctant to depart from their newly established fitness habits. 

There was strong representation of traditional and connected fitness equipment at Sibec 2021. Companies like Jacob’s Ladder, CLMBR, Woodway Treadmills and Echelon were popular suppliers that buyers were eager to engage with. This comes as a recent industry report marked the global market for physical fitness equipment at an estimated $13.5BN as of 2020 with projected growth to $18.5B by 2026, a CAGR of 5.3% over the analysed period. Cardiovascular Training alone is projected to record a 5.7% CAGR and reach $11B during the same time period. 

Connected Fitness 

While gym owners came to Sibec to understand the latest in traditional equipment, many left considering investments in innovative software and services not previously offered. Examples of this include products such as Virdio, an augmented reality technology solution which allows gyms to “bring the gym to a member’s home” in a fun interactive way that makes at-home fitness more exciting without the need to invest in heavy and expensive equipment. 

Virdio’s business model, which allows gyms to quickly connect trainers and fitness instructors to at-home members, is a minimal investment as they only are charged if a member signs up and takes a class. This kind of model bodes well for gyms as they try to innovate and keep costs low. When we talked to Founder Arjun Rishi about the response he got, he said that gym owners he thought might have previously been reluctant to consider new solutions for their gyms were overwhelmingly open and anxious to test out the product. “Gyms know they need to meet their customers where they are, which is currently at home,” said Rishi. “From all the studies we have seen, the members not returning to the gyms range between 20% and 30%.  There are outlier studies that go as high as 40%. Our feeling is that a large portion of the members will return, some will want to work out a few days at the gym and the rest of the week at home, a true hybrid member.  Our solution enables gyms to engage their members when they workout at home.”

Wellness as an Extension to Fitness Centers

Other gym operators pointed to wellness and self-care products as ways they plan to keep their gym members satisfied and engaged. Am-Finn Saunas, a leader in commercial grade sauna and steam rooms, were met with increased attention from gym owners. With a variety of offerings (including a new residential sauna for those who want to enjoy spa-like services at home), owners, who had previously not considered offering such amenities, were highly engaged during meetings with the Am-Finn representatives. One gym owner commented, while he typically shied away from spa-like services, he knew that he needed to give his members something different. He also felt that with a variety of pricing options and easier build out, the saunas were now more obtainable. 

Miha bodytec, which offers EMS (Electro Muscular Stimulation) training, is another example of a product extension for existing gyms and studios. EMS training is traditionally a 20 minute workout that stimulates the muscle 30% more than a traditional workout. This type of training uses a direct impulse to the muscle, similar to the type of impulse your body naturally produces. When speaking to the team they reported increased attention from not only training facilities but gyms, spas and recovery rooms as companies look to diversify their offerings and provide their customers the latest and most effective fitness solutions. With the recent approval to use EMS for medical use, Miha bodytec feels well positioned for future growth and increased adoption. 

It felt somewhat serendipitous that Sibec 2021 was occurring as federal, state and local governments were beginning to lift bans on mask wearing at fitness facilities and capacity guidelines were being loosened around the country. This couldn’t have come at a better moment as gym owners and operators are desperate to get their members back into their gyms. While the question lingers…how many will come back, operators are determined to reopen (albeit sometimes with fewer locations or reduced offerings) with the hope that the balance of 2021 will help them begin to regain what they lost during the pandemic.

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Below are Athletech News’s 5 key takeaways from the Future of Fitness webinar.

1. Getting the product in front of the customer is critical.

Product testing is a key indicator of a customer’s likelihood to purchase. In the fitness industry it is no different. According to Tonal CEO Aly Orady, the best way for a customer to understand Tonal is to experience it in the same way you have to “drive the electric car to really feel what it is like.”

Today, Tonal has 80 locations in the United States, including 40 at Nordstroms, where you can try the product first hand.

According to Orady, there is more than a 50% chance that you will buy a TONAL if you try it. 

Echelon CEO Lou Lentine reports his company is generating about 60% of their business through placement in major retailers. He points to partnerships with companies like Best Buy, Costco and Walmart, which are set up to sell and understand their customer, as a primary driver of his incredible growth. Lentine said at the Future of Fitness online event that he anticipates beating sales projections by 30-40% this year.

2. Community continues to be an integral part of growing any fitness business, whether it be a physical product or a virtual fitness program.

For Echelon, organic communities are gaining in strength and helping to drive their business. Lentine is seeing more and more groups participate at a local Echelon studio. These groups create communities and give his team the opportunity to engage with loyal users to gain valuable product feedback. Community has become so important that Lentine and his team have discussed the possibility of building a community aspect into their app. Facebook communities have also provided valuable consumer insights and free access to uncensored feedback enabling companies to adjust strategies and offerings. 

For Physique 57, community is at their core. As a fitness company based in physical studios, much of the Physique lure was the familiarity of their local studio and the bonds made with instructors and fellow classmates. It was common for Physique classes to be social engagements for friends or colleagues before or after work. Continuing to foster that community in a fully remote model has been challenging. At the Future of Fitness, CEO Jennifer Maanavi pointed to the strategic hiring of a marketing manager during 2021 to help drive meaningful events and social experiences that did not rely on being in the studio. 

3. Financing options and scaled pricing choices make services accessible to a wider audience.

Not everyone has $1,000 for an Echelon Connect Bike or $3,000 for Tonal. Payment plans have been an integral tool both companies have used to make their products accessible to customers. Both Lentine and Orady also believe that as physical well being becomes more mainstream, consumers are beginning to justify these higher costs. Physical equipment in their homes is being viewed as an essential, no longer a luxury. 

Physique 57 strategically offers a variety of options including in-person classes, on demand programming, virtual live classes and instagram live to appeal to various audiences. Their on demand option that includes 300+ workouts is offered at $24.99 a month, much more digestible than a single in-person class in a New York City studio at $38. Giving consumers options to programs at various price thresholds is important not only to Physique 57, but to all boutique studios and gyms. 

4. Gyms must evolve now.

Traditional brick-and-mortar gyms must entice customers to return. They need to provide an experience one can not get at home. While many people might maintain gym memberships, the frequency of their visits will be limited as they continue their at-home exercise in a post-COVID time. Offering gym members a free supplemental virtual offering in addition to their existing membership is not enough.

Orady said at the Future of Fitness event that he believes that gyms must produce a “richer suite of services” that will delight their customers. For Echelon, where most of their products currently end up in homes, Lentine has formed a dedicated staff of 5 sales people focusing entirely on selling to gyms. However, with the financial instability of gyms he believes he will be lucky if 10% of Echelon equipment are placed in gyms this year (Echelon recently launched a commercial line). That said, he does believe connected fitness within the gym providing valuable insights to users and gym owners will be a critical way that gyms can continue to evolve to provide their customers an elevated experience through state of the art equipment and technology. 

5. Digital programming consolidations are a possibility.

With the plethora of digital offerings available, all three Future of Fitness panelists anticipate not all players being able to sustain their operations. Unlike Echelon and Tonal users who pay for physical hardware, digital apps allow customers to ‘jump around’ moving from one offering to another. This goes back to the need for a strong community to keep even the most loyal customers engaged and connected. The challenging model of virtual programming via an app makes smaller fitness players susceptible to customers moving on to the next latest workout trend. For Physique 57, Maanavi argues that her competition is expansive and includes everything from YouTube to free content and of course to Peloton. 

For the many instructors who want to start their own businesses, it is challenging. Lentine anticipates that it might cost upwards of $50 for a business to acquire one customer and “if you are only charging $10 a month for a subscription,” it is going to be difficult to sustain the business. Many of these smaller players will struggle to compete against larger ones like obé, Equinox+, Peloton and Apple Fitness+. Orady also envisions consolidations and acquisitions of some of the smaller players as a way for them to survive.

Looking Forward

After the Future of Fitness panel discussion, we connected with Maanavi to gain additional thoughts on the future of the industry. When asked what lies ahead, she said, “The greatest opportunity for the fitness industry and our country’s health, is to encourage those who don’t exercise to simply start moving their bodies. When it comes to beginners, we actually don’t even need to use the term ‘exercise’. Let’s call it ‘movement’ to help the 77% of Americans who don’t exercise feel more excited to make a change. That can be our collective goal. Remember the wildly successful ad campaign ‘Got milk? Now it’s time for ‘Let’s move!’”

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Peloton has become so associated with the idea of internet-connected stationary bicycles that the brand may become a fill-in for the concept, like how iPods were once used interchangeably with MP3 player or Kindle with e-reader. However, the market for high-tech stationary bikes is vast and had been developing long before the pandemic. Here are six Peloton alternatives to consider. If you are considering price points, owning a Peloton costs about $2,500 for the first year and $500 each year after, accounting for subscription fees.

Bowflex VeloCore ($1,699 – $2,199)

Right before lockdown and the rise of Peloton, Bowflex (a name you might remember from late ’90s/early ’00s infomercials) released its most advanced bike, the C6. The bike had no video screen, just a mount for a phone or tablet. In the age of connectivity, that would do and in October, the company presented the VeloCore. The range of costs mostly account for differences in size and touch-screen capabilities of the video panel.

Perhaps VeloCore’s most unique feature is “lean mode,” which allows users to angle from side to side, supposedly offering a more full-body workout. Reviewers praised the feature, as well as VeloCore’s sound-reducing magnetic resistance system and its media adaptability — it plays all the main streaming services and even works with Peloton and Zwift apps. Some noted lack of live classes and leadership boards, well-known aspects of the Peloton experience.

NordicTrack S22i ($1,999)

According to reviewers, the NordicTrack S22i sets itself apart with its ability to automatically adjust inclines, declines and resistance, creating a smooth ride. The Peloton alternative bike also includes virtual courses for its 22-inch screen, gathering praise for its simulations of riding through the jungles of Vietnam, the beaches of Hawaii or ruins in Turkey — an appreciated escape given the COVID-19-related hazards of travel. The bike also has a built-in fan that emulates the breeze on your face, showing NordicTrack really put stock in the stimulated experience. Reviewers also liked the 360-degree adjustable screen, which helped them when streaming non-bike-related content, but some said the seat was a little rough. Some have also grimaced at the generic workout music that comes with its programs, a sharp contrast with the playlists of hits available via Peloton’s contracts with Spotify and Apple Music.

SoulCycle At-Home Bike ($2,500)

With a price point and cult brand following to match, the SoulCycle bike is the cycle that comes closest to directly competing with Peloton. Reviews have praised its smooth ride and the high-resolution of the 21.5-inch screen, better by which to stream the fitness classes for which it is named. The bike doesn’t include a leaderboard and its metrics are limited to power output and calories burned (no heart rate), which some have attributed to SoulCycle trying to create an experience rather than a competition. That is not to say it’s limited to streaming Cycle content: like Pelotons, these bikes can connect to Netflix and other outside video apps. The corresponding subscription service for the bike, Equinox+, is also not a budget-minded purchase at $40 a month, but includes a range of classes outside of cycling. If the cost is an issue, the SoulCycle at-home can also be purchased in monthly installments of $64 over 39 months and the company now guarantees shipment in three weeks after some issues with delays.

Echelon EX5S Connect Bike (1,599)

Echelon’s EX5S Connect Bike mirrors many of the connectivity features that have elevated Peloton into a fitness craze, according to reviewers, including leaderboards, frequent live classes, a sizable and diverse library of on-demand workouts for the subscription fee, both involving the bike and not. The less fine resistance controls and lack of access to top music services seems to be the key difference to consider. The EX5S also doesn’t connect with outside programs, like Netflix, if you are the type to catch up on your shows during rides. On the plus side, some have liked the compact design of this Peloton alternative bike.

Myx ($1,299)

With a price tag several hundred dollars below a Peloton and most competitors, the question at the heart of the Myx is: Can a budget bike compare? Some reviewers think it can. The most noticeable difference is that most smart bikes use magnetic resistance whereas Myx uses friction resistance, losing some of the smoothness and quietness of a Peloton. However, Myx scored high points for its adjustable screen and handlebars, good for taller riders. Monthly subscriptions to its in-house video content are $29 and reviewers have noted a good array of non-bike classes, including barre, body sculpting, yoga and meditation. Also, Myx does away with leader boards and instead compares progress against users’ stated fitness goals, which may be more your style.

ProForm Studio Bike Limited ($1,499)

ProForm is trying to scoop up customers who don’t have a disposable grand to spend on a connected bike. Its Studio Bike Limited is available on a three-year payment plan for $39 a month. Reviewers have found the bike to be pretty similar to a Peloton, with classes available on its iFit program. The ProForm Studio Bike Limited doesn’t have automatic resistance control or heartrate monitoring, but those seem like bells and whistles many could live without.

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Peloton Interactive Inc., whose stock is soaring thanks to fitness enthusiasts kept house-bound by the coronavirus pandemic, is facing a new threat from a competitor — this time at the U.S. Patent and Trademark Office.

Echelon Fitness Multimedia LLC, which Peloton has accused of offering a cheap knockoff of its fitness bikes, has launched an all-out battle to undermine Peloton’s claims that its service is unique. It’s filed petitions in the past week claiming two Peloton patents at the heart of a lawsuit against Echelon are just rehashed ideas from other people… READ MORE @ BLOOMBERG

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Samsung Electronics announced today that its Samsung Health platform is now available on 2020 Samsung Smart TV models. Designed to revolutionize the concept of at-home workouts, Samsung Health is a user-centric wellness platform that goes beyond fitness. It is a companion that syncs across various digital devices – smartphones, wearables and now Samsung Smart TVs. With Samsung Health, users will be able to enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges and more – all from the comfort of home.

“The whole intention of Samsung Health is to motivate our consumers to live healthier lives by meeting them wherever they are, across Samsung platforms,” said Won-Jin Lee, Executive Vice President of Service Business at Samsung Electronics. “We knew that to do this, we needed to develop a user-centric and immersive platform that offered a variety of in-home fitness and wellness options. Given the current climate, we hope that the launch of Samsung Health makes it easier for our consumers to prioritize their physical and mental wellbeing on a daily basis.”

Wellness Your Way

Samsung Health enables consumers to customize their own health journeys by connecting them to premium content, a personalized performance dashboard, goal-based challenges, and intelligent features that keep them motivated and focused on achieving their wellness goals – both at home and on-the-go.

Personal custom features of Samsung Health include:

• Personalized Profiles: Consumers can create individual accounts for themselves as well as for family members. Each account receives personalized workout recommendations based on preferences.
• Dashboard: Users can connect to Samsung wearables and accompanying mobile app to see their personal stats flow through into one centralized place. They can keep track of the daily stats synced from all devices, analyze progress, and achieve desired goals.
• Content Browse: Samsung Health on TV provides a content-forward experience that allows users to access and consume fitness and wellness content from leading industry partners on the biggest screens available. Everyone has an option to choose from a diverse range of workouts provided by Samsung Health partners, whether in need of a daily meditation or a HIIT workout.
• Routines: Samsung Health helps keep the day energized with individual routines. After consumers set a routine and when the TV is on, it will give a reminder to play personal fitness or mindfulness content according to the schedule. Whether indulging in a morning workout or finishing the day with an evening relaxation session, the routines ensure that every workout plan is carried out easily.
• Challenges: Samsung Challenges also adds cheer and fun to the activities. Users can commit to a personal goal or invite family members to participate in a shared goal. Ranging from workouts to meditation goals, users can enhance motivation and performance throughout the journey to a healthier lifestyle.

Home Is Where the Health Is

Samsung Health also provides fitness and mindfulness content to create a comprehensive workout routine from the comfort and privacy of home. Consumers can browse a range of modalities including yoga, mindfulness, strength training, stretching, barre, pilates, dance, cardio and more.

The immersive app experience provides content-first discovery and personalized recommendations across meditation and fitness routines from premium brands that users know and trust – including Calm, obé fitness, barre3, Echelon, Fitplan, and Jillian Michaels Fitness. Only on Samsung Smart TVs can users enjoy select free content from all partners for the first year including more than 5,000 hours of free, in-home content and upwards of 250 instructive videos that vary in terms of exercise level and discipline. Following the launch of Samsung Health, the partner ecosystem will continue to expand, so that consumers are always able to discover something new or find content that suits their specific fitness needs.

Select Free Premium Content From the Best Fitness and Wellness Brands

Free mental fitness content including Meditation, Sleep Stories, and Music, in addition to the brand’s popular 10-minute daily meditation offering, the Daily Calm.

Free fitness and training content including six “plans” and 50 classes, access to five trainers with high quality audio and video tips, progress tracking, and in-app community features.

Interactive daily workouts and paid premium customized exercises for all fitness levels including an exclusive 28-day workout plan curated for Samsung TV owners.

20 free trial classes including boutique cycling and rowing classes, strength training, boxing, yoga, pilates and more.

20 free classes for Samsung Smart TV users including Strength, Sculpt, Circuit, Dance, HIIT, Dance-HIIT, Pilates, Yoga, Barre, Bounce, Boxing, prenatal and holiday/event themed classes – refreshed every 2 weeks.

50 pieces of free content to take care of the body and mind including full body workouts, strength & conditioning, mindfulness, cardio and more.4

Samsung Health redefines at-home fitness by delivering additional utility right from Smart TVs and across other devices. It combines convenience, quality and analytics to create an all-in-one fitness system for every member of the family, with customized recommendations and suggested challenges. Between lively Zumba classes, invigorating HIIT workouts and calming sleep stories, there is an option designed to fit every consumer’s needs, goals and preferences.

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