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Albertsons Pushes Into Digital Health and Wellness with ‘Sincerely Health,’ a Reward-based Platform

Albertsons Pushes Into Digital Health and Wellness with ‘Sincerely Health,’ a Reward-based Platform

Sincerely Health app screenshots
Sincerely Health provides personalized health and pharmacy services. Amazon and CVS Health recently rolled out similar digital care-based platforms.

Albertsons Companies, Inc. is moving into the digital health and wellness realm with the launch of Sincerely Health, a digital platform that is designed to encourage and reward consumers on their health journey so they can make informed choices.

The platform was created in partnership with healthcare providers, insurance companies, and technology companies.

Albertsons, one of the largest food and drug retailers in the U.S., says its new, backed-by-science platform is now accessible on 16 of its grocery apps and websites, including Safeway, Vons, Shaw’s, Jewel-Osco, Acme, and Tom Thumb.

The retailer confirmed that its new platform will evolve in response to customer feedback.

“We are introducing Sincerely Health with a singular intention to improve lives,” said Omer Gajial, Chief Digital Officer and EVP Health at Albertsons. “As a grocery and pharmacy retailer committed to the health and wellness of our communities, we are empowering customers to have a connected and personalized view of their health across food, nutrition, activity, mental well-being and pharmacy services, enabling them to make more informed choices.”

Sincerely Health app welcome screen

The Sincerely Health app will first present users with a brief questionnaire that will provide a health score based on seven dimensions of well-being, such as age, gender, nutrition, lifestyle choices, and mental health. Users can link activity trackers and wearables such as Apple Health, Fitbit, and Google Fit to the platform and log their vitals and medication.

An online pharmacy is also available on the Sincerely Health platform, with prescription management tools, vaccine scheduling, and telehealth services that connect users with general practitioners.

Customers who sign up for Sincerely Health through their grocery app will receive a coupon for up to $25 off an upcoming purchase, redeemable at any store. 

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Alongside the rollout of the Sincerely Health platform, the retailer also announced the launch of the ‘Sincerely, Food’ marketing campaign, which celebrates the joys of food and community. According to Jennifer Saenz, EVP and Chief Merchandising Officer, the campaign’s goal is to provide a personalized and engaging customer experience.

Consumers can expect similar moves from other retail giants, as One Medical and Amazon recently partnered to provide on-demand virtual care services through a membership program.

CVS Health has also reached an agreement to acquire Oak Street Health, which provides primary care. By lowering care costs and improving outcomes, the company and CVS Health hope to improve the long-term health of those in underserved communities.

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