Orangetheory Taps Ascent as Official Protein Powder
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations
Ascent Protein has reached new heights, inking a nationwide partnership with Orangetheory Fitness that makes the sports nutrition brand the fitness franchise’s first official protein powder partner.
Ascent, a Colorado-based nutrition brand, offers protein-packed whey and planet-based blends, each with 25g of protein and zero artificial flavors and sweeteners. As a result of the new deal, Ascent’s 100% Whey Protein Powder and Plant Protein Powder will be found at select Orangetheory Fitness locations nationwide in vanilla, chocolate and chocolate peanut butter flavors. As a nod to its new partner, Ascent created a custom 1lb bag exclusively for Orangetheory studios, featuring the fitness franchise’s logo.
“Orangetheory Fitness is a great partner for Ascent and our mission to help athletes naturally improve their athletic performance,” said Dallas Doiron, associate director of sales for Ascent Protein. “All Ascent products are created using minimal ingredients, no artificial flavors or sweeteners and are designed to support muscle health and performance. This partnership allows consumers to conveniently grab their favorite protein products right before or after their workout at Orangetheory.”
Launched in 2016, Ascent’s products have found fans in athletes such as Dallas Cowboys running back Tony Pollard, CrossFit Games athletes Brent Fikowski and Christine Kolenbrander, and Team USA Weightlifting’s CJ Cummings and Jourdan Delacruz. In addition to post-workout recovery protein powders, Ascent offers a pre-workout blend and an iced coffee with protein powder.
“We’re excited to bring Ascent Protein on as our official Protein Powder Partner,” says Scott Brown, vice president of fitness for Orangetheory. “This collaboration offers our domestic network of over 1,300 studios a great opportunity to provide their members with an essential tool for muscle growth, tissue repair and overall recovery. It perfectly aligns with our mission to support their journeys in living a longer, healthier life.”
