Julianne Hough’s Kinrgy Chooses WeHo for First Dance Fitness Studio
The dance fitness brand partnered with Xponential Fitness to open three studios. Upcoming locations are set for Austin and Seattle
Julianne Hough is dancing her way into March with the grand opening of her dance fitness platform Kinrgy’s first brick-and-mortar studio, in West Hollywood, California.
Founded by the “Dancing with the Stars” starlet in 2018, the fitness brand partnered with Xponential Fitness late last year in a deal that will see up to three AKT dance-cardio locations rebrand and operate as Kinrgy studios. Although Xponential acquired some intellectual property in the deal, Kinrgy’s team is handling the design and class formats for the studios.
Hough commented that the opening of Kinrgy WeHo marks the next evolution for the dance fitness brand that initially launched as an online platform, especially as additional studios will open in the spring in Austin, Texas and Seattle, Washington.
Kinrgy leans into healing and mindful movement, blending it with dance-based fitness, sculpting, cardio, breathwork and meditation classes.
“With Xponential’s end-to-end operational expertise in providing best-in-class boutique fitness studio experiences, we are thrilled to provide our community an in-studio offering that lives up to the standards of our online platform,” Hough said. “Kinrgy is more than a workout; it’s a journey back to oneself.”
Kinrgy WeHo will open on March 1 at 7111 Santa Monica Blvd, with a ribbon cutting featuring the famous dancer/actress/entrepreneur on Friday evening, exclusive member mixers with raffles and refreshments on Friday and Saturday and a full schedule of classes throughout the weekend. Founding memberships are also available for a limited time.
The new Kinrgy WeHo studio will be open seven days a week with four to six classes available and plans to add more.
“I’m eager to see the West Hollywood community and beyond embrace this new chapter of wellness and self-expression with open hearts and energy,” Hough added.
Along with dance classes ranking as the most popular modality based on Google’s average monthly search volume in 2023, vigorous exercise such as dancing may help combat depression.
High-profile celebrities are cashing in on fitness as of late, as seen with Chris Hemsworth’s Centr, Arnold Schwarzenegger’s new fitness app with a devoted following and Jennifer Aniston becoming the famous face of Pvolve.
