Future Named Official Fitness Coaching Partner of New York Knicks
The digital fitness coaching service will present original content & recently raised $75 million in a Series C Funding
Madison Square Garden Sports Corp. has announced a marketing partnership with Future, a digital fitness coaching service. The personal training app has been named the New York Knicks’ Official Fitness Coaching Partner.
Future will present original content series emphasizing the Knicks’ strength and conditioning, as well as receive brand promotion at games and MSG.
MSG says the series will air across the Knicks digital channels and in-arena.
“We loved the idea of teaming up Future with the Knicks strength and conditioning personnel team to provide our fans with educational training methods that they can incorporate into their everyday life,” says Ron Skotarczak, executive vice president, Marketing Partnerships, Madison Square Garden Sports Corp. “We are excited to help Future bring digital fitness coaching into the mainstream.”
The personal training app, co-founded by Rishi Mandal (formerly of Google and NASA) and Justin Santamaria, provides members with a fitness coach through the Apple Watch.
“One of the keys to NBA players’ success is having fitness experts in their lives every day, and we’ve figured out how to give you this same everyday access to a world-class fitness coach, but through your phone,” says Mandal, Future’s CEO. “As our boilerplate says, we’ve assembled the largest team of fitness coaches from professional sports in history, so we celebrate the Knicks strength and conditioning team as the legends they are.”
Future recently raised $75 million in a Series C funding with investors J.J. Watt, Rory McIlroy, Kevin Durant, Kate Hudson, and Oliver Hudson.
Kate and Oliver Hudson, who host the Sibling Revelry podcast, will co-host a series of episodes for Future.
The round, led by SC.Holdings and Trustbridge Partners, brings Future to a total funding of over $110 million.
Future says the new round of funding will be used to accelerate marketing and product and development. The digital fitness coaching company also plans to expand into other areas of health coaching and grow its team of fitness trainers.
“Future puts a real human expert into your life every single day, who takes care of the planning and accountability that keeps you consistently active,” says Mandal.
“The average American only talks to their doctor maybe three or four times each year, but the average Future member talks to an expert four times every day. This is the highest-touch consumer health product on the planet, and we plan to expand our coaching beyond fitness, into more domains.”
