Redefine Show To Unite Activewear Community in NYC
Spiritual Gangster, Lune Active and MPG Sport are among the brands that will showcase active and athleisure wear at the all-new trade show
Chances are good that if you peeked into the closet of the average consumer, the amount of activewear they own has substantially increased in recent years. Mirroring the surge in activewear popularity is Redefine, an active and athleisure trade show launching this month to showcase top activewear brands and connect them with key retailers.
On January 24 and 25th at Lavan in the Chelsea neighborhood of New York City, Redefine attendees can expect to see the latest from top activewear brands such as Spiritual Gangster, Beyond Yoga, Splits59, Lune Active, MPG Sport and more.
“With the cancellation of a previous activewear show platform, like-minded showroom owners and brands joined forces, and Redefine was born,” explained Jasmine Kielb, owner of JDK Sales. “Redefine will set itself apart from your traditional tradeshow by showcasing sought-after labels within the active/athleisure/daywear space while partnering with venues to create the ultimate buying experience.”
Kielb points out that the growing awareness of sustainability in the fashion industry has extended to athleisure, with brands concentrating on using high-quality, sustainable fabrics.
“Sustainable brands are very much what the market is demanding, so it was imperative that we highlight powerhouses like Lune Active and MPG Sport,” she said. “Lune Active creates pieces using organic cotton and recycled polyamide mixed with modal and recycled polyester. MPG Sport has set Science Based Targets (SBTs) to go to net zero for scope one and two emissions by 2028 and scope three by 2035. By choosing pieces from participating brands at Redefine, you are supporting and embracing a circular economy.”
Aside from a sustainability push, Redefine sees continued activewear trends in court sports and bright colors, such as neon hues, with pinks and yellows leading the way in 2024.
“The balance of sporty and chic continues to dominate the industry,” Kielb noted. “Polo vibes with active skirts and dresses — traditional activewear has shifted into sportswear with layers, outerwear and multifunctional pieces that can be worn for tennis, pickleball or golf.”
Kielb also spots a shift from traditional activewear to utilitarian daywear pieces, giving consumers a wide variety of fashion choices.
“Collections include dresses, bodysuits, cargo pants — where comfort meets style,” she explained. “Dresses range from tennis dresses that are fashionable to wear from the court to the street to midi and full length, which can be dressed up with heels or dressed down with sneakers. Bodysuits are chic and functional to pair with a legging or sweatpants, making the transition post-workout easy. Cargo pants are popping up in collections and offer a comfortable and stylish look.”
Redefine promises to deliver a unique experience with the launch of its show, aiming to hit the mark with attendees.
“The biggest complaints (of traditional shows) are that the shows are not curated, too large to navigate and frankly, uninspiring,” Kielb said. “At Redefine, buyers will snack on fun and flavorful bites from local caterer What’s the Kitch and sip on healthy refreshments from Don’s Coconuts. It’s time to bring fun back to wholesale shopping.”
Redefine plans to host the activewear event twice yearly in NYC, with the next show slated for August.
“Our goal is to connect brands with key retailers, forming long-lasting relationships not only in the Northeast but Southeast as well,” Kielb said. “We’re in the process of securing spaces in other regions and will announce on our website once confirmed.”
Click here to register to attend the Redefine show.
