EGYM, Life Fitness Unveil Smart Cardio Project
As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio
Two fitness industry titans are doubling down on cardio-based fitness.
EGYM and Life Fitness announced an expansion of their strategic partnership centered around evolving the cardio workout experience with personalization tools. As part of the agreement, the sides will unveil an upcoming “Smart Cardio integration project.”
Set for a launch in the first half of 2024, the Smart Cardio project will blend EGYM’s fitness software with Life Fitness’ state-of-the art machines, including its Discover SE4 Console, to give users a more organized and data-infused approach to cardio. Users will get access to real-time workout data, performance tracking and personalized workout recommendations that cater to their specific goals.
“Our partnership with Life Fitness exemplifies the benefits of our digital ecosystem,” said Philipp Roesch-Schlanderer, co-founder and CEO of EGYM. “Thanks to our open platform, studio operators have full compatibility and members enjoy a seamless top cardio experience.”
EGYM is no stranger to innovative agreements. The fit tech brand partnered with Funxtion, a B2B digital fitness content platform, in 2023 to more accurately cater to an individual’s workout experience by adding personalized content to its member and training app.
The Munich-based company raised $225 Million in growth capital this past summer in a financing round led by Affinity Partners, a global investment firm founded by Jared Kushner, the son-in-law and former advisor to Donald Trump. Mayfair Equity Partners and Bayern Kapital participated in the round as well.
While strength training has been forecasted as an increasingly popular fitness option in the new year, Life Fitness and EGYM aren’t abandoning traditional cardio, with an emphasis on personalization. Life Fitness has an extensive reach global reach, with its products being distributed to over 250,000 fitness facilities in more than 160 countries.
“Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs,” said Dan Wille, chief product officer at Life Fitness. “We’re excited about advancing our partnership with EGYM and, through our open ecosystem, giving operators the flexibility to integrate EGYM software with our premium cardio equipment.”