Ginger Ressler co-founded Fabletics in 2013 with her husband Don Ressler and Adam Goldenberg, with the brand soon after adding actress Kate Hudson. A Southern California Native and former Division 1 track athlete, Ressler began the brand with the vision of creating affordable but high-quality activewear.

Over the last decade, Fabletics has taken the activewear space by storm, with its innovative VIP membership program and wide variety of apparel and accessories.

In addition to Hudson, the brand has notably collaborated with celebrities including Kevin Hart and Khloé Kardashian, making it a household name in the activewear space.

Athletech News spoke with Ressler about her experience in co-founding Fabletics and how the company has stayed relevant and continued to innovate in the activewear space over the last ten-plus years.

The following conversation has been lightly edited for clarity and length.

Athletech News: What gap did you see in the market that prompted you to co-found Fabletics? 

Ginger Ressler: At the onset of the brand, I had a very personal connection to what we were creating with Fabletics. As a Division 1 track and field athlete, fitness has always played a huge role in my life, as well as juggling my role as a mom of four. I take my workouts seriously, but having fun is most important – in and out of the gym. I wanted to bridge this “fun first” thought process and creativity to create high-quality items at an affordable price point. I knew this brand would resonate with others, and help people feel empowered to look and feel their best. 

ATN: What differentiates Fabletics from its competitors in a crowded market like activewear? 

GR: One of the things that sets Fabletics apart is the versatility of the products we make – I can go from a workout to school pickup, to a meeting, or go run errands – while feeling confident in the same outfit. These products simply work for my lifestyle, and I knew I wouldn’t be alone in that thinking.  

But when you’re one of many, I think it’s important to have multiple differentiators that help set you apart from the crowd. At Fabletics, we have many reasons as to why we have a loyal member base. First, we’re the largest digitally native activewear brand in the marketplace. Secondly, our unique, flexible and innovative VIP membership model allows us to build a deeper relationship with our core consumer. And, most importantly, it’s always been our mission to create fashionable, high-performance active lifestyle products that are accessible – made for every body shape – at an attainable price point. 

ATN: What have been the biggest challenges you’ve faced as a company and how have you overcome them? 

GR: No matter who you are and where you’re at in the journey of your brand, challenges come and go. At Fabletics, we listen to our members and believe success comes by 1) creating a huge variety of products that are technical, stylish and comfortable, 2) continuing to push the boundaries by offering accessible sizes and price points, and 3) collaborating with people who we value to showcase our brand, like Kevin Hart and Khloé Kardashian, for example. 

After ten years, Fabletics continues to create an amazing product that stands out amongst competitors. We’ve always prided ourselves on our ability to listen to what consumers are asking for – body diversity and accessibility continue to be at the top of that list. As we strive to create unique products that stand out, we push ourselves to create new, stylish, and purposeful products and expand categories, like launching Fabletics Scrubs in 2022. 

ATN: How important has expansion into new areas been for Fabletics over the past few years, such as adding menswear and the launch of Fabletics FIT? 

GR: You’re hitting the nail right on the head – expansion and diversification have really helped drive growth for Fabletics since the brand’s inception. Throughout the years, our expansion into new categories, like Scrubs, Men’s, Lounge, Sleep, Any-Wear, and Swim, has allowed Fabletics to become more than your average traditional activewear brand. With a broader offering comes a broader reach – the ability to engage with an entirely new customer that perhaps we didn’t appeal to before.

Simultaneously, as we’ve expanded into these new categories, we’ve also aligned ourselves with incredible ambassadors – like Kevin Hart, and Khloé Kardashian – who have helped establish brands, curate thoughtful collections, and provide input into new designs and styles. Our curated collections created with well-known celebrities have been successful because we’ve taken the time and effort to align ourselves with people who share the same passion we do for fashion and fun.

With every new partnership, we aim to raise the bar. Our two-part Edit collection with Khloé Kardashian in fall 2022 was one of our most successful to date. Her authenticity, keen eye for style, and genuine and passionate fanbase heightened attention to this incredible collection. We aim to recreate that success time and time again.

ATN: What’s next for Fabletics? 

GR: 2024 marks Fabletics’ 10-year anniversary – a momentous milestone. To celebrate, we’re kicking off the year with a special archive curation for our Luxe360 Collection, a quarterly release of elevated, high-fashion and high-performance items that are designed to make you feel your best while keeping movement in mind. This anniversary-themed capsule is a nod to some of the brand’s most legendary pieces of all time – taking you through a decade of style.

As the year goes on, we’re looking forward to launching additional collaborations with some well-known celebrity partners, rolling out some exciting brand partnerships, relaunching certain categories, continuing to build on our retail presence and experience, and striving to always develop the best products possible for our members. 

The post CEO Corner: Ginger Ressler on Fabletics’ Activewear Rise appeared first on Athletech News.

Fabletics is celebrating its recent 10-year anniversary by releasing the Luxe 360 Archive Collection designed by co-founder Ginger Ressler. Featuring new takes on beloved pieces, the twelve-piece collection is size-inclusive, ranging from XXS to 4X, and includes a range of pieces including men’s shorts, sports bras, leggings and jackets. 

The Fabletics Luxe 360 Archive Collection includes items such as the Femina Top, a lightweight layering top, the One Short, lightweight men’s shorts, the Cozy Fleece Go-To Sweatpant and the Define High-Waisted Legging. Starting Tuesday, the collection is available for purchase in Fabletics physical stores and on the Fabletics website.

“Being able to celebrate a decade of Fabletics is truly a humbling experience,” Ressler said. “Looking back at what we’ve created, and the loyal Members who have championed Fabletics from the start, makes me so proud of what we’ve accomplished over the last ten years. As a thank you to our Members, this celebratory Luxe 360 Archive Collection pays homage to some favorites, with a reimagined design we know our fans will love even more than the originals.” 

Known for affordable activewear with a premium vibe, Fabeletics is driven by its VIP membership program, where a monthly membership fee provides access to 20-50% off activewear, free shipping on all orders over $49.95, and free access to the Fabletics FIT app, for trainer-led on-demand workouts.

Founded by Adam Goldenberg, Don Ressler, and Ginger Ressler in 2013, Fabletics has had an eventful and successful decade. The brand famously added Kate Hudson as a co-founder in 2015 and collaborated with the actress to launch its first celebrity-inspired line. Hudson now holds an advisory role with Fabletics and reportedly owns 20 percent of the company.

Under the umbrella of TechStyle Fashion Group, Fabletics became heavily reliant on analytics to grow its activewear lines. In 2017, the brand added dresses, swimwear, and footwear. In 2020, Fabletics expanded to menswear and signed Kevin Hart as an investor and face of the new line. The brand also recently teamed up with Khloé Kardashian on an apparel line, which dropped in September and was Fabletics’ most popular collaboration to date.

This story has been updated to include additional information on Fabletics’ product lines.

The post Fabletics Celebrates 10 Years With Throwback Collection  appeared first on Athletech News.

MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson.

Fisher, who has previously served at Etsy, Quigo, AKF Partners and PayPal, succeeds Dinesh Lathi, who will remain involved with MyFitnessPal and serve on the company’s board of directors.

“I’m thrilled to join the MyFitnessPal team,” Fisher said. “As CEO, I’m excited to pair my passion for consumer-facing technologies with MyFitnessPal’s commitment to improving human wellness. MyFitnessPal’s mission to empower its users to achieve their weight management and broader health goals resonates with my own aspirations to live a healthier life and my desire to help others do the same.”

In addition to his corporate leadership experience, Fisher is a U.S. Army veteran. He’s also served on the board of the Juvenile Diabetes Research Foundation and currently serves on the board of the West Point Association of Graduates.

Private equity firm Francisco Partners acquired MyFitnessPal in 2020 from Under Armour. The leading nutrition and food tracking app has garnered over 200 million users in 120-plus countries since launching in 2005.

Christine Wang, partner at Francisco Partners, noted the “tremendous growth” in the health and wellness technology sector and that Fisher’s experience will enhance the user experience and assist “millions more” in achieving their goals.

Earlier this month, MyFitnessPal teamed up with celebrity and Fabletics co-founder Kate Hudson (and her personal trainer) for its “Small Steps, Big Wins” initiative, where users can join a free one-week plan to build healthy habits. 

“I’m excited to partner with MyFitnessPal because we share a vision to help inspire people to get healthy and just take those small steps to get them started,” Hudson said. “This is something I’ve been passionate about for years so developing the Small Steps, Big Wins Plan with them was a natural next step after using the app for years to track my nutrition.”

The seven-day program includes Hudson’s tricks for staying inspired and her favorite affirmations for hitting health goals. It also encourages users to lower sugar intake and boost their hydration levels.

Corporate wellness platform Gympass added the popular nutrition app as one of its offerings due to a high number of requests from users and clients last year. The MyFitnessPal app also introduced sleeping tracking insights in recent months, integrating sleep data from Apple Health and Health Connect by Android to show how certain food choices can impact the length and quality of sleep. 

The post MyFitnessPal Appoints New CEO, Collabs With Kate Hudson appeared first on Athletech News.

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission

Athletech News has tested and rounded up what we believe are the 25 best fitness and wellness holiday gifts of 2023. With everything from wearables to workout gear to red light face masks, this gift guide is bound to have something for the fitness fanatic or wellness guru in your life.

• 

  Apple Watch Series 9 

  Apple Watch Series 9 is the watch you know and love but better than ever. It is brighter (2x brighter than Series 8), more sustainable (available in a watch case and band combination that is carbon neutral), and more convenient than its predecessors. The new Double Tap feature picks up on the tiniest muscle movements in your wrist to recognize when you are tapping your index finger and thumb together, allowing you to answer a call, open a notification, play and pause music, and more. Double Tap is the feature you never knew you needed—it allows you to play and pause music when your hands are dirty from cooking or check your Smart Stack of apps while you are carrying your dog. Another cool new feature is Precision Finding, which directs you to your iPhone by showing you approximate distance and direction. When you get close, a loud chirp, visual indicator, and haptic feedback all help you find your way back to the device.

   

• 

  Barry’s Gift Card

  Now that in-person workouts are in full swing, Barry’s seems to be more popular than ever. If you’re unsure what to get a fitness fanatic, consider a Barry’s gift card. They range from $50 to $200 and can be used for online retail like apparel, accessories, and equipment. Barry’s has apparel from brands like Lululemon, Vuori, and Bandier, and accessories like drinkware, socks, and foam rollers. The gift card cannot be used, however, for classes. The brand also has its own fitness equipment, like adjustable weights, sweat towels, and its signature bench. Give someone the gift of bringing Barry’s home. 

• 

  BeautyBio GLOfacial 

  The BeautyBio GLOfacial is an at-home deep-cleansing and hydrating facial treatment tool that unclogs pores and exfoliates dead skin cells in just one treatment. The product acts like a vacuum with your pores, pulling out any dirt, oil, and makeup while simultaneously infusing it with Salicylic and Hyaluronic Acid. The tool comes with a GLOfacial concentrate, a small and large treatment tip, and one clarifying cap to customize your routine. For the skincare junkie, or a loved one managing clogged pores, the GLOfacial is a great gift. 

• 

  Blazepod

  Blazepod is an innovative workout system that includes stackable platforms that light up and users tap in response to optimize reflexivity, agility, and decision-making skills. For the athlete in your life who needs to breathe new life into their workout routine, Blazepod’s lighting pods cue your brain to make split-second decisions during training. The pods are controlled by the Blazepod app, which comes with hundreds of pre-set activities for drills, exercises, and competitions. The pods collect every tap to analyze your data down to the millisecond. This unique approach to training gamifies workouts, with customizability down to the color of the pod lights. They are also easy to transport: the pods’ stackable nature allows them to be easily packed up. Blazepod is also the reaction training platform for athletes from the NBA, NFL, MLB, and MLS, among other leagues. If you have a competitive athlete or someone who is looking to take their training to the next level, consider Blazepod.

• 

  Centr by Chris Hemsworth Workout Kit

  Centr, Chris Hemsworth’s fitness and wellness platform, has released at-home fitness products that complement its online content. The kit comes with 3 fabric resistance bands, 5 tube bands, 2 ankle straps, 2 D-handles, a dual hook straight bar, a door anchor, and a travel bag. The kit comes with 3 months of a digital Centr membership (a $59.99 value) that can be used on any device and syncs with your wearables. Centr’s online platform has both dynamic workouts led by expert fitness coaches and carefully crafted nutritional plans and recipes. The Centr Workout Kit is available on Walmart.com. 

• 

  Dagne Dover Landon Carryall

  On the hunt for the perfect gym bag? Dagne Dover’s Landon Carryall Bag is durable yet fashionable, and versatile yet well-organized. Made from neoprene, the bag is soft but structured, and can weather the storm of sweaty clothes or sneaker dirt. It is designed with thoughtful details, like well-placed mesh pockets (perfect for post-workout toiletries or a water bottle) and a laptop or iPad sleeve. The Landon Carryall also comes with a shoe or laundry bag to keep dirty items separate. While it doesn’t appear bulky, the bag can truly carry it all—it fits a surprising amount for its size. If you’re shopping for someone who needs a new everyday gym bag, look no further. 

• 

  Grüns Daily

  Want the benefits of greens powders without the chalky taste or messy cleanup? Grüns are gummies that contain over 20 vitamins and minerals including Vitamin A, Vitamin B6, Vitamin C, Vitamin D3, Vitamin E, Zinc, and more. They come in little daily packets for easy consumption and are made with whole veggies, fruits, super mushrooms, adaptogens, antioxidants, and prebiotics. The gummies are also made with a pectin base, a fruit fiber, instead of gelatin. The gummies contain higher average sugar content than leading greens powders, but they more than make up for it in their vitamin content. Although they taste different than typical gummy candies, with a tarter flavor and a stickier consistency, you quickly adjust and fall in love with the flavor by the end of the bag. For a healthy stocking stuffer, consider gifting Grüns. 

• 

  Fabletics Apparel

  Looking for high-quality activewear that won’t break the bank? Fabletics offers apparel and accessories for men and women with a flexible VIP membership model. Each month, members are charged $59.95 for benefits, which unlock low prices for the activewear. Promotional credits roll over month-to-month for up to 12 months, and members can skip any month. Kevin Hart has been the face of Fabletics Men since 2020, and some of his favorite products include the Training Day Hoodie, a breathable sweatshirt with 4-way stretch, and the Fundamental Short, which has a no-roll waistband and anti-stink fabric. Fabletics also recently launched a collaboration with Kevin Hart last month called “Every Day Sunday” which celebrates the collection. For women who love a workout walk, the Open Back Onesie is breathable and versatile, in trendy color block designs, and the Cozy Fleece Hooded Onesie comes in seasonal colors and designs that will put your gift recipient in a festive mood.

• 

  Gold VK Carbon Fiber Performance Insoles

  For those looking to upgrade their sneaker game, Gold VK Carbon Fiber Performance Insoles from VKTRY are made from aerospace-grade carbon fiber and are customized for your sport, gender, age, and weight. Say goodbye to your sneaker’s foam or plastic insoles—these allow for more reactivity, explosivity, and support. If your loved one is a serious athlete who hasn’t yet converted to performance insoles, look no further—there will be no turning back. 

• 

  GORUCK GR1 Backpack

  For those looking for a serious backpack upgrade, the GR1 from GORUCK might fit the bill. The backpack has been proven to Special Forces standards and is designed to go from adventures to everyday life. The GR1 is highly waterproof and has a reinforced laptop compartment with a false bottom for extra support. The backpack has extra padded shoulder straps and a top handle for carrying comfort. Although the backpack is on the heavier side, it is easy to pack and organize, as it opens flat and has several internal pockets. GORUCK also donates 1% of its annual top-line revenue to various non-profit partners who support those who serve, including the military, Veterans, First Responders, teachers, and social workers, so you can feel good about your purchase. 

• 

  HigherDOSE Glow Serum + Red Light Face Mask

  The HigherDOSE Glow Serum and Red Light Face Mask are the dynamic duo for the skincare fanatic. The Glow Serum is a light-activated formula that can boost the benefits of the Red Light Face Mask. The Serum is made with niacinamide, hyaluronic acid, and other bio-nutrients for powerful hydration, enhancing the mask’s use of red and near-infrared LED technologies to warm the skin and provide a natural glow. The mask also seamlessly fits into one’s active lifestyle, with no cord to hold you back. You start seeing benefits soon after using the Red Light Mask, so your loved one will go into the new year with rejuvenated and glowing skin. 

• 

  Hyperice Normatec 3 Legs 

  The Hyperice Normatec 3 Legs offer extra rest and recovery for, you guessed it, legs. They bring a decade of science-backed research to provide users with a restorative massage using 7 levels of pressure and biomimicry to revive muscles and relieve pain. The Legs increase circulation while reducing delayed onset muscle soreness, and can be controlled through the Bluetooth-connected Hyperice app. The Normatec 3 Legs also comes in a new and reduced weight for easy traveling. They are a great gift for those recovering from injuries, or those who need a little more rest and recovery during an intense training plan. 

• 

  Kimberly Synder’s “You Are More Than You Think You Are” 

  New York Times bestselling author and celebrity nutritionist Kimberly Snyder’s book is about how best to reach your goals and live the life you have envisioned. The book draws inspiration from the guru Paramahansa Yoganandaa and includes personal stories and scientific research to provide simple exercises and practices to help readers unlock their potential. “You Are More Than You Think You Are” helps readers feel grounded and balanced amid hectic and overwhelming schedules. Snyder is also the founder of Solluna, a wellness brand with products like supplements, skincare, and online health and beauty courses. 

• 

  Methodology Gift Card

  For the fitness foodie, Methodology is a sustainably sourced meal delivery service that is gluten-, dairy-, and refined-sugar-free. The portion-controlled meals come in reusable, recyclable packaging and only require five minutes to heat up before eating. Methodology is the only food delivery service clinically validated by a leading university. The Signature Reset, a 4-day meal plan that you can personalize based on type of protein, offers menus that vary from week to week. Sample dishes include Wild Blue Crab and Prawn Cakes + Sherry Glazed Carrots, Roasted Hodo Soy Tofu Pho, and Chai-Spiced Apple Crumble Overnight Oats. The Reset is an easy way to get the year off on the right foot. The meals are simple but flavorful, with generous amounts of seasonings and dressings, a nice change from the many bland cleanses in the market. It also comes in packaging that makes the Reset easy to incorporate into a busy, on-the-go schedule. For the busy professional looking to hit reset in January, a Methodology gift card might be the perfect gift. 

• 

  NON Sets

  A gift perfect for Dry January, NON is a non-alcoholic wine brand with inventive and refreshing flavors. With flavors like Salted Raspberry and Chamomile, Caramelized Pear and Kombu, and Lemon Marmalade and Hibiscus, NON is infusing fun into non-alcoholic drinks. The beverages are not too sweet but have good flavors. NON drinks are also perfect for holiday gatherings sans alcohol. 

• 

  Oura x Equinox Rest and Recovery Kit

  Shopping for someone who can’t stop talking about the Oura ring? The Oura x Equinox Rest and Recovery Kit is a co-branded gift that features select finishes of an Oura Ring, an Oura x Equinox branded ring cover, and a one-year Oura membership. The black cover, though seemingly simple, is sleekly designed and fits tightly on an Oura ring for no-slip coverage from scratches. No more worrying about the ring knocking up against barbells during training—the Oura x Equinox Rest and Recovery Kit has you covered.  

• 

  REVOLVE Beauty’s 2023 Advent Calendar

  For the skin health fan, REVOLVE’s Beauty’s 2023 Advent Calendar includes 24 beauty products ranging from serums to body scrubs to daily peels. With six full-sized products and a $481 retail value, the calendar is also beautifully packaged in green and pink. Some standout products include Barbara Sturm’s the Good C Serum, which energizes the skin with much-needed Vitamin C and the SLNY Cryotherapy Massager, which uses cold therapy to tighten and de-puff skin. Don’t sleep on the advent calendar, as it usually sells out every year!

• 

  SOUNDBOKS Go 

  For a music-powered workout, the SOUNDBOKS Go is portable but has powerful bass, battery life, and sound quality. It’s perfect for outdoor or indoor workouts where your loved one needs some concert-level volume musical motivation. The full-bodied sound that feels like surround sound can elevate everyday workouts. It can fit on a bike rack, over your shoulder, or in the back seat of a car. The speaker system is dentproof, splashproof, and lightweight, and connects to the SOUNDBOKS app for easy control and wireless pairing. 

• 

  Speediance Gym Pal 

  The Speediance Gym Pal, the company’s latest and most compact release, packs a punch for its price. It has no membership requirement, so buying the equipment for a loved one is truly a gift. It has a weight capacity of 220 pounds, and the app comes with extensive programming and the ability to do customizable training. The Gym Pal is also compact—it can take up only 1.4 square feet when standing vertically and can be stored underneath a couch or bed. If you’re looking for a digital resistance platform that doesn’t break the bank, the Gym Pal might be the gift for you. 

• 

  Sprig Aromatherapy Experiences 

  Kohler, the plumbing and manufacturing company, launched Sprig, its first wellness brand specializing in aromatherapy. One of its offerings is a shower infusion kit that uses pods and a showerhead attachment to bring aromatherapy to your everyday routine. It also offers scented candles, body and linen mists, and bath bombs in six signature blends (Breathe, Focus, Shield, Recharge, Relax, and Sleep) to match your mood. The blends feature 100% natural botanicals and could be a perfect gift for a loved one looking to go into the new year with more Zen.  

• 

  Therabody Theragun Sense

  Theragun Sense from Therabody is a new percussion massage gun that has haptics, a heart rate sensor, and breathwork for moments of mindfulness. Perfect for a loved one who wants an integrated and holistic wellness practice and percussive relief that is not too intense, it’s the first percussive massage therapy that has calming breathwork to ease everyday stress and pain. The Therabody breathwork is a perfect way to start one’s day, accompanied by the Therabody app, which offers visually pleasing and calming guided videos for breathwork and meditation. 

• 

  Tnuck Sport 

  Want a stylish but classic take on athleisure? Tnuck Sport from Tuckernuck uses technical fabrics with fashionable silhouettes that can take you throughout your day. The Black Puff Sleeve Campbell Pullover is casual but put together, and can take you from the tennis or pickleball court to the coffee shop. The Suzanne Tennis Dress is a retro take on a classic style that is made from light materials and is similarly versatile. Tnuck Sport is a great gift for a loved one who doesn’t want to compromise style during workouts. 

• 

  TRX YBell PRO Series

  Why buy a kettlebell, a dumbbell, and a push-up stand, when the Ybell can act as all three? The YBell is a stackable, space-saving weight that is perfect for strength, HIIT, and cardio workouts. It comes in weights ranging from 10 pounds to 44 pounds and has a cast iron core and commercial-grade, powder-coated finish. It’s stackable and sleek and requires far less space than the three pieces of equipment it replaces. For those obsessed with space efficiency and design, the YBell could be the perfect gift. 

• 

  WHOOP Body 

  For the WHOOP users in your life, consider the WHOOP Body for the days they want their tracker to be “invisible.” The smart apparel line allows you to wear WHOOP 4.0 in a variety of different ways through built-in “pods.” Simply place the WHOOP tracker in said pods, and the device collects data from your torso, waist, and calf, depending on its placement in the clothing. The Any-Wear Athletic Boxers are particularly popular for men, while the women’s Any-Wear Bralettes feel supportive and soft throughout the day.  

• 

  Vuori Apparel 

  One of the hottest brands in athleisure right now, Vuori is bound to please even the pickiest friend or family member. The brand first became famous for its super soft Performance Joggers, and now carries everything from t-shirts, dresses, and outerwear. The Performance Joggers are now available in more than 15 colors, and are made in the brand’s DreamKnit fabric, which your loved one will not want to take off. Although the joggers are stretchy and ultra-comfortable, they also look sleek and flattering enough for daily errands or a casual night out, particularly in the black color. Vuori also expanded its product line to cozy outerwear, with insulated and sherpa jackets. Even with their non-DreamKnit products, Vuori delivers on coziness and versatility. For those obsessed with comfort but not willing to sacrifice style, consider Vuori.  

The post The 25 Best Holiday Gifts for Fitness & Wellness Fans appeared first on Athletech News.

It looks as though more people are taking Nike’s famous motto, “Just Do It,” to heart… and their wallet when it comes to buying the brand’s apparel. According to study findings from financial technology corporation Rakuten, the sportswear company remains most popular among its peers in the United States. Using Google search numbers, Rakuten discovered the average monthly search for Nike polled in at 6,650,000. In addition, the corporation was found most favored in the state of Utah.  

Following Nike at the number two spot is athletic apparel retailer Lululemon, gaining 5,730,000 average monthly searches on Google, and Adidas at number three (2,550,000 average monthly Google searches). Minnesotans are big advocates of Lululemon, while New Yorkers can’t get enough of Adidas. 

The number four and number five rankings of Rakuten’s study go to New Balance (1,640,000 average monthly Google searches) and Under Armour (1,150,000 average monthly Google Searches), respectively. Interestingly enough, the state with a significant interest in both brands is Maryland.  

In a deeper look at Google trends from state-to-state, Rakuten noted the state with the most interest in sportswear overall is New York, followed by Mississippi and Kansas. The states with the “least interest” in sportswear are New Mexico, Montana, and Vermont.

Rakuten’s sportswear popularity study was conducted within the past 12 months. Widely known for providing cash-back services and coupons for members, Rakuten has many stores on its platform including Nike, Lululemon, Walmart, Target, and Ulta Beauty.  

Here is Rakuten’s complete list of the top ten most popular sportswear brands in USA, along with each one’s average monthly search Google numbers and most interested states: 

1. Nike (6,650,000; Utah)
2. Lululemon (5,730,000; Minnesota)
3. Adidas (2,550,000; New York)
4. New Balance (1,640,000; Maryland)
5. Under Armour (1,150,000; Maryland)
6. Athleta (1,050,000; Minnesota)
7. Converse (1,010,000; Wyoming)
8. Patagonia (937,000; Vermont)
9. Gymshark (902,000; North Dakota)
10. Fabletics (882,000; Utah)

The post Nike is the Top Sportswear Brand of Choice in USA appeared first on Athletech News.

By the latter part of the 20th century, athleisure wear became more of a closet staple for consumers, according to The Atlantic. Lululemon led the movement and dozens of other apparel brands followed, including Old Navy, Athleta and Fabletics. Trends tend to come and go, but athleisure is actually poised to reach even more of a monumental growth in profits by 2030.  

A recent analysis by Grand View Research Inc. projects the global athleisure industry will reach $662.56 billion by the aforementioned year (it was previously estimated the market would reach $306.62 billion in 2021 and anticipated to rise to $330.97 this year). The 120-page market report from the company denotes several key points, including the “rise in consumer fitness and health consciousness” and North America as the world’s figurehead for revenue share (over 30 percent) in the athleisure market in 2021.  

In a breakdown of which type of athleisure products dominated the field, Grand View Research reports shirts as holding the largest revenue share of over 30.0 percent last year. Yoga apparel came in at number two in revenue shares and “is expected to witness the fastest growth over the forecast period.”

“The rising popularity of yoga as a mind-body fitness activity, particularly since the time of COVID-19, has led to an increasing number of yoga enthusiasts all over the world,” Grand View Research adds.

When it comes to population demographics, women are at the forefront of the report. Over 40 percent “held the largest revenue share” in 2021. One of the reasons for this is attributed to high profile collaborations seen in the year — Nike and 23-time Grand Slam winner Serena Williams’ design partnership is given a specific spotlight in the report.

“The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits,” writes Grand View Research. “And thanks to the coronavirus’s expedited retail catastrophe, the fashion industry is more uncertain than ever. These celebrity collaborations can aid a brand’s discoverability as celebrities frequently share products on social media channels, such as Instagram, which is a major platform for shops.”

While offline athleisure sales were higher (over 60 percent) than online in 2021, the latter is predicted to experience its highest CAGR (compound annual growth rate) between 2022 and 2030. As for the major brand players of athleisure thus far, Under Armour, Inc., Patagonia, Inc., Adidas AG, Hanes Brands, Inc., and EILEEN FISHER are some to join Lululemon Athletica in the greatly vaunted group.

Photo by Thought Catalog on Unsplash

The post Athleisure is Here to Stay… At Least Until 2030 with Projected Growth of $662.56 Billion appeared first on Athletech News.

Lizzo is moving into athleisure with Yitty, a new shapewear line designed for women of all body types and sizes. The shapewear line launches April 12 in collaboration with Fabletics. April is shaping up to be a big month for Lizzo – she will be hosting and performing on SNL this month and has a new album coming out. 

Lizzo, who also owns a stake in Hydrow, an at-home rowing company, says the new shapewear brand is a nod to a childhood nickname.

Looking to disrupt the apparel industry with a fresh approach, Yitty will feature pieces in sizes 6X to XS. “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” says Lizzo on the brand’s intention to be inclusive. 

The musical performer says she spent much of her life being told to conform to a certain standard.  

“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade,” Lizzo reveals.

Instead of the shapewear just concealing beneath an outfit, Lizzo says the Yitty collection will embrace curves and contours and can be worn anywhere. 

“I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I had an epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,” says Lizzo. 

Yitty’s April 12 launch will debut with three drops:

• Nearly Naked: a lightweight seamless collection 

• Mesh Me: a blend of fashion & function, designed to wear as underwear or outerwear

• Major Label: a variety of everyday lifestyle pieces

The pieces will feature a “musical spin” with fun colors, like Tempo Lavender and Moody Bitch Taupe. “These color names alone should make you feel like that bitch when you’re putting the product on,” Lizzo said in a press release announcing Yitty’s release.

Lizzo has been promoting Yitty on her Instagram page, revealing some of her favorite pieces. In one post, she models “the butteriest leggings in the game.”

In addition to being size-inclusive, the shapewear brand is environmentally friendly and is certified as Carbon Neutral. Over 65 percent of Yitty’s styles are made with recycled fibers and packaged in sustainably designed packaging made entirely of recycled materials.

In teaming up with Fabletics, Yitty will be able to offer affordable price points and reach millions. 

“Lizzo is the quintessential business partner,” says Kristen Dykstra, President of YITTY. “She is famous for her music, but beloved for her commitment to driving important social change. Creating this brand has been a long-term dream of hers; to revolutionize shapewear and build a brand and community that makes a difference in people’s lives. Lizzo has an incredible vision for this brand, and her commitment and passion for what we are creating together has inspired everyone around us. We are thrilled to partner with her on bringing her vision to life.”

Fabletics was reportedly considering an IPO last year. 

Lizzo fans are cheering on social media with some making plans ahead of the Yitty launch. 

“Popped on to @Fabletics to place an order & saw @Yitty “coming soon” & was like ‘lemme hold on to some of these credits so I can secure some pieces when it drops!’ I’m ready @lizzo” writes a Lizzo fan on Twitter. 

“I knew I was saving my Fabletics credits for something!!! Can’t wait to buy from @Yitty next week @lizzo,” shares another.

Select Yitty styles will be available at Yitty and in Fabletics retail stores nationwide and Fabletics.com. Pieces will range from $14.95 to $69.95.

The post Lizzo Makes Moves with Fabletics, Promotes Self-Love with Yitty appeared first on Athletech News.

According to a recent article in the WSJ, the workout-clothing company could be valued upward of $5 billion. Fabletics was founded in 2013 by Adam Goldenberg and Don Ressler and is owned by TechStyle Fashion Group. The brand aims to fill a void in the market between high-end brands such as Lululemon and less expensive brands. The Group has selected Morgan Stanley, Goldman Sachs Group Inc., Barclays Plc and Bank of America Corp. for the IPO. Fabletics would be one more emerging consumer-focused brand entering a hot IPO market. Other recent IPO’s include the healthcare apparel startup Figs Inc. Figs, which specialized in better fitting scrubs, began trading less than two months ago and has a roughly $6 billion valuation. The stock has remained above its IPO price even after shares tumbled.

The post Kate Hudson’s Fabletics Sets Sights on an IPO appeared first on Athletech News.

Fabletics today announced a strategic, long-term partnership with Hydrow, the immersive at-home rower with live and on-demand athlete-led workouts. With this partnership, the Fabletics community of more than two million VIP Members and guests of the brand’s 51 retail stores gain unrivaled access to the Hydrow experience.

As part of the Fabletics x Hydrow partnership, Fabletics members will be able to purchase a Hydrow at members only pricing, plus an exclusive accessories and gear package. Additionally, Hydrow is creating unique content and fitness milestone rewards specifically for the Fabletics VIP community. Hydrow plans to further enhance their offerings for Fabletics VIPs throughout 2021.

In addition, Fabletics will now serve as Hydrow’s official apparel partner. Fabletics will design and produce all Hydrow apparel, and Hydrow’s world-class trainers will exclusively wear Fabletics within all of Hydrow’s workout content.

“We sought out a partnership with Hydrow because we believe they offer one of the most exciting workout experiences available today,” commented Adam Goldenberg, Co-Founder and Co-CEO, TechStyle Fashion Group. “We know that 73% of our two million VIP Members are working out more than three times per week, and that they love trying something new. With Hydrow, we are bringing them the best workout they can get in 20 minutes – demonstrably more effective than cycling or running. We are thrilled to kick off this collaboration and bring Hydrow to our community.”

“Hydrow is committed to breaking barriers in rowing and making the sport accessible to everyone. Our partnership with Fabletics will help us continue to advance our mission,” commented Bruce Smith, CEO of Hydrow. “By collaborating with Fabletics’ loyal and expansive community, we will be able to bring the Hydrow experience to millions of people who are in search of a workout that not only pushes their body, but focuses their mind. We look forward to this meaningful partnership with Fabletics and to bringing them on board as our exclusive apparel partner.”

The Fabletics x Hydrow partnership goes live with the launch of a dedicated Hydrow experience on Fabletics.com and in-store Hydrow pop-up shops in seven Fabletics retail locations across the country on November 4th. The pop-ups will offer Fabletics members and guests the opportunity to experience Hydrow’s immersive concept and unmatched workout performance via demonstrations with Hydrow experts.

Hydrow’s patented immersive technology and 22-inch HD screen allow users to travel the world, no passport required. Hydrow users get the feel of being right on the river as they are transported from their living rooms to waterways around the globe. This unique immersive experience is coupled with game-changing workout performance – Hydrow users receive an unsurpassed full-body workout, in half the time as other cardio machines.

Fabletics x Hydrow will celebrate their new partnership throughout the quarter with a series of surprise-and-delight moments, which will include social media giveaways, special online events, retail activations, and more.

The Fabletics x Hydrow exclusive deal is available to Fabletics VIP members in-store and online at Fabletics.com, with connected fitness pop-ups at Fabletics stores in Bellevue Square in Bellevue, WA; Domain Northside in Austin, TX; St. Johns Town Center in Jacksonville, FL; Stoneridge Shopping Center in Pleasanton, CA; King of Prussia, PA; Natick Mall in Natick, MA; and American Dream in East Rutherford, NJ.

The post Fabletics Bets on Retail with More Stores and Deal with Rowing Machine Company Hydrow appeared first on Athletech News.