When it comes to groundbreaking innovations, EGYM likes to go two at a time. The fast-growing fit tech company announced the upcoming launches of EGYM Genius, an AI-powered training software, and Hip Thrust, its newest smart strength training machine.

EGYM Genius is an artificial intelligence (AI) software that creates fully automated, personalized training plans tailored to clubs and their specific equipment. Genius connects entire gym floors, linking different machines made by different suppliers, even including free weights.

This tech connects all of EGYM’s components, such as EGYM Smart Strength (including its Fitness Hub and connected Smart cardio), training plans, workouts of all kinds (including classes and training outside the gym recorded with apps and wearables) as well as motivational and community tools such as Gameday and EGYM’s Branded Member App.

Trainers and club members will get insights from seven billion EGYM data points (and growing) while using the software, including data from training sessions carried out on EGYM and partner devices. The data points help Genius generate precise recommendations for individualized training plans for users.

EGYM’s AI Push

EGYM, which raised $225 million in 2023, continues to invest in AI. With Genius, the brand is making good on its intentions to utilize tech to create a connected gym.

“We want to make the whole gym ‘smart’,” EGYM North America general manager Dana Milkie previously told Athletech News. ”By understanding members’ preferences, their goals and experience levels , and combining it with the data we are able to track on our platform, we can deliver a workout tailored to the member and the operator’s facility.”

Bringing Tech to Glute Training

As glute training increases in popularity along with strength training as a whole, EGYM is capitalizing with the Hip Thrust, which the fit tech brand says is the world’s first fully electronic hip thrust device, using smart weight rather than physical weight or resistance bands. The equipment strengthens lower body muscle groups with a focus on the glutes and hamstrings.

The product marks the 19th piece of strength equipment from EGYM, broadening its portfolio of machines and addressing consumer demand. The Hip Thrust offers a space-saving design along with a user-friendly interface that can be used both independently and in an area concept, EGYM assures.

Hip Thrust will work within EGYM’s ecosystem of smart equipment, and will also be backed by Genius. The Hip Thrust is projected to be available sometime this fall, with Genius available in October.

The post EGYM Launches AI Training Plans, Hip Thrust Machine appeared first on Athletech News.

Leading fitness equipment and technology brands brought their best to IHRSA 2024, the annual convention and trade show put on by IHRSA, now known as the Health & Fitness Association.

Athletech News breaks down some of the key products that made waves on the show room floor from brands including Aktiv Solutions, EGYM, Freemotion Fitness, Life Fitness, Matrix, Precor and Technogym.

Energizing their respective spaces and showing what’s next in fitness evolution, these seven brands showcased their top-tier releases across strength training, cardio and fit tech, all designed to engage consumers while assisting club operators. 

Aktiv Innovates on Traditional Strength Training

The rise of strength training is likely the fitness biggest trend of 2024, with consumers of all ages and fitness levels finding time to weight train, taking to the benefits of increased muscle mass, joint protection, fat loss and lowered resting heart rate.

Aktiv Solutions, a commercial gym design and supply company, used IHRSA 2024 to unveil its latest innovation: the Gym Rax Smith 3D Trainer (3SD). The next-gen smith machine features a free bar path, mimicking barbells while offering the benefits of the traditional smith machine, including the lack of need for supervision.

Aktiv created the S3D to onboard those new to strength training while also catering to expert lifters.

“The S3D presents an opportunity for operators to appeal to their broader constituencies without alienating more advanced lifters,” explained Bryan Green, founder and CEO of Aktiv Solutions, adding that users “can get that last rep without fear that they’ll injure themselves without a spotter.”

The S3D touts a patent-pending movement carriage that synchronizes its safety catches and serves as a built-in spotter — perfect for newer users, Gen Z and active-aging populations. 

The safety feature makes S3D a particularly beneficial addition to unsupervised fitness facilities like hotels or university gyms.

Precor Embraces the Glute Trend

Precor is also heavily invested in strength, partnering with Glutebuilder to breathe new life into glute training, which has become highly popular on social media platforms like TikTok. Besides looking good, training the glutes has numerous benefits including hip stabilization and pain prevention in the back and neck. 

The partnership will see an all-new line of six patent-pending glute training products that combine the motion design of Glutebuilder’s founder and CEO, Arturo García López, with Precor’s engineering and manufacturing expertise.

“We recognize the surging popularity of glute training worldwide, and the innovations within the new Precor Glutebuilder Line offer novel ways to engage and attract new fitness enthusiasts,” said Precor’s CEO Dustin Grosz. “We are delighted to partner with this esteemed brand and leverage Arturo’s groundbreaking developments.”

Those who missed IHRSA 2024 will be able to preview the Precor Glutebuilder Line at FIBO in April in Cologne, Germany.

Technogym Launches AI-Powered Health & Longevity Tracking

It was impossible to ignore Technogym at IHRSA 2024, with its massive presence on the tradeshow floor and outfitted in its signature black and yellow branding.

Already a force to be reckoned with, Technogym took its ecosystem a step further with the debut of Technogym Check Up. Harnessing AI to assess physical and cognitive conditions, Technogym Check Up has the power to prescribe the ideal fitness program that adapts over time based on the individual user.

Nerio Alessandri, Technogym founder and CEO, says the latest innovation represents the access point to the entire Technogym ecosystem, offering a “fully personalized program for every single individual that evolves over time thanks to AI.”

Leaning into longevity, Technogym’s latest offering goes beyond cognitive function, body composition, strength performance, balance and mobility. It uses the data to calculate a “Wellness Age,” a nod to the brand’s ‘Technogym as Medicine’ philosophy.

The new tool puts longevity-seeking consumers in the driver’s seat of their health. At the same time, Technogym’s ecosystem and data-forward approach can also unlock invaluable data for fitness operators.

EGYM Empowers Users To Move Beyond the Scale

EGYM, a leading fitness tech provider, put its new BioAge feature front and center at IHRSA 2024, a measurable approach to fitness that calculates a user’s wellness across four pillars: strength, cardio, flexibility and metabolism.

It may be time to toss the scale since BioAge takes things beyond simple bodyweight measurements. Giving users a solution-based path, BioAge focuses on four different areas of need, tracking progress and providing users with valuable visual feedback along the way. 

The result? A comprehensive approach to health and fitness that keeps users engaged and motivated — especially when they quickly start seeing results. 

“Unfortunately in our industry, usually it’s all about what a member sees on the scale,” Dana Milkie, EGYM general manager for North America, told ATN. “It can be a little demotivating, particularly in the first three or four weeks when you’re starting to exercise trying to change your body and you don’t see anything on the scale. From a BioAge perspective, you begin to see changes very quickly as whatever biological age you started at begins to go down.”

BioAge is visible on EGYM’s Fitness Hub, trainer app and branded member app, making it accessible anywhere for individuals who work out at various facility types. The innovation also serves as a powerful tool for operators and fitness trainers, allowing them to share tangible results with clients, deepening motivation with proof.

Matrix Brings Luxury to Cardio

Matrix Fitness, a commercial fitness leader under Johnson Health Tech, has elevated cardio with a luxurious look and feel with the launch of its Onyx Collection, a line of five ultra-premium cardio machines, including a treadmill, Ascent Trainer, ClimbMill, upright cycle and recumbent cycle. 

“Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio,” said Andrew Kolman, vice president of global product development. “At Matrix, meaningful innovation is at the heart of everything we do. Our partners can expect to see this guiding principle artfully expressed in every design detail.”

With its impressive 32″ touchscreen console and interactive touch controls, users can sprint, interval train, complete fitness tests or run on rolling hills. 

Kolman explained that feedback from industry partners fueled the creation of Onyx’s luxe design, with its oversized screen allowing operators to brand the experience and advertise their own messaging. 

The Onyx Collection is headed to FIBO next month in Germany, which will take place from April 11 to 14.

Life Fitness Gives Operators the Keys

Life Fitness used IHRSA to remind the fitness industry that cardio is still king and that the key to a successful product is deepening user engagement while offering new revenue channels for club operators. 

Symbio, an ultra-premium cardio line features a Runner (treadmill), Incline Elliptical, SwitchCycle and Recumbent Cycle — all of which enable club operators to easily upload on-demand workouts featuring their in-house instructors.

Gym goers want an engaging cardio experience, which Symbio can deliver, as operators can add new member onboarding videos or promote additional services.

“(It) gives you the ability as a trainer, instructor, facility owner, operator — to completely customize the experience,” said Life Fitness global training and education manager Leigh Wierichs. “The content doesn’t have to be a class — although it could be an actual on-demand class or something nutrition-related. It could be something explaining the different capabilities of the treadmill; it could be something talking about how to prepare for a 5K. It can be anything that you think would resonate.”

Content abilities aside, Life Fitness’ new Runner offers a standout feature, adaptive flex deck technology so that users can select their preferred level of firmness – either 40% softer or firmer.

For Freemotion, Content Is King

Freemotion Fitness, along with parent company iFIT, put a spotlight on its new 22 Series cardio line at IHRSA 2024, boasting iFIT’s robust content library of nearly 17,000 coach-led workouts, including Olympic Gold Medalist Michael Phelps and ultrarunner Tommy Rivers Puzey. 

The 22 Series cardio line offers a six-piece collection that spans an incline trainer, a Reflex treadmill with an impact-reducing deck, an elliptical and three bikes, all with 22-inch HD touchscreens that display content and automatically adjust speed, incline, resistance and fan speed based on the on-screen workout.

With an emphasis on delivering top-notch video content that is immersive and exciting, iFIT films its footage on all seven continents, including adventurous locations such as Mount Everest. It’s a creative decision that Adam Guier, vice president of North America sales at Freemotion, says has a tremendous impact on member engagement.

“We hear members say, “I went on a vacation to such and such place because I had exercised in that same location from virtually,'” Guier said. “We also hear members who say, “I went on vacation, came back, and did the same run on the console that I had done on vacation.”

Beyond the gym, members can use the iFIT app at home or on vacation, using equipment from NordicTrack or ProForm, other iFIT brands.

The post These Fitness Products Made Waves at IHRSA 2024 appeared first on Athletech News.

Everywhere you look, strength training is all the rage and Aktiv Solutions didn’t disappoint at this year’s IHRSA 2024 Convention and Tradeshow. 

Aktiv Solutions, the commercial gym design and supply company specializing in movement-based training, debuted its highly anticipated GYM RAX SMITH 3D Trainer (S3D) at this year’s event. Aktiv has positioned the S3D as not simply a next-generation smith machine, but rather an onramp to what it claims is a swelling population of consumers looking for a better introduction to the fundamentals of strength training.

“There’s room to refine how consumers are leveling up with their now more rapid adoption of strength training modalities,” said Bryan Green, founder and CEO of Aktiv Solutions. “The advent of the SMITH 3D Trainer is both tremendous in terms of its timing and its ability to onboard a greater population of less-experienced enthusiasts, female lifters, and those who simply don’t wish to intertwine in the chaos of the weight-dropping or CrossFit-style culture.”

A Versatile & Well-Timed Launch 

Mindbody recently listed strength training as its top wellness trend for 2024. The workout modality is notably growing in popularity among those 55 years or older as well as across new demographics from Gen Z to active adults. 

“The S3D presents an opportunity for operators to appeal to their broader constituencies without alienating more advanced lifters,” Green said of how health clubs are expected to leverage the new system.

The S3D features a patent-pending movement carriage that synchronizes its safety catches to work like a built-in spotter during an entire exercise motion.

“No matter where you are in the range of the exercise, whether you’re in full extension, or you just can’t make that last rep, you’re able to re-rack safely at any point in that range of motion,” Green explained. “That’s the advancement, a smarter way to lift with peace and increase one’s confidence when pushing to their limits so they can get that last rep without fear that they’ll injure themselves without a spotter.”

Ideal for a Variety of Facilities & Members 

These features also make the S3D an ideal addition to any fitness facility lacking supervision, like hotel or university gyms. That’s been a consistent goal for Aktiv in the release of the S3D given the increased popularity of those types of facilities.

With the explosion of non-health club fitness amenities from hotels to apartment buildings, it is imperative that these properties be able to more safely and effectively incorporate strength training. Equipment size, ease of use, and inclusiveness are critical in making a selection for these largely unsupervised spaces. The S3D solves for the great majority of these concerns.

“In the evolving landscape of fitness amenities, gyms have become a staple, along with pools and laundry rooms in modern buildings,” Andrew Gavigan, Director of Digital and Education at Aktiv Solutions, told Athletech News founder and CEO Edward Hertzman in an exclusive interview on the new product.

“Notably, the demand for strength training is on the rise, prompting us to pioneer innovative and effective products tailored to meet the evolving needs of users and facilities,” Gavigan added. “The S3D stands as a perfect testament to our commitment to providing cutting-edge solutions in this dynamic fitness environment.” 

While Aktiv’s new product is perfect for unsupervised fitness facilities, there are still advantages to using the S3D with a spotter or trainer present, especially when it comes to the personal or small group training high-touch environment.

“Personal trainers are there to guide as they watch a client’s form and movement, but often become a ‘spotter’ during barbell exercises,” Green noted. “This machine creates the freedom for trainers to take a step back, and focus on their expertise. It’s really an incredible tool for personal trainers to pick up efficiencies in the way that they’re working with the client.”

Less Space, More Profit

The most expensive investment for any operator is often the real estate of the facility itself, so space consumption is critical when selecting the size of equipment, and more importantly, its footprint when in use. 

Leading health clubs often incorporate racks of their choice paired with the selection of a “lifting platform.” This combination can take up upwards of a 10’x12’ area for a single setup. Aktiv shares the S3D is unique in that its entire space requirement during use requires less than 7’x6’, or nearly half the space consumption of traditional rack-and-platform set-ups

This spurs efficiency and cost savings across the board for operators. 

Installations for Aktiv’s S3D have already begun and are rolling out across the United States with a select few early European locations on their way.

The post Aktiv Answers the Call for Strength Training Innovation With a Showstopper at IHRSA 24 appeared first on Athletech News.

Solidcore has redefined Pilates by upping the ante. The popular boutique fitness brand is known for its 50-minute, high-intensity resistance training workout that uses reformer machines and for its focus on “breaking down muscles to failure” to develop strength.

Although it uses Pilates-inspired reformer machines, Solidcore (officially branded as [solidcore]) makes clear that the workout is not strictly Pilates. Instead, it’s a core-focused strength workout that targets different body parts based on each class’s programming.

Athletech News tested Solidcore to see if the “world’s hardest workout” can live up to its hype. 

Inside the Workout

Even as someone who works out frequently, I found Solidcore workouts challenging and scalable. The instructors speak throughout the entire class and give instructions to up the ante and lower the intensity for varying skill levels. The brand now offers a “Starter50” class to help beginners with foundational movements.

“This is for anyone who is new to the workout, revisiting after an injury, or anyone who wants something slower paced with more time dedicated to their form,” Taylor Bogenschuetz, director of training and development at Solidcore, told Athletech News,

The workouts begin and end with core exercises, which often take the form of planks. One of the best parts of Solidcore is that the instructors offer a more difficult version of the workout upfront and then offer modifications. This creates a challenging baseline for most class-goers, with the instructor offering ways to scale up and scale down for most workouts.

Strength Training in a Different Way

Solidcore accesses often-unused muscles through the reformer machines, which can help develop overall strength and stability. Because of the usage of these neglected muscles, the instructors give instructions on how many springs to apply (which changes the resistance level) based on the number of Solidcore classes each user has attended.

As a newbie to Solidcore, I sometimes found those instructions to be too easy based on strength I had built outside of the studio, but the instructors continued to encourage leveling up or down.

Because it focuses more on stability and toning, Solidcore likely will not replace traditional strength training in most people’s routines, but it will likely improve performance in all types of sports and workouts, as well as tone and lengthen muscles. 

I also appreciated Solidcore’s no-frills nature. There were not too many mantras reiterated in the classes, apart from its mission of embracing failure. The class was one of the more efficient I’ve taken. Even though I didn’t sweat too much in each workout, I found myself sore for days afterward. 

Price Points

One of the biggest downsides of Solidcore is its premium price point. Pricing varies by location, but in larger cities, it costs around $40 for a single class.

In some New York City locations, a monthly unlimited pass is around $430 at several popular locations, which comes out to $26 per class if attending four times per week. Solidcore does offer discounts for students, teachers, healthcare workers and military personnel, which can be around 25% off.

Another downside of the studio is that it does not provide showers to class-goers, unlike many competitors. The bathrooms are stocked with hair and skin cleansing products for freshening up. Although class-goers likely will not sweat as much as they would at a HIIT workout class, for those heading right to work or another event, this could be an inconvenience. 

Lastly, I (and some others I observed in the classes I attended) had issues with the reformers—namely the reformer handles. In one class, I had to switch machines because the handles were not working properly, but the instructor helped me do so promptly. It seemed like the cables for the handles sometimes became caught within the machine and did not pull properly. 

The Verdict

Solidcore is an efficient, effective workout that, while not cheap, could be one of the most challenging boutique fitness classes for those looking to strengthen and stabilize all muscles. 

The post Studio Spotlight: Solidcore Will Challenge Your Mind & Muscles appeared first on Athletech News.

Word-of-mouth and local reputation are the lifeblood of any small business. This is especially true in the competitive world of boutique fitness, where brands are only as strong as their members.

Body Fit Training (BFT), a strength and conditioning concept born in Australia and acquired by Xponential Fitness in 2021, is quickly striking a chord with North Americans not only for its science-based workouts but for its ability to foster connections among members, instructors, and franchisees.

BFT classes feature 50 minutes of strength and conditioning movements performed in groups of up to 36 people. Classes include compound weightlifting exercises like deadlifts, bench presses, and kettlebell swings, along with bodyweight movements and cardio work. Members can expect to use strength equipment including barbells, dumbbells, trap bars, power racks, kettlebells, rowers, SkiErgs and more

As the benefits of strength training continue to gain mainstream acceptance, fitness enthusiasts from all walks of life are becoming drawn to BFT’s blend of group camaraderie and effective, progressive eight-week programming. 

Under Xponential’s guidance, BFT has already sold nearly 300 licenses in North America, with more than 30 studios already opened. 

Athletech News spoke with some of the first BFT franchise owners in North America to get their thoughts on why they entered the fitness business, what their experience has been like with BFT so far, and how they’re building powerful communities of dedicated members. 

California Couple Finds Their Franchise Fit

Arjun and Rakhi Jagadish, a married couple from Yorba Linda, California, decided to go the franchising route in hopes of transitioning out of their corporate jobs. The couple wanted to start a franchise that would not only be financially viable, but would have a positive impact on their community and could turn into a family business they could one day pass on to their children. 

After meeting with a franchise broker, Arjun and Rakhi chose BFT due to their shared passion for fitness, and because their friends had a positive experience as franchisees of another Xponential brand, YogaSix. 

The Jagadishes celebrated the grand opening of their first BFT studio in Brea, California, in October 2023. While the pre-sale process wasn’t without its challenges, the couple says they’ve been blown away by how receptive the Brea community has been to BFT’s strength and conditioning workouts. They’ve quickly attracted members of all ages and fitness levels. 

“We have people in their 60s, we have people with disabilities, and they’re doing the workouts next to bodybuilders and college soccer players,” Rakhi says. “We have a lot of couples, too.”

“You’ll see a 20-year-old guy taking a class next to a sixty-year-old, and they’re both getting their butts kicked,” Arjun adds.

People also use BFT workouts to get through challenging periods in their lives, finding community along the way. One of the members at BFT Brea has used group fitness to help him overcome an alcohol problem, for example.

“He’s told us how BFT and being consistent in working out has completely changed his life,” Arjun says. “He looked so much happier and healthier in just a month.”

Other BFT Brea members use group fitness as a way to get strong for important life events, such as motherhood. 

“One of the members that we’re most proud of is one who joined us when she was eight months pregnant,” Arjun recalls. “She worked out until the day her water broke, which broke when she was walking back to her car after class.” 

Everything went smoothly during the delivery, and Mom was eager to get back into class.

From Healthcare Exec to Fitness Owner

Kevin Boesen, a successful entrepreneur in the healthcare space, felt the itch to get back into business ownership after selling his company to a larger firm. After identifying fitness as a promising sector, Boesen chose BFT due to Xponential’s track record in scaling other brands and because the BFT workout aligns with his own fitness interests as well as industry trends toward strength training. 

Boesen signed a deal to bring three BFT franchises to Tucson, Arizona. He opened his first studio in October 2023, with another in Pre-Sale and a third in the works. 

At his first location, Boesen’s experience has been similar to that of the Jagadishes: people of all ages, genders and fitness levels are attracted to BFT and love the workouts. 

“The biggest surprise is how much the membership loves it,” Boesen says. “I think it fits a niche, and it’s a good opportunity to pick up some (instructor-led) training in a group setting, which helps with accountability and effort. The group setting also offers a more attractive price point than personal training does.” 

BFT’s emphasis on strength training helps the brand stand out in the crowded boutique fitness market, Boesen believes. While strength training has traditionally attracted mostly men, many of BFT Tucson’s members are women; there are plenty of hardcore male athletes as well. 

“There really isn’t another group model where guys can come in and push each other on squats and bench press,” Boesen says. 

It’s not just powerlifters and bodybuilders, though. 

“We’ve got a huge range, from high school athletes to seventy-year-olds who are in it because they know the importance of bone health and cardiovascular health,” Boesen says of his clientele.

The Keys to Franchising Success

The positive experiences of the Jagadishes and Boesen shouldn’t be taken to mean that running a successful BFT is easy. The franchisees have credited much of their early success to hands-on involvement in running their studios, including during the Pre-Sale process. This then allowed them to ramp up effectively and step back into managing their team, who in turn manage the ongoing studio operations.

The Jagadishes, for example, held weekend workouts for two months before they officially opened. This helped members and instructors get to know each other and encouraged word-of-mouth to spread. 

“During the time between our soft opening to our grand opening, we had a lot of members who were referring to their friends and family, saying, ‘Hey, try it out with me,’” Arjun recalls. “It’s grown into what you would really want a boutique fitness gym to be about, the members, the family and the community that we’re building here.”

For Boesen, being aggressive in his marketing approach has helped spread the word in Tucson. This is especially important since BFT is still a relatively new concept in the States.

Boesen leaned into marketing resources provided by Xponential while at the same time hiring a social media manager to run campaigns on Instagram, Facebook and TikTok. He’s also embraced the friendly competition aspect of BFT, launching a contest at the beginning of 2024 to encourage his members to set ambitious fitness goals for the new year.

“Over 100 of our members did it,” Boesen reports. “Some have posted super aggressive goals like reducing body fat percentage, some people want to lose 30 to 40 pounds. Others have pretty aggressive squat goals or bench press goals.” 

Both Boesen and the Jagadishes have an important message for potential franchisees: owning a BFT can be highly rewarding, but you only get out what you put in. 

“I would tell other people to remember your purpose and goal. If you’re just looking for fast money, play the lottery,” Arjun says. “But I think if you put in the work, if you persevere and you’re consistent, the rewards will be there for you.” 

The post BFT Franchisees Build Community Through Group Strength & Conditioning appeared first on Athletech News.

Cutting a rug may help beat depression, according to new research.

An evidence review recently published by the BMJ that explores the optimal dose and modality of exercise for treating major depressive disorder shows that dance has significant promise for those suffering from depression — and is the most effective compared to other exercise methods. 

The research couldn’t be more timely, as dance proved to be the most popular exercise class in 2023 and shuffle dancing tutorials continue to dominate on TikTok.

Using 218 randomized trials involving 14,170 participants with depression, the researchers compared exercise as a treatment with “established” treatments (SSRI antidepressants, cognitive behavioral therapy), active controls (placebo, usual care) or untreated controls.

Although the authors emphasize that additional studies are needed, they note that based on their findings, dance in particular “appears to be a promising treatment for depression, with large effects found compared with other interventions in our review.” However, they also note that factors such as a small number of studies and low participant numbers prohibit them from recommending dance “more strongly.”

Still, the initial findings have impressed neuroscientist Erik Hoel.

“They buried the lede on this new study,” Hoel posted on X, formerly Twitter. “It’s not that exercise beats out SSRIs for depression treatment, but that *just* dancing has the largest effect of *any treatment* for depression. That’s kind of beautiful.”

Overall, the research suggests that the more vigorous the activity, the greater its mood-boosting benefits. 

While dance resulted in the largest reductions in depression, the authors noted moderation reductions from activities such as walking, jogging, yoga, strength training, mixed aerobic exercises and tai chi or qigong.

“Our findings support the inclusion of exercise as part of clinical practice guidelines for depression, particularly vigorous intensity exercise,” the authors stated. “Health systems may want to provide these treatments as alternatives or adjuvants to other established interventions, while also attenuating risks to physical health associated with depression.”

The reality of depression spans the globe, with approximately 280 million people dealing with the mental health issue. In the wake of the COVID-19 pandemic, the prevalence of anxiety and depression increased by 25% globally.

As people look for more holistic health and wellness options, the recent findings may have more people looking to incorporate dance into their routines, whether that’s jamming out to their favorite songs or attending a Zumba class either in-person or virtually.

Unlike other fitness modalities, dancing is one of the few that can entice even the most hesitant exercisers with its fun appeal and an experience that doesn’t feel like a conventional workout. There are still benefits, of course — dancing is a full-body workout that burns calories and improves cardiovascular fitness, coordination, endurance and muscular strength. 

The post Dancing Has Profound Mental Health Benefits, Study Finds appeared first on Athletech News.

In anticipation of IHRSA 2024, leading fitness equipment companies are gearing up to showcase their cutting-edge equipment and best-in-class digital solutions. 

Among the distinguished brands headed to IHRSA are Technogym, Life Fitness, Eleiko, True Fitness and BeaverFit — all emphasizing a significant focus on strength, with BeaverFit and Technogym also zeroing in on outdoor training solutions and a results-driven ecosystem for club operators and fitness consumers, respectively. 

Here’s what attendees can expect from some of the leading exhibitors at IHRSA 2024:

Technogym Embraces AI, Digital Fitness

Italy-based fitness equipment and tech giant Technogym is highlighting its unique ecosystem at IHRSA 2024, which encompasses its connected smart equipment, software, apps, artificial intelligence, on-demand exercise content and tech services. The brand’s ecosystem results in a fully personalized experience for fitness enthusiasts and increased ROI for club owners and operators.

Found in 85,000 wellness centers and 400,000 private homes, Technogym has been the official supplier of the last eight Olympic Games, and will do so again this summer in Paris.

The fit tech company’s AI-based Technogym Coach follows the “training evolution,” of fitness consumers, so club operators can leverage data to boost retention and upselling based on workout preferences, habits, patterns (such as training typology, preferred weekdays and average session duration) of users. Additionally, the data can be used for targeted communications, promotions or challenges.

Technogym’s AI capabilities have also enhanced its smart equipment and app experience, with its system recognizing the profile, past sessions, and preferred goals of users. Technogym’s strength equipment automatically adapts metrics such as load, range of motion, correct posture, speed of execution, number of sets, repetitions and optimal recovery times. 

Going even further, Technogym offers the ability to collect and track cohesive and consistent data for 360-degree profiling, thanks to its blend of in-house equipment (cardio, strength and functional) and digital platforming.

Through the Technogym App, users can access the Technogym Ecosystem, continuing to keep the training experience customized. The ecosystem also supports a hybrid experience, allowing clubs to deliver facility-produced training content to homes through live streams and on-demand video.

Technogym’s Ecosystem push comes as the company continues to embrace digital fitness, supporting operators to meet their members whether in-facility or at home. 

“The pandemic did nothing more than accelerate the transformation process already underway,” Technogym founder and CEO Nerio Alessandri told Athletech News last fall. “It really forced this hybridization of fitness where people work out in the gym, at home, outdoors and, more recently since the pandemic, on vacation and at work. This ‘wellness on the go, anytime, anywhere’ has done so much for the health, prevention and performance of consumers, making the wellness experience a truly nomadic one.”

Technogym will be found at booth #1716 at IHRSA

Life Fitness Builds the Ultimate Cable Training Experience

Life Fitness is leaning into strength, launching its Dual-Adjustable Pulley with Stabilization at IHRSA 2024 — a functional trainer that sets the standard for versatility and workout effectiveness.

Designed to deliver the ultimate cable training experience, the new strength product from Life Fitness offers nearly endless strength exercises. The Dual-Adjustable Pulley with Stabilization features a low starting resistance, cabling for dynamic movements and a patented adjustable stability pad for support during key movements.

The functional trainer offers a 12′ cable range, an integrated multi-grip pull-up bar, and includes two long handles, two short handles, a triceps rope and an ankle strap.

To keep a training space accessible and organized, the Dual-Adjustable Pulley with Stabilization allows users to easily swap handles as needed. An adjustable carriage provides smooth transitions using ball bearings and laser-etched numbers for position identification.

Life Fitness also recently expanded its partnership with EGYM on a Smart Cardio project integrating EGYM’s fitness software with Life Fitness machines, such as its Discover SE4 Console, to provide fitness enthusiasts with real-time workout data, performance tracking and personalized workout recommendations.

“Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs,” the company’s chief product officer, Dan Wille, said of the partnership with EGYM. 

Life Fitness will be found at booth #1700 at IHRSA.

Eleiko Showcases Prestera, its New Strength System 

Eleiko is set to showcase its growing Prestera strength system at IHRSA, having recently welcomed new strength evolutions and companion pieces to the system.

Prestera, a modular, customizable strength system, is considered a “growing force” touting varied training methods for free weight, body weight and cable training while offering complete flexibility, versatility and space efficiency. 

Emphasizing a “lifter-first approach” within Prestera, the strength system provides easy adjustability to appeal to a range of lifters and user-defined movements. A new cable system includes several cable training stations available in freestanding, wall-mounted, or multifunction training stations for complete design flexibility. 

The collection comprises the Eleiko Dual Adjustable Pulley, Cable Cross, Single Adjustable Pulley, Lat Pull Down and Low Row stations that can be used alone or as building blocks for customized multi-station configurations. Eleiko will have some of its new stations at IHRSA for users to trial. 

The Prestera system is designed to help gym and club operators make the most out of their space while also giving users the freedom and tools they need to strength train effectively. 

“Space efficiency equals money,” Eleiko CEO Erik Blomberg has told ATN. “You can get more out of the rent that you pay for a facility when you use space more efficiently and offer more training possibilities. But I think it goes to more than that. It also goes to the user experience because people seek efficiency in their own training when they go to a facility.”

“If you can structure and order your place in the most efficient way, you will also improve the customer experience, “ Blomberg adds. “That in turn will also drive both membership growth and retention.”

Eleiko will be found at booth #1762 at IHRSA.

True Fitness Prizes Form & Function With Palladium Strength 

True Fitness is headed to IHRSA with an extensive lineup of fitness equipment, showcasing Palladium Series Plate Loaded, its newest line of strength equipment. The 14-piece circuit was designed in the U.S. by True Fitness strength engineers to offer heavy-duty, durable products with innovative features. 

“Throughout the design process, I envisioned a line that not only excels in performance but also becomes a statement in modern gym aesthetics,” said Jim McIntyre, True Fitness Strength Product Manager. “Every detail, from the sleek oval-shaped tubing to the ergonomic grips and height adjustment guides, was meticulously crafted to elevate the user experience.” 

Along with their latest strength equipment, True Fitness will also unveil their next generation of cardio machines and consoles at IHRSA.

“We’ve completely redesigned and reformulated our cardio lines to better represent our offerings to benefit all markets,” said David Trulaske, CMSO for True Fitness. “Customers will experience four new cardio series and three streamlined, user-friendly consoles that can be paired across all cardio equipment.” 

True Fitness will be found at booth #1746 at IHRSA.

BeaverFit Offers Custom Indoor & Outdoor Solutions

BeaverFit, a fitness design, manufacturing and distribution company, is headed to IHRSA to showcase its full line of strength and functional training equipment, all of which can be custom-branded and specifically designed for both indoor and outdoor use.

“This year at IHRSA, BeaverFit will demonstrate why we continue to be the trusted partner in creating training capabilities however you train, wherever you train,” said Nick Vay, BeaverFit’s VP of Commercial Sales. “We are excited to bring back everybody’s favorite – the patented Shred Shed – along with premiering our freestanding Bridge Unit, and numerous new features for our customizable Bay Unit, including an adjustable sliding heavy bag, padded slam wall and more.”

Having provided solution-based custom training equipment for the U.S. military and boutique fitness studios like Rumble Boxing and MADabolic, BeaverFit also plans to digitally showcase its newly designed SunPro and SunShade, one-of-a-kind solutions that enable its partners to create fully covered outdoor training environments.

BeaverFit will be found at booth #1011 at IHRSA.

The post IHRSA 2024 Equipment Rundown: Tech, Strength Training Take Center Stage appeared first on Athletech News.

The boutique fitness space is exceedingly crowded, so how does a brand stand out to consumers, coaches and franchisees? 

It differentiates. 

MADabolic is the industry’s leading group strength and conditioning franchise. This sets it apart from the rest, but the discerning factors go well beyond the workout modality.

Athletech News talked to MADabolic franchisee, Adam McLeod, who launched his Plano, Texas, studio in 2022 and will open two more studios in the Dallas area very soon.

“I’ve aligned myself with a brand, workout and franchise that fills a need, and alongside my member’s remarkable results, I’m seeing great success,” he says. 

McLeod’s career is steeped in fitness. Having worked for 15 years in varied capacities for Gold’s Gym, followed by two years running operations for a Crunch Fitness Franchise group, he caught the entrepreneurial bug and began researching franchise options in the boutique studio space. 

“I looked at everything and started to see a “huge gap,” he said. “There was and is such a lopsided focus on HIIT and high cardio programs centered around calorie-burn only, and the pivotal piece of fitness – strength training – seemed to have been overlooked.”

He then discovered MADabolic.

“This looked different than anything else to me,” he said. “MADabolic has the strength, structure and accountability that are all missing from other brands and programs. This is no-frills, scientifically proven programming that works, and I knew it would resonate with fitness enthusiasts and athletes alike.”

Now, two years in, when asked how his work as a MADabolic franchise owner compares to his past experiences in fitness, he speaks to the relationships and the results.

“I am helping people to move better and feel better,” he says. “We have a close community here that is getting stronger and fitter together, and I have such a sense of pride in being able to do this through MADabolic.” 

Pushing Properly

In terms of the workouts, McLeod uses the words intense and elite level. He says they are designed to build lean muscle and speed up metabolism while focusing on form and injury prevention.

“MADabolic applies one-on-one coaching to a group setting, run by movement specialists that ensure proper form and technique,” he explains. “This is not about doing as many reps as fast as you can because that formula just breeds injury. We control time under tension, and the coaches push … but they push properly.”

There are five movements per class, which is a format that McLeod says allows the coach to govern the flow and offer personal attention and corrective feedback. 

There are three different class formats named Momentum, Anaerobic and Durability that are based on work-to-rest ratios. Momentum classes are endurance- and athletic-based. Anaerobic is about speed and power. Durability focuses on stamina with more time under tension.

“These are solid, performance-driven workouts delivered with education around proper movement,” says McLeod. 

Getting Gritty for Better Results

About the experience MADabolic delivers, Mcleod says it can be gritty.

“We don’t sugar-coat things here,” he explains. “These classes are about getting in and getting to work and getting better results than anywhere else.”

The brand’s motto is Work. Rest. Repeat. 

“We want every individual to achieve sustainable results,” he says. “Recovery is built into the programming and that is so important. We work hard to educate our members on the proper ways to train – and rest. The maximum number of days in the studio we recommend per week is four.”

First-Class Franchise Support

The MADabolic corporate team prides itself on the unabridged support it offers franchisees, and McLeod appreciates this.

“I work very closely with the corporate team and it’s crystal clear that they will do everything to ensure each location succeeds,” he says. “There is also a lot of thought that goes into choosing the right franchisees and the team is growing the brand methodically … not too quickly.”

Making a Difference

McLeod says the impetus behind his career in fitness is his desire to make a difference in people’s lives. It’s clear he feels that he’s found this with MADabolic. 

“I have members thank me every day,” he notes. “People tell me they can’t believe how they used to look compared to how they look now. The program really does that. It helps people move better, drop inches and feel stronger.” 

When asked about his future with MADabolic, McLeod says he sees great growth potential. MADabolic today has 32 units open and operating with another 80+ in development, and that growth is happening fast. 

“I’m glad I got in on the ground floor and can grow as the brand expands and as more and more people realize the amazing results they can obtain with MADabolic,” McLeod says.

The post Fitness Industry Vet Finds the Perfect Fit as MADabolic Franchisee appeared first on Athletech News.

Precor is launching an upcoming functional strength training equipment line powered by BeaverFit, a fitness equipment supplier that serves the U.S. and NATO militaries, boutique studios and fitness entrepreneurs, and is the original creator of the container gym. 

The Washington-based Precor’s functional strength training line will introduce several products with BeaverFit’s space-saving design elements, such as integrated storage, while offering functional exercise zones that allow other strength areas to remain open for primary lifting movements.

The upcoming functional training line offers six options available with or without accessory packages: a Fitness Single Bay with the essentials for commercial facilities, a complete functional training Double Bay for high-traffic commercial facilities, a Hospitality Double Bay and Single Bay for limited fitness spaces, a Functional Post offering a single station powerhouse and a Functional Bridge for 360-degree training for solo or small group workouts. 

“BeaverFit’s extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor,” said Adam Hubbard, Precor director of product and marketing. “

Precor’s new products will be introduced this spring throughout the U.S. and internationally in select countries. The new functional strength line boasts built-to-last steel, adhering to BeaverFit’s mission of using high-quality materials sourced and manufactured in the U.S. and Britain. 

“We couldn’t be more excited about this partnership with the Precor team,” said Nick Vay, vice president of commercial sales at BeaverFit. “The synergy between our brands is remarkable, and we deeply appreciate the chance to provide our world-class functional training solutions to support their outstanding team and customers across the globe.”

The partnership comes as strength training continues to grow in popularity among fitness enthusiasts nationwide. Industry executives have told Athletech News they expect to see more gyms embrace functional training spaces that blend strength training equipment with large open spaces for members. The largest Gold’s Gym franchise group in Southern California has notably revamped its clubs to add functional training spaces.

In addition to serving Precor, a wholly owned subsidiary of Peloton, BeaverFit’s expertise in fitness equipment, facilities and custom-crafted solutions has resulted in manufacturing partnerships with boutique fitness brands including MADabolic, Spenga and Earn Your Stripes.

The post Precor Taps BeaverFit for New Functional Strength Line appeared first on Athletech News.

The words “organization” and “efficiency” usually don’t come to mind when strength training is mentioned, but Eleiko cares not for the status quo. The Sweden-based strength equipment company is flipping the script with its Prestera system — a series of racks, rigs, and cables emphasizing precision, adaptability and, of course, strength.

The equipment is almost fully customizable both in terms of stylistic preferences upon ordering and adjusting it down the road. This keen attention to detail in its manufacturing and its ability to meet a variety of needs help separate Prestera from the pack amidst a booming strength training industry.

Precision

Having supplied the World Championships and Olympic Games for years, Eleiko knows the weightlifting game well and maintains a “lifter first” mentality. Those principles allowed them to dig deep in creating this cutting-edge equipment system, adding unique elements such as gliding attachments, rubber rollers and stainless-steel uprights with precision height adjustments.

“We come from a background and a heritage in professional weightlifting and powerlifting, where precision is really important for helping the athletes to achieve their goals,” says Eleiko CEO Erik Blomberg. “We brought that into the commercial fitness space as well and we do see that people really appreciate details, quality, the touch and the feel of the interaction points with the equipment.”

Blomberg added that more than one thousand world records have been broken with an Eleiko barbell. But while the company still sticks to its roots in some regard by maintaining a focus on professional sports, the popularity of commercial fitness warrants much of their attention, leading to the creation of the Prestera system. 

The equipment also features 70×70 uprights, a frame size that optimizes the user experience, offering more space inside the frame when bench pressing and additional clearance outside the rack for less interference when racking and unracking the barbell. This design represents the backbone of Eleiko’s commitment to avoid bulkiness of any kind in strength training. The company consulted with plastic experts as well to develop materials such as its polyurethane rollers and pads which possess self-healing properties to support barbell interaction points. 

The Prestera system comes in different colors as well, with knurled interaction points, chamfered edges on its holes, all while built with a mix of steel and stainless steel. Its cables, the newest edition to the system, also feature 8 pulleys, either single or dual configuration. Generous cable length and a large selection of handles also ensure a smooth and safe workout experience.

Adaptability

But aside from the equipment’s individual features, its overall versatility is what makes it a game changer. The equipment is built on a modular system, granting users the ability to tailor training with attachments and giving facilities the ability to adapt equipment as needs evolve. This could include, adding lifting stations, reconfiguring the set-up, integrating storage, adding different training attachments and more to suit needs.

“This is a system where you can basically adapt very freely to the space that you’re fitting out, or the needs of the user,” said Blomberg. “You can create and design a solution where you can bring in a lot of different types of training into one space — free weights training, bodyweight training, and cables training.” 

The Prestera system’s flexibility also allows users to optimize their gym space to the max. Custom storage options can be integrated easily, keeping free weights and training accessories close at hand and training spaces tidy. This makes it a possible decongestant for any crowded gym. 

“What I think is unique and really the strength of this system is that it’s so versatile,” said Blomberg. “You can work with the whole room and the space, making sure that you can get the best solution for your specific needs.” 

It also opens the door for users to experiment with new workout methods via the added space or variation of equipment setup options. This benefits gym goers from a fitness standpoint along with gym owners from a monetary standpoint. 

“Space efficiency equals money,” noted Blomberg. “You can get more out of the rent that you pay for a facility when you use space more efficiently and offer more training possibilities. But I think it goes to more than that. It also goes to the user experience because people seek efficiency in their own training when they go to a facility. So, if you can structure and order your place in the most efficient way, you will also improve the customer experience. That in turn will also drive both membership growth and retention.”

Hundreds of facilities have installed Prestera, including Virgin Active, Life Time and STC gyms. While Blomberg noted that Eleiko does not intend to expand beyond the strength training side of the industry, the company does plan to expand within that area after moving past this first stage of distribution and education regarding its products. 

The post Eleiko Reimagines Strength Training With Prestera appeared first on Athletech News.

Boutique fitness is more popular than ever, but the industry has at times been criticized for relying on fads and flash more than sustainable, effective workout routines. 

No one can level that line of criticism against Body Fit Training (BFT), the fast-growing boutique fitness franchise established in Melbourne, Australia, by Cameron Falloon, a decorated strength and conditioning coach who once served as Princess Diana’s personal trainer. 

Inspired by his time training professional athletes in the Australian Football League (AFL), Falloon created BFT in 2017 to bring strength and conditioning principles like progression, periodization and program design to the world of group fitness. The idea behind BFT, Falloon says, was to give everyday people access to the same elite-level strength and conditioning tools as AFL athletes, scaled for ability level and time constraints. 

“I found that there was a lot of sameness in the (boutique fitness) industry, and I didn’t see a lot of consideration around periodization or progression or really spending time on things like exercise selection for different individuals, like you would with an elite athlete,” Falloon tells Athletech News of market research he did before launching BFT. “How could I bring (my) knowledge and experience and make that accessible to the mainstream?”

Falloon was onto something. BFT has quickly spread across the globe with 290-plus studios open and 720-plus franchise licenses sold across several continents. Boutique fitness franchisor Xponential Fitness acquired BFT in late 2021 and has begun rapidly expanding the brand in the United States, having already sold almost 300 licenses in North America.

A lot of planning, technology and time has gone into making BFT workouts effective, scalable and engaging for members. But at the end of the day, Falloon believes the concept’s popularity is rooted in its focus on results above all else. 

“We get too caught up in trends as an industry, versus delivering the basic fundamentals at a really high level,” he says. “I think once you get that right, then you can start to explore and maybe get a little bit more experimental.”

Inside a BFT Workout

BFT workouts are modeled after the strength and conditioning programs Falloon devised for AFL clubs like Geelong, Port Adelaide and the Western Bulldogs, but scaled to be safe and accessible for everyday people. 

Currently, BFT offers 14 different strength and conditioning classes, each of which lasts 50 minutes and is scientifically designed to help members burn fat and build muscle while getting a full-body workout. Classes are performed in groups of around 36 people and include some combination of compound weightlifting exercises like deadlifts, bench presses and kettlebell swings, bodyweight movements like box jumps and pull-ups, and cardio work including running, cycling and rowing. The specific mix of exercises depends on class type.

Importantly, every BFT class is structured around an eight-week cycle, which allows members to measure their progress over time, just as pro athletes would during their training. Programming for each eight-week training block is carefully devised by BFT at the corporate level, and standardized programs are sent to every BFT franchise owner across the globe.

This ensures consistency, although Falloon says BFT empowers its coaches to modify or substitute certain movements to tailor the workout to the ability levels of individual class members. 

“If a member has poor range of movement in their shoulder or they’ve got some shoulder impingement, we’re not going to force them to do a military press like everyone else is doing in the class,” he explains. “We give (coaches) the tools to be able to scale that to the individual.”

Gamification Meets Strength Training

A highly calculated approach to program design isn’t the only thing that sets BFT apart from its competitors in the boutique fitness space. The strength and conditioning franchise is highly innovative in the way it uses heart-rate-tracking tech to gamify workouts, including strength training. 

Looking to drive member engagement, Falloon and his team created BFT³, a proprietary heart-rate tracking system that rewards members who get their heart rates to within specifically prescribed zones based on that day’s workout type. 

“There’s a lot of fantastic heart-rate products out there, but the gamification side of it is really lacking because they’re only ever rewarding a higher heart rate,” Falloon explains, noting that for strength-training exercises like a deadlift, the goal isn’t to get your heart beating as fast as possible, but to get to within a certain range that’s deemed optimal for the amount of weight lifted and reps being performed. 

“We’ve actually been able to use heart rate to gamify strength training, which is a world-first,” Falloon says.

During class, BFT members can see their heart rates displayed on-screen. Once class finishes, a leaderboard is displayed and members are rewarded with Gold, Silver or Bronze medals based on how close they got their heart rate to the target zone.

“It’s an instantaneous reward that creates community and a talking point,” Falloon says of BFT³ and the leaderboard approach. “You see people as soon as they finish a session, they’re high-fiving, staring at the screen waiting to see if they’ve got their gold medal.”

BFT also bakes other gamification features into its app to drive long-term engagement. For example, members earn status levels for in-class achievements, starting out as a rookie and progressing all the way to immortality, a journey that takes around six years to complete. 

The gamification features seem to be successful at driving member engagement. On average, BFT members attend class four to five times a week, which is significantly higher than the average for the boutique fitness industry, which hovers around two to three visits a week.

Global Expansion Plans

Falloon tells ATN that when he launched BFT back in 2017, the goal was to build a global brand.

Today, BFT has over 720 locations sold and more than 290 studios open, with a presence in countries including Australia, New Zealand, Singapore, Hong Kong, Malaysia, the U.S., Canada, the U.K. and Spain. 

In the U.S., BFT is well on its way to becoming a household name in boutique fitness. Since acquiring the brand in 2021, the Irvine, California-based Xponential has been rapidly expanding BFT’s footprint in North America.

Looking ahead, Falloon says he and Xponential share the same growth strategy in the U.S. and across the globe.

“We’ve got a common goal to have no ceiling on our growth but at the same time, don’t compromise the core product or the financial well-being of our franchisees,” the BFT founder says.

This article has been updated with clarifications on BFT’s expansion plans and global studio count.

The post How BFT Built a Global Strength Training Power appeared first on Athletech News.

Aktiv Solutions is expanding its collection of fitness equipment offerings, adding new functionality to a long-standing favorite of the strength training community. 

The commercial and home gym design company announced the launch of its Gym Rax Smith 3D Trainer (S3D). The strength training system gives users the feel, flexibility and overall benefits of working with free weights, alongside the security that comes with using equipment like a traditional smith machine. 

“Unlike traditional smith machines, the S3D mimics the natural movement patterns of barbell exercises without the restrictions of a single and linear range of motion,” Aktiv says of the new product. 

The S3D accomplishes this with synchronized safety catches that work like built-in spotters. This feature makes the product ideal for unsupervised gyms or fitness centers, such as those found in hotels or college campuses. It also makes the product functional for experienced weightlifters and newcomers alike. 

S3D users can experience natural, 3D movements when lifting, as there’s no singular or linear range of motion the barbell must follow. This allows users to push their limits in the gym without endangering themselves. The S3D also has a space-saving design, making it an easy fit in most gyms or fitness facilities. Its versatile design also allows users to partake in a wide variety of workouts. 

“The world is recognizing the transformative power of strength training, from boosting longevity and mobility to enhancing overall quality of life,” said Bryan Green, founder and CEO of Aktiv Solutions. “Very few tools compete with the natural movement and effectiveness of the barbell. With the S3D, we’ve now unlocked unprecedented levels of efficiency, safety and user experience, making barbell training accessible for everyone, regardless of their fitness level or goals.”

Aktiv couldn’t have picked a better time to launch a product with a “best of both worlds” approach to strength training. Mindbody listed the workout modality as its top fitness trend for 2024. Strength training is notably growing in popularity among those 55 years or older, illustrating an increase in demand across new demographics.

It’s an exciting product launch during an exciting time for Aktiv, as the company recently brought in Mike Kelly to serve as its new global vice president of sales. Kelly and Aktiv aim to expand into key market segments, form new distribution partnerships and launch new products. 

The post Aktiv Innovates on Traditional Smith Machine With Free Bar Bath appeared first on Athletech News.

Soon, you won’t be the only one doing heavy lifting during your workouts, thanks to DUMAGUS. Although the revolutionary system pumps iron strictly in a figurative sense, the impact and results are as real as they come – for members and gyms. 

DUMAGUS tracks, organizes, shares and safekeeps a user’s workout information — taking all the second-hand clutter that comes with exercising and passing it over into freer hands. The software promises to add a long-overdue sense of composition to weight training which has typically only been popularized with cardiovascular exercise equipment. Artificial intelligence (AI) powers the product, as it monitors and analyzes users’ workout data via sensors synched up with a gym’s equipment. 

Any gym or fitness facility can house the software, as the DUMAGUS team provides everything needed and takes complete care of the installation. Setup requires just one to two days, after which users can access the program and its features with any smartphone.

“Nowadays it’s very difficult to do anything without having some sort of audit trail or audit log. If you don’t know what it is that you’re doing or at least how you’re performing then you really don’t know where you’re going to go,” DUMAGUS Founder Ayo Ajanaku told Athletech News. “The great part about building this system is that it was done in a way that reduces all conceivable friction between the people using it and the results they’re trying to achieve.”

Tracking Reps Ensures Precision & Safety

The software essentially removes the need for anyone to jot down their workout information in a notepad, count reps in their head or go as old school as using a stopwatch. DUMAGUS counts and catalogs your reps in real-time, leaving training itself as the only thing left for you to concentrate on. The concept maximizes efficiency in one’s workout experience and the AI ensures accuracy.

“We built a model that we trained through many types of repetitions and exercises. It’s like we’ve been teaching it the A to Z of gym movements,” Ajanaku said. “We refine what counts and what doesn’t through our clever engineers who go in and perfect the inner workings of the model.”

“Take the bench press, for example. You know how you lift the bar off the rack with your arms extended? Well, you wouldn’t call that one rep, would you? And neither does our system,” Ajanaku explained. “It waits for you to complete a full rep tailored to your own unique profile before it counts it.”

The software aids in fostering a safe workout environment for its users too, especially those who exercise on their own. For example, DUMAGUS monitors things like weight distribution and velocity. If there’s any imbalance that might give way to an injury, the user will know. 

Motivate Your Members

DUMAGUS’ impact also goes beyond an individual workout, as it helps motivate gym goers to return at a consistent rate. The tracking system naturally makes users more conscious of their activities in the gym, prompting them to build on their progress by competing against themselves or even others.

This makes it a win-win product for individuals concentrated on improving their gym life and fitness businesses looking to grow. According to Ajanaku, gym-goers losing motivation is a common culprit responsible for low retention rates, typically affecting 50% of members every year. With DUMAGUS attacking that issue head-on, gyms could see as much as a 25%-90% profit increase with just a 5% increase in retention. 

After first building the tech, DUMAGUS went to Greece and installed the system in a commercial gym. They received a “very exciting” response from the gym owner and gym members who were using the software. 

“We know it works, we know it’s good,” Ajanaku said. “That’s the whole idea of it really. To enable and empower those people who like to weight train in a way that they haven’t been previously.” 

DUMAGUS is still searching for additional funding before putting its software in more gyms but has immediate plans to launch and scale commercially when the time comes. 

The post With DUMAGUS, Gyms Can Track Strength Training Using AI appeared first on Athletech News.

Smart home gym maker Tonal has inked its first-ever sports league partnership, with League One Volleyball (LOVB), a top youth volleyball brand.

Tonal will provide volleyball-specific training programs with individualized, adaptive strength training regimens and outfit clubs with its “gym-on-a-wall” devices. The move could be indicative of a larger push into sport-specific training by the fitness and hospitality industries.

Tonal and LOVB say the partnership addresses a need in the smart gym space, particularly as volleyball is the fastest-growing high school sport for females in the U.S. The initiative will begin at three LOVB clubs in Irvine and Gardena, California, and Salt Lake City, Utah, with Tonal trainers available for club members.

“At LOVB, we are committed to pushing the boundaries of what’s possible when it comes to the well-being of our players,” said Stacey Vollman Warwick, LOVB head of commercial. “While conditioning is a crucial component to every volleyball player’s journey, not every athlete has access to elite programs, and our partnership with Tonal changes this dynamic.”

The volleyball training program was devised with volleyball-targeted moves that support players in building strength for games, with LOVB’s director of professional development and head of health and wellness analyzing the workouts and providing feedback. The workouts include foundational movement patterns such as hinges, squats, pushes and pulls, balance, prehab and shoulder training and rotational power programming combined with strength and plyometric exercises.

Tonal x LOVB will also host family workout nights, allowing club players’ families to sample Tonal’s smart home gym technology. The smart home gym company will donate to the LOVB Foundation for each Tonal sold to a family member, supporting the foundation in providing club volleyball access to youth in need.

“At Tonal, our mission is to strengthen every body every day,” said Ian Yung, Tonal senior vice president of revenue and partnerships. “Partnering with LOVB allows us to support these volleyball players with AI and personalized strength training, informed by the world’s largest strength training data set, to set them up for success on the court today, and evolve with them to meet their longer-term goals as they progress as athletes.” 

Ahead of the Game 

Tonal’s decision to lean into sports-specific training could prove lucrative, especially with its AI-powered, data-driven training capabilities and the rising need to support elite-level athletes and those who wish to train as one.

The Global Wellness Summit (GWS) predicts that in 2024, the hospitality sector will continue adding pro trainers, pro-level facilities and diagnostics to support the needs of those in training — especially as the young athletes of today will likely continue to invest in their sport of choice as they age. 

Consider, too, the spending power of young athletes and their families — with GWS noting that in the post-pandemic year of 2021, 180 million people traveled for junior, collegiate and recreational sports events. A demand is brewing for high-level training programs for student-athletes as well as accommodations that provide upscale experiences (restaurants, spas, activities) for the rest of the family traveling in tow for a sporting tournament.

D1 Training, a Tennessee-based athletic training fitness franchise, also sees promise in the area of sports training, regarding it as a white space to address the demands of young athletes and adult consumers looking for athletic-level and personal training programs. D1 recently opened its hundredth site, in Indiana, with plans to open an additional 50 locations this year. 

The post Tonal Adds Volleyball Strength Training in Sports Push appeared first on Athletech News.

Orangetheory Fitness has experienced robust growth right along with the fitness industry at large. Today, the company has more than 1,500 locations in 24 countries all while staying true to the science-based approach that put it on the map.

Rich Armstrong, chief development officer of Orangetheory Fitness, credits the company’s success to three things. 

“Larger concepts such as Orangetheory transcend local boundaries due to their widespread appeal, expert corporate guidance and passionate franchise operators who share the same vision on a global scale,” he said.

With franchising at the core of its business model, Orangetheory is mindful of its franchise partners’ desire for a strong concept, continuous support and a commitment to staying on the forefront of fitness trends.

Here, Armstrong shares with Athletech News why Orangetheory’s franchisees are so dedicated to the brand, how the company strives to enhance its member experience and what it means to have a “one brand” mindset.

The following conversation has been lightly edited for clarity and length.

Athletech News: What makes Orangetheory Fitness a concept ideal for franchising?

Rich Armstrong: Orangetheory Fitness distinguishes itself in franchising with its unique blend of science-backed workouts, innovative technology and expert coaching. Our franchise offers an accessible entry point, a streamlined operational model and the potential for attractive returns. Our scale provides exceptional support, leverage and brand development opportunities, setting us apart in the fitness industry.

ATN: What makes someone an ideal Orangetheory Fitness franchisee?

RA: We seek franchisees who are passionate about the Orangetheory brand and committed to helping people achieve their fitness goals. Financial stability and real estate expertise are important, but a strong cultural alignment with our brand values is essential.

ATN: What differentiates top-performing franchisees from those on the bottom?

RA: The key differentiator is passion. Franchisees who genuinely engage with their community and embody our brand’s ethos often experience greater success. This authentic, hands-on approach fosters a stronger community and drives the brand forward.

ATN: Why should someone pursue an Orangetheory franchise instead of another fitness concept? 

RA: Someone should pursue Orangetheory for three main reasons: the concept, the support and the model. Our workouts are the pinnacle of a holistic fitness experience, blending endurance, strength and power training, all under the guidance of certified coaches. The support from our headquarters at The Grove covers every aspect of operations, from site selection to marketing and innovation, ensuring our franchisees are always at the forefront of the fitness industry.

ATN: How do you meet the challenge of evolving a concept as times and member needs change?

RA: Our commitment to helping members live a more vibrant life drives us to evolve continuously. We’re more than just responsive to fitness trends; we’re pioneers, setting the bar for boutique fitness excellence. Our approach is visionary, anticipating and shaping the future of fitness before it becomes a member need. With a team of expert fitness and science professionals, we stay ahead of the curve, crafting innovative and effective fitness experiences that define industry standards and exceed member expectations.

Orangetheory remains true to its core concept by focusing on delivering a balanced and scientifically-backed workout experience. Even as trends shift in the fitness world, from weight loss to mental well-being, our approach continues to provide a holistic workout that caters to all aspects of health. This consistency in our mission allows us to adapt while staying true to our foundational principles.

ATN: What can franchisees expect when working with Orangetheory? 

RA: The relationship between our franchisees and corporate is built on mutual trust, clear communication and shared input. We maintain close connections, fostering an environment of authentic listening and collaboration. This ‘one brand’ mindset allows us to stay attuned to the needs and feedback of our members, ensuring we evolve in alignment with their aspirations.

ATN: What do others who are considering building their businesses via a franchise model need to know before they start?

RA: It’s important to recognize that while contractual requirements are essential, the best franchisors view the arrangement as a long-term relationship rather than just a legal agreement. At Orangetheory, we believe that strong support and collaboration lead to satisfied and passionate franchisees, which is key to a successful business endeavor.

ATN: What’s the value of a brand name in the fitness space?

RA: Having a strong brand name carries immense value. It not only aids in marketing and attracting new members but also assures quality and consistency. Orangetheory Fitness is synonymous with a positive fitness experience, a powerful tool for building trust and loyalty among our members.

ATN: How has the fitness industry and fitness franchising changed since 2010?

RA: Since 2010, the fitness industry and franchising landscape have evolved dramatically. There’s been a significant shift towards more personalized, science-based fitness experiences. Orangetheory has been at the forefront of this transformation, offering effective and adaptable workouts to individual needs and fitness abilities. The rise of digital platforms and the increasing importance of community and wellness in fitness have also been key trends shaping the industry.

ATN: What’s your outlook on the fitness market over the next five years?

RA: The next five years in the fitness market are prepared for innovative growth. We anticipate a continued focus on personalized, technology-driven experiences while integrating wellness into everyday life. Orangetheory aims to be at the forefront of this evolution, continually adapting to meet the needs of our members.

The post Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise appeared first on Athletech News.

Eighteen years ago, when Scott Tobin embarked on his fitness journey as a personal trainer, he was fueled by a fiery passion to transform lives through health and wellness. Little did he know, he would help catalyze the expansion of one of America’s fastest-growing boutique gym franchises — Burn Boot Camp.

Burn Boot Camp offers a unique group fitness experience that blends strength training and conditioning high-intensity interval workouts in a 45-minute session. The boutique fitness brand emphasizes inclusivity and mental as well as physical strength, welcoming members from all backgrounds.

Tobin’s narrative goes beyond individual and career achievements; it encompasses the inspiration of others and the promotion of comprehensive fitness and community development. His contributions surpass routine gym operations; he plays a key role in defining the Burn Boot Camp essence and the brand’s profound effect on lives.

Passion & Purpose

Tobin’s initial steps in the fitness world were marked by a profound passion for personal training. This began with a focus on helping people achieve their fitness goals. His early career laid a solid foundation for his understanding of fitness, client needs and the dynamics of the industry.

“I love the results members get; that’s everything to me,” Tobin says.

His transition to Burn Boot Camp in Raleigh, North Carolina, eight years ago marked a life-changing moment in his career. Here, Tobin’s talents and dedication found a new avenue for expression. He played a crucial role in growing the Raleigh location from its early stages, showcasing his ability to inspire, lead and innovate. His success is a blend of personal training expertise and business acumen that he acquired along the way, studying, asking questions and learning from mistakes.

This success eventually led Tobin to become a franchise partner. His role expanded from managing a single location to being part of a broader vision, scaling the philosophies and practices that had brought him success on a local level. Now, he operates 12 locations.

While Tobin still considers himself primarily a personal trainer, he has learned to migrate his training philosophy to management. Currently, Tobin oversees about 215 employees, 32 in upper management positions.

“Now that I’m a franchise partner, I’ve transferred the energy I put into members to taking care of my employees as best as I can,” he says. “I am an advocate of top-down management and believe it starts with me and trickles down. If your employees are happy, they’ll bring that energy, excitement and passion to the members.”

Tobin admits it took some time to place the right individuals in each position.

“We grew rapidly and explosively, and I made multiple mistakes. Learning from these mistakes is crucial. Losing employees, for instance, is often a sign of a mistake,” he says. “Understanding what makes a good fit and then managing multiple locations effectively is about finding the right people for the right roles. Once you have a strong team, success is much more attainable.”

Tobin tells his team, from middle management down, that their success is as good as their weakest link and he uses a feedback loop to continually offer and receive constructive feedback.

“If I’m training at an A-plus level, I need all my trainers to be at that level too,” he says. “Otherwise, how can we succeed if a member’s first experience is subpar?”

Franchise Alignment

Burn Boot Camp’s mission, deeply resonant with Tobin’s beliefs, revolves around empowering members not just physically, but also mentally and emotionally. The brand’s philosophy extends beyond traditional fitness paradigms, fostering a holistic approach to wellbeing, evident in the supportive community that each location nurtures.

This supportive community is not just a byproduct of the training programs but a carefully cultivated aspect of the brand’s ethos. It’s a place where members motivate each other, celebrate milestones, and share struggles, creating an environment where fitness is a shared journey rather than an individual pursuit.

“I believe that as a member, you need to find what’s right for you,” Tobin says. “Some people love our approach, while others prefer different styles. Then there are those who dislike gyms altogether and prefer at-home options. In the fitness industry, our focus should be on working together. I advocate that if your gym is failing, it’s not because of your competition; it’s due to other factors.”

Tobin expresses deep-rooted commitment to Burn Boot Camp, crediting co-founders Devan and Morgan Kline for creating a supportive environment.

“They’ve created not just a business but a family – the kind of family I needed, not necessarily the one I wanted, which is a significant part of what makes Burn Boot Camp so special,” Tobin says. “This sense of loyalty and community is what fuels my passion.”

Facing Business Challenges Like an Athlete

Each new gym Tobin opens, including those during challenging times like the COVID-19 pandemic, reflects commitment and adaptability. Despite the challenges, Tobin’s leadership ensured that the Burn Boot Camp brand not only survived but continued to thrive and expand.

Tobin shares how he faced the challenges of opening new locations while managing existing ones during 2020.

“Back in April 2020, I was into triathlons, and I remember going on a bike ride. About 20 miles in, watching the sunrise, I had a moment of clarity. It was either make it or break it. I could either excel and continue growing at a fast pace or fail and face bankruptcy. It was one of those ‘aha moments’ where you realize you can’t stress about what you can’t control; you have to live in the now.”

Tobin focused on what he could do to remain successful.

“I decided to read some business books and take time for myself,” he says. “We shifted to virtual, merged gyms and ran about nine live camps a day through Zoom. Financially, it was a hit for me, but that was secondary. The key was that we could still offer the community the experience they valued, just in a virtual format.”

Tobin says this tough period highlighted, once again, that Burn Boot Camp was more than just a gym.

“We lost money, sure, but it wasn’t crippling. It allowed us to keep running and eventually reopen and grow. It took us a couple of years to get back to our pre-2020 levels, but it was a chance to be humble, to recognize that everything can change in an instant. It was also an opportunity to grow, to identify and fix flaws in our business system.”

The Future of Fitness

Looking ahead, Tobin’s vision includes continued expansion and deeper community impact. He’s focused on trends that appeal to members, such as strength training and the ongoing desire to train with others in a team atmosphere that fosters connection.

“We were ahead of the curve, promoting weightlifting, especially for women, in an industry where cardio was dominant,” he says. “We’ve been teaching heavy lifting without the fear of bulking up, emphasizing proper nutrition. And it’s incredible to see the transformations, especially in women who’ve become incredibly strong. Other gyms are now catching on to the importance of weightlifting for results.”

Fitness technology is also high on Tobin’s list, and he’s excited about Burn Boot Camp’s recent app, launched in October 2023.

“It’s live, on-demand, covering everything from our daily workout protocols to yoga, recovery, stretching and more,” he explains.

Tobin’s advice to others who want to own a fitness franchise is to focus on passion, resilience and the willingness to learn and adapt.

“Choosing the right franchise is crucial,” he says. “We often seek perfection, but reality is filled with imperfections, errors and challenges, especially when a business is growing rapidly. These growing pains are real, but the beauty is in growing together, facing issues both as a franchise and at the headquarters level.”

The post How This Personal Trainer Mastered the Art of Fitness Franchising appeared first on Athletech News.

In terms of exercise – and the way users pay for it – Exxentric isn’t afraid to take the road less traveled. 

The fitness equipment supplier, founded in 2011, uses flywheel technology to prompt its users to pull against inertia. This, according to Exxentric, creates a dynamic form of strength training with a safer and more controlled approach compared to traditional options such as weight lifting. 

“It facilitates for coaches, therapists and individual athletes to get a variable load throughout the full range of motion” Johan A Larsson, head of ecommerce and marketing at Exxentric, told Athletech News. “That provides a range of possibilities for optimizing your strength training such as using eccentric overload and other benefits for the knowledgeable trainer or athlete.”

Purchasing Options Expand

Users can purchase Exxentric’s products via less conventional methods as well. The company recently partnered with Splitit, a white-label, fully-embedded installments-as-a-service technology platform that unlocks existing consumer credit on payment cards for 0% interest. The technology allows users to divide their expenses over time when making purchases.

“With the inflation and the general recession tendency in the economy today, offering financing or pay later options are important for any investment grade product,” Larsson said. “Given that we have pretty high order values, I think it’s important for us. That’s probably the same for many other fitness equipment vendors. You need options for the customer to find the right financing.”

Adding Clients of all Kinds

Exxentric is committed to supplying individuals engaged in health and wellness at more than one level. The company already made waves in strength training’s professional side, but has its eye on expanding beyond that, with help from Splitit. Exxentric’s kBox equipment ranges from $1,390 to $2,990. Its LegExx and LegFlexx machines both cost upwards of $6,000. However, the Splitit purchasing avenue breaks down those numbers over time, making them less daunting to anyone with a limited budget.

“We’re increasingly targeting advanced home users,” said Larsson. “It’s amateur athletes, weekend warriors, people who invest a lot of time, effort and budget into their training. Splitit is helping us to expand from the professional audience into the home audience.”

According to a post-pandemic report, 30% of fitness studios spend less than $1,000 per year on new equipment. There lies a key demographic that Exxentric and Splitit are also targeting. 

A Winning Solution for All Parties

Splitit also ensures secure monetary transactions. The company attracted Exxentric as a partner with its compatibility across different currencies; Exxentric views this flexibility as another necessity for its business operations in today’s day and age. 

“We wanted to avoid going through the hassle of trying to figure out how to address the customers’ financing problem in all the different markets where we are active, being a small company with limited resources,” said Larsson. “This was especially important for us in the US market, which is the largest for us. At that time, Splitit provided a solution that was hassle-free and a good enough financing option to our customers. It’s a solution we can use globally.”

Exxentric’s forward thinking has paid off thus far. The company reports that the average order value for orders coming in via Splitit are 88% higher than order values overall. It’s a functioning, well-made match, as Larsson also noted that there was no other realistic option on the table offering a similar payment solution for its customers. 

“It’s all about sales right?” said Larsson. “In the end, we can’t know for sure what drives people’s behavior. But we do see that a lot of people asked for financing options and when we launched with Splitit, a lot of people chose it as their payment method. We do believe that this has contributed to our growth. That’s what’s important for us.”

The post Exxentric Pushes Boundaries Inside & Outside the Gym With Splitit appeared first on Athletech News.

If 2023 was the year of Ozempic and rapid weight loss, 2024 is shaping up to be the year of safeguarding lean muscle mass.

The promises and popularity of weight loss drugs have caused shrinking waistlines and crippled junk food sales. Still, their effectiveness has come with one downside that has many fitness trainers and medical experts concerned: the potential loss of lean muscle mass. 

Although fitness and wellness industry leaders such as Xponential Fitness, Life Time and Restore Hyper Wellness have embraced GLP-1 services, others are signing on to support weight-loss medication users on their journey by encouraging strength-building and maintaining lean muscle mass.

Leading the way in 2024 is luxury fitness and wellness brand Equinox, which unveiled a personal training program for clients on weight-loss medications shortly after the new year. In addition to mitigating muscle loss, the new program will also help consumers build long-lasting health habits. 

Joining Equinox are several other well-known names in the health and wellness space, all aiming to counteract the unwanted muscle-loss side effects experienced by many GLP-1 users.  

Noom, FitOn Add ‘Muscle Defense’

Digital healthcare company Noom pushed into the market-disrupting weight loss medication space last year with the launch of Noom Med, an obesity care program that uses telehealth services to pair qualified patients with GLP-1 prescribing physicians. 

The digital health company has now expanded its approach, this time in a more holistic way — partnering with digital health and fitness platform FitOn to add a “Muscle Defense” component to its new Noom GLP-1 Companion. 

The program, meant to combat muscle mass loss, is slated to be available this spring.

Although Noom notes the effectiveness of weight loss medications, the digital healthcare platform warns of the problems that can arise if the medications aren’t used in tandem with muscle-building exercises and a high-protein diet.

“We designed Noom GLP-1 Companion with Muscle Defense to be the adjunct diet and exercise program that addresses key dangers associated with taking GLP-1s such as loss of muscle mass,” said Noom CEO Geoff Cook, who joined the company last year. “We believe prescribing the drug without such a program carries dangers, given the amount of muscle mass people often lose while taking a GLP-1 and the fact that most people will stop taking the GLP-1 and regain the weight absent of behavior change, which can potentially lead to future conditions like sarcopenic obesity.”

He added that Noom GLP-1 Companion with Muscle Defense offers protein-tracking, resistance training, behavior change, and expert guidance to promote a healthier outcome when taking GLP-1s.

“It’s critical we not leave people worse off than before they started the medication,” Cook added. “Healthy habits have never mattered more.”

The new Muscle Defense program incorporates FitOn resistance training exercises that combat sarcopenic obesity and help prevent the reduction of important lean muscle mass.  

“This partnership with Noom combines FitOn’s best-in-class fitness content with Noom’s expert nutrition tracking and guidance to help people taking GLP-1s build muscle mass and set them up for a more successful long-term weight loss journey,” said Lindsay Cook, co-founder and CEO of FitOn.

Obé Fitness, Found Team for ‘MuscleGuard’ 

Streaming fitness platform Obé and Found, a medically-assisted weight care program, have partnered to launch MuscleGuard, a progressive strength training program for those experiencing rapid weight loss from GLP-1s.

Designed to prevent muscle loss and improve body composition, the new program includes the expertise of fitness trainer Melody D. and Dr. Rekha Kumar, Found’s chief medical officer and former medical director of the American Board of Obesity Medicine.

“If weight loss is a goal, regardless of the intervention, it’s crucial to have the best tools and the right information to ensure beneficial and lasting results,” Dr. Kumar said. “The last thing we want to see is people experiencing weight loss with medication while also losing muscle and decreasing their cardio-metabolic fitness in the process.”

MuscleGuard is available on the Obé app or on the web. The new program breaks down its strength training and fitness guidance system into phases, suitable for those new to fitness and experienced fitness enthusiasts.

“Understanding that each individual’s fitness needs and preferences are unique, especially for those losing weight quickly, we’ve developed MuscleGuard,” said Ashley Mills, co-founder & co-CEO of Obé Fitness. “This innovative program is specifically designed to prevent muscle loss, helping people build strength and confidence.”

GNC Debuts Weight Loss Supplement 

Taking a different approach, health and wellness giant GNC has introduced Total Lean GlucaTrim — an over-the-counter weight loss supplement intended to maintain lean muscle mass while supporting healthy blood sugar and insulin levels.

“The team at GNC is hyper-focused on our customers’ health, recognizing the increasing demand for effective weight loss,” said Rachel Jones, MS RDN and senior vice president, chief product innovation and science officer at GNC. “GNC Total Lean GlucaTrim gives consumers an affordable, non-prescription, botanical-focused supplement that’s backed by a team of scientists and dietitians who are passionate about helping people reach their weight loss goals.”

The health and wellness retailer says its new supplement incorporates a metabolism-boosting botanical blend, a leaf extract that balances blood glucose and insulin after a meal, Chromax to promote optimum glucose and insulin levels, and Berberine to help with blood sugar and weight reduction.

The caffeine-free supplement is meant to be taken daily before the two largest meals of the day, accompanied by a healthy diet and exercise plan.  

The post Can Fitness Programs Help Ozempic Users Keep Their Muscle? appeared first on Athletech News.

As the new year begins, many people set resolutions to break out of their normal fitness routines and get faster, stronger and leaner. Those in New York City don’t have to look much further than Tone House. 

Alonzo Wilson, a former professional football player and private trainer in NYC, founded Tone House in 2014 to bring sports strength and conditioning workouts to the mainstream, introducing a larger audience to the community-focused workouts that are common in team sports.

Tone House offers strength and conditioning sessions at various difficulty levels, along with larger events like its Lift Off and Turf Wars Competitions. Tone House’s Lift Off took place last month, showcasing female and male recreational lifters in an energizing and supportive competition to test their one-rep maxes in the bench press, back squat and deadlift.

Different from many other fitness studios, Tone House doesn’t market its sessions as the only workout you need (although they certainly could be). Wilson encourages members to complement their classes with other workouts; but there’s no doubt that after regularly incorporating Tone House into your routine, you’ll be stronger and more agile for other pursuits.  

Inside the Workout

One of the first words that come to mind after experiencing Tone House is community. It’s clear the studio has dedicated members, many of whom have been coming to classes for years. Not only are many of them dedicated to the workouts themselves, but also to supporting one another. That support not only fills the class with positive energy, it feels essential to getting through such a tough workout. 

Tone House is challenging, particularly its intermediate and advanced-level classes. I was sore for several days after a Tone House conditioning class I attended. I found that the exercises impacted muscles I rarely use. For example, we did “gallops,” which were inverted jumps, conditioning drills, “runners,” where we used sliding discs to push ourselves hands-first across the room, and jump squats with vertical trainers.

Many of the workouts, even the weighted ones, were not, by default, tailored to each person’s size or strength. This created a sense of teamwork and camaraderie through the challenging class. At the beginning of every class, the coach asks the group about any injuries or discomfort and workouts can be tweaked accordingly.

However, compared to more individualized classes, Tone House conditioning felt more difficult to modify due to its team-oriented nature. For example, many Tone House conditioning classes begin with running and jumping drills over cones, and one person slowing down would stall the progress of the rest of the class.

Similarly, many of the exercises are done in rounds, where the next group of participants can’t begin before the last group ends. This creates accountability but might be difficult for those who need a lot of modifications or breaks. Tone House provides several class levels to account for such differences, but those in between levels could encounter some discomfort in this regard. 

The Verdict

Overall, Tone House has palpable and contagious energy, and challenging workouts that will likely make you reconsider the effectiveness of your current fitness routine. If you’re looking for a new workout to shake up your new year and are based in New York City, check out the studio. 

Learn more about Tone House here.

The post Studio Spotlight: Train Like an Athlete at Tone House in NYC appeared first on Athletech News.

At the intersection of competitive fitness spirit and cutting-edge technology, one will find DUMAGUS, an artificial intelligence-backed software that tracks and organizes workout data in real time. After a sensor installation, DUMAGUS takes care of everything a gym goer needs outside of the workout itself, counting reps, logging progress, sharing it, and overall catering to a user’s personalized fitness journey. 

The software leverages tracking tech to help gyms and their members get the most out of strength training, which is more popular than ever in 2024, making it a potent engagement and acquisition tool for fitness facilities 

Different Forms of Workout Incentivization

Once introduced to the product, the next-gen tech at DUMAGUS pulls users in immediately by reminding them of the tangible benefits of fitness.

“Most people who actually partake in health and fitness activities likely had an active childhood where their parents put them in sports or put them in various physical activities where they naturally progressed,” DUMAGUS Founder Ayo Ajanaku explained. “That means those people actually have first-hand experience in adulthood of the psychological, physical, emotional benefits of fitness activity and so they continue to do so even though they may not be necessarily competing.”

Ajanaku listed an increase in bone density and hormonal balance improvements as examples of the benefits of fitness, especially strength training. 

For those without a sports-based background and unaware of the benefits of consistent exercise, DUMAGUS creates new ones from scratch. 

“Those who haven’t had that upbringing may find it a lot more difficult to persist long enough in adulthood to experience the benefits that fitness provides,” Ajanaku noted. “So whether it’s someone seasoned or coming into fitness, particularly strength training later in life, DUMAGUS uses expert knowledge in the form of delivering tailored insights to these individuals to point them to the benefits that they should be keeping an eye out for.” 

Those insights are displayed from the jump after installing DUMAGUS. Users are first taken to a dashboard where they can see who else is using DUMAGUS and where they rank on various leaderboards. The report gets as detailed as specific reps, weight and overall workout consistency. That’s where the gamification comes in, as users are pitted against each other and compelled to ascend leaderboards. 

Beyond that, DUMAGUS also plans to launch a reward-based program in its software. While the company is still going over who it would like to partner with, DUMAGUS will eventually offer exclusive deals with participating brands to users who reach certain goals.

“Our leaderboard and active challengers will typically be sufficient for most people who have already cultivated a practice of workout discipline. But that’s just the beginning,” Ajanaku said. “The key aspect here is that the only people who are going to be rewarded with these opportunities, giveaways and discounts are people who will be able to see that they are progressing towards having those doors open to them. It’s almost like they can see how far away they are from getting these opportunities.” 

Striking While the Iron’s Hot

DUMAGUS’ efforts could not come at a more advantageous time, with strength training picking up steam in the post-pandemic world. A few months ago, Mindbody forecasted a surge in the workout modality’s popularity in 2024. More than 60% of consumers said they feature weight or strength training in their exercise routines, and more than half of those who do so work out two to four times per week, the software provider found. 

This should come as no surprise for those familiar with the modality’s benefits. Strength training rewards users with improved flexibility, cardiovascular health, metabolism, joint function, and, of course, strength. DUMAGUS promises to amplify all of the above. 

There’s also an increase in strength training popularity from a social perspective. Back in April, a search of strength training keywords revealed that #strengthtraining had 12 million posts and #weightlifting had 22 million posts, while #ellipticalworkout reeled in just 50,000. 

A Potent Acquisition & Retention Tool

DUMAGUS’ use of AI and tracking tech already helps separate those facilities using the product from a normal gym atmosphere. But the company’s emphasis on the individual takes it to another level, specifically with regard to member acquisition and retention. 

“Many traditional gyms fail in their belief that people are just numbers and only go to the gym to train,” Ajanaku said. “That may be true of a few, but generally speaking, the gym is a community and most people who go are extremely helpful in helping others achieve their goals as well. This has led us to believe that there is a need for personalization, community-oriented solutions and knowledge-sharing in order to create a strong and consistent tribe over time. It’s why we’ve taken the approach that we have.”

Given its unique offerings, DUMAGUS takes a “let the product speak for itself” approach in its marketing. This simple, old-school strategy may contradict the forward-thinking the company employs in all other aspects of its business, but it’s proved successful all the same. 

“We have a few good gym partners who’ve seen what we’re doing and would like us to open our doors to them first,” Ajanaku said. “Our objective is really to leverage our users to do the talking for us. Our aim is for our earliest users to love how this works, so much so that people already know who we are before we approach them.”

The post DUMAGUS Helps Gyms Win Members in the Strength-Training Era appeared first on Athletech News.