Xponential Fitness, Los Angeles Rams Team Up for Workout Series

In addition to content featuring Rams cheerleaders and game-day activations, the two sides will partner across the LA community

Xponential Fitness, hot off the news that it will be entering the Metaverse, has announced yet another new partnership, this time with the Los Angeles Rams. 

The collaboration will bring Rams fans into the fold of Xponential’s portfolio of ten boutique fitness brands, which includes Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble Boxing, BFT, YogaSix, Row House, Stride Fitness and AKT. The two entities will launch a workout content series starring Rams cheerleaders, and on Rams game days, Xponential Fitness branding will appear on digital signage at SoFi Stadium.

“We are incredibly proud to join forces with the Los Angeles Rams,” said Danyal Ali, chief marketing technology officer of Xponential Fitness. “This partnership represents a tremendous opportunity for us to inspire and empower individuals to lead healthier lives through our family of brands and their best-in-class fitness experiences. Our partnership goes beyond fitness and sports, it’s about creating a vibrant community where health, entertainment, and togetherness intersect.”

The boutique fitness franchisor and the Rams will also partner across the Los Angeles community to make an impact.

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“We are pleased to welcome Xponential Fitness to the Rams family,” said  Jennifer Prince, Rams chief commercial officer. “Their dedication to providing accessible and innovative fitness options aligns perfectly with our mission to inspire and unite our fans. Together, we will create memorable and impactful experiences for fitness lovers and Rams fans alike.”

It’s been a noteworthy month for Xponential. In addition to its popular boutique fitness brands headed to the Meta Quest 3 as part of a new virtual and mixed-reality app, the company hired Gary Vaynerchuk to lead its marketing plans, a collaboration that begins in October. Xponential is also pushing into corporate wellness, partnering with Gympass.