Barry’s Rolls Out FitGrid Software at Studios Nationwide
As Barry’s looks to scale over the next few years, the fitness brand is making sure its fitness instructors are up to par
Barry’s, the OG of high-intensity interval workouts, is leaning into the ultimate level of member feedback to hit its business goals and drive client retention, incorporating FitGrid software in all 45 of its studio locations in the U.S.
Through FitGrid’s community engagement platform, Barry’s will gather valuable client feedback on its fitness instructors. It will use the data to enhance instructor performance, identify churn risks and ensure an engaging workout experience for its members.
Barry’s has been piloting FitGrid’s software in several U.S. studios over the last few months.
“The feedback FitGrid has collected from our clients has proven incredibly helpful in enhancing our client experience, allowing us to support our team with targeted training and development, and delivering the best workout in the world,” said Steve Padis, senior vice president of strategy and finance at Barry’s.
Ntiedo Etuk, founder and CEO of FitGrid, commented that the software company is excited to work with Barry’s.
“We have always said ‘fitness is about the people,'” Etuk said. “The relationships clients, instructors and staff make with one another determine not only a studio’s retention but also how able it is to attract new people. Barry’s gets that.”
The Barry’s Difference
Barry’s workouts have garnered a cult (and celeb) following, complemented by its famed instructors, who play an integral role in the Barry’s experience. It’s an area that the fitness brand takes seriously, carefully selecting fitness trainers with talent and charisma. Derek Degrazio, partner and lead master trainer at Barry’s Miami, told Self in 2015 that becoming a Barry’s instructor can be transformative — provided they pass an audition.
“Here is what can happen,” he told the publication. “You become a celebrity trainer by brand affiliation. You become a local celebrity. Your life changes. Dreams can come true. You become a rock star.”
Barry’s CEO Joey Gonzalez started with the brand as an instructor himself, recently telling Athletech News, “There’s this entertainer aspect that you have to bring to the Barry’s experience — we call it the ‘enter-trainer.'”
Along with ensuring that its instructors continue to provide the best experience for Barry’s members, the brand has also been churning out special member-focused perks as Barry’s looks to quadruple its studio footprint by 2030.
To celebrate its 25th anniversary, the fitness brand partnered with Factor, a fresh meal delivery service, to give members access to custom, prepared meals. Earlier this year, Barry’s paired with Therabody, offering recovery stations featuring the wellness tech brand’s Theragun PRO and WaveRoller devices in all of its U.S. fitness studios.
