ClassPass and SoulCycle Announce Multi-Year Partnership
Today, ClassPass announced that SoulCycle is now available on the ClassPass app
ClassPass, one of the leading fitness and wellness memberships, announced its multi-year partnership with SoulCycle, the full-body cycling experience, which is now bookable on the ClassPass app.
“We have heard our members’ rally cries to add SoulCycle to our network,” said Fritz Lanman, CEO of Mindbody and ClassPass. “ClassPass brings members the world’s best fitness and wellness experiences, and we are thrilled to partner with SoulCycle to include this iconic lifestyle brand into our portfolio.”
As cycling is one of the most popular in-person fitness reservations booked on ClassPass, SoulCycle’s presence on ClassPass will likely bring more riders to the platform. In 2022, ClassPass saw a 95% increase in in-person fitness reservations from 2021. With more than 60 studios across the U.S. and London, SoulCycle has a dedicated following, who love its pulse-pounding playlists and dance choreography within candlelit studios.
The news comes after Mindbody and ClassPass announced layoffs this fall, citing increased economic uncertainty and inflationary pressures, which have slowed progress and created new challenges for the fitness industry. The partnership with SoulCycle represents the platform expanding to consumer groups like SoulCycle riders who have previously remained loyal to the brand, in the hopes that they will branch out to the ClassPass platform’s other offerings.
“We are delighted to partner with ClassPass to share the magic of Soul with their members. SoulCycle is an extraordinary workout, one that exercises the mind, soul and body,” said Evelyn Webster, CEO of SoulCycle. “It’s an incredible opportunity to bring our legendary instructors, welcoming community and the thrill of the original cardio dance party to a wider audience.”