Remote Wellness: SoulCycle Partners With Virtual Coworking Platform Flown
SoulCycle instructors will host weekly sessions designed to motivate and inspire people working from home on the Flown platform
SoulCycle and virtual coworking platform Flown have partnered to blend accountability and community to bring focus and connection.
Flown’s unique concept creates an opportunity for professionals and students to cowork silently together on camera to increase productivity. The platform hosts over 50 weekly facilitator-led live focus sessions using a technique called “body doubling.” The concept is designed to increase focus, accountability and community, perfect for remote and hybrid workers who may struggle with working independently or have issues staying on task.
The startup raised £2.5 million in seed funding last year.
The collaboration will see SoulCycle instructors Grace and Dylan each host three SoulCycle x Flown sessions per week as they infuse the cycling brand’s motivation, energy and personality as participants work or engage in a project of their choosing.
The coworking focus sessions are open to all SoulCycle and Flown members starting June 26.
Flown session participants run the gamut from writers, coders, students, accountants, musicians, designers and entrepreneurs. However, the platform also welcomes those who want to log on and turn a mundane task (such as decluttering or completing tax returns) into a communal experience that will promote the focus needed to complete the task.
The company points to the rates of ADHD diagnoses that have increased in the last few years. In an era of distractibility, Flown says its facilitators set the energy for focus sessions, providing motivation and guidance with recharge activities in the middle of the session and an opportunity for reflections upon closing.
“In a post-COVID, AI-saturated world, there is a deep need for accountability structures that leverage real humans and secular rituals,” said Alicia Navarro, founder and CEO of Flown. “I started Flown to bring these structures into how we focus at work, and SoulCycle’s approach was an inspiration to me at the time. To partner with SoulCycle now paves the way for even more people to discover the power of live focus sessions.”
Evelyn Webster, CEO of SoulCycle, says Flown’s mission aligns with that of the boutique fitness brand: to move people physically, mentally and emotionally.
“On Flown’s platform, SoulCycle’s instructors will continue to impact our riders’ lives beyond the bike by providing them with the same energy, motivation and focus that riders experience in studios,” Webster said.
Flown’s 30-day free trial is available to everyone. SoulCycle members with SoulRenew subscriptions will receive a special offer.
SoulCycle announced a multiyear partnership with ClassPass at the close of 2022.
