JetSet Pilates Takes Off for International Expansion
Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major world-class cities
JetSet Pilates, a boutique fitness franchise delivering an athletic Pilates experience, is headed to Australia in 2024 as it charts a course for global expansion and projects triple-digit unit numbers by 2025.
Founded in Miami in 2010 by Tamara Galinsky, JetSet Pilates opened for franchise opportunities last year, signing agreements to open multiple locations in New York, North Carolina, Texas and Florida. In the fourth quarter, JetSet added additional agreements to bring the franchise to Atlanta and Orlando.
Australia will become home to the brand’s first international studio location, which is set for Melbourne, the second most populated city in “Oz.”
“I created JetSet with the goal of integrating the things I love most in an elevated setting where authentic connections would be made,” said Galinsky. “JetSet has grown organically thanks to the strength of our community, enabling us to expand worldwide. With each new JetSet Pilates studio we’re fulfilling the intention of making JetSet’s elevated Pilates experience accessible and ubiquitous on a global scale.”
Kathryn Woodfine, JetSet franchise owner, is credited for bringing the boutique Pilates experience to the Australian market.
“The workout itself and total experience are unmatched,” said Woodfine. “As a fitness enthusiast who has tried just about every group fitness class out there, I’ve found JetSet to be unrivaled and am confident it will thrive in Australia and around the world.”
As JetSet plans its global expansion, it’s focused on establishing flagship studios in influential cities following Australia.
“Our team is dedicated to empowering franchise partners with operating systems, financial planning tools, technology, training, support and products that are second to none,” said Sarah Buie, head of franchise development. “We are passionate about these partnerships and bringing JetSet to communities worldwide.”
The Pilates Boom
Over 12 million people worldwide practice Pilates, and the low-impact, core-focused, full-body workout has continued to attract consumers looking to build stability and strength. The popular fitness modality has even been listed as one of 2024’s top wellness trends by Yelp, with searches rising 71% year-over-year on the local business guide app.
JetSet Pilates offers 50-minute classes designed to deliver quick results, with resistance and cardio training on JetSet’s custom reformer and a special ‘Abs & Arms’ class. Instructors offer a personal touch in the group-based sessions, ensuring all clients receive an effective workout suitable for their individual goals. Clients can also opt for a private session with an instructor.
While JetSet Pilates focuses on its international endeavors, its footprint in Florida has rapidly grown, with new studios recently opening in Fort Lauderdale and Miami. Additional locations are slated to open in Coconut Grove, Coral Gables, Doral and North Miami, with multiple studios planned for Boca Raton and Tampa.
