Aktiv Solutions Grows Leadership Team, Eyes Expansion
Fitness industry veteran Mike Kelly joins Aktiv as Global VP/Sales as the company eyes new markets, distribution deals and product releases
Aktiv Solutions, a commercial and home gym design company specializing in movement-based training, has named Mike Kelly its new global vice president of sales as it plots its expansion into key market segments, distribution partnerships and upcoming product announcements.
Kelly joins Aktiv Solutions with over 30 years of fitness and wellness industry experience, specializing in sales growth and strategic initiatives. He has robust expertise in building client-based partnerships with health clubs, YMCA Groups and fitness equipment distributors. Kelly previously served in executive leadership roles for Cybex International, Core Health & Fitness, True Fitness and Octane.
The fitness industry vet succeeds Gordon Stirling, who has transitioned to a new role as senior vice president of hospitality and development. Moving forward, Kelly will lead Aktiv’s sales team, while Stirling will focus on advancing the company’s enterprise-level relationships in hospitality and multifamily housing.
“We are thrilled to welcome Mike Kelly to the Aktiv Solutions team,” said Bryan Green, Aktiv’s founder and CEO. “Mike is a highly respected leader with a deep understanding of our industry and a passion for helping fitness operators achieve their goals. His extensive experience in sales management, team building, and strategic planning will be invaluable as we continue to grow and expand our global reach.”
Green added that Akitv felt it was particularly important at this time to invest more broadly in its sales leadership team. He spoke to Athletech News late last year about Aktiv’s unique approach to optimizing gym spaces, remaining on-trend to meet fitness operators’ current needs while providing flexibility for future changes and fitness modalities.
Aktiv had a successful 2023, bolstered by new and extended partnerships with brands like Xponential Fitness, Plunge and Freemotion Fitness. Aktiv also acquired gym design and consulting firm Fitspace Design last year to elevate its commercial fitness offerings.
