After the coronavirus pandemic, group fitness will never be the same
The reasons people love group fitness are the same reasons that make going back so hard.
Group fitness studios have had to shut down their live studios and watch their revenue dry up. Mass layoffs hit companies like Solidcore, a Michelle Obama-endorsed pilates class, and SoulCycle competitor Flywheel. Former employees told Vox that SoulCycle has had two rounds of layoffs itself. And a source close to the company said 5 percent of SoulCycle employees were laid off in late April.
While some companies, like Barry’s and SoulCycle, have adjusted and taken their classes online or on apps, they’re still not making the same kind of revenue they would if their studios were open.
It’s not as simple as getting an all-clear. When studios do open across the country, they’ll likely have to adopt… READ MORE @ VOX