Fitness Centers Stretch Their Business Models, Build New Strengths Amid COVID-19 Pandemic

Shuttered gyms are seeing memberships and on-site retail sales plummet, prompting many to shift their services online. But an absence of seamless digital payment experiences to complement these virtual offerings can deter customers from even signing up, says Ryon Packer, chief product officer at payment facilitator ABC Financial. In this month’s COVID-19 Business Recovery Report, Packer discusses why offering omnichannel experiences and payments is key to survival now and long after venues reopen… READ MORE @ PYMNTS