How a Former Ballerina Turned Mirror into a Buzzy 300 million Exercise Phenomenon

On March 13, as New York prepared to move indoors to slow the spread of the coronavirus, Mirror founder Brynn Putnam closed the offices of her high-tech fitness startup and sent her nearly 100 employees home. The former ballerina now hunkers down in her Greenwich Village apartment with her husband, Lowell, also an entrepreneur. The couple alternates who gets to be on Zoom from the bedroom and who watches their 3-year-old son, George, in the living room. 

The only thing that’s easy: working out. Putnam brought home two of her fitness company’s eponymous interactive Mirrors. One is in the bedroom, the other in the guest bedroom. “If [Lowell] wants to box and I want to do yoga, we can,” says Putnam, 36. 

With a market capitalization above $13 billion and a product and marketing campaign that have become a meme, Peloton has emerged as the buzziest fitness company of the coronavirus era. But privately owned Mirror is hot on its heels, with a single advantage Peloton can’t match: compactness… READ MORE @ Forbes