The fitness and wellness app space has gained another notable name, with Portuguese soccer star Cristiano Ronaldo soon launching Erakulis, an all-in-one wellness app inspired by the five-time Ballon d’Or winner’s habits and routines across fitness, nutrition and mental balance. 

The new app launches on April 3 with subscriber fees that start at 4.99€/month.

“As a professional athlete, discipline, focus and balance have been key to my success on the field,” Ronaldo said. “The countless hours of training, attention to nutrition, and mental preparation have played a crucial role in my journey. We’ve added these features into Erakulis.”

Taking a holistic health approach, Erakulis offers personalized wellness plans, community support and even online appointments, where users can seek guidance from health and wellness experts via a video call feature.

The pro-athlete-founded wellness app will compete with Centr, an app founded by actor Chris Hemsworth before being acquired by HighPost Capital, a private equity firm co-founded by Mark Bezos, brother of Jeff Bezos.

A waitlist has launched where early adopters can nab a limited-time 50% discount on their Erakulis subscription. 

Stars Embrace Wellness Apps

In addition to Ronaldo and Hemsworth, other well-known athletes and celebrities are using their notoriety to make even more bank with the launch of fitness and wellness-related apps in recent years. Seemingly replacing sneaker endorsements, athletes especially seem keen to continue building their brand with digital offerings.

Former NFL wide receiver Brandon Marshall has entered into digital fitness-meets-holistic training with House of Athlete Plus (HOA+), an app that concentrates on both physical and mental fitness and includes live one-on-one personal training and personalized communication. 

Olympian Jessica Ennis-Hill also broke ground in femtech with the launch of Jennis, a female and hormonal-focused app that offers workouts and can adapt training based on various phases, such as perimenopause and menopause. 

Arnold Schwarzenegger recently debuted his new app, The Pump, featuring a motivating community, personalized habit tracker and guided workout videos, with ‘The Terminator’ ever-present during the user experience, while singer Carrie Underwood’s fitness app Fit52 continues to be a hit. The Grammy winner also recently launched her own workout music channel on SiriusXM, Carr-Dio by Carrie’s Country, blending high-energy hits with fitness advice from the singer.

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