Therabody is investing over $10 million in scientific research initiatives, forming a Scientific Advisory Board and partnering with the American College of Sports Medicine (ACSM), the wellness tech brand announced.

The $10 million investment will be allocated toward conducting scientific and clinical research studies across various domains including beauty, wellness and athletic performance over the coming years. Therabody’s Scientific Advisory Board will also be comprised of four experts in their respective fields to guide research strategy, initiatives and product development.

The board is comprised of Dr. Pamela Peeke, a physician and scientist specializing in integrative medicine and women’s health; Dr. Daniel Giordano, a Doctor of Physical Therapy who focuses on performance health and longevity; Dr. Robin Thorpe, a global leader in recovery science; and Dr. Neera Nathan, a Harvard-trained dermatologist and Mohs micrographic surgeon specializing in dermatologic surgery and laser medicine.

Together, the board will advise on research strategy, related initiatives and content, and co-develop new Therabody products related to their areas of expertise. 

“I am thrilled to welcome this caliber of scientific leadership to Therabody,” said Monty Sharma, president and CEO of Therabody. “Our Scientific Advisory Board, along with our significant investment in scientific research and partnerships, will ensure we remain at the forefront of our industry and dedicated to developing the most effective, scientifically validated products available today and in the future.”

Therabody x ACSM

Therabody is also committed to working with ACSM on the sponsorship and exhibition of new therapies at the ACSM Annual Meeting in May 2024. The organization is made up of over 40,000 physicians, scientists, educators and health fitness professionals, and is considered a leader in sports medicine and exercise science. 

Therabody has long been dedicated to scientific research, demonstrated by an extensive research portfolio with 21 scientific studies completed to date and an additional 26 in progress. Therabody Labs is the company’s in-house team of scientists and engineers to test and optimize their products. 

Expanding Access to Wellness

The new announcements come as Therabody has been focusing its efforts on expanding the accessibility of its products, including its new beauty line. Therabody released the TheraFace Vibration Mask, which is a light therapy mask clinically proven to reduce signs of aging. The mask is a complement to the TheraFace Pro, which has different attachments for various skin concerns, such as aging, acne, tension relief, and more.

Therabody founder and chief wellness officer Dr. Jason Wersland spoke with Athletech News last year about the new beauty line and the company’s mission to democratize access to wellness and beauty through its products.

Last year, the wellness tech brand also launched three new massage guns in a push to target everyday wellness consumers: the Theragun Relief, Theragun Sense and Theragun Pro Plus.

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The home stands as the epicenter of the wellness real estate market, which is poised to emerge as the number one growth leader across the entire wellness sector with a projected expansion to $887.5 billion by 2027, according to the latest trend forecast from The Global Wellness Summit (GWS).

As the saying goes, Home is where the heart is — but it’s now transforming into a cozy-yet–functional hub as consumers look to cultivate a wellness-inspired environment, largely supported by the shift to remote work, increased time spent at home and the popularity of home-based TikTok trends promoting home-based activities.

“The pandemic not only led to an increase in time spent at home but also heightened health awareness, motivating individuals to take greater control over their wellness,” according to GWS.

At-Home Wellness Products Proliferate

It would make sense that consumers, who are increasingly pivoting towards a more health–conscious lifestyle, are looking to invest in more than just wellness products and create an entire environment of health-supporting tools.

In addition to post-pandemic lifestyle changes, tech advancements have empowered consumers to monitor their health and partake in wellness practices in the comfort and privacy of their homes. From self-care such as the anti-aging TheraFace Mask, medical-grade home health systems, smart furnishings that respond in real-time to well-being preferences or sensory-enhanced designs, consumers now have an array of options to curate their own wellness space.

Functional furnishings also play a pivotal role in the wellness real estate space, with aesthetic pieces that serve fitness and wellness purposes. Ikea, a staple in the functional furniture sector, recently unveiled its first low-profile fitness and wellness collection for consumers and their families to squeeze in a quick workout without needing to invest in an entire home gym.

Beyond furnishings, soundscapes are no longer just background music but a path to wellness, using AI enhancements to give listeners relaxation, focus, or restful sleep.

Wellness-Focused Residences Are on the Rise

As the “2024 Global Wellness Trends” report points out, the pull towards wellness communities, such as Life Time Living, the residential arm of the luxury fitness and lifestyle operator, is also gaining popularity.

Noting Life Time Living’s Green Valley development in Las Vegas, which offers residences with personalized services such as meal plans and comprehensive 360 wellness programs, GWS sees the brand’s new longevity and weight-loss clinic, Miora, as “laying the groundwork” for such services to become integrated into residential services in the future.

GWS also spotlights The Well, a New York City-based luxury wellness club, as an example of what lies ahead for the wellness industry. As The Well expands into residential real estate in Miami, its apartments will tout diffused lighting, water filtration, HEPA air filtration systems, low-VOC paints, organic scents and even charged crystals within the building’s foundation. 

Cities and nations are joining the wellness movement, investing in developments prioritizing well-being. Saudi Arabia’s NEOM, expected to debut in 2025, plans to utilize a groundbreaking Digital Twinning system for the longevity of its residents.

“In the future, our homes will evolve into multifaceted ecosystems, merging advanced nanotechnology and empathetic architecture to create living spaces that actively enhance our health and well-being, reshaping how we interact with our environment on a fundamental level,” predicts GWS.

See the full GWS 2024 Global Wellness Trends report here.

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Therabody, the wellness tech company behind the Theragun, has a solid track record of serving tech-forward devices to combat everyday aches and pains for average consumers, fitness enthusiasts and professional athletes, but consumers are demanding to look good, too — and Therabody is listening.

The company has just launched an innovative LED face mask that fights aging along with a new business branch, Therabody Beauty.

The TheraFace Mask, a $599 FDA-cleared LED light therapy mask that employs 648 medical-grade infrared LED lights to minimize the symptoms of aging while firming skin and promoting a healthy glow, includes Therabody’s signature vibration therapy for added relaxation. 

The wellness tech company says the latest device was inspired by consumer demand and feedback and was designed for convenience but has been on the mind of its founder from the start.

“From the time we developed our first Theragun, I wanted to use LED therapy,” said Dr. Jason Wersland, Therabody founder and chief wellness officer. “LED can help heal and repair tissue, which is why we were exploring LED in the first place.”

Therabody’s Science team paired with Media Lab Science to engage in an independent clinical study that included 31 test subjects between the ages of 39 to 64, where each participant used the mask for nine minutes a day for six days a week. Upon completing the 12-week study, TheraFace Mask was shown to improve the appearance of fine lines and wrinkles, smoothed texture, firmed skin, reduced sagging, boosted radiance and lightened dark spots.

The TheraFace Mask offers nine-minute preset cycles using Red, Red + Infrared and Blue light therapies for maximum results. Users can also opt for a quick three-minute cycle or a longer 15-minute vibration-only massage session for stress reduction. The device comes with removable protective eye shields and adjustable straps.

As customers continue to seek new and tech-driven methods to optimal living, Therabody is expanding with a dedicated business segment just for beauty, the result of its continuous success with its first beauty gadget, TheraFace Pro. TheraFace Pro garnered the company over 14 awards and sales that nearly rivaled Theragun, its flagship product.

The company closed a $165 million growth equity round last year.

The new TheraFace Mask is available at Therabody’s website, Neiman Marcus, Bloomingdale’s and Best Buy.

In addition to Therabody’s at-home beauty push, the company has recently partnered with Barry’s to promote its recovery devices. Earlier this year, Therabody announced it would move into the garment sector, with compression wearables that offer vibration.

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