Women’s History Month commemorates the achievements and struggles of women throughout history and casts a light on the evolving roles and burgeoning presence of women. The fitness industry serves as a prime example of this evolution.

Historically, the fitness world mirrored many other sectors, with men predominantly occupying the roles of personal trainers, health coaches and group instructors. Today, women are participating in fitness at higher rates and stepping into roles of leadership and influence as personal trainers, health coaches and business owners while continuing to overcome barriers to success.

The Female Fitness Experience

Initially, women’s involvement in fitness was relegated to specific segments, such as aerobics or women-only gyms, reflecting broader stereotypes and societal expectations of the time. These roles, while important, represented a narrow view of women’s capabilities.

As the decades passed, the fitness industry began to see a gradual change fueled by shifting societal attitudes and women began to assert their presence, breaking through stereotypes and redefining what it means to be a fitness professional.

Maria Luque, PhD, MS, CHES, ACE-CPT, ACE-FNS, educator and founder of Fitness in Menopause, says that, as a fitness professional with over two decades of experience in this industry, and exclusively working with women for over 10 years, she’s witnessed a remarkable transformation in the industry’s approach to women’s roles as personal trainers and health coaches.

“Initially, there was a prevalent stereotype that women were primarily clients rather than leaders in the fitness space,” Luque says. “However, there has been a significant shift towards recognizing women as knowledgeable and skilled professionals in this field, a change that should inspire and motivate all of us.”

Judi Sheppard Missett is a quintessential example of female innovation and leadership. In 1969, Missett founded Jazzercise, a dance-based fitness program that seamlessly blended jazz dance with exercise, strength training and stretching. 

Missett, who is worth around $100 million, has turned her brainchild into a global empire, encouraging women to embrace entrepreneurship within the fitness industry.

Other examples of women who are making inroads in fitness entrepreneurship and leadership are ClassPass founder Payal Kadakia, whose net worth is at least $60 million, and Robin Arzón, the Vice President of Fitness Programming at Peloton, who has emerged as a prominent figure and highly popular instructor for the brand.

The Gender Pay Gap

Women in the fitness industry often confront gender biases that undermine their professional credibility and contribute to pay disparities compared to their male counterparts.

For instance, female personal trainers and health coaches may face skepticism regarding their expertise and physical capabilities, a challenge seldom faced by men. These biases can extend to compensation, where, despite equal qualifications and responsibilities, women frequently earn less. 

A 2021 salary survey from the The Personal Trainer Development Center (PTDC), found that women, on average, earn 68% of what men earn for substantially similar work. In the personal training world, the gap is even larger, with female personal trainers earning 66% of what male personal trainers make, with male survey respondents reporting an annual average income of $54,514, while female respondents reported an average income of $35,945.

Irene Lewis McCormick, MS, personal trainer and award-winning educator, says the conversation about gender biases and pay disparities is not unique to the fitness industry; it’s a nationwide issue affecting various professions, where the quality of service is becoming more important than the mere hour spent delivering the fitness service. She advocates for a shift in the fitness industry’s compensation structure. 

“I would like to move away from a time-based model to one that recognizes the value of the fitness pros’ experience and expertise,” McCormick says.

Women Are Not Small Men

Another relevant angle when it comes to women overcoming barriers is in exercise science research and how women have been underrepresented. This is important because good program design hinges on available research and education.

Susane Pata, NASM content strategist and global master instructor, is eager to help change that conversation.

Pata’s journey of discovery led her to the work of Dr. Stacy Sims, a figure who has become synonymous with innovation in the field of female athletics. Pata reflects on her initial encounter with Sims’ research and the realization that there was “someone out there focused on the female athlete.” 

According to Pata, Sims has opened new avenues for “discussions about female athletes: their health, performance, wellness and longevity—all in new ways based on the latest research” and highlights a popular quote from Sims: “women are not small men,” a simple yet powerful statement that challenges longstanding biases in sports science. 

This assertion not only emphasizes the biological differences between men and women but also marks a significant shift in how female athletes are perceived and studied.

“She is now putting conversations about the female athlete on the table—conversations and comparisons that were never there before,” Pata notes. 

Pata also admires athletes like Tia-Clair Toomey. The discourse surrounding Toomey, whether it involves criticism or praise, “makes a space at the table for female athletes,” showcasing their undeniable talent and dedication.

Pata ties these observations to a broader narrative of gender equality and collaboration in sports.

“So whereas obvious physiological gender differences exist, women like these are showing that you can have a seat at the table with men,” Pata says.

Opportunities Ahead for All

The demand for personal trainers and fitness instructors has surged over the past decade, with the Bureau of Labor Statistics projecting a 15% growth between 2019 and 2029. This expansion is set to add approximately 57,600 more trainers over the next 10 years, suggesting the growing influence of women in the industry. 

Pata encourages other female fitness professionals to take advantage of the upswing and to keep learning. 

“Knowledge is power, and … it is highly advantageous to go in armed with knowledge and never be complacent,” she says. “Just because you took one certification does not mean the learning stops there. It never ends.”

For women new to the industry or who need advice, Pata suggests they “try a little bit of everything” because it can “inform future decisions, especially those in it for the long game.”

McCormick, an industry veteran, says that while there are trailblazing women who have taken on significant roles and have been recognized for their contributions, the fitness industry still has a long way to go to achieve gender balance; perhaps particularly in executive roles. 

“The representation of women in leadership positions in the fitness industry is a topic of concern,” McCormick says. “According to a survey, 47% of men work in leadership roles in fitness compared to only 36% of women. Men comprise 70% of gym owners and women account for 29%.”

Luque is encouraged by the changes she sees in the industry but agrees that there is more work to be done, echoing McCormick’s perspective. 

“As more women enter the fitness profession, there’s a greater emphasis on inclusivity, diversity and recognizing the unique needs and experiences of women in fitness and health coaching,” says Luque.

“These shifts not only provide more opportunities for women to thrive professionally but also contribute to a more balanced and inclusive fitness industry that better serves the diverse needs of all individuals, regardless of gender,” she adds.

The post How Women Are Redefining Fitness on Their Own Terms appeared first on Athletech News.

High-earning New Yorkers are expected to look increasingly well-rested, full of vitality and overall centered this summer as wellness brand Continuum opens its flagship location in New York City’s Greenwich Village, adding to the health and wellness landscape of the Big Apple.

Opening its doors in May, Continuum Club has a waitlist for those hoping to receive its white glove service and hyper-personalized offerings, including one-on-one personal training sessions, massages, hyperbaric oxygen therapy, Himalayan salt saunas, cold plunge treatments, spacious workout zone and lounge areas. 

The “intentionally exclusive” club was leased through September 2032, occupying a 25,000 square-foot space that was once home to David Barton Gym and, most recently, Peloton’s Tread Studio, according to The Real Deal. 

Behind Continuum is its CEO and president Jeff Halevy, a former fitness tech entrepreneur and NBC’s “The Today Show” health correspondent.

AI-Infused Wellness

Unlike other luxury wellness clubs, the members-only Continuum is infusing advanced technology within its space, leveraging what Halevy says are “the most comprehensive physiological data sets, deep learning, and an expert team providing vertically integrated services” to deliver “ideal total wellness.”

Continuum Club clients receive a “bespoke wellness prescription” that the wellness company says is curated by its expert personnel and biometrically informed AI, which will adapt and adjust its recommendations over time. 

“Our club in Greenwich Village was meticulously curated to both house the leading technology and services in the wellness space and to do so in a cohesive, intentional, luxury environment,” said Continuum’s Chief Revenue Officer Tom Wingert, a former marketing executive from Lululemon. “We’ve brought an extraordinary team of NYC-based artisans together to create a sanctuary in the heart of the city that celebrates the heritage of the neighborhood and deeply incorporates nature in a way that encourages serenity amidst busy city life. The space is truly one of one.”

Although Continuum plans to expand its physical presence by establishing new clubs, the luxury brand will roll out its AI-driven wellness app beyond its club locations so users can experience biometric analysis and personalized prescriptions wherever they are.

Wellness at Every Corner 

The post-pandemic era certainly has resulted in a wellness boom in NYC. While Continuum plans to serve the Greenwich Village elite, Remedy Place, a social wellness club, opened in the Flatiron neighborhood in 2022.

Founded by Dr. Jonathan Leary, the “temptation and toxin-free” environment offers functional medicine, chiropractic movement, acupuncture, cupping, ice baths, infrared saunas and vitamin IV drips with an emphasis on socialization. Remedy Place also offers three different membership tiers, ranging from $350/month to $2,250/month, each offering guest passes. The wellness club also has a location in West Hollywood, California.

Also located in Flatiron is The Well, offering quarterly memberships for access to its social wellness experience that includes massage and skin health services, vitamin therapy, yoga and movement, Chinese medicine and acupuncture, vibrational energy healing and health coaching. Private events can also be booked at The Well, for corporate outings or a staycation. The Well also recently broke ground on The Well Bay Harbor Island, a wellness-focused condo and office space in Miami that rivals luxury residential concepts like Life Time Living.

While The Remedy Place and The Well offer club-level memberships, non-members can also experience a luxurious wellness session by booking a service of their choice, or head to one of NYC’s many communal bathhouses that have become all the rage.

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The U.S. Food and Drug Administration has cleared the Dexcom Stelo Glucose Biosensor System, the first over-the-counter continuous glucose monitor (CGM), as awareness of metabolic health continues to gain steam. 

The system will become available to purchase online without a prescription this summer. 

The wearable Stelo Glucose Biosensor System is designed for those 18 years and older who don’t use insulin and either treat diabetes with oral medications or don’t have a diabetes diagnosis but are interested in seeing firsthand how diet and exercise impact their blood sugar levels.

Using a small sensor worn on the back of the upper arm, Stelo continuously measures, records, analyzes and displays glucose values every 15 minutes when connected to an app. Users can wear each sensor for up to 15 days before replacement.

Stelo isn’t designed for those with “problematic hypoglycemia” since it won’t provide the necessary alerts. 

Although Dexcom notes that Stelo users shouldn’t take medical action based on the device’s findings without consulting with a healthcare professional, the health tech company says the glucose biosensor system can help users understand how modifications such as diet and exercise can impact glucose excursion. 

Considering that approximately one in three American adults have prediabetes — a staggering 80% of whom don’t know they have it —  Stelo can serve as an invaluable tool, underscored by its ease of accessibility. It’s a stance that appears to be shared by the FDA.

“CGMs can be a powerful tool to help monitor blood glucose,” said Jeff Shuren, M.D., J.D., director of the FDA’s Center for Devices and Radiological Health. “Today’s clearance expands access to these devices by allowing individuals to purchase a CGM without the involvement of a healthcare provider.

“Giving more individuals valuable information about their health, regardless of their access to a doctor or health insurance, is an important step forward in advancing health equity for U.S. patients,” Shuren continued.

While a price hasn’t been mentioned yet, one William Blair analyst estimates Stelo may cost around $90 a month and that consumers could use their healthcare savings accounts to offset the expense.

Consumers Embrace Wearables for Health

By all accounts, consumers are entering a new era of health and wellness. The pandemic may have inspired health and wellness, but it also led to skyrocketing sales of pulse oximeters, perhaps a testament to how much consumers have come to rely on monitoring devices beyond fitness and activity trackers.

Instead of simple trackers, companies such as Whoop bill their technology as ‘human performance,’ leaning into AI and providing biometric data points across sleep, recovery, stress and strain.

Smart ring maker Oura is also invested in the glucose realm, having partnered with CGM platforms Veri, Supersapiens and January AI to offer insights into sleep and glucose biomarkers.

One wearable tech startup, Signos, raised $20 million last year as it looks to disrupt the medicated weight loss and metabolic space by using Dexcom CGMs to provide real-time diet and workout recommendations based on the readings with its app.  

The CGM Market Heats Up

Although Stelo may be the first CGM cleared for over-the-counter purchase, the CGM space is expected to become increasingly competitive. Abbott’s first consumer biowearable, Lingo, is currently being rolled out across the U.K. with ambitions of receiving a green light for the U.S. market. Similar to Stelo, it tracks glucose levels and provides personalized insights in response.

“Our mood, weight, energy levels and ability to focus are all connected to our individual glucose levels, which rise and fall in response to the food we eat, hours of sleep, regular exercise, and even life’s daily stresses,” said Lily Soutter, a nutritionist in Abbott’s Lingo division. “Improving your metabolic health by tracking your glucose levels over a meaningful period of time can motivate you to implement changes to better manage those spikes and dips, ultimately benefiting your health and well-being.”

Meanwhile, companies like Roche are forging a new frontier in diabetes management and the CGM space using predictive AI for its Accu-Chek SmartGuide device. Using a CGM sensor, Roche’s system displays current glucose levels, predictions for the following two hours and provides a risk prediction for nocturnal hypoglycemia.

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Amped Fitness is arriving in the Lone Star State, set to open its first Texas location, in the Dallas-Fort Worth metro area, later this year. The DFW area continues to see a fitness and health boom, with Amped Fitness joining the likes of Lumin Fitness, City Cave Float & Wellness Center and Perspire Sauna.

The upcoming 38,000-square-foot Amped Fitness gym at 110 W. Campbell Road in Richardson, Texas, will be Amped’s 25th corporate-owned location, offering a contract-free experience that includes 24/7 access, cardio and strength equipment, instructor-led and virtual group classes, a women’s-only Babe Cave and a Functional Freedom Zone. A recovery space will also be available, with tanning, saunas and HydroMassage beds. 

Hailing from Florida, Amped Fitness, a chain of high-value, low-price (HVLP) clubs, prides itself on providing members with positive vibes underneath its blue mood lighting and special areas designed with fitness content creators in mind. And, unlike many other wallet-friendly fitness memberships, Amped offers childcare for children ages 1-12 — a benefit included in its VIP membership options in select clubs.

The brand recently opened its first Sapphire location in Fort Lauderdale, one of five in the southern region of Florida that is part of its corporate expansion. Sapphire spots take exclusivity a step further with luxury-style amenities, strict enforcement of an 18-and-over age policy and equipment from Core, Amped, Prime, Total Gym and Booty Builder. Amped Fitness also acquired three former YouFit gyms in Florida, rebranding them to its signature “anti-gym culture” look and feel.

As Amped Fitness continues to scale, the fitness club has named its first franchise partners, Matt and Kyana Carrico, who will expand Amped in the Indianapolis area this year. 

The low-cost, high-value fitness franchise will soon offer discounted founder’s rates and a free limited edition founder’s t-shirt during an upcoming two-day-only cyber sale, according to its Instagram page. Amped Fitness locations offer memberships starting at $9.99/month with a capped $26.99 VIP tier.

HVLP gyms have made their mark, especially among fitness consumers battling increasing costs at every turn, notably Gen Z and Millennials. Planet Fitness has seen strong growth among younger fitness enthusiasts, in part due to its High School Summer Pass program.  

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Luxury lifestyle and health club operator Equinox has secured approximately $1.8 billion in new capital to refinance maturing loans, fund general corporate purposes and build new clubs. The brand also secured a new revolving credit facility from Goldman Sachs, Morgan Stanley and J.P. Morgan.

Equinox reported a 27% revenue increase in 2023 and a record-high member engagement. In addition to its 107 global clubs, the brand has a pipeline of 25-plus new locations in the works across major markets while Equinox continues to explore domestic and international opportunities. 

“We are seeing record performance in revenue growth and member engagement, which demonstrates our position as the global leader in high-performance luxury lifestyle,” said Harvey Spevak, executive chairman and managing partner of Equinox Group, which also encompasses Equinox Hotels, SoulCycle, Blink Fitness and E by Equinox. 

Member engagement may be at an all-time high due in part to Equinox Circle, a member perks program that debuted last year and is rich with top-of-the-line brand partners such as Oura, Bezel, Thorne, Provenance and Blade.

“These new strategic investments from a group of world-class partners that share our vision for the Equinox brand will empower us to accelerate further growth through new club openings and new innovative offerings, as well as by scaling the Equinox luxury experience,” Spevak added.

The financing includes capital from a mix of new and existing investors led by Sixth Street and Silver Lake and includes investments from Ares Management, HPS Investment Partners, L Catterton and the principals of the Related Companies.

The luxury lifestyle and fitness brand bulked up its staff, hiring 5,000 fitness coaches as Equinox members expressed continued interest in personal training services. Similarly, Equinox is listening to the needs of its clients on weight loss medications such as Ozempic and Wegovy — or those who are interested in using GLP-1s, rolling out a personal training program designed for those on weight-loss drugs.

“The drugs work so well, but we felt like something really important was missing for our clients on them,” Equinox club coach Michael Crandall said of the new program. “Weight loss interventions should always be done with a training program to get the best results.”

Crandall is leading the new program, following Equinox’s introduction of a Health Advisory Board featuring medical and wellness experts designed to support the Equinox Fitness Training Institute, which offers accredited curriculum and board certification for performance coaches.

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The leading global community of health and fitness professionals founded in 1981 as IRSA prior to transitioning to IHRSA in 1994 has entered a new chapter with a new moniker: Health & Fitness Association.

Liz Clark, president and CEO, unveiled the new name during her President’s Address on Wednesday, March 6, before the organization’s 2024 keynote at its annual convention and trade show, held this year in Los Angeles. 

“Every industry evolves, and the next step of evolution for our association is to have a name that exactly reflects the breadth, diversity and consumer-oriented focus of the businesses in our sector,” Clark said. “The Health & Fitness Association is clear, compelling, and can also be easily translated into any language, which is vital given the international reach of the association and the global operations of our members.”

As a global community of industry leaders supporting an association committed to advocacy, education and research, Clark indicated that the new name reflects the group’s ongoing devotion to an ever-changing landscape.  

“This decision is especially important when we focus on the association’s primary mission — advocacy to government, media, NGOs and other key stakeholders around the world,” she continued. “From today on, there will be no question about the mission, vision and clarity of purpose of the Health & Fitness Association.”  

Although IHRSA helped accelerate the fitness industry’s return to normalcy in an unprecedented post-pandemic environment, Clark emphasized that the Health & Fitness Association is now aiming to move the industry from surviving to thriving and beyond.

“Now is the time to crank up the incline and accelerate the pace,” Clark told IHRSA attendees. “Your businesses are becoming more sophisticated and innovative. Record numbers of consumers rely on us to make their health goals a reality. This industry-consumer connection is powerful.”

In addition to pursuing goals that support the best possible business climate for the industry, Clark also underscored the work IHRSA has done in Washington, D.C.

“We have dramatically increased our media exposure and recognition,” Clark said. “This is why the White House, the CDC, congressional leaders and policymakers now seek out our team for input. We are not just finding respect, we are earning it — and we are just getting started.”

Health & Fitness Association will adopt the hashtag #HealthFit and roll out a complete brand “look” across its website, social media platforms and other materials in the coming months.

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IHRSA 2024 is set to invigorate the fitness and wellness industry, with the much-anticipated annual convention and trade show set for March 6 – 8 in Los Angeles.

IHRSA, the industry-leading health and fitness association, plans to reveal a major announcement before its March 6th keynote, which will be delivered by Mariana Atencio, an award-winning journalist and best-selling author of “Perfectly You: Embracing the Power of Being Real.”

After the announcement, the IHRSA Convention & Trade Show has a robust event planned, with over 350 exhibitors and 50+ sponsors, highlighting a wide range of products, services and solutions.

Atencio’s keynote, “The Power of Authenticity: Supercharge Your Career, Your Workplace Culture, and Your Happiness,” will be held on March 6 from 2:15 – 3:45 p.m.

The following day, Mark Mastrov, founder of 24 Hour Fitness and principal at New Evolution Ventures, will present “The Evolution of the Fitness Industry and the Road Ahead” on March 7 from 8:30 – 9:30 a.m.

Friday’s keynote, “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect,” will be presented by Will Guidara, restaurateur and author of “Unreasonable Hospitality,” on March 8 from 9:00 – 10:00 a.m.  

“We are so excited about this year’s event with our special announcement on the first day prior to the keynote address, our three keynoters—two of whom are from outside the industry—more than 70 education sessions and panels, early morning workouts, and multiple networking events, one of the first of which is the kickoff party that starts at 7 p.m. on March 6,” said IHRSA president and CEO Liz Clark.

Attendees can expect to see some new faces at this year’s show, as people increasingly gravitate towards fitness and wellness.

“I’m excited about the number of new attendees that we see signed up for the event,” Clark said. “The latest numbers I saw, 65% of attendees are new to IHRSA, which shows we are reaching new audiences, and perhaps shows, too, that new people who want and need events like IHRSA are becoming a part of the industry.”

In addition to showcasing the best the industry has to offer, IHRSA is also hosting key advocacy sessions highlighting the efforts being made in healthcare and policy, including how the health and fitness industry can assist the nation’s armed services, a look at the advocacy work taking place in Washington, D.C. and across the nation, and the fusion of healthcare and health clubs as the industry looks to the future. 

“From emerging trends to matters concerning our nation’s military, it’s imperative for our industry to actively engage in shaping public policy responses,” said Mike Goscinski, vice president of government affairs for IHRSA. “Our sessions at IHRSA 24 offer just a glimpse into the extensive work we are undertaking in Washington, D.C., and within statehouses nationwide.”

The advocacy session schedule is as follows:

Working Toward Healthcare Reimbursement: The Right Way

Wednesday, March 6, 9:00 – 10:00 a.m. in room 409A

Military Readiness Panel Discussion | Preparing Our Communities for Active Service

Wednesday, March 6, 10:30 – 11:30 a.m. in room 409A

Sharing Your Voice

Wednesday, March 6, 4:00 to 4:45 p.m. in room 405 

Harmony in Health: The Intersection of Healthcare and Health Clubs

Thursday, March 7, 2:30 – 3:30 p.m. in room 404A

Visitors can learn more about IHRSA’s work to support the health and fitness industry through advocacy, research and education at booth #2416.

IHRSA 2024 Events & Highlights :

Wednesday, March 6:

• REX Leadership Panel, 9:00 am
• The State of the Fitness Consumer, 1:00 pm
• High Potential Leadership and Rising to the C-Suite, 1:oo pm
• Women’s Leadership Summit panel on Conflict to Collaboration—The Conversation Women Need to Have, 5:00 pm
• IHRSA Kick-Off Party, 7:00 pm

Thursday, March 7:

• Actionable Leadership For Everyone, 1:00 pm
• 27th Annual IHRSA Financial Panel, 1:00 pm
• The Convergence of Fitness and Pharma, 2:30 pm
• Networking Event, 4:00 pm

Friday, March 8:

• Elevating Personal and Business Identity: A Holistic Approach, 11:00 am

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From professional sports teams to blockbuster film casts, the term “dream team” can be used to describe prestigious groups in a multitude of settings. But when it’s mentioned in the fitness and wellness industry, specifically in the southeast corner of the United States, CR Fitness comes to mind. 

With over 150 years of combined experience, competition and friendship, Crunch Fitness’ most successful franchise group stands alone in its makeup and level of success. 

“We’re highly driven individuals,” said Tony Scrimale, CEO at CR Fitness Holdings. “Every one of us raises the bar for each other. A lot of times you see people in the industry who are absentee owners or they get into the industry (only) because they have a passion for working out. We just want to win. We’re record-breaking people who are all-in on everything that we do.”

What CR Fitness has done is build out the most successful franchise group in all of Crunch Fitness, opening 17 locations across Florida, Georgia, North Carolina and Texas this past year alone to amass 62 clubs in total. Backed by private equity firm North Castle Partners, the franchise group recently announced plans to launch a Mega-Crunch club in Altamonte Springs, Florida, with 16 more locations set to open in 2024. By 2026, CR Fitness plans to own and operate 100 clubs.

Alongside Scrimale stands executive chairmen Vince Julien and Geoff Dyer. Jeff Dotson, chief financial officer, completes the “dream team.” How they all came together is equally impressive as what they’ve accomplished. 

Early Connections

Julien started in the fitness industry right after high school at around 18 years old. He was one of the first to recognize the growing market for women’s-only fitness and take advantage. He quickly established a go-to fitness center for women looking to exercise in a facility devoted to their unique needs. 

In 2011, Julien invested in his first Crunch with Dotson and Scrimale before teaming up with Dyer three years later, though the group had long been acquainted with each other by that point.

“I started in the business right out of high school, 17 or 18 years old,” said Julien. “When I was 24 or 25, I owned my first company called Shapes Total Fitness. I also started another company called Southside Athletic Clubs. I sold those clubs to Geoff Dyer, as they were trying to increase their footprint in Florida.”

Before Dyer joined CR Fitness as an executive chairman, he founded Lifestyle Family Fitness in 1982 with its first location in Lakeland, Florida. Under his leadership, Lifestyle grew to 55 fitness centers in Florida, North Carolina, Indiana and Ohio with about $135 million in annual revenue.

“We were competitors,” Dyer recalled of his early relationship with Julien. “But we weren’t directly competing. In fact, at one point, we actually did a promotion, gave away $1,000 in cash and split the leads up based on our territory, which was amazing. We continued that relationship, meeting every couple of weeks to guardedly share best practices. I learned a few things from him, and I think he learned a few things from me. That’s where the friendship began.”

After hearing of Crunch Fitness’ plans to get into franchising in early 2010 with an intent to create a nationwide high-value, low-price (HVLP) brand, which allied with what both Dyer and Julien hoped to achieve, the path forward became clear. They purchased rights to a few Florida locations and were off and running from there. 

Humble Beginnings

Julien, Dyer and Scrimale all started at the bottom of the food chain before rising to become sharks in the industry. Scrimale began his career at just 19 years old, selling club memberships and cleaning gyms. In 1997, he began working with Julien at Southside Athletic Clubs until it was sold to Dyer’s Lifestyle Family Fitness. By working with Julien and then Dyer, he received mentorship from each of his future executive chairmen and had a front-row view of this budding relationship that would one day serve as the foundation for CR Fitness’ success. 

“I was just an employee watching these guys and hearing the sidebar conversations,” Scrimale recalled. 

Not to be forgotten is Jeff Dotson, who rounds out the group as partner and chief financial officer of CR Fitness. He rose beside Julien, working as his financial arm for decades, first joining him at Shapes Total Fitness before coming on board with Scrimale in 2011.

“I worked for the accounting firm that represented Vince and his previous two partners,” Dotson recalled. “The greatest part of this group is that we’re very respectful of each other, and we’re very respectful of where our strong suits are, even though we all feel like we can step in and give each other input.”

Everyone Brings Something to the Table

While Dotson focuses on the financial side of things, he also takes on tasks that go beyond what a normal CFO role entails. Both he and Dyer keep a close eye on new sites, even going out into the field to do research. 

Julien oversees a variety of elements of the business, but keys in on the construction side of things and employee development. Scrimale heads the ship as CEO.

“We all have additional strengths that we take on as an ownership group,” Scrimale said. “If you have five point guards that are all talented in the same way, you’re not going to be able to tackle the game. We all offset each other. It’s a perfect synergy.”

That chemistry is rare not just in the fitness industry, but in all areas of business.

”We’re swift,” Scrimale said. “Anybody who has come into our company from another organization says that nobody can compete with our pace. We move fast on everything and we look at every opportunity.”

Blueprint for Franchising Success

Keeping one eye on their own line of gyms and another on the competition, all while keeping debt at a reasonable level and putting a strong focus on marketing, has combined to help the CR Fitness team find success.

With every five new gyms that CR Fitness adds, they make sure to go in and rebuild two existing ones. Equipment is always paid in full at the point of the sale when those new gyms are launched. The team spends well above industry averages in capital expenditures (CapEx) and is always adding new equipment to clubs, new amenities as they become available and frequently making repairs.

“When we started the first Crunch we made a commitment that we were constantly going to be in our clubs,” Scrimale said. “Geoff Dyer and I just went on site tours. If we passed a competitor I’d say, ‘Stop the car,’ and either Geoff or myself went in and got a quick tour of the club. It’s the same thing with our clubs. If we’re on a site tour and we see one of our clubs, we stop the car and we go in.”

This level of involvement gives CR Fitness a competitive advantage over other franchise groups, Scrimale believes.

“You have people that haven’t even visited some of their clubs,” he said. “There are competitors out there that are slowly lowering the bar and they don’t really know what’s going on within the organization. Personally, I cannot comprehend investing millions of dollars into a business, walking away and trusting somebody else to run it without inspecting it.”

The CR Fitness team also spends above industry standards when it comes to marketing.  They feel as if there’s no good in building out a great gym or remodeling existing clubs if it remains a best-kept secret, so spending is aggressive and consistent.

In terms of growth, the CR Fitness team adds 12 to 17 clubs a year without taking on any additional debt. With their goal of launching 100 clubs by 2026 well in sight, they’ve set 200 clubs as the next target. 

However, there are no plans to stop there. In accordance with the grit and willingness to go the extra mile which got them to where they are, the team preaches a continued desire to grow, not getting too caught up in the victories that might come along the way. 

“I’m the kind of guy that loves to have his back up against the wall a little bit,” Scrimale said. “I love having a challenge in front of me. I love doing something and every one of my partners is the same exact way. I think the growth is in front of us. I think that we have twice as far to grow. We’re just scratching the surface.”

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Researchers from the University of Washington have introduced the thermal earring, a piece of smart tech they say could redefine how we monitor our health.

The device continuously monitors earlobe temperature to provide more insights into users’ health in a fashionable and discreet manner. Co-lead authors Yujia (Nancy) Liu and Qiuyue (Shirley) Xue conducted the research. 

Like the smart ring, the thermal earring combines fashion and functionality. Similar to a paperclip in size and weight, it includes a magnetic clip that attaches one temperature sensor to the earlobe and another that dangles below to gauge room temperature. It can also be customized with designs made of resin, like flowers and gemstones, without compromising its accuracy. It has a twenty-eight-day battery life, which is far longer than many competitors. 

The research team focused their work on the limitations of current wearables and proposed earrings as a stylish and comfortable alternative. Earlobes, Xue discovered, provide a more consistent temperature reading compared to hands or wrists. In small proof-of-concept tests, the earrings were less variable compared to comparable smartwatches. 

“I wear a smartwatch to track my personal health, but I’ve found that a lot of people think smartwatches are unfashionable or bulky and uncomfortable,” Xue told the University of Washington. “I also like to wear earrings, so we started thinking about what unique things we can get from the earlobe. We found that sensing the skin temperature on the lobe, instead of a hand or wrist, was much more accurate.”

The thermal earring can detect changes related to stress, eating, exercise and even ovulation. Xue and her team of researchers are looking into expanding the earring’s capabilities to include heart rate and activity monitoring and possible sustainable power sources. The device is not yet commercially available but could disrupt the jewelry wearable space. 

The wearables space has been hot lately, with Oura, Apple and Whoop all making waves and Samsung poised to enter the market with its Galaxy Ring, reportedly set for release this summer.

Brands like Oura, Apple and Whoop continue to evolve the technology behind their products, with new and improved features like Whoop Coach and Apple’s new mental health offerings. Temperature monitoring has become more popular than ever, with some wearables like the Oura Ring using it for natural birth control methods and cycle tracking. 

The post Could Smart Earrings Shake Up the Wearables Space? Researchers Think So appeared first on Athletech News.

As Apple continues to push into the health and wellness space, new intellectual property filings and reports speculate that the tech giant might be moving into the hydration-tracking and smart ring markets.

The hydration-tracking feature could continue to improve on the already-beloved Apple Watch, and the smart ring could disrupt that growing space currently dominated by Oura.

Apple recently filed a patent for a “wearable device with perspiration measuring capabilities” for its Apple Watches. The solution would be non-invasive and could measure perspiration, skin temperature and more to help consumers optimize hydration.

If successfully implemented, the innovation could also displace offerings that focus solely on hydration measurement, like Nix and Flowbio, which work through skin patches. Apple is also reportedly developing a noninvasive glucose-monitoring solution, reformulating its problematic SpO2 sensor, and working on a much-anticipated AI health coach. 

Is an Apple Ring in the Works?

At least one industry insider also claims that Apple is working on a smart ring offering. Samsung recently teased its Galaxy Ring at its Unpacked event in January, and Apple could be following suit.

The California tech company has filed several patents over the years that hint at their smart ring’s advanced development stages. The intellectual property suggests that Apple’s ring could have features like biosensors and the ability to control the Apple Vision Pro headset. A patent in 2015 shows the device as having an accelerometer and gyroscope.

The potential introduction of the Apple Ring aligns with growing interest in the smart ring sector, which is expected to reach $200 million by 2031.

However, many of Apple’s patents are several years to a decade old, demonstrating that the company’s explorations of the smart ring space might not come to fruition. Skepticism also remains due to a lack of credible information about the leak generally associated with imminent Apple product launches. 

Despite the tentative and speculative nature of some of the tech company’s plans, one thing is certain: Apple remains committed to health and wellness innovation and has plans in the works to continue improving on its wearables. 

The post Apple Secures Hydration Patent, Smart Ring Rumors Heat Up appeared first on Athletech News.

Sometimes it makes sense to live by the old adage that if you want something done right, it’s best to do it yourself. 

Tamara Galinsky founded JetSet Pilates back in 2010 after she moved to Miami and struggled to find a reformer Pilates concept with the right mix of community, music and aesthetics. 

While opening a Pilates studio was a leap of faith at the time – the modality wasn’t nearly as popular fourteen years ago as it is today – Galinsky’s decision proved fruitful. JetSet’s 50-minute reformer Pilates classes have become a staple in the South Florida boutique fitness scene, and the brand recently set its sights on nationwide and international expansion.

Since launching its franchise arm in 2022, JetSet has signed development agreements to open multiple locations in states including New York, North Carolina and Texas as well as overseas in Melbourne, Australia. JetSet is eyeing 600 franchised studios as it continues to grow.

Galinsky spoke with Athletech News about her journey in creating JetSet Pilates, why she believes the reformer Pilates market is just getting started, and how aspiring founders can write their own boutique fitness success story.

The following conversation has been lightly edited for clarity and length.

Athletech News: Can you tell us about your background and why you decided to create JetSet Pilates? 

Tamara Galinsky: Immigrating from the former Soviet Union when I was 15 years old, my family and I arrived in the U.S. with humble beginnings. I graduated with a degree in Economics from the University of Pennsylvania and embarked on my career journey in New York City, initially working in technology marketing and sales for Reuters. However, I always wanted more freedom and independence from corporate work life. I left that path to start a successful career in commercial real estate, first in New York and after getting married, in London, both with Cushman & Wakefield.   

My Pilates journey coincided with my time in London, where I discovered reformer Pilates after struggling with fitness after giving birth to my first daughter in 2007. Through Pilates, I not only shed postpartum weight but also progressed to the absolute best shape of my life. 

Upon relocating to Miami from London in 2009, I sought Pilates studios offering more than just classes—a vibrant community, curated music and beautiful studios at affordable prices. I failed to find what I wanted, and I took a leap of faith to start JetSet Pilates. At the time I lived in a luxury high rise on South Beach, and I recall how my friends were trying to talk me out of opening my first studio because our building had a big gym and they said it was not needed. I decided to do it anyway, and just six months after moving from London to Miami, I signed my first lease and launched JetSet in 2010. That studio is still here today and thriving. 

ATN: What has JetSet’s growth been like since 2010, and what are your plans for the future? 

TG: Our growth has been remarkable. What began as a single studio has burgeoned into five corporate locations, with 29 franchised locations in development and poised to expand to over 600 franchised studios domestically. This journey has been nothing short of extraordinary.

ATN: What’s been the secret to JetSet’s initial success and recent growth?

TG: In the creation of brands, there’s never just one secret ingredient; instead, it’s a combination of various elements that resonate with customers. This is what makes JetSet special. Our classes are tailored to our method, our music is crafted exclusively for our classes, (we use) only the best-of-the-best JetSet certified instructors who are aligned with the brand values and culture, and our studios are designed to provide an immersive experience unlike any other. Each session at JetSet is not just a pilates class; it’s a meticulously curated journey. 

What sets our workout apart is the seamless flow, guiding you effortlessly through a wide variety of exercises that efficiently challenge your muscles and make the time float by. Our dynamic 50-minute workout isn’t just about effectiveness – it’s an elevated experience. Every class will incorporate movements in at least two of the three planes of movement, preventing injury and sculpting a more functional body. We teach in a way that allows you to maintain muscular tension, offering multiple options for each exercise to make the workout more personalized to you and accessible to all ages and fitness levels. 

ATN: Pilates has become a highly crowded space. How do you ensure JetSet continues to stand out from its competitors?

TG: Pilates may seem like a crowded space, however, I see a renaissance and reinvention of reformer Pilates as a modern method that attracts so many and not just an elite few. Reformer Pilates is still in the early stages of its growth phase within the market. Experts forecast the Pilates market to reach $277 billion by 2028, which is huge growth from 2022 when the market size was around $150 billion.

Frequently, I hear a recurring theme from both our potential and current franchisees: they’re drawn to our luxury branding, next-level instructors, and our vibrant sense of community. Our clean and modern studio design blends with JetSet sleek reformers, while all of our staff are connected with clients not just inside the studios, but also in the community. Our instructors are trained to let our classes flow in a unique way you will not find today at other Pilates studios. I firmly believe that we possess all the essential elements to emerge as the premier modern reformer Pilates brand, both nationally and internationally. 

ATN: JetSet has seen a lot of interest since launching its franchise model. Why did you decide to start franchising? 

TG: I recognized that JetSet possessed a really robust business model with strong unit economics, a strong brand and a high demand for our offerings nationwide. While I wanted to franchise early on, I was unwilling to do so on a shoestring budget. My vision was to assemble the most exceptional team in the industry, and that required time. Today, I can confidently affirm that our franchising team possesses a level of expertise that few, if any, emerging brands can boast at this stage. 

While the transient nature of Miami’s population poses challenges for many businesses throughout the year, it became a catalyst for JetSet’s expansion. The pandemic and influx of people from all over the U.S. from 2020 to 2022 provided the final spark. This migration not only allowed us to thrive locally but also propelled us toward establishing a formidable presence in the domestic and international franchising arena as clients wanted to take JetSet home with them. With so many visiting Miami and loving our studios, we knew we were on the right path. 

This conviction was affirmed by the dedication of our first franchisee, who traveled an hour each way from Fort Lauderdale, to attend our studios daily, bypassing other Pilates studios along the route. Despite the distance, she remained committed for a year until we were ready to launch our franchise program, at which point she promptly signed up. Today, that studio is one of the most profitable in our network, with record-breaking revenue in just a few months of operation.

ATN: What advice do you have for founders looking to find success in the boutique fitness space?

TG: First, their offering should align with their strengths and passions. Second, success in the business world is often more about execution than the initial idea. Meticulous planning, strategic implementation, and attention to detail can transform a concept into a thriving reality. Moreover, perseverance is an invaluable skill set for founders navigating the challenges of the fitness industry. The ability to weather setbacks, adapt to evolving market trends, and maintain a steadfast commitment to the vision is what separates the thriving from the struggling. 

Lastly, fostering a strong sense of community is crucial. Beyond providing a workout, I have aimed to cultivate a supportive and inclusive environment for the team, clients, and community as a whole. Building a community around shared goals creates a unique proposition that goes beyond the workout itself. Our franchise partners recognize this even from their initial inquiry with JetSet Pilates.

The post CEO Corner: Tamara Galinsky, JetSet Pilates Set Sights on Global Expansion appeared first on Athletech News.

Boutique fitness is more popular than ever, but the industry has at times been criticized for relying on fads and flash more than sustainable, effective workout routines. 

No one can level that line of criticism against Body Fit Training (BFT), the fast-growing boutique fitness franchise established in Melbourne, Australia, by Cameron Falloon, a decorated strength and conditioning coach who once served as Princess Diana’s personal trainer. 

Inspired by his time training professional athletes in the Australian Football League (AFL), Falloon created BFT in 2017 to bring strength and conditioning principles like progression, periodization and program design to the world of group fitness. The idea behind BFT, Falloon says, was to give everyday people access to the same elite-level strength and conditioning tools as AFL athletes, scaled for ability level and time constraints. 

“I found that there was a lot of sameness in the (boutique fitness) industry, and I didn’t see a lot of consideration around periodization or progression or really spending time on things like exercise selection for different individuals, like you would with an elite athlete,” Falloon tells Athletech News of market research he did before launching BFT. “How could I bring (my) knowledge and experience and make that accessible to the mainstream?”

Falloon was onto something. BFT has quickly spread across the globe with 290-plus studios open and 720-plus franchise licenses sold across several continents. Boutique fitness franchisor Xponential Fitness acquired BFT in late 2021 and has begun rapidly expanding the brand in the United States, having already sold almost 300 licenses in North America.

A lot of planning, technology and time has gone into making BFT workouts effective, scalable and engaging for members. But at the end of the day, Falloon believes the concept’s popularity is rooted in its focus on results above all else. 

“We get too caught up in trends as an industry, versus delivering the basic fundamentals at a really high level,” he says. “I think once you get that right, then you can start to explore and maybe get a little bit more experimental.”

Inside a BFT Workout

BFT workouts are modeled after the strength and conditioning programs Falloon devised for AFL clubs like Geelong, Port Adelaide and the Western Bulldogs, but scaled to be safe and accessible for everyday people. 

Currently, BFT offers 14 different strength and conditioning classes, each of which lasts 50 minutes and is scientifically designed to help members burn fat and build muscle while getting a full-body workout. Classes are performed in groups of around 36 people and include some combination of compound weightlifting exercises like deadlifts, bench presses and kettlebell swings, bodyweight movements like box jumps and pull-ups, and cardio work including running, cycling and rowing. The specific mix of exercises depends on class type.

Importantly, every BFT class is structured around an eight-week cycle, which allows members to measure their progress over time, just as pro athletes would during their training. Programming for each eight-week training block is carefully devised by BFT at the corporate level, and standardized programs are sent to every BFT franchise owner across the globe.

This ensures consistency, although Falloon says BFT empowers its coaches to modify or substitute certain movements to tailor the workout to the ability levels of individual class members. 

“If a member has poor range of movement in their shoulder or they’ve got some shoulder impingement, we’re not going to force them to do a military press like everyone else is doing in the class,” he explains. “We give (coaches) the tools to be able to scale that to the individual.”

Gamification Meets Strength Training

A highly calculated approach to program design isn’t the only thing that sets BFT apart from its competitors in the boutique fitness space. The strength and conditioning franchise is highly innovative in the way it uses heart-rate-tracking tech to gamify workouts, including strength training. 

Looking to drive member engagement, Falloon and his team created BFT³, a proprietary heart-rate tracking system that rewards members who get their heart rates to within specifically prescribed zones based on that day’s workout type. 

“There’s a lot of fantastic heart-rate products out there, but the gamification side of it is really lacking because they’re only ever rewarding a higher heart rate,” Falloon explains, noting that for strength-training exercises like a deadlift, the goal isn’t to get your heart beating as fast as possible, but to get to within a certain range that’s deemed optimal for the amount of weight lifted and reps being performed. 

“We’ve actually been able to use heart rate to gamify strength training, which is a world-first,” Falloon says.

During class, BFT members can see their heart rates displayed on-screen. Once class finishes, a leaderboard is displayed and members are rewarded with Gold, Silver or Bronze medals based on how close they got their heart rate to the target zone.

“It’s an instantaneous reward that creates community and a talking point,” Falloon says of BFT³ and the leaderboard approach. “You see people as soon as they finish a session, they’re high-fiving, staring at the screen waiting to see if they’ve got their gold medal.”

BFT also bakes other gamification features into its app to drive long-term engagement. For example, members earn status levels for in-class achievements, starting out as a rookie and progressing all the way to immortality, a journey that takes around six years to complete. 

The gamification features seem to be successful at driving member engagement. On average, BFT members attend class four to five times a week, which is significantly higher than the average for the boutique fitness industry, which hovers around two to three visits a week.

Global Expansion Plans

Falloon tells ATN that when he launched BFT back in 2017, the goal was to build a global brand.

Today, BFT has over 720 locations sold and more than 290 studios open, with a presence in countries including Australia, New Zealand, Singapore, Hong Kong, Malaysia, the U.S., Canada, the U.K. and Spain. 

In the U.S., BFT is well on its way to becoming a household name in boutique fitness. Since acquiring the brand in 2021, the Irvine, California-based Xponential has been rapidly expanding BFT’s footprint in North America.

Looking ahead, Falloon says he and Xponential share the same growth strategy in the U.S. and across the globe.

“We’ve got a common goal to have no ceiling on our growth but at the same time, don’t compromise the core product or the financial well-being of our franchisees,” the BFT founder says.

This article has been updated with clarifications on BFT’s expansion plans and global studio count.

The post How BFT Built a Global Strength Training Power appeared first on Athletech News.

January typically brings a surge in fitness and health resolutions, with gyms bustling with new members and those recommitting. However, foot traffic to ten major fitness operators fell flat last month, with analysts attributing the decline to unfavorable weather conditions nationwide and increasing competition.

Placer.ai, a software company leveraging location intelligence such as anonymous cell data, examined traffic to leading fitness operators Planet Fitness, Xponential Fitness, Equinox, Crunch Fitness, F45 Training, Anytime Fitness, 24 Hour Fitness, Gold’s Gym, Fitness International and Ultimate Fitness Group.

Citing findings from the analysis, Bloomberg suggests that the sluggish start could indicate a challenging year ahead for fitness operators, with traffic having flattened from January 2023. In contrast, visits had risen more than 40% in each of the last two years at Equinox, Planet Fitness and Xponential Fitness, according to the publication. 

Planet Fitness, the largest listed fitness chain, typically adds roughly 400,000 members in January, and according to Bloomberg, is on track for its “second-worst quarterly sales growth since 2021.” The fitness operator has an earnings call scheduled for next week and has been transparent about exploring a price increase for its basic-entry White Card, which has remained at $10 per month for the last 30 years.

“$10 is not what it used to be 30 years ago, so we’re now experimenting with different price levels with the entry-level classic (White) card,” confirmed interim Planet Fitness CEO Craig Benson last month at the 2024 ICR Conference.

The fitness operator has been testing three White Card price points ($12.99/$15/$14.99/month) in 100 clubs, each with a matching control group. 

Intentions of a price increase may have led Planet Fitness to take a hit with its signup numbers, suggests Bloomberg, reporting that the fitness chain began advertising its standard $10/month promotion in mid-January. The publication cited a note from Stifel analyst Chris O’Cull: “We believe this was an indication the advertising campaign was not producing the desired results.”

Editor’s note: Planet Fitness told Athletech News it began its planned $10-per-month promotion in late December 2023, not January 2024 as originally reported by Bloomberg

Still, the big box fitness giant recently launched a media network for advertisers and is nearing 20 million members as it’s on a mission to continue attracting Gen Z and Millennials with its inclusive approach and budget-friendly prices. 

Xponential, a leading boutique fitness franchisor now pushing into the weight-loss medication market, touted increased membership numbers, studio visits and sales growth in 2023 during its participation at the ICR 2024 Conference and the Jefferies Winter Consumer Summit last month.

The post Could a Slow January for Gyms Spell Trouble? appeared first on Athletech News.

By ensuring a fitness facility or gym has the latest equipment and diverse options, gyms can be competitive and attract and retain members, especially those without access to cutting-edge hardware at home.

Athletech News spoke with four leading fitness equipment companies, Life Fitness, iFIT/Freemotion, EGYM and Concept2, to learn about their products and predictions for how gyms and fitness facilities will evolve in the coming years.

Based on our conversations with these four top brands, fitness operators wanting to have an edge over the competition must offer top-tier strength training and user-personalized connected equipment, bridge the gap between in-gym and home-based workouts and build a robust community.

Life Fitness Embraces Functional Training, Cardio Content

Founded in 1977, Life Fitness has long been a staple in the industry, offering strength, cardio and accessories under its signature Life Fitness brand as well as Hammer Strength.

The fitness equipment maker recently launched LFX, a functional training experience combining equipment with programming, education and digital experiences to give gyms an all-in-one solution. Such systems are a necessity, as Life Fitness notes workouts like Olympic weightlifting, kettlebells and calisthenics are increasing in popularity with gym goers.

“LFX was born as a way to help facilities create these spaces, and then actually program the spaces to bring them to life for their members,” says Leigh Wierichs, global training and education manager at Life Fitness.

With LFX, gyms can select from seven pre-designed equipment packages, all containing a combination of Life Fitness and Hammer Strength functional training equipment. 

“Our customers wanted to optimize the functional training experience for their exercisers, and we wanted to empower them with easy-to-implement solutions,” she said.

Life Fitness also unveiled the Discover SE4 cardio console, allowing facilities to boost member engagement with immersive entertainment, connectivity, workout content and branding.

“SE4 was inspired by research with exercisers and customers with the goal of creating truly immersive experiences to drive member engagement,” said Nick Yogerst, Life Fitness product director, consoles. “We wanted to bring the technologies that consumers expect and utilize in their daily lives into the fitness facility.”

The SE4 is available across the line of Life Fitness Integrity+ and Aspire cardio machines. 

For Concept2, Quality Is Paramount

Peter Dreissigacker, who founded Concept2 in 1976 alongside his brother Dick, has been fully immersed in sport and fitness, launching Concept2 out of his love of rowing. The Vermont-based company went on to create the RowErg, an indoor rower, the SkiErg, a cross-country ski trainer and the BikeErg, a sport-based ergometer. 

Dreissigacker says the ideal “gym of the future” includes three simple things: strength, cardio and Wi-Fi. 

“There will always be weights, perhaps along with some other kind of strength apparatus,” Dreissigacker said. “There will always be cardio to get people moving and (if they don’t already have it) the ‘gym of the future’ will have Wi-Fi to let people connect to their chosen ‘tribe’ and personal devices will be used in the gym to connect to a favorite app for training advice, recording their workouts in a log, entertainment and connecting to other users.”

As for what gives Concept2 the edge over other fitness equipment providers, Dreissigacker emphasizes the brand’s sport-based conception. 

“We came to this industry from the sport (rowing) and were focusing on the requirements of the sport and not the fitness industry,” he said. “One of the things of top importance to us was that every RowErg out there would give identical results all the time, which sounds simple, but there is a lot involved to ensure that happens. We have heard many times the RowErg referred to as ‘The Gold Standard.’”

Concept2 has come a significant way from producing a paper-based ranking system of times for specific events on the RowErg, notes Dreissigacker.

“As the world moved to the web, more opportunities became available for making connections and driving the ‘Concept2 Culture,’” he said. “Now, there is racing over the internet, online ranking data and training with partners and even strangers around the world in real-time, all part of our free app.”

Just as sports and fitness can drive fellowship, Dreissigacker believes fitness consumers are looking for equipment that can stand the test of time while providing a sense of community.

“There is certainly a portion of fitness consumers who want to be connected to others and I think consumers want to have that ability,” he said. “Some things don’t change. People want something that feels good to use, and they want something that has the quality to last.”

iFIT, Freemotion Go All-In on Connected Fitness

Freemotion, the commercial equipment branch of Utah-based iFIT, is reinvigorating the cardio experience at gyms with its 22 Series, a perfect blend of content and hardware that meets the needs of modern fitness operators. 

The 22 Series features six connected cardio machines: an incline trainer, Reflex treadmill, elliptical and three bikes, all equipped with HD touchscreen displays and access to iFIT workout content.

“The conversation (with fitness operators) has shifted from, ‘I need to replace my treadmills’ to ‘I need a digital solution,’” explains Peggy Vo, director of global marketing for Freemotion.

The 22 Series allows members to access iFIT’s vast library of coach-led workouts and takes it a step further with auto-adjusting technology, where speed and incline change depending on what’s happening on-screen. Users also can intervene to adjust the hardware manually.

“We like to call it ‘auto-magic,’” Vo says. “If you’re doing a climbing workout the incline is automatically going to climb as the terrain is climbing. As an exerciser, you don’t have to think about anything.”

Member retention has always been the biggest hurdle facing fitness operators, notes Vo, but with Freemotion and iFIT, members using in-gym Freemotion equipment can continue outside of the gym with the iFIT app. 

“This is a perfect solution to keep up with your members who want to work out outside of the gym,” Vo said. “Members can do a workout series on Freemotion equipment (in-facility), but if they can’t come in next week for whatever reason, say they’re traveling, they can go to any hotel gym and run the iFIT program on another treadmill.”

Freemotion offers gyms the option of purchasing membership-wide access to an iFIT subscription, boosting the member experience.

As Vo points out, it’s imperative that fitness operators embrace that some fitness consumers have adopted a hybrid approach.  

“We tell our customers, ‘You need to have a digital solution because you’re going to lose your members if not,’” she said. “You want them to use your digital solution and not someone else’s.”

EGYM Is the Leader in Smart Fitness

EGYM, a Munich-based global fitness technology company catering to commercial and boutique segments, has had a stellar 2023, receiving $225 million in growth capital and nailing its first profitable year.

Fifteen thousand facilities worldwide use EGYM’s products and services, such as its Fitness Hub, personalized Smart Strength trainers, Smart Cardio and digital fitness solution Mobile Packs.

Since the fit tech company has made exercising smart and efficient for operators, EGYM’s chief product officer, John Ford, envisions the “gym of the future” touting interconnected and interactive cardio and strength machines.

“Analog tools will (still) be popular, but the experience on these analog tools will also be digitally supported for users who desire the support,” he says.

Although EGYM released an eye-opening survey this fall revealing that many gyms haven’t fully adopted digital technology, Ford predicts fitness operators will strive to make seismic shifts in 2024.

“We have seen a big change in awareness and interest in EGYM products in newer markets this past year, across all gym types and segments,” he shared.

Of all of EGYM’s offerings, Ford points to the fit tech brand’s classic line in Circle Mode (a synchronized mode for guided and time-efficient workouts) as having stood the test of time. 

“Circuits have always been an effective and efficient way to get beginners training with less intimidation,” Ford said. “EGYM first enhanced this model with digital guidance and motivation over ten years ago, and to this day, 50% of our machines are installed in this mode to engage and guide new exercisers to success.”

He says EGYM’s key differentiator is its focus on digital equipment, ready to provide an entire ecosystem for operators who desire an entirely tech-first concept.

“There are competitors in the space that offer everything you might find in a gym,” Ford said. “They might have hundreds of analog products and a subset of true tech products. We believe it’s a lot easier to focus on great tech-driven experiences because 100% of our products are technology products.”

Ford also points to the increased recognition of strength training benefits and how that is changing fitness operators’ needs.

“Cardio floors are shrinking everywhere, and strength trainers are now a solid majority in gyms,” he said. “Groups that traditionally strength trained less, such as women, are breaking the old norms and becoming lifters. It’s great to see the modality getting the appreciation it deserves.”

The post Top Fitness Equipment Makers Change With the Times appeared first on Athletech News.

Nike has mastered the world of activewear as the largest supplier of athletic footwear and apparel. But in recent months, the Beaverton, Oregon, company has been expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.

The London event will kick off a “celebration of movement and mindfulness” tour in European cities.

Presented by the new Nike Well Collective on March 2, 2024, at Woolwich Works, the inaugural event in London will host areas of movement, mindfulness, nutrition, and recovery, including “energy tanks” with 45-minute yoga, HIIT, and dance fitness sessions and numerous workshops.  

Tickets provide entry to a “chosen wave” that includes a signature workout session, a food token and a Nike water bottle and tote bag. While upcoming Nike Well Festival dates and locations haven’t been announced, those interested can be notified of future lineups here. 

Just Do It Wellness

Nike unveiled Well Collective last summer as an initiative to embrace wellness as more than just athleticism but mindfulness, nutrition, rest and connection. Instead of just a mere marketing campaign to hop on the booming wellness bandwagon, the activewear company added over 1,000 global fitness trainers to create holistic fitness content, programming and experiences and tapped academics, researchers and medical professionals, including meditation advocate Deepak Chopra, M.D., to supply the collective with credible information. 

Nike also rebranded its Nike Live stores to Nike Well Collective so consumers can shop for curated products such as apparel, footwear and accessories for yoga, HIIT, strength training and running.

Furthering its commitment to wellness on a corporate level, the sportswear titan continues to close its offices around the globe each year, allowing employees a chance to recharge for a week. Dubbed ‘Well-Being Week,’ the initiative began in 2021. 

“As an employer and a brand, our goal is to help all athletes become their best selves,” wrote Monique Matheson, Nike executive vice president, chief human resources officer, on LinkedIn. “This is one way we can do that for our team.”

The Swoosh Launches Fitness Studios, Strength Equipment

While committed to becoming “more than the leading global sports brand” in its wellness push, Nike has also leaned toward in-person fitness studios and strength-training equipment.

The company made moves last year with the opening of Nike Studios, tapping into the boutique and group fitness trend in partnership with FitLab. The brand first launched Nike Training Studios and Nike Running Studios in locations in California and is soon headed to Austin, Texas, teasing a “See y’all soon” post on Instagram. 

Soon after, the activewear company announced Nike Strength, a collection of strength training equipment with Nike-branded barbells, dumbbells, kettlebells and a bench featuring Nike’s famed Swoosh logo, satisfying 2024’s top wellness trend. The collection is available on Nike Strength’s website as well as retailers such as Dick’s Sporting Goods and Scheels.

The post Nike Goes All-In on Fitness & Wellness appeared first on Athletech News.

Actors Ian Somerhalder and Nikki Reed have launched The Absorption Company, a powdered supplement brand that aims to elevate the bioavailability of nutrients by up to 500%. Launched with Zeke Bronfman and Nate Medow along with Somerhalder and Reed, the company has already enjoyed a successful pre-launch at Erewhon, the famous grocer in Los Angeles, and is now available nationwide. 

“Since I was a kid, health, wellness, and natural solutions have been a huge part of my life,” Somerhalder told Athletech News. “My mother always said that to have great output, you must have great input, and that especially applies to what we put in our bodies. As I got older and my professional life got busier – from taking over 100 flights a year to working 18-hour days on set – I was always looking for natural solutions, not only to keep me feeling my best but functioning at my best.”

Once Somerhalder and Reed became parents, they completed bloodwork and were shocked by the results. Somerhalder discovered high levels of arsenic, lead and toxic folic acid in his system.

“It was then we realized that not only were the supplements we had been taking ineffective, but they were actually doing more harm than good. So many of us are simply not able to detox what we are putting into our bodies fast enough,” Somerhalder shared. “That was the ‘a-ha’ moment. People are spending billions of dollars per year of their hard-earned money on supplements that aren’t safe or effective and the industry is completely unregulated.”

“We wanted to create a brand that addressed these challenges and lead by example in the hopes that others would follow suit,” he added.

The couple spent years working with scientists, nutritionists and pharmacists to develop The Absorption Company. The products work through a proprietary delivery system designed for liposomal absorption. They address four critical areas: Restore, Calm, Energy and Sleep.

The supplements use Capsoil technology, which was created by scientists from Hebrew University to reduce oil-based active ingredients into nanoparticles that increase surface area and improve powdered product format efficiency. Each Absorption Company batch is third-party tested.

“There are two main issues that no one is really talking about. First, traditional supplements have very low absorption rates due to their large particle size and harsh gut environment,” Somerhalder explained. “Second, since the FDA deregulated supplement oversight in 1994 there has been little visibility into what is actually going into products, so there is truly no way to know what you are taking and the quality of the ingredients.”

By using the proprietary Capsoil technology, Somerhalder said The Absorption Company supplements are the first-ever water-soluble delivery system for liposomal nutrients proven to increase bioavailability by up to 500%. By only using certified ingredients and testing and retesting every single batch, there are no contaminants in the products.

The supplement market was worth nearly $177 billion in 2023; The Absorption Company is hoping to disrupt the current ways of doing business with its new approach. The brand’s products are now available for purchase online and at Erewhon in Los Angeles.  

The Absorption Company also has its eye on retail expansion after its launch in Erewhon last month.  

“Our goal is to make products that consumers need and deserve,” Somerhalder said. “Our company is rooted in efficacy, transparency and authenticity, and I hope that this empowers people to do their own research and be objective.”

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Peloton’s comeback story is beginning to look more like a tome in its adventures of successfully pivoting to a less hardware-centric model. Shares of the connected fitness company dropped around 23% on Thursday after Peloton lowered its full-year 2024 revenue to $2.68 – $2.75 billion, down from its previous forecast of $2.70 and $2.80 billion.

In its Q2 2024 results, the connected fitness company posted total revenue of $743.6 million ($319.1 million of connected fitness revenue and $424.5 million of subscription revenue) for the three months ending December 31, 2023, in line with the company’s $715 million to $750 million guidance range. 

Peloton also saw a net increase of 40,000 paid connected fitness subscriptions in the quarter, ending with 3 million, but it experienced a net reduction of 44,000 in paid app subscribers, ending with 718,000.

Sales revenue of Peloton products increased to $743.6 million in the quarter when compared to Q1’s $595.5 million, but are down when compared to $792.7 million a year earlier in Q2 2023.  

In a letter to shareholders, Peloton CEO Barry McCarthy wrote that the biggest challenge continues to be growth at scale.

University of Michigan Deal Doesn’t Pan Out

Despite a flurry of partnerships designed to promote the brand, not all have succeeded, although Peloton plans to continue exploring other avenues to “ignite growth.”

Touching on one lackluster deal, McCarthy admitted that the premium co-branded Bike experiment with the University of Michigan didn’t deliver.

“Notwithstanding the football team’s success winning the national championship, we sold substantially fewer Bikes to alumni and boosters than we expected,” he wrote. “So instead of launching additional co-branded bikes in school colors, we will end-of-life this hardware initiative.”

McCarthy was also critical of the member service area of Peloton, admitting that the past holiday season was “particularly taxing” for members. Peloton notably had technical issues with its Thanksgiving Day live ride that prevented many members from partaking in the event.

“The member support experience has tarnished our brand, and we simply must do better,” McCarthy wrote. “The team is currently in the middle of a reboot. New leadership. New systems. New third party vendors. New training. New staff. I’m confident we’re on the right path this time.”

Bright Spots for Peloton

As for its wins and areas that show promise, Peloton reported strong sales growth as a result of its third-party retail deal with Dick’s and Amazon and its Bike rental model.

“We’re forecasting more than 100% Y/Y revenue growth for FY24,” McCarthy wrote. “The underlying economics continue to be attractive, given the current churn and buyout rates for Bike and Bike+.”

He noted that the Bike rental program is attracting more diverse, female, and younger consumers than just six months ago and that Peloton will test the model in new areas, such as corporate wellness, later this fiscal year. 

There is also high demand for Tread+, which began taking orders in December 2023 for delivery in Q3. Demand has been “significantly stronger” than expected, with a ripple effect of consumers becoming interested in Peloton’s entry-level Tread — which outperformed sales expectations last quarter.

Stating that the treadmill market is roughly 2x larger than the stationary bike market, McCarthy wrote the “newly found momentum” in the treadmill space is “good news” for Peloton’s future growth.

High-Profile Partnerships

As for Peloton’s newer partnership with Lululemon, McCarthy says to expect a “broader assortment” of co-branded merchandise for both members and non-members. He also indicated that he’s excited to see what comes with Peloton’s collaboration with TikTok, which gives Peloton a dedicated and co-branded space to target the app’s users, 60% of whom are Gen Z, with its fitness content 

The connected fitness company’s disappointing Q2 results could further fuel Deepwater Asset Management’s 2024 prediction that Apple may look to buy Peloton to grow its Fitness+ subscriber base, although many are skeptical that a deal will take place.

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As fitness and wellness continue to rack up consumer interest and spending, several franchises have made Entrepreneur’s 2024 Franchise 500 Ranking list, with Crunch Fitness taking the top spot among fitness brands and several Xponential Fitness brands also securing a place. 

Aside from flexing the power of the health and fitness franchise industry, Entrepreneur’s list reveals the strength of the franchise system and the lure of franchising as a lucrative business model for both budding and established entrepreneurs. 

The publication then evaluated the franchisors based on associated costs and fees, support, size and growth and brand strength.

Three Fitness Franchises Crack Top 100 

Three fitness centers/studios broke into the top hundred on the list, with Crunch Fitness (#29) taking the top spot in the category. 

The popular fitness franchise has been working on an aggressive expansion plan, while one top Michigan-based Crunch Fitness franchisee recently announced plans to open as many as 75 Crunch Fitness gyms with the support of a private equity firm.  

Following Crunch was Anytime Fitness (#77), which inked a deal with Apple Fitness+ to offer the service to its members. There are also growth plans in the works, as Omega Fitness, the second largest Anytime Fitness franchisee in the U.S., was acquired by a private equity firm late last year.

Heart-rate-based boutique fitness franchise Orangetheory Fitness secured the #96 spot. The fitness franchise has developed a loyal following and is now eyeing the U.K. as the “cornerstone” of its international growth strategy. Orangetheory recently forged a deal to acquire and expand its London studios. 

Xponential Brands Make Their Mark

Club Pilates ranked at #202, securing the top Pilates fitness franchise title. Regarded as the most well-known and successful of Xponential’s eleven brands, the franchise has been targeting expansion in Europe. Xponential also saw Pure Barre rank on the list at #224, as the brand sees strong demand in Japan as well as North America.

Notably, only one assisted stretching franchise made the top 500 list: StretchLab, which ranked at #356. Another Xponential-backed fitness franchise, StretchLab, opened an assisted stretching location every three days last year. 

Xponential’s CycleBar also took the single indoor cycling franchise spot at #411. Similarly, only one yoga franchise cracked the top ten — Xponential’s YogaSix at #472. The boutique yoga franchise has grown across the U.S. and even at sea, with a presence on Princess Cruises. 

From Boutique to Big Box

Entrepreneur’s 2024 Franchise 500 Ranking list also highlighted the top contenders in specific fitness and wellness spaces. As demand for personal training continues to grow, The Exercise Coach, a personal training franchise, took the top spot in the category at #159. 

A fitness pioneer, Gold’s Gym took the #176 spot. The long-standing fitness powerhouse brand bolstered its leadership last year with the appointment of two co-CEOs.

Burn Boot Camp (#319) also made the list as the only camp-style fitness concept. A fast-growing 45-minute fitness franchise, Burn Boot Camp offers personal training in a small group setting, ensuring clients get focused attention with its results-driven sessions. 

Mayweather Boxing + Fitness took the top boxing and functional training spot at #357, while RockBox Fitness, a growing boxing, kickboxing and functional strength training franchise, grabbed #499 on the list.

D1 Training, an athletic training franchise with 100-plus facilities, also made the list at #446. Focusing on family workouts, group training and the untapped market of scholastic training, the D1 Training franchise plans to open 50 locations while another 100 are in development.

Wellness Brands Start To Emerge

In an era where busy consumers are looking for non-invasive treatments that promote longevity, energy and a feeling of overall wellness, wellness therapy and supplement franchises are set to flourish. 

Infrared sauna and red light therapy franchisors had strong representation with Perspire Sauna Studio taking the #336 spot. The franchise has been enjoying the “wellness boom,” especially as it zeros in on the Texas market.

Anti-aging and other wellness modalities such as IV therapy, cryotherapy and peptides were honored with Prime IV Hydration & Wellness following at #389. The wellness franchise operates in over 30 states and has been significantly expanding in Arizona.

A complete list of the health and wellness franchises that made Entrepreneur’s 2024 Franchise 500 can be found here. 

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The home stands as the epicenter of the wellness real estate market, which is poised to emerge as the number one growth leader across the entire wellness sector with a projected expansion to $887.5 billion by 2027, according to the latest trend forecast from The Global Wellness Summit (GWS).

As the saying goes, Home is where the heart is — but it’s now transforming into a cozy-yet–functional hub as consumers look to cultivate a wellness-inspired environment, largely supported by the shift to remote work, increased time spent at home and the popularity of home-based TikTok trends promoting home-based activities.

“The pandemic not only led to an increase in time spent at home but also heightened health awareness, motivating individuals to take greater control over their wellness,” according to GWS.

At-Home Wellness Products Proliferate

It would make sense that consumers, who are increasingly pivoting towards a more health–conscious lifestyle, are looking to invest in more than just wellness products and create an entire environment of health-supporting tools.

In addition to post-pandemic lifestyle changes, tech advancements have empowered consumers to monitor their health and partake in wellness practices in the comfort and privacy of their homes. From self-care such as the anti-aging TheraFace Mask, medical-grade home health systems, smart furnishings that respond in real-time to well-being preferences or sensory-enhanced designs, consumers now have an array of options to curate their own wellness space.

Functional furnishings also play a pivotal role in the wellness real estate space, with aesthetic pieces that serve fitness and wellness purposes. Ikea, a staple in the functional furniture sector, recently unveiled its first low-profile fitness and wellness collection for consumers and their families to squeeze in a quick workout without needing to invest in an entire home gym.

Beyond furnishings, soundscapes are no longer just background music but a path to wellness, using AI enhancements to give listeners relaxation, focus, or restful sleep.

Wellness-Focused Residences Are on the Rise

As the “2024 Global Wellness Trends” report points out, the pull towards wellness communities, such as Life Time Living, the residential arm of the luxury fitness and lifestyle operator, is also gaining popularity.

Noting Life Time Living’s Green Valley development in Las Vegas, which offers residences with personalized services such as meal plans and comprehensive 360 wellness programs, GWS sees the brand’s new longevity and weight-loss clinic, Miora, as “laying the groundwork” for such services to become integrated into residential services in the future.

GWS also spotlights The Well, a New York City-based luxury wellness club, as an example of what lies ahead for the wellness industry. As The Well expands into residential real estate in Miami, its apartments will tout diffused lighting, water filtration, HEPA air filtration systems, low-VOC paints, organic scents and even charged crystals within the building’s foundation. 

Cities and nations are joining the wellness movement, investing in developments prioritizing well-being. Saudi Arabia’s NEOM, expected to debut in 2025, plans to utilize a groundbreaking Digital Twinning system for the longevity of its residents.

“In the future, our homes will evolve into multifaceted ecosystems, merging advanced nanotechnology and empathetic architecture to create living spaces that actively enhance our health and well-being, reshaping how we interact with our environment on a fundamental level,” predicts GWS.

See the full GWS 2024 Global Wellness Trends report here.

The post Wellness Real Estate Is Booming – And Just Getting Started  appeared first on Athletech News.

Wellness is on everyone’s mind, and while related products and services seem to be abundant, some consumers are feeling unsatisfied in specific categories, presenting an enormous opportunity for businesses. 

Between technological developments, product innovation and a rise in chronic disease, the wellness industry growth continues to grow. Some medical experts even suggest that the pandemic prompted many consumers to take charge of their health, either by making more mindful choices or taking increased ownership of their overall well-being. 

Regardless of what’s fueling the industry, here are the seven wellness trends shaping the $1.8 trillion global wellness market this year and where opportunities loom, according to findings from leading management consulting firm McKinsey & Company, which released its Future of Wellness survey.

Women’s Health

According to McKinsey’s data, consumers spent the most on items related to menopause and pregnancy in the last year. However, menopause remains an “overlooked segment,” with a meager 5% of start-ups catering to the needs of menopausal customers.

Other products — such as menstrual and intimate care, fertility support, pregnancy and motherhood and even women-focused healthcare facilities — all provide opportunities for companies to expand their offerings and services to meet the needs of women, notes McKinsey.

Longevity

If there is a predicted wellness buzzword for 2024, it’s “longevity.” The rising adoption of preventive medicine alongside advancements in digital health monitoring and anti-aging products has consumers confident that they can not only survive but thrive. 

The blossoming longevity space had nearly 70 percent of U.K. and U.S. consumers purchasing more longevity-supporting products and services in this area in the past year versus prior years, with over 60 percent of consumers revealing it “very” or “extremely” important to purchase items or services that support healthy aging and longevity. 

It’s also a sector that has attracted a cross-generation of consumers, with even younger people investing in preventive solutions to beat the clock.

Weight Management

It comes as little surprise that weight management would appear on a wellness trends list, especially with the rise of GLP-1 weight loss drugs.

Although McKinsey notes that exercise is still the leading weight management intervention in the U.S., over 50 percent of consumers consider weight loss drugs an effective intervention. In contrast, consumers in the U.K. and China aren’t entirely sold on its promises, with less than 30 percent considering GLP-1s effective.

Despite the soaring popularity of Ozempic and Wegovy, McKinsey acknowledges it’s too early to predict how GLP-1s will affect the consumer health and wellness market but notes that companies should continue to monitor the space.

In-Person Fitness

Great news for the fitness industry: roughly 50 percent of U.S. gym-goers report that fitness is a “core part” of their identity, with Gen Z consumers indicating that fitness is a “very high priority,” finds McKinsey. 

Areas such as in-person fitness classes and personal training are where consumers expect to spend more, according to the report, while maintaining their spending on fitness memberships and apps. 

While encouraging news, fitness businesses need to work hard to retain consumers in an area of wide selection and competition. However, by offering a solid facility, convenient locations and hours, and loyalty programs, fitness businesses are more likely to maintain their clients. Building a strong sense of community and offering out-of-the-box experiences, such as retreats or even nutritional coaching and personalized workout plans, can also help retain clients.

Gut Health

Over 80 percent of consumers in the U.S., U.K. and China report that gut health is vital to their wellbeing, with over 50 percent anticipating it will become a higher priority in the next two to three years. 

That being said, one-third of U.S. and U.K. consumers and half of Chinese consumers wish there were more products to support their gut health.

At-home microbiome testing and personalized nutrition are two areas where companies can zero in on meeting the needs of gut-health-concerned consumers.

Sexual Health

Chances are high that if you wander the aisle of a local pharmacy or department store, you may spot an increase in sexual-health-supporting products than ever before. According to McKinsey, 87 percent of U.S. consumers report having spent the same or more on sexual health products in the past year than in the year before. 

Although such products may have been sold online during the pandemic, retailers have begun to reserve shelf space for in-person purchasing, leading to opportunities for “disruptor brands” to reach new consumers.

Sleep

Catching Zs remains the one area where consumers have the most unmet needs, reveals McKinsey — and few tech companies or brands have yet to introduce a way to improve consumer sleep on a holistic level.

The need for a restful night is the second-highest health and wellness priority for consumers, so the need is great for companies to improve sleep quality with data-backed products.

The post These 7 Trends Are Shaping the $1.8T Wellness Market appeared first on Athletech News.