HydroMassage Evolves With Rebrand, New Cryo & Mental Wellness Products
The corporate rebrand and name change to WellnessSpace Brands follows a recovery-focused partnership with Life Time
HydroMassage, known for its water massage technology, has officially rebranded to WellnessSpace Brands, signaling its expansion of total mind and body wellness product lines.
In addition to its former namesake HydroMassage lounger, the Tampa, Florida-based company now offers CryoLounge+ Chairs and RelaxSpace Wellness Pods, promoting recovery and mental fitness — with more products expected in the future.
The RelaxSpace Wellness Pod is the first new product developed by WellnessSpace Brands, offering an immersive experience with visuals, audio, temperature, and scent controls for a 15-minute relaxation session. The second product, CryoLounge+, gives consumers a chance to recover aches, pains and sore muscles with its advanced recovery chair, complete with cold and heat zones.
Acknowledging the demand for health and wellness services, WellnessSpace Brands is ready to use its innovative technology to bring its experiential wellness products to fitness clubs and beyond.
WellnessSpace Brands recently captured a big fitness fish: Life Time. The luxury lifestyle operator is now treating its Dynamic Personal Training members to HydroMassage, CryoLounge+ recovery chairs and RelaxSpace Wellness Pods. The partnership will give WellnessSpace Brands a sizable footprint, expanding its wellness tech into most Life Time facilities across North America by the end of 2024.
Aside from fitness clubs, WellnessSpace Brands’ products have a broad reach and can be found in spas, hotels, universities, chiropractic offices, apartment communities and workplaces.
“Especially over the past several years, it’s been very clear to see how much the conversation has changed in regards to wellness and recovery,” said Paul Lunter, founder and CEO of WellnessSpace Brands. “For health-oriented businesses like fitness clubs, we now see almost all major operators making wellness spaces a standard part of their model to help clients live more active, healthy lifestyles. That is really exciting, and we’re pleased to now have a suite of wellness solutions to help fill that need.”
