The Fit Guide Launches in Singapore, Bringing Fitness Rating System to Asia
As the guide grows in scope, its data set will be used to compare regions and market segments in the fitness industry
The Fit Guide, the first global and independent fitness industry rating system, has just launched in Singapore, providing fitness enthusiasts in Southeast Asia with a solution for finding the best fitness clubs, classes and instructors.
The guide recently launched its innovative rating concept in New York and London, intending to revolutionize the fitness industry with a rating system that sets global excellence standards and provides helpful data.
“Now that we have a presence in three cities, we’re getting some really interesting insights into which markets are excelling, what they are doing well and where there are areas for improvement,” said Jack Thomas, co-founder of The Fit Guide and host of the Fitness Business Asia podcast. “This is where it gets very exciting, as this data will help the industry deliver consistently great experiences and will help people find the best clubs wherever they go.”
Highs & Lows
The Fit Guide notes that as it expands its footprint, Singapore has secured the most recipients of its 5-Star Award, identifying six winners of its highest accolade.
The notable fitness clubs have been recognized for providing an outstanding fitness experience, which The Fit Guide says is a testament to Singapore’s commitment to fitness excellence.
The Fit Guide says that of the fifty clubs that it evaluated in Singapore, six received the 5-Star Award: Ritual’s Orchard club, R10T, XYCO, Ally, WeBarre on Telok Ayer and UFIT’s Club Street location.
“We’re thrilled to announce that Singapore has won the most five-star awards of our first three launch cities for The Fit Guide,” Thomas told Athletech News. “Singapore’s fitness industry has come a long way over the last decade and has a vibrant fitness scene now, with many international brands seeing it as an excellent entry point into the wider Asian market. With London and New York being more mature and established markets, Singapore can be very proud of this achievement.”
The city-state also achieved the highest score worldwide in The Fit Guide’s “Class Experience” category.
However, the guide says Singapore received the lowest score globally in the “Reception Services” category, indicating the need to improve pre- and post-class services.
Singapore also scored the most inadequate in the “Public Areas” category, which covers changing rooms, showers, reception areas and other communal spaces. According to The Fit Guide, addressing these areas of improvement will be imperative in maintaining Singapore’s position as a leading fitness destination.
“At The Fit Guide, our mission goes beyond celebrating excellence – our process and data also help us shed light on areas that can be improved,” Thomas said. “We hope that Singapore’s performance in pre-class service and sales, which performed poorer than our other launch cities, sparks positive conversations and drives meaningful change before our next round of visits in 2024.”
The Fit Guide Continues Worldwide Expansion
Looking ahead, The Fit Guide will soon launch in Sydney and Dubai, furthering the global presence of the ranking system.
Matt Lavender, co-founder of The Fit Guide and founder and CEO of Enlites, a hospitality consultancy, sees the addition of Singapore to the rating system as imperative to raising the bar in fitness services.
“Having seen firsthand how globally recognized rating systems have raised the bar of excellence for hotels and restaurants, I was convinced that premium fitness clubs were in need of an equivalent,” Lavender said. “The huge response to our New York and London launches has left no doubt that The Fit Guide will indeed be a game changer for the fitness industry.”
This story has been updated with additional comments from Jack Thomas
