Open a YogaSix Fitness Franchise: What You Need To Know
Founded in 2012 in San Diego, YogaSix is the largest franchised yoga brand in the United States that offers a broad range of heated and non-heated yoga classes, boot camp style fitness classes and meditation accessible to all. In 2018, YogaSix was acquired by Xponential and began franchising the concept. Class formats include Y6 101, Y6 Restore, Y6 Slow Flow, Y6 Hot, Y6 Power and Y6 Sculpt Flow.
Classes at YogaSix eliminate the intimidation factor that many people feel when trying yoga for the first time, offering a fresh perspective on one of the world’s oldest fitness practices. YogaSix teachers have been trained in the YogaSix methodology to provide a consistent but creative experience for each class type every time. They teach in a way that is easy for everyone to follow and understand. Holding a five-star rating with Yoga Alliance, YogaSix also offers two fully accredited Teacher Training programs: 200 Hours and 300 Hours.
What is your franchise’s unique selling proposition (USP)?
YogaSix is not only the largest franchised yoga brand, but it is also the only franchised yoga brand with the scale and platform that franchisees can leverage for their own success.
How many units do you currently have? How many new ones are opening per month and in which geographic areas are you most popular?
YogaSix has 200+ locations open globally. Because of the highly inclusive nature of yoga as a modality, YogaSix has many markets that have a concentration of studios, including cities and regional markets.
What are the key revenue streams for franchisees?
The YogaSix franchise opportunity offers a recurring revenue model where the main revenue stream is monthly membership dues. There is a revenue stream from retail sales from the boutique in each studio revenue as well as revenue from hosting Teacher Training programs.
How is your brand positioned for future growth and expansion in the next 5-10 years?
YogaSix is perfectly positioned to continue leveraging the growing consumer demand for inclusive, accessible yoga and its incredible health and wellness benefits, particularly as the awareness for focusing on improving our mental health and physical longevity has significantly heightened post-pandemic. As an Xponential brand, YogaSix has the platform, playbook and resources to effectively scale the brand globally.
What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Are financing or other fundraising options available?
Minimum liquid capital required: $100,000
Net Worth: $500,000
Initial Investment Range: $294,836 – $499,236
Royalty: 7%
Marketing Fund: 2%
Financing: Via approved third parties
What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?
We believe extensive and ongoing training and support is pivotal for success as a YogaSix Franchise Owner and YogaSix has the resources and network to ensure continued growth & support for franchise owners. From the minute a franchise agreement is signed, we guide every step of the way through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff and activating your membership sales process and marketing your studio. We provide extensive ongoing training, weekly & monthly update webinars and one-on-one support as a studio matures.
Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?
Using the best territory mapping software in the industry, we are able to curate a territory proposal for our franchisees to develop their studio or studios within their market. The development area that a franchisee ultimately moves forward with is protected for multi-unit expansions while determining sites for each of the studios to scale. Once a studio has a site determined, an exclusive radius protection is established of a 2-mile radius or population density of 50,000 people (whichever is greater) around that studio. Another franchisee cannot open within a protected radius or development area of a franchisee.
Can you provide any pertinent financial performance details that would assist potential franchisees?
Our business model is a recurring revenue-membership model with the addition of retail sales and opportunities for additional revenue, such as a teacher training program. The Corporate Team is also focused on finding ongoing opportunities to drive incremental revenue for studios including through strategic partnerships e.g. Optum, Gympass, American Specialty Health, Classpass and lululemon.
During the due diligence of the Discovery Process, franchise candidates are able to validate with existing franchise owners about their experience, how their studios are doing, and how much are they making – in parallel with reviewing the franchise disclosure document.
What are the key contact details for reaching out to your company and exploring potential collaboration?