Freemotion: Featured Fitness Franchise Supplier
Freemotion Fitness is the commercial division of iFIT Health & Fitness – a global fitness and technology leader, 40+ years strong. Freemotion was founded by industry legend Roy Simonson in 1999 and was acquired by iFIT (then ICON Health and Fitness) in 2001.
For the past 25 years, Freemotion has been a pioneer in the truest sense. It introduced cable-based strength training (1999), the Incline Trainer (2001), the REFLEX™ Treadmill (2010), and the first road-simulating indoor bike (2013) to the fitness industry.
The cable-based strength machines, in particular – which made it possible to train in multiple planes – were revolutionary and effectively launched the concept and application of ‘functional training’.
More recently, with the introduction of the 22 SERIES, Freemotion launched the first truly connected cardio training solution for health clubs.
Founded in Colorado Springs, the company relocated to the iFIT Health & Fitness headquarters in Logan, Utah, in 2009.
What specialized solutions does your company offer to meet the needs of the fitness and wellness franchise industry?
The 22 SERIES – the first connected cardio training solution for health clubs.
GENESIS Dual Cable Cross – designed as an inclusive fitness machine, the Dual Cable Cross’ open design makes it wheelchair accessible and welcoming to users of all abilities. It is the only machine that meets the ASTM inclusive standards – a set of international standards for inclusive fitness equipment.
The REFLEX™ Treadmill features the revolutionary, proprietary REFLEX Cushioning. It provides exercisers with a much gentler and more productive run experience, setting an entirely new standard for running machines. Due to its durability – and the comfort it offers members – it has become the preferred treadmill for franchised studios and clubs.
The Incline Trainer, with its -3% decline to +30% incline provides exercisers the ability to build muscle and burn calories faster – making it the perfect machine for clubs and studios wanting to offer their members a hugely efficient workout.
Why should franchise owners choose your company over competing providers?
At Freemotion, we live innovation each and every day. Every treadmill, exercise bike, elliptical or strength conditioning machine we create transforms how users experience fitness.
As part of the iFIT family – which includes the iFIT digital content platform and at-home NordicTrack and ProForm brands – Freemotion also provides club and studio owners with a ready-made omnichannel solution.
Do you require an existing relationship with the parent franchise company to work with individual franchisees?
We are flexible enough to work with individual franchisees as well as establish partnerships with parent companies.
What size franchise business does your company specialize in serving?
Freemotion partners with franchised businesses of all sizes. Due to the wide variety of market-leading solutions, we can provide comprehensive cardio, strength, and connected solutions for exercisers of all abilities – from beginners to elite athletes. Our solutions are also customizable to the franchise’s individual requirements and goals.
Can you share insights into the number and types of franchise brands your company has collaborated with?
Freemotion works with several franchise brands and businesses globally. The most notable of these is our deep-rooted partnership with Orangetheory Fitness.
What is the average total cost for your products and services?
We strive to create bespoke solutions and experiences for our partners to support their needs and goals so pricing will vary.
Where is your company’s headquarters located and do you have additional offices to serve clients effectively?
The Freemotion headquarters are located in Logan, Utah, USA. The HQ is supported by regional offices and sales/country representatives around the globe. To contact your closest office/representative use our dedicated website: https://freemotionfitness.com/contact/sales/
What are the key contact details for reaching out to your company and exploring potential collaboration?
www.freemotionfitness.com/contact/sales/
+1-877-363-8449