Bloom Nutrition Scores Investment From C4 Energy Owner
C4 maker Nutrabolt acquires a 20% stake in Bloom in a deal that sees the influencer-founded supplement brand raise $90 million in total
Nutrabolt, a health and wellness company that makes functional beverages and active nutrition products including C4 Energy, has made a significant minority investment into Bloom Nutrition, giving Nutrabolt a 20% ownership stake and making it Bloom’s largest investor.
The female-founded Bloom Nutrition concentrates on supplements in the greens and superfoods category, selling pre-workout blends, whey isolate proteins, collagen peptides, collagen creamers and blending accessories.
The investment is part of a larger $90 million financing that includes investor Clayton Christopher, who will join Bloom’s board, and consumer investment firm Amberstone.
Bloom is the brainchild of Mari Llewellyn, a fitness and wellness influencer who shared her inspiring weight loss journey and monetized PDF workout guides and exercise bands before launching the supplement brand in 2019 alongside her husband, Gregory LaVecchia.
With an audience north of a million Instagram followers, Llewellyn’s Bloom Nutrition quickly landed partnerships with retail powerhouses such as Walmart, Sam’s Club, and Target.
The couple, who were listed on Forbes’ coveted “30 under 30” list, will remain Bloom’s majority shareholders.
“We are very excited to partner with Mari and Greg, two outstanding entrepreneurial founders, during the next phase of their company’s growth,” said Doss Cunningham, Nutrabolt chairman and CEO. The deal sees him represent Nutrabolt on Bloom’s board of directors.
“They’ve built an incredibly strong brand and business over the past 4.5 years, yet there is still tremendous whitespace to pursue in the form of new product platforms and distribution opportunities,” Cunningham added.
The funding will be used to accelerate Bloom’s demand-generation activities and product innovation.
“When we started this company, we could’ve never imagined building such a huge community, and inspiring so many to begin their wellness journeys,” Llewellyn said. “Our goal at Bloom has always been to help everyone ‘bloom’ into their best selves through nutritious and delicious supplements. It’s an incredible honor to have Nutrabolt join us in extending our mission further.”
LaVecchia added that partnering with Nutrabolt will take Bloom to new heights.
“Their expertise and resources as industry leaders will enable us to scale effectively, fuel sales growth and accelerate innovation,” he remarked. “This is a significant leap forward, and we could not be more excited to embark on this next phase of growth together.”
The vitamin and supplement sector accounts for a sizable portion of consumer spending, with over 90% household penetration. Recent data from NIQ, a data intelligence service provider, revealed the revenue power of vitamins and supplements, with sales booming to $13.5 billion last year.
