Versatility Makes Power Plate a Top Choice Among Female Gym & Studio Operators
Partnership
Sponsored By Power Plate
Power Plate has become a hit in female-owned fitness studios of all types, thanks to its versatility, effectiveness and ease of use
Power Plate, the world’s leader in vibration technology, knows a thing or two about “versatility.” The brand’s iconic whole body vibration platforms are widely known for their wide range of benefits, regardless if they’re being used for warm up, workout, recovery or therapy applications.
Once a user steps on a Power Plate, its patented, tri-planar PrecisionWave™ technology causes the body to reflexively respond to tiny vibrations which activates muscles, burns calories, improves circulation and helps speed muscle recovery. Members simply perform exercises – that are typically done on the floor, standing, leaning or sitting – on the Power Plate instead to reap the benefits of vibration.
However, the “who” for Power Plate is just as versatile as the “how.”
Reaching More Women With Group Fitness
“If you look at industry statistics, group exercise participation is skewed very heavily towards women,” said Garry Lewis, Director of Commercial Sales at Power Plate. “Whether it’s Pilates, yoga, suspension training or another format, females make up somewhere around 80% of all group exercise participants.”
“The extreme versatility of Power Plate allows operators to offer a variety of classes” Lewis adds. “And once you start to use it, people realize how easy and enjoyable it is to use Power Plate. This makes it easy to teach and ensures your members will leave class feeling great. It’s a perfect complement to virtually any other therapy or fitness modality.”
Power Plate’s flexibility also extends to strength training which is a recent trend experiencing a noticeable surge in popularity among women, especially with those 55 years or older.
“Once people discover the difference with Power Plate they quickly realize how it complements every aspect of their training”, says Lewis.
A Complete Solution for Studio Owners
“Power Plate offers extreme versatility and programming options,” Rachel Blumberg, founder of PLATEFIT, stated. “We offer a 27-minute Power Plate class to our members in a variety of different workout formats – including boot camp, dance, ballet, boxing, kickboxing, sport, yoga stretch, and more.”
“Using Power Plate has allowed us to find a point of difference compared with traditional boutique fitness businesses,” adds Donna Cyrus, former SVP of Programming for Crunch Fitness and co-founder of Vibez Fit, a Chicago-based Power Plate studio. “Vibration adds a whole new dimension to the strength, barre/Pilates, boxing and HIIT classes we offer. Power Plate has allowed us to become very creative.”
Other Operators agree, including Allison Beardsley, founder of Club Pilates and current Co-Steward of Red Light Method.
“Power Plate’s versatility and effectiveness have been a game-changer for Red Light Method, and we’re proud to partner with the industry leader,” she said. “Power Plate’s superior quality made it the clear choice for our treatment protocol, ensuring unparalleled results for our members. With Power Plate, they experience even greater benefits than those seen in the clinical trials.”
Sara Dant, Owner of Fit For You Naples, added, “At Fit For You Naples, our mission is to lead with personalized fitness solutions that meet the individual where they are. Power Plate has allowed us to elevate this personalized approach, offering a versatile and effective tool that adapts to various fitness methodologies. It exemplifies our leadership in creating innovative, tailored fitness experiences that drive results.”
Programming & Marketing Support
Power Plate’s support goes beyond just providing hardware. The brand recently established a programming support initiative for new businesses looking to get started with its equipment. This makes Power Plate products very easy to adopt.
“We don’t want our customers to reinvent the wheel if they don’t have to,” said Lewis. “Power Plate provides group training class templates to operators for them to customize to meet the needs of their business and member base. Putting programs together can be challenging, time-consuming and expensive. But by having that program support there, it takes another thing off their list.”
The programming support makes Power Plate a personable tool as well, meeting operator needs high and low. Angelique Gorges, founder and owner of Vibe 28, attests to that.
“Power Plate perfectly complements Vibe 28’s mission to provide innovative, customizable wellness experiences,” she said. “It’s more than a machine; it’s a catalyst for unlocking members’ full potential and creating a vibrant community.”
“If they need marketing support, too, we’ve got this wonderful portal from which operators can access hundreds of videos, images, and other assets to help with their marketing efforts” Lewis adds.