F45 Plans Ski & Snowboard Workouts, Partners With Ikon Pass
Snow-sport enthusiasts can enjoy a two-week trial at F45 for $14 and can expect athletic programming slated to launch in the coming months
F45 Training has been on an upswing as Tom Dowd nears his first anniversary as CEO of the functional fitness franchise, which just announced itself as the exclusive fitness provider for Ikon Pass holders for the 2024-2025 winter season. The partnership will include discounts and special fitness programming.
Ikon Pass, owned by Alterra Mountain Company, offers avid skiers and snowboarders the “ultimate pass” to access some of the best mountains, such as Steamboat, Mammoth Mountain and Big Bear.
Encouraging adventurers to “experience the F45 difference,” the functional fitness brand welcomes Ikon Pass holders with an exclusive 14-day trial for $14 at select studio locations in the U.S. and Canada. The partnership is ideal for snow sports enthusiasts who rely on HIIT and functional training in the offseason to safely shred and carve the slopes, F45 notes.
“In collaboration with Ikon Pass, F45 expands its reach – even now going so far as literally summiting mountain tops – to ensure everyone has access to today’s strongest offering in functional fitness,” Dowd said. “We have no doubt that Ikon Pass holders joining the F45 family ahead of the upcoming season will only strengthen their athletic aptitude and help them reach their overall wellness goals, both on and off the slopes.”
In the coming months, both F45 and Ikon Pass are teaming up with collaborative athletic programming that will be available both digitally and in-person at F45 nationwide.
“F45’s exercise approach is a clear benefit for winter sports enthusiasts as they condition for all mountain activities,” said Ryan Blanchard, vice president of brand partnerships for Alterra Mountain Company.
Athletech News recently spoke with U.S. Army combat veteran and F45 training athlete Noah Galloway about the functional fitness franchise’s future and its new leadership under Dowd. Galloway notably emphasized F45’s commitment to inclusiveness and unique workouts.
“What new CEO Tom Dowd and the team are creating is purposeful, they want it to feel more family-oriented,” he said. “They wanted to be very inclusive, warm and inviting. I think that we’re about to make a huge splash in the fitness world.”
F45 also entered the new year with news that Mark Wahlberg, investor and chief brand officer of the functional fitness brand, will expand the franchise in the Boston area, investing in his own F45 studios in partnership with Club Sports Group.
