Barry’s Partners With Factor for To-Go Meals, Themed Workouts
As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces
Barry’s is celebrating its 25th anniversary, a significant milestone in the fitness industry, and the event has been sweetened by a new partnership with Factor, a freshly prepared meal delivery service.
The two have collaborated on a campaign, “Power Your Potential,” featuring limited-edition Fit Fuel meals, snacks and drinks. The campaign crosses over into Barry’s studios, where fitness enthusiasts can participate in Factor-themed classes and sign up for a complimentary personal nutrition session with Factor dietitians.
“At Factor, we’re all about fueling your hustle with flavorful and nutritious meals, which is why we’re thrilled to kick off this epic partnership with Barry’s,” said Mike Apostal, Factor co-founder and CEO. “We’ve cooked up a delicious lineup of meals and snacks that are packed with protein and essential nutrients, perfect for charging those busy gym days or when you’re on-the-go.”
Factor subscribers can select from a variety of ready-to-eat Factor x Barry’s Fit Fuel Meals and Fit Fuel Power Packs from September 30 through the week of November 4, such as Moroccan-spiced shredded chicken bowls and chile-cilantro salmon. The chef-crafted meals boast nutritious ingredients, perfect for fitness enthusiasts who are training. For those seeking a pre or post-workout snack, subscribers can opt for Fit Fuel Power Packs, which include energy bites, cold-pressed juices and grain bowls.
Those who can’t take advantage of the in-studio classes at Barry’s can engage in a two-minute interactive TikTok Challenge workout that runs through October 26. The challenge winner will receive a free annual membership to Barry’s and a year of Factor meals.
“We’re thrilled to be partnering with Factor to celebrate this major milestone for Barry’s 25th Anniversary,” said Vicky Land, senior vice president of brand and communications at Barry’s. “This collection of nutritious meals will fuel our community and help them accomplish their goals inside the Red Room and out.”
In addition to its latest nutrition endeavor, Barry’s partnered with Therabody earlier this year to have recovery stations featuring the wellness tech brand’s Theragun PRO and WaveRoller devices in all of Barry’s U.S. fitness studios.
Fresh off a large-scale rebranding, Barry’s CEO Joey Gonzalez believes the company can quadruple its studio footprint by 2030. Known for its signature red lights and intense HIIT-stye workouts, Barry’s currently has 48 studios in the U.S.
In an exclusive interview with Athletech News, Gonzalez confirmed that Barry’s is resuming its domestic and international expansion plans following a pandemic pause, with six locations slated for the U.S. in the coming months, including a location in Scottsdale, Arizona. On the international front, Barry’s has locations opening soon in Bahrain and Tel Aviv.
“We really want to enter neighborhoods in trade areas where there’s pent-up demand and people are excited about Barry’s,” Gonzalez told ATN.
