With Hyperhuman, Fitness Brands Can Create Game-Changing Video Content

The tech company empowers wellness providers, connected hardware companies, consumer fitness entities and digital fitness brands to generate quality, scalable content in minutes 

In the world of digital health and fitness, video content is the heartbeat of any enterprise. Offering a fresh stream of content that’s scalable to varied audiences is fundamental.

However, producing this content is time-consuming, expensive and resource-intensive. 

To do so, companies can either: hire a video production agency, which can be time-consuming and expensive; hire an internal team – also cost-intensive and unwieldy;  or utilize lower-quality stock video that likely won’t meet the needs of today’s discerning consumers.

In response to these challenges, tech entrepreneur and former Fitbit product leader Bogdan Predusca, along with former management consultant and digital innovation leader Dan Nica, have developed an entirely new infrastructure for video production that shoulders the heavy lifting, streamlines the process and yields smart, sustainable and measurable content. 

Launched in late 2020, Hyperhuman is an artificial intelligence (AI)-powered health and fitness video creation and delivery platform that automates the video production process and helps companies provide personalized, engaging content that boosts customer loyalty and drives positive health outcomes.

The platform effectively reduces cost and resources by providing a tech-assisted content production toolchain, a cutting-edge video delivery infrastructure, omnichannel export capabilities and a white-labeled consumer app.

“Start-ups, and small- and medium-sized businesses that are largely the backbone of this industry have always been challenged to create quality, scalable content,” says Predusca. “So, we set out to build a platform for companies to produce smart, quality video content with a mission to make the world’s health and fitness media accessible reusable and profitable.”

Hyperhuman serves digital companies, wellness providers, connected hardware companies, and consumer fitness companies.  

What Hyperhuman Solves For

“The video creation process is disconnected and clunky. It takes a long time,” says Predusca. “Quality is hard to manage. It’s expensive. Development is not sustainable. Content is not personalized for the user, and oftentimes the outcome is poor.”

Hyperhuman addresses these needs, and more, with a host of features including the ability to add exercise details, create exercise groups, add royalty-free music, share auto-generated social clips, and more. 

“We took our industry insights and set about envisioning what companies ultimately need to achieve and used technology to achieve it,” Predusca explains, “It’s an entirely new infrastructure for video production and delivery.”

How It Works

Hyperhuman is an open platform that uses a data-driven approach to help companies create hyper-personalized content in minutes or transform existing videos into a reusable library of smart video blocks. 

AI handles post-production, quickly generating assets in a modular format embedded with analytics so companies can gather user feedback and track key metrics such as user engagement, workout completion rates, and more. Content can be instantly published in any existing app or digital product using Hyperhuman’s public API or embeddable webpages.  

“It’s like having a dedicated post-production and video agency that is just a click away, that yields smart, measurable, amenable and highly customizable omnichannel content,” says Predusca.

Additionally, Hyperhuman offers an extensive video library of ready-to-use footage, including various workout styles, exercise demonstrations, and fitness classes. This content – produced by Hyperhuman’s elite video production partners – can be easily incorporated into workouts and programs, eliminating the time and effort of filming new footage.

In a move to enhance their client’s success even further, Hyperhuman partnered with PR firm Dunn Pellier Media in late 2023, gaining significant exposure and awareness in the market.

“We want to set our clients up for success in all ways and we continue to seek unique collaborations and partnerships like this to do so,” says Predusca.

The Future Is Personalized

“The future of fitness is undeniably heavily weighted on personalization and continually adapting to consumer needs and uses – fast,” predicts Predusca. “The utilization of AI helps to do so and will develop in many ways. Clearly, the delivery of content is evolving as well, and we are always looking at new ways of interaction and consumption.”

To that end, Hyperhuman recently partnered with a sports apparel company that delivers personalized content based on biometric data derived from technology embedded into their clothing. In the digital healthcare space, Hyperhuman is in talks with companies that are using DNA testing to deliver hyper-personalized content. 

“In the end, it’s about helping consumers to achieve better outcomes,” explains Predusca. “Fitness companies have a significant impact on people’s lives, helping the world to become fitter, more active and healthier. Hyperhuman is trying to do our part by democratizing video production and delivery and making video smart so that companies can deliver on this.”