Freemotion Continues Global Expansion Efforts
iFIT’s commercial equipment branch continues to build out its executive team, this time adding a key international piece
Freemotion Fitness, iFIT’s commercial equipment branch, is bolstering its executive team again. The company has hired Renaud Grout as its new senior vice president of international sales. In the role, Grout will oversee all areas outside of the North American and Latin American (LATAM) regions.
With Grout’s appointment, Freemotion’s senior vice president of sales, Chris McGill, will become senior vice president of dealer and LATAM sales, overseeing the company’s North American dealer network and LATAM businesses.
“I am eager to contribute to the development of Freemotion – a vital brand within the wider iFIT family,” Grout said. “Freemotion has the capability and the opportunity to further grow and amplify the business and brand internationally – I am excited to work with the team and our sales partners to maximize these opportunities.”
Having spent over 25 years leading the international business and growth of NordicTrack, ProForm, and iFIT, Grout brings a bevy of experience to the table for Freemotion.
Recently, the commercial equipment brought Adam Guier aboard as its vice president of sales in North America, hired Chuck Fedorka as vice president of operations and promoted Tom Sweigart to director of member care. All three wield over 20 years of experience in their respective fields and are working to broaden Freemotion’s market presence.
“The Freemotion business has and will continue to see significant growth in the international markets, the appointment of Renaud will only enhance and continue to drive this momentum,” added Mark Watterson, CEO of iFIT commercial.
Freemotion officially debuted its new 22 SERIES connected fitness cardio line at IHRSA 2024 earlier this month. The product features six connected machines including an incline trainer, a Reflex treadmill, an elliptical and three bikes including the CoachBike. All come attached with a 22-inch HD touchscreen capable of streaming iFIT content and feature tech that adapts things like incline and speed based on a user’s on-screen workout.