Xponential Adds Blueshift Nutrition Drinks Across Boutique Fitness Brands
Blueshift products will be available at Xponential Fitness brands including Club Pilates, BFT, StretchLab and more
Blueshift Nutrition, which offers a full line of nutritional supplements delivered in drink form, is extending its outreach, agreeing to a deal to place its products across Xponential Fitness’ family of nine boutique fitness brands. This includes Club Pilates, CycleBar, YogaSix, Row House, Pure Barre, Rumble Boxing, BFT, StretchLab and AKT locations.
Blueshift’s Superblend drinks will headline these offerings. Superblends combine superfoods with science-backed nutrients in liquid form via dissolvable pods, which Blueshift says overcomes the limitations of nutritional pills or gummies.
According to Blueshift, Superblend flavors vary and are less sweet than typical sports nutrition and wellness products, giving them a “craft mocktail” taste. The drinks also have no added sugar or artificial sweeteners. They break down into 12 different categories, focusing on elements such as immunity, digestion and gut health, bone and joint health, alcohol detox and liver support, women’s health and beauty from within, just to name a few.
“We are thrilled to be partnering with Xponential to bring our Superblends to their diverse community of fitness enthusiasts in the United States,” said Paal Gisholt, CEO of Blueshift Nutrition. “This collaboration aligns perfectly with our mission to promote peak performance and healthy aging while making supplements easy and enjoyable to take.”
Delicious Living magazine recently awarded the Blueshift supplement line seven consumer and retailer favorite awards — the most of any supplement or functional beverage brand. Winners included Blueshift Electrolyte as Favorite Sports Nutrition Product, Blueshift Turmeric as Best New Supplement and Blueshift Sleep as Favorite Functional Beverage.
Xponential’s partnership with Blueshift comes as other boutique fitness brands have done similar nutrition-focused collaborations.
Ascent Protein recently agreed to a deal with Orangetheory Fitness to put its protein powders in OTF studio locations. Barry’s also has a partnership with Factor to place the brand’s ready-made meals in its studios nationwide.