Barry’s Launches Streaming Music Service Through Feed.fm
Thanks to Feed.fm, Barry’s X Radio will be expandable markets outside the U.S., which comes as the fitness brand looks to scale globally
Global fitness brand Barry’s has launched Barry’s X Radio, a streaming music experience powered by Feed.fm, bringing popular music across a variety of genres to its live and on-demand classes so members can tap into the high-energy fitness experience for which Barry’s is known.
Aside from infusing great tunes into its workouts, the deal with the music licensing solution provider offers the potential for scalability. While currently only available in the U.S., Barry’s CEO Joey Gonzalez said the partnership with Feed.fm will soon allow the fitness brand to expand the Barry’s X experience to users outside the U.S.
“Since 1998, music has played an integral role in Barry’s signature immersive fitness experience known as ‘The Best Workout in the World,’” Gonzalez said. “Feed.fm has not only provided our clients with more control over their music and playlists, it has also unlocked our growth potential, allowing us to scale Barry’s X globally.”
For now, Barry’s X Radio offers four stations: Top 40, Pop/Hip Hop Throwbacks and Dance/Remix, but the streaming music experience plans to add more stations in the future.
Born out of necessity, Barry’s X was first launched as “Barry’s at Home” in 2020 after Gonzalez led an Instagram live workout during the pandemic. The live session attracted over 20,000 viewers, leading to the inception of Barry’s at Home so fans could stay connected while studios were closed
Music & More: Barry’s Eyes Member Engagement
Barry’s deal with Feed.fm gives the fitness brand a competitive advantage and shows its commitment to member engagement.
“All companies are struggling with generating and keeping consumer attention right now,” points out Lauren Pufpaf, Feed.fm co-founder and COO.
While almost 40,000 apps are released in the Apple app store each month, Pufpaf says retention rates after 90 days are less than two percent, underscoring the importance of providing an incredible user experience.
“We know that music is a key ingredient for creating engaging experiences – especially in the fitness space,” she added. “Our own data shows that when popular music is integrated into a digital product, session lengths are 3.2x longer and users are 2x as likely to return and work out over a 90-day period. Music isn’t just a tool for in-session engagement, but a strategy for building long-term customer retention. Barry’s recognizes this as well and we’re so excited to partner with them to fuel sustainable growth.”
In another bid for member engagement, Barry’s has made a move to ensure its fitness instructors deliver the best experience for members. The fitness brand added FitGrid software in all 45 U.S. studio locations to collect client feedback, using the data to enhance instructor performance, identify churn risks and ensure an engaging workout experience.
Barry’s has also added recovery and rejuvenation options for its hardworking fitness devotees, teaming up with wellness tech company Therabody earlier this year. The partnership has resulted in recovery stations featuring Theragun PRO and WaveRoller devices. in all of Barry’s U.S. studios.
